As November ushers in the start of the holiday season with festive decor taking over city streets and stores, it also is a month that shines a spotlight on the impact of Entrepreneurs with National Entrepreneur Month. What excites me about this national observance and more so this year, is that we get to celebrate the entrepreneurs that make up TFF’s first-ever Entrepreneur Committee launched this past January. Chaired by Chris Collins founder of The World of Chris Collins, the inaugural committee includes the entrepreneur brands – House of Bō, Harlem Candle Co., The New Savant, Arquiste Parfumeur and Brown Girl Jane. Together, Bernardo, Teri, Erica, Ingrid, Carlos and Malaika have created their own support system that only another fellow fragrance entrepreneur can truly understand and appreciate.

These founder-led brands continue to invigorate our industry, and we at TFF know that it is imperative that we continue to nurture them. The thrill of building a brand from the ground up to not only survive but thrive is a testament to the opportunities that exist in the fragrance industry and the community that we have created together. Their shared experience of launching a fragrance brand only makes them stronger and our industry, more vibrant. I am excited to see what their passion, high level of constant energy and dedication will bring to our Committee and our industry.

This month we also are proud to share the podcast featuring TFF Executive Director Sharné Jackson in this issue who has been instrumental to elevating our events and making The Foundation more impactful. Driving #FragranceForwardTFF to leading Scents of Success and being featured on Black Enterprise’s podcast for her give-back to students, Sharné has been an amazing force of creative energy with positivity. For five years now, Sharné continues to create new TFF initiatives and the results are ground breaking.

Enjoy this issue as you celebrate Thanksgiving & continue to express your gratitude throughout the entire year! Looking forward to fabulous fragrance filled holidays with all!

With the fragrance category seeing its share of indie and niche brands explode in the market and have major impact attracting consumers, TFF created its first-ever Entrepreneur Committee in 2024 to leverage the momentum from the influx of new players into the industry. A boon to the creative economy and a boost to the number of brand narratives, entrepreneurship in the fragrance space has been seminal for the future of fragrance. Nurturing these trailblazers is a TFF mission and we paired each of them with a member of TFF’s Board of Directors to learn and grow from the experience of these executives. Hear their thoughts on life-long lessons and critical business skills developed through mentoring here.

Why do you believe that mentorship is so important in the fragrance industry?

Chris – I believe mentorship is important in any industry, not just the fragrance industry. To have someone to lean on and talk to that has experience and knowledge in our industry, and is willing to share this knowledge, is extremely important. In turn, we also have to be willing to pass that mentorship forward to those that need it from us.

Agnes – I believe that mentorship is how we give back and train a new generation of leaders within our industry. Leadership is a skill that unfortunately is not taught. Many individuals become leaders because they are good at a particular task but not necessarily because they are good leaders.

How can mentorship benefit both brands and employees?

Chris – Mentorship provides some guidance of the brand and its employees with a clear path forward. It helps with decision-making and planning. Most mentors have already experienced what we as brands will be enduring at the moment or in the future. The insight is extremely helpful.

Agnes – Mentorship is an informal training program and I would argue that mentorship is as beneficial for the mentee as it is for the mentor. Mentorship helps company leaders learn and continue to be relevant with what new generations expect, or new cultural changes, therefore keeping the organization relevant. Mentees, of course, get the expertise and wisdom of well seasoned executives.

What has been the most meaningful business insight that you have received from a mentor?

Chris – There are many different positions that brands need to fill for the growth of their companies. Sometimes what you think you need isn’t always the case. For example, I thought what I needed for growth of my company was a head of sales. But after talking through my needs with my mentor, she recommended that I find someone with marketing experience first. That insight saved me a lot of time and money.

Agnes – Always “listen” to what is happening in culture, around you, and to what the new generation is into. Never stop learning or think you know it all. After all, “Peacock today, feather duster tomorrow.”

Why do you believe that mentorship is so important in the fragrance industry?

Bernardo – Mentorship is everything in this industry because it’s not just about making beautiful scents; it’s about learning how to tell a story, connect with people, and build something lasting. The fragrance world is such a blend of art and business, and having someone guide you through the tricky parts is just so, so valuable. 

Adrienne – Mentorship provides a safe space for both the mentor and the mentee to continue to learn and develop new ideas. In addition to networking and guidance, it can provide a way to “pass on” knowledge and information that is very specific to the industry.

How can mentorship benefit both brands and employees?

Bernardo – Mentorship creates a ripple effect within our company. It helps us build a stronger foundation when our entire team is learning and growing for what we experience. I think oddly enough we found that we had very similar ways of looking at our companies.

Adrienne – The benefits of mentorship are vast and are good for both brands and employees. It helps foster innovation and spark creativity as well as a positive work culture. In many cases it can help in career advancement, networking, and leadership development. The best leaders I admire have at one time either been a mentee or are a mentor to others. To develop a team of effective leaders, mentorship is crucial.

What has been the most meaningful business insight that you have received from a mentor?

Bernardo – One of the best pieces of advice we received was to stay true to who we are and focus on longevity rather than fast growth. That really stuck with us because it’s so easy to get caught up in trends or trying to do too much. For House of Bō, it’s always been about staying authentic to our vision while listening to our customers and growing with them.

Adrienne – Know your business and trust your gut but back it up with data/facts.

People make all the difference, hire for attitude and work-ethic – you can teach skills, but you can’t teach passion.

Why do you believe that mentorship is so important in the fragrance industry?

Carlos – Mentorship is essential in the fragrance industry because it’s often how people find their way into this field. I personally entered the industry because a perfumer mentored me, making the time and effort to share knowledge and engage in dialogue. Without that, I wouldn’t be here.

The fragrance industry is rooted in tradition but is also evolving rapidly due to technology and changing market dynamics. Mentorship allows mentees to gain a “view from above,” learning from someone with a broader perspective and experience. The dialogue between mentor and mentee brings insight into the challenges small business owners face, providing guidance that goes beyond mere competition.

Matthieu – Mentorship is essential in the fragrance industry because it creates a shared experience which is exactly the core of our craft – a creative partnership where each participant brings their expertise and point of view to create an emotional and lasting connection. Mentorship allows for the transfer of knowledge in a field where knowing the end-to-end ecosystem is key to maximize chances of success.

This process strengthens relationships over time, linking visionaries, brand founders and perfumers together to the consumers. Specifically in the world of fragrance, mentorship is also about sharing a passion and excitement for the craft. Many people in this field started their brands after being mentored, making mentorship a powerful driver of growth, learning, and creative energy.

How can mentorship benefit both brands and employees?

Carlos – Nothing in this industry exists in a vacuum—it takes a team. Mentorship plays a critical role in nurturing that team, from employees to suppliers to contractors. By investing in mentorship, brands can cultivate loyalty, commitment, and excellence within their networks. Mentorship encourages everyone to hold each other accountable, creating a culture where we all strive for shared success and continuously elevate each other.

Matthieu – Mentorship benefits both brands and employees by building trusted partnerships that lead to better products. By integrating different aspects of the business, mentorship enables a more cohesive approach resulting in higher-quality creations. It encourages collaboration and growth within teams, helping everyone work together toward shared goals. For example, learning from a brand founder and visionary like Carlos, who approaches challenges to drive his creative vision with commitment and a strong desire for growth, shows how mentorship can inspire a team to strive for excellence.

What has been the most meaningful business insight that you have received from a mentor?

Carlos – One of the most meaningful insights I’ve received from a mentor is the importance of brand clarity. A brand must have a clear, easy-to-understand message that resonates across all aspects—visual, olfactory, and in its storytelling. When a brand’s concept is easy to understand, it’s easier for others to connect with and support it. Another invaluable lesson has been about consistency and loyalty. Remaining true to your initial supporters and not constantly pivoting is vital for maintaining brand identity. By staying consistent, we grow alongside our audience, building a brand that resonates deeply over time. Shifting too frequently risks losing that identity and connection.

Matthieu – One of the most impactful insights from a mentor is to not avoid problems but to confront them openly. True leadership requires authenticity and trust, and it’s about showing up with honesty and building a culture of working and winning together. People value genuine leadership, and mentorship is fundamental in creating these shared experiences that help teams grow together and achieve success.

Why do you believe that mentorship is so important in the fragrance industry?

 Erica – I love mentorship because it’s a two-way exchange of experience and ideas. In the fragrance world, where consumers constantly seek fresh perspectives and styles, mentorship allows industry expertise to be passed on to next-generation creatives. It empowers us to bring a broader range of stories, ideas, and olfactive landscapes to the industry, driving innovation and expanding what fragrance can represent.

Ingrid – Mentorship is so important in the fragrance industry because it’s such a unique blend of art, science, and storytelling. It’s not something you can fully grasp from a textbook or on your own—you really learn through the experiences and insights of others. A good mentor can open your eyes to the nuances of creating a scent that resonates emotionally, not just smells nice.

For me, mentorship is also about connection. The fragrance industry can feel mysterious and gatekept at times, so having someone who’s been there before can make it feel more accessible. Mentorship isn’t just about learning technical skills—it’s about being inspired, supported, and challenged to grow creatively. I wouldn’t be where I am without people who shared their knowledge with me, and that’s something I want to pay forward.

Christina – Mentorship in the fragrance industry is crucial for emerging brands, offering insights from established companies on product development, supply chain management, brand positioning, and growth strategies. In a competitive market, mentors provide valuable guidance, helping brands stay ahead of trends and create products that resonate emotionally, strengthening their brand identity.

How can mentorship benefit both brands and employees?

Ingrid – Mentorship is such a win-win for both brands and employees because it creates a culture of growth and collaboration. For employees, having a mentor means they feel supported and empowered to learn and take risks—they’re not just figuring things out on their own. That confidence and development naturally leads to better work and more creative contributions.

For brands, mentorship builds loyalty and strengthens the team. When employees feel invested in and valued, they’re more engaged and motivated, which directly benefits the brand. Plus, it’s a way to pass down knowledge and keep the brand’s vision alive through fresh ideas. Mentorship helps everyone level up together—it’s not just about the individual, it’s about creating something bigger and better as a team.

Erica – Mentorship requires an expansive, optimistic and selfless outlook. In my experience, both giving and receiving mentorship sharpens the soft skills that help to improve product development and marketing efforts. In today’s environment, where consumers are oversubscribed and under-resourced, these soft skills lead to greater impact. 

Christina – I believe relationships are key to any successful business. Mentoring entrepreneurial brands allows me to apply my knowledge in new ways while giving back through guidance and support. Seeing a new brand thrive, build customer loyalty, and show financial progress is incredibly fulfilling, especially knowing my advice made a difference.     

What has been the most meaningful business insight that you have received from a mentor?

Ingrid –  We recently had our advisor, a Wall Street veteran, join us for a 2025 planning meeting with our finance lead. Watching the way she navigated a series of complex conversations was masterful. So for me, it’s more than what’s said, it’s seeing the person in action, and seeing the person that I want to be.

Erica – I recently faced a significant decision about scaling the business, and it felt like a real crossroads moment. Our advisor listened intently as I shared my quandary. She then did something simple yet profound—she brought it back to values. She reminded me of the importance of assessing decisions against the core values that guide The New Savant. Her advice was a turning point, providing clarity and an unlock that I know will stick with me for years to come.

Christina – The most valuable business insight I’ve received from a mentor was the importance of speaking up and being visible. At times, it can feel intimidating to contribute in high-profile meetings, but it’s crucial to do so. When you have a seat at the table, make sure to use it!

Why do you believe that mentorship is so important in the fragrance industry?

Malaika – Mentorship is the cornerstone of innovation in fragrance. Ann Gottlieb’s journey – from giving candid feedback to Estée Lauder to becoming an industry pioneer – demonstrates how mentorship can unlock hidden talent. In an industry that has historically lacked diversity, strong mentorship creates pathways for underrepresented voices to succeed and innovate. 

Ann – Mentorship is important in any industry. I can easily say that it is responsible for the beginning of my career. Mentorship is having someone whom you respect see something positive in you that you don’t see in yourself. The confidence it affords is valuable as it helps steer the mentee in a direction that has a positive impact on his/her career.

How can mentorship benefit both brands and employees?

Malaika – The benefits ripple throughout organizations. For brands, mentorship brings fresh perspectives and cultural insights that keep them relevant. For employees, as Ann demonstrates through her philosophy – ‘I will always share everything I can about my process and about what I do – they gain invaluable industry knowledge that typically takes decades to acquire. 

Ann – When a mentor works with a mentee, the mentee gains broader experience, support, and help with his or her individual growth. This is a win-win for both the person and the company. 

What has been the most meaningful business insight that you have received from a mentor?

Malaika– I’m particularly excited to learn from Ann’s deep industry expertise. Her insight about successful fragrances needing to be ‘focused on the consumer and the brand’ resonates deeply with BROWN GIRL Jane’s mission. As she notes, ‘I can’t develop a fragrance or a line of products unless I know who the consumer is and what she’s using.’ This aligns perfectly with our approach to creating authentic fragrances that speak to our community while having broad market appeal. 

Ann – Mrs. Estée Lauder taught me the importance of fragrance strength and innovation in appealing to a broader audience. From George Friedman, I learned the power of risk and the confidence to follow my instincts. From Annette Golden, I learned the importance of the consumer in the product mix.

 Why do you believe that mentorship is so important in the fragrance industry?

Teri – Mentorship is a cornerstone for fostering inclusion, innovation, and equity in the fragrance industry. For too long, access to professional careers in the fragrance world has been limited by cultural biases and systemic inequities.  Through mentorship, industry veterans can pass on essential skills, insights, and networks that are often inaccessible to newcomers who don’t fit the traditional mold.  Mentorship in the fragrance industry also nurtures diversity of thought and creativity as fragrance is deeply tied to cultural expression and storytelling. 

Sumit – Mentorship in general is important in nurturing and growing future talent and enabling individuals to reach their full potential. It is even more critical in an industry like ours where the knowledge base is limited to a few experts. Mentorship enables fragrance industry leaders to share their experiences, and that will drive new innovative ideas to grow the industry.

How can mentorship benefit both brands and employees?

Teri – Mentorship can strengthen the overall ecosystem of the fragrance industry with both large corporations and small niche brands. We both have the ability to learn from each other by sharing best practices, industry knowledge, and innovative tips and tricks that can lead to measurable results. Mentorship also fosters collaboration and community within the industry. As a small brand, I gain access to a wider support network which hopefully can open doors to partnerships that might otherwise remain out of reach.

Sumit – Mentorship enables start-up brands to speed the learning curve, and the relationship between the mentee and the mentor leads to a much more collaborative and connected community. The diversity of thinking styles in addition seeds new innovative approaches and partnerships.

 What has been the most meaningful business insight that you have received from a mentor?

Teri – To always have multiple manufacturers who can make my products, negotiate every “standard” contract I receive and to always maintain great relationships with vendors.

Sumit – Ensure you have a steadfast vision and be governed by strong principles and value system.

THE TFF ENTREPRENEUR COMMITTEE ON YEAR ONE

About to mark its first year, TFF asked the entrepreneurs steering the discussions and strategy for the committee their thoughts on their camaraderie, creative spirit and the community they have built within the larger fragrance community. Here’s what they had to say.

How has the Entrepreneur Committee in its first year formulating strategy benefited its members?

Chris Collins | Chair of The Entrepreneur Committee

The Entrepreneur Committee has been a huge success in its first year. To have a platform to discuss our pain points and be there for each other is priceless. No matter how big or small our companies are, we are all trying to navigate the same treacherous waters of the fragrance industry. 

Carlos Huber 

The Entrepreneur Committee has provided a valuable forum where members can voice their interests, share their challenges, and discuss what’s happening in their companies. This peer system fosters collaboration, with members learning from each other and expanding their networks. We often find unexpected insights and new perspectives through these exchanges. For me, it’s been a valuable resource for growth and shared learning.

Bernardo Mӧller

The committee has been such a great space to connect with other founders and share ideas. It’s been amazing to hear how others are tackling similar challenges, whether it’s scaling a business, finding the right partnerships, or staying creative under pressure. There’s so much value in just being able to brainstorm and swap stories with people who get it. It’s also nice to know you’re not alone in this crazy entrepreneurial journey.

Erica Anderson & Ingrid Nilsen

We have greatly valued our involvement in the Entrepreneur Committee. It’s provided a platform to build meaningful connections with fellow founders, fostering collaboration and support beyond the meetings. The mentorship program has been equally impactful—we were fortunate to be paired with Christina Rhodes, whose expert product feedback has been invaluable. One of her insights is already shaping The New Savant’s 2025 roadmap.

Just being around people who are in it has been meaningful. Everyone is at a slightly different stage, but we share the commonality of building a business. We’ve really leaned on each other, and it’s also been fun! 

Malaika Jones

As for our Entrepreneur Committee’s first year, it has created an invaluable support network for emerging brands. Working together, we’re building a collaborative ecosystem that strengthens all of our businesses through shared knowledge and resources.

Teri Johnson

As a member of the committee, one of the most rewarding aspects has been the opportunity to foster growth, collaboration, and the exchange of invaluable insights into the intricacies of building a successful fragrance brand. Together, we share best practices, strategies, and vital industry and retail knowledge that might otherwise remain out of reach, creating a supportive and empowering community. We have cultivated meaningful friendships and deep trust among one another, making it an extraordinary experience to collaborate with fellow brand founders, each bringing unique stories and perspectives. 

My aspiration is that we continue to expand and strengthen these relationships, bridging the gap between indie brands and large corporations, and further championing diversity and innovation as we proudly represent the new faces of the fragrance industry.

With Thanksgiving this week, we have a lot to be thankful for at TFF. One of which is the incredible effect that Sharné C. Jackson has had on The Fragrance Foundation and the fragrance community at large. Coming up on her 5th anniversary, we caught up with Sharné on what she’s been most passionate about and proud of during her tenure as Executive Director from creating Scents of Success™ to the upcoming 2025 launch of Fragrance Escentials™.

Joining TFF in 2019 as Senior Director of Events, Education and Give Back, Sharné’s impact was quickly felt, taking on her current role as Executive Director of The Foundation in 2023, making her the first African-American leader in the position. Her mission has been advocating change and addressing the underrepresentation of diverse players in the fragrance industry. Asking Sharné to sum up her priorities, it’s all about education, access and opportunities.

It’s no surprise that Sharné turned her sights on education at TFF. Coming from a family of educators from teachers to principals, and as a teacher herself, Sharné learned first-hand the importance of education and accessibility. That lesson shaped her role in reimagining TFF’s educational outreach. With a renewed purpose to actively engage interns and young people on career pathways into the dynamic world of fragrance, Sharné has applied the same enthusiasm to The Notables engaging them as ambassadors in the Scents of Success program which is a major element of #FragranceForwardTFF. With The Notables mentoring the Scents of Success students, the commitment remains strong at every level of engagement.

In a recent podcast episode on “Class is in Session,” a weekly series by Black Enterprise spotlighting alums of HBCUs (Historically Black Colleges & Universities) giving back, Sharné discussed her work at TFF and the personal and professional reward of giving back. You can listen in on Sharné’s conversation with host Ashlei Stevens, here.

Partnering with colleges and universities, and keeping DEI at the forefront, Sharné enlisted schools such as Spelman College, her alma mater, Howard University, Florida State University, Rutgers University and many other educational institutions coast to coast, to introduce the Scents of Success program to their campuses, beginning in 2021. Branching out to more diverse communities, the program produced its first career fair at City College of New York this past Spring, and has hosted over 30 workshops and career development panels, reaching over 1,000 students across the country. Sharné’s determination to reach as many young people as possible has energized our membership, recruiting approximately 20 members to participate in this transformative initiative. Truly a mark of success is that the program has achieved seven job placements and achieved 15 internships at global organizations to date, under Sharné’s leadership.

“When I started not many women looked like me and frankly, that is still a challenge as well as the inspiration and commitment to proactively addressing this. Today, there are Black women making significant strides in the industry, and I have had the pleasure of working with them and partnering with them to help inspire others to enter the industry.“ Her investment in time has led to career paths into fragrance, “I live by to whom much is given, much is required and how to help open the doors for others.” Another standout moment in the program’s success was returning to Spelman College to host Scents of Success with other Spelman alums, Tai Beauchamp, Malaika Jones and Nia Jones of Brown Girl Jane. Also inviting TFF President Linda G. Levy to join us to experience Spelman College first-hand was an incredible journey for her and an opportunity to amplify it on Atlanta TV.

Sharne’s time in academia recommitted her to making education accessible. Reimagining the educational tools offered by TFF at the time, the Fragrance Academy online, Sharné worked with the fragrance community to modernize and update the user experience and learning journey online for a seamless digital educational experience. Now, reenvisioned and ready to launch, Fragrance Escentials will be the new online educational platform which lays out the fundamentals of fragrance for those new to the industry, or making career transitions and for those in the media whose new beat now covers fragrance.

Prior to TFF, Sharné managed all aspects of the Charles B. Rangel Statesman-in-Residence educational program and the Rangel Archives Collection, a two-year initiative to catalog thousands of historical artifacts as a public resource for students, faculty and scholars. No stranger to the world of fragrance, Sharné’s retail experience leading special events at Macy’s flagship and the East Coast helped launch many fragrance brands from celebrity to designer scents, in addition to other consumer categories at the national retailer.

Sharné’s wish, “For the next 5 years, I would love to see our Scents of Success students that we are touching today become the next Notables of tomorrow, and from there, who knows where the path may lead, perhaps to a C-suite office leading innovation within the industry with people who represent the diverse population.”

Making her professional journey into a purpose to help recruit other minorities and making the fragrance industry more equitable by providing real-time opportunities in mentorship, recruitment and career development as well as, scholarship and education, Sharné remains true to her motto, “If you can see it, then you can see what’s possible.”

October is one of the busiest months for the fashion and fragrance communities, and for TFF. What a month October has been, coming off of two very successful TFF events. After three years of presenting our DEI panel virtually, we were proud to host it live the 1st week of October for the first time in NYC and have it be on our most passionate of TFF topics – diversity, equity and inclusion in the fragrance industry. 

Last week we inducted the 2024 Champion into our Circle with Macy’s Chief Merchandising Officer, Nata Dvir, welcoming her to our list of retail luminaries who are elevating the fragrance experience for consumers. What a night of community and camaraderie as we celebrated Nata as the 2024 Circle of Champions Award honoree. Aligned with our mission to promote DEI from her team to the stores, Nata has been an ally to TFF and a force for fragrance!

In the spirit of celebrating all the people who reflect the USA, we continue our coverage of Hispanic Heritage Month with a special spotlight on two of our industry’s next generation perfumers.

As we get ready to fall back again this weekend, we look forward to an exciting 4th quarter of holiday fragrance sales, special events and more consumer engagement.

Enjoy the Diwali holiday this week & happy Halloween to all! Enjoy this edition of Accords & watch our #FragranceForwardTFF Now and Beyond: The Future of Industry DEI panel this weekend for inspiration & the great discussion.

Role model. Mentor. Futurist. These are just a few of the words used to describe Nata Dvir, Macy’s Chief Merchandising Officer, by colleagues and peers at TFF’s Circle of Champions event on October 22^nd. The gala evening celebrated the outstanding career of Dvir, who has been integral to Macy’s success as an omni-channel retailer, and whose deep understanding of the consumer continues to make Macy’s the go-to fragrance destination.

To walk the beauty and fragrance floor in a Macy’s store is to see Dvir’s imagination and passion in action. With vibrant, eye-catching displays and experiential moments, the impression is both welcoming and inspiring, inviting every customer to approach fragrance from their own perspective while assisting them seamlessly in finding the perfect scent (or scents) to suit their personality.

Dvir has been with Macy’s for 19 years, stepping into her current position in February 2021, the youngest chief executive in the brand’s history and the second woman to be named to the role. “My career has been a blend of art and science, balancing the assortments and financials with the art of merchandising and storytelling,” she says. The fragrance category has been of special importance to her, and one that has become even closer to her heart the more she has become immersed in it. “The industry taught me the craft of fragrance – the ingredients and the power of how they make you feel,” she says. “The industry embraced me and throughout my career, I have had the chance to visit stores, participate in the harvesting of fresh flowers, and learn firsthand from the best perfumers.”

This insight has made Dvir’s personal connection to fragrance even greater (she has assembled quite a wardrobe of scents, but you will most likely find her wearing scents with her favorite notes of bergamot and neroli), and her 360 perspective reveals a deep understanding of perfume’s integration into a broader lifestyle. “Fragrance is the perfect complement to your wardrobe, it’s the finishing touch to every outfit no matter the occasion. Not only does it help evoke special memories, but it will serve as a sensory experience as you make new ones,” she says. And its power, of course, is transformational. “Scent is part of how we want to feel – it’s so emotional and so meaningful. If you have a big day or a special evening – maybe it’s an important presentation, or a date you’ve been looking forward to, or maybe you’re accepting an award up on a stage, fragrance can be a boost of confidence,” she says. “If you’re feeling a little down, fragrance can also be a mood lifter.” Dvir even uses it as a helpful companion to her busy schedule. “One tip that came from my mother: put a little fragrance under your nose just before a flight takes off.”

For Dvir, an understanding of the consumer is key, and her commitment to discovering how and why people shop for fragrance has been essential to making Macy’s a leading fragrance retailer. “I’m excited by the constant newness in the fragrance category,” she says. “Fragrance is so emotional, and people have such a great connection to their fragrance. I really appreciate the love that our customers have for classic scents. It shows the power of this scent recalling a memory or feeling. However, we also see that our customers are also craving new scents to create those memories and emotions.”

Naturally, she has a plan to tap into that craving. “As part of Macy’s, Inc.’s Bold New Chapter, strengthening the Macy’s nameplate is a key focus and by elevating the customer experience across all our stores, we are committed to creating more memorable experiences. We look forward to continuing to work with partners to achieve this vision,” she says. Fragrance is a growth category, and we love to see how customers continue building their fragrance wardrobe and discovering new scents. Our expertise in this category is multichannel and experiential. We bring the magic of fragrances to life for our customers whether they are discovering new scents in-store through our special events and counter activations to our digital experience with our Fragrance Finder Quiz, we help the customer explore different options that help them find the perfect fragrance for any occasion.”

Through Mission Everyone, Macy’s Inc. social purpose, the company is cultivating a culture of belonging. “We believe that when our business includes everyone with a seat at the table, full potential can be realized, and innovation is unlocked,” Dvir says. “Mission Every One creates a brighter future for all that empowers more voice, choice and ownership for colleagues, customers, communities and the future leaders of tomorrow. We are focused on cultivating a culture of belonging and providing our customers with ethically sourced and socially conscious products and services. We are guided by our values at Macy’s, Inc. and have a strong legacy of corporate citizenship.”

As the testimonials at the Circle of Champions event revealed, Dvir is truly a partner to the fragrance industry, taking time to share her expertise and knowledge with aspiring colleagues while unflappably bringing energy, collaboration, and inspiring ideas into her role every day.

“I am incredibly proud to be recognized as a Circle of Champion honoree,” she says. “This is a testament to our relationships and how the industry has trusted us and allowed us to put the power of Macy’s to work for so many brands. This recognition reflects the team’s work to constantly innovate in the category.” This innovation and hard work have paid off, not only for Dvir but for Macy’s, as it continues to reign as a stellar example of how fragrance retail can really shine.

“Macy’s brings to life incredible beauty and fragrance experiences, and we want to continue to bring even more dynamic experiences to our customers across the country,” Dvir says. “This industry is about emotion, magic, and experience and no one does this better than Macy’s.”

It was an early Tuesday morning for the fragrance community as TFF staged Now & Beyond, The Future of Industry DEI, its annual DEI panel live and in-person for the first time in four years. Perfumers, fragrance executives and entrepreneurs convened over breakfast in NYC on October 8, to talk #FragranceForwardTFF advocacy and allyship since its launch in 2020. With one of New York’s most respected and recognizable reporters moderating the discussion, what followed was an open and honest discourse on the current state of diversity, equity and inclusion in fragrance creation to consumption. 

As WABC-TV anchor and host of the acclaimed public affairs show, “Here and Now,” Sandra Bookman is no stranger to bringing diverse perspectives to the forefront or as we found out, to the world of fragrance. Presiding over the panel, Sandra delved into the business case for DEI, setting the stage for a dynamic conversation with Chris Collins of the World of Chris Collins, Adriana Medina of Givaudan, Bernardo Möller of House of Bō, and Corey Smith, Head of Diversity & Inclusion North America for LVMH. 

With each question, the panelists spoke their mind and from the heart on education, funding for entrepreneurs and workforce development. The camaraderie on stage was infectious, often humorous, but their shared passion for DEI was stronger than ever as Sandra became an honorary member of the fragrance community.

Following her time on stage with our panelists, it was our turn to ask Sandra about her experience as moderator. What surprised her, what inspired her and what she left with that day as she headed back to the studios at WABC-TV. We were all inspired by what she said. 

“I walked away thinking what TFF is doing needs to be replicated in other industries. That shared sense of responsibility for making the industry more diverse and inclusive. Judging by the responses of the panelists and the audience members, TFF has its fingers on the pulse of the industry.  It’s listening and responding to members’ concerns. That was evident by the level of participation and the willingness of the panelists and some audience members to share – be it their expertise or experiences.”

As Adriana passionately advocated for more education and mentorship, and Bernardo wanting to see more diverse storytelling noting that inspiration comes from everywhere, it was Corey Smith’s remarks about DEI that Sandra found eye-opening, “especially his ability to explain what it is and isn’t…along with addressing lingering suspicions about it.” She added that “by detailing DEI efforts at his company, he demonstrated how DEI can be addressed in the way it’s intended—to make the company stronger and more competitive in today’s market—even though it’s not always a straight line getting to the intended results.” 

What resonated on stage and with the audience -fragrance is not only an art form but it is also a business with Chris sharing thoughts on early investment and working with retail partners. Corey amplified the message, “diversity breeds innovation, innovation breeds productivity and productivity breeds profitability.” 

No truer words were said as Chris summed up the discussion, “The world is colorful and this panel is a testament to the colorfulness of fragrance.” 

To hear more from Sandra and the panelists, watch our #FragranceForwardTFF DEI Panel below.

The contributions and impact of the Hispanic and Latin American communities to global culture are countless. While one month is never enough to truly appreciate and salute the people, places, and rich legacy, TFF embraces the opportunity to celebrate Hispanic Heritage Month with a snapshot of words of inspiration and reflections from founders and perfumers.

A passionate perfumer who grew up between San Francisco and Jalisco, Mexico Ashley blends her cultural heritage with traditional French perfumery, drawing inspiration from her surroundings to create unique, story-driven fragrances.

How has your heritage influenced and inspired your fragrance creations?

My heritage plays a pivotal role in shaping my fragrance creations. As a kid growing up in San Francisco, my backyard was filled with the intoxicating aroma of angel’s trumpets and the spicy, aromatic scent of eucalyptus pods. These memories are deeply embedded in my olfactory palette.

Conversely, my summers in San Buenaventura, Jalisco (Mexico), introduced me to a contrasting olfactory world—one filled with the warm, dry air of the ranch, the rich scent of leather from cowhide chairs, and the sweetness of tropical fruits like guava and mango. This juxtaposition of scents from two distinct environments fuels my creativity, allowing me to blend these influences into my work. I strive to incorporate these underrepresented olfactory elements into my fragrances, creating a narrative that honors both my Mexican-Caribbean roots and the traditional French perfumery techniques I have studied.

Are there particular ingredients or locations or other cultural inspirations that you gravitate to when you need to be inspired?

Absolutely! Inspiration for me comes from many directions. In terms of natural raw materials, I find myself drawn to rosewater natsource, which is upcycled and sustainable—a concept I’m deeply passionate about. I also love working with various types of vanilla and sandalwood, as they evoke such rich, personal memories and emotions.

Beyond ingredients, fashion has always been a significant source of creativity for me. I’m especially inspired by the work of designers like Maria Grazia Chiuri and Pharrell Williams. Their runway shows, with their bold aesthetics and compelling narratives, often spark new ideas for my fragrance storytelling. Ultimately, I believe that inspiration can be found in every corner of life, and I remain open to all the scents, experiences, and artistic expressions the world has to offer.

As a child, Lisa, influenced by her French and Mexican cultures, had an insatiable curiosity for the world of perfume that she enriched with multiple readings and a vast collection of miniatures that form her first olfactory library, until she expressed the desire to become a perfumer at the age of ten. She studied at MANE Perfumery School in 2014 and joined Mane Mexico in 2017, where she works as a Regional Perfumer Latam.

How has your heritage influenced and inspired your fragrance creations and brand story?

Mexico is a country full of contrasts, exuberance, profusion, paradoxes; it certainly influenced me in my way of creating, trying surprising associations. I attach great importance to details, as Mexican baroque influenced me in this way. Latam is also cheerful, vibrant, colorful. I like to translate that spirit in my fragrances, particularly by working on fruity notes, as natural as possible.

Are there particular ingredients or locations or other cultural inspirations that you gravitate to when you need to be inspired?

Being a perfumer has allowed me to condense my love of nature, art, travel and storytelling. I’m deeply moved by architecture and design; I consider perfume an architectural object, with its purpose, its functionality, and its soul. When I need to take inspiration, I always come back to Luis Barragán’s houses, which are havens and a deep source of calm and beauty inside Mexico City’s chaos. Among his work, the influence of light and colors to change the mood and the emotions, the use of local raw materials as the volcanic stone to bring new textures resonates with my approach when creating a perfume. I also admire the work of Oscar Niemeyer, Alexander Girard, Bouroullec brothers, as well as architectural creations of fashion designers as Hussein Chalayan, Iris Van Herpen or André Courrèges.

Another constant inspiration is certainly gardens, especially botanical gardens. Their harmony lies on how they are organized, on how they invite us to daydream, their atmosphere, the plants and flowers that were chosen to be combined. Concerning specific ingredients, there are two natives of this continent that I use a lot: Cardamom for its vibrancy and Tonka bean for its richness.

September brings a renewed energy to the start of the Fall season as it welcomes the arrival of new fashion and fragrance launches. It is one of the most dynamic months on the calendar, and this month’s edition of ACCORDS captures its momentum. And yet, amidst Fashion Week in NYC the entire USA stopped to commemorate the 23rd anniversary of 9/11.

The month has been a fragrance lover’s dream come true with fragrance launches, fashion shows & our TFF Board of Directors meeting & dinner at Melba’s Restaurant in Harlem. From new introductions from the venerable fashion houses to reintroductions of reimagined, cult-status classics, fragrance has taken hold of the season in the most magnificent of ways. 

TFF loves to celebrate our fragrance community. In this month’s Spotlight feature, we turn our spotlight on Cosmo International’s Fragrance’s C3 Innovation Lab in New York City, which takes the concept of building community to a new level. After reading this in-depth look, take a moment to reflect on the industry impact that giving back and innovation can have on growing our fragrance community by championing emerging brands & helping them capture their essence in a bottle.

With the mid-month kick-off of Hispanic Heritage Month, the contributions of iconic Hispanic and Latine designers and creators such as Carolina Herrera, Oscar de la Renta, Paco Rabanne to contemporary counterparts such as Narciso Rodriguez, Francisco Costa and Bernardo Möller & Giancarlo Perez continue to bring excitement and energy to our category while infusing their cultural heritage, from ingredients to inspiration, into every bottle. 

Enjoy September’s digital pages, as I will be reading all again as I fly home from my marathon of fabulous meetings & reunions in Paris.

Linda

Building a Foundation for Next Generation Fragrance Brands

By Pia Velasco

It’s prime time for fragrance, and we all know it. The industry is experiencing an unprecedented boom. While fragrance has always been beloved by those attracted to scent, there’s been a palpable shift in the last few years. Now, fragrance isn’t just for those with a sophisticated nose or a signature scent — fragrance has now captivated an enthusiastic and accord-curious audience.

We’ve all seen the stats and the projections, and odds are that if you’re reading this piece you’re more than just a fragrance consumer — you’re an insider as well. It’s clear to those paying attention to numbers that it’s an opportune moment to launch a fragrance brand. However, starting a beauty business is no small feat. And even if you already have one, redirecting and refining it can sometimes feel overwhelming. 

Thankfully, Cosmo Fragrance’s new C3 accelerator is there for those who need it. “With the evolution of how beauty brands are created and how the business model has changed in recent years, we had to evolve our way of thinking to address what these brands and businesses are looking for, hence the creation C3 by Cosmo,” Marc Blaison, President – Cosmo International Fragrances.

Developed in spring 2024, C3 is Cosmo’s internal accelerator that takes a 360° approach to fragrance business development. It covers everything from brand ideation and formulation to in-depth consumer analyses and finding a venture capital partner for your brand — and more. Yes, it is that complete. “We can develop everything for you,” says Dulce Almario, Business Accelerator Lead for Fragrance & Beauty at C3. To her and the Cosmo team, developing an in-house accelerator presented a white space opportunity to foster talent and scale emerging brands.   

Its goal is to act as a brand’s and/or founder’s strategic fragrance house partner from the start. Its team of experts have identified the common hurdles people face during development, and have created a space to help them get ahead with ease, speed, and future-forward vision. 

Apart from working as a fragrance partner, Almario says C3 can provide additional services, such as providing fragrance training for external teams and coordinating consumer testing, to help brands get what they need. She points to their arsenal of contacts and explains that for her team, the most important thing is to help the brands that come to them. “If you come to us and tell us what you’re looking for, you’ll leave [here] with a customized list of who can help you,” she explains. “We really just want you to be successful from the beginning.” 

The beauty industry is often lauded for its camaraderie, and C3 takes it to the next level with its personalized approach to business development. To best understand how it works and what clients can get from it, we visited C3’s Manhattan office and got nose-deep in its three Cs: consumer intelligence, creative olfactive profiles, and ready-to-go concepts. 

The luminous space colorfully displayed the five macro trends that C3’s “Volume One” presentation covered. The idea is to showcase their market knowledge and creative offerings in a digestible and interactive format that works as an inspiration springboard for clients. “You can come here and begin to conceptualize based on what you see — it’s really a place where we can co-collaborate and be creative,” says Almario. 

Perfumer Max Rossa, and C3’s official perfumer-in-charge, liaisons between clients and Cosmo’s other six perfumers to help develop each scent. “We’re very collaborative, which is super helpful from a creative perspective because if there’s a perfumer that has a specialty or something that the client wants, we can deliver faster” says Rossa.

Under each volume there will be five buckets for clients to explore: gourmand, olfactive evolution, multicultural, wellness & sustainability, and consumer insights. Then, within each bucket, consumer insights will be explored, elaborated on, and evolved twice a year. “The idea is to make something that is kind of new but feels familiar in a way. Something not too out-of-the-box, but that has facets that you might not have thought of before,” shares Rossa on the scents developed in each bucket.

The first bucket explores gourmand. Rossa presented Cosmo’s ‘Pistachio Gelato,’ a fragrance sketch containing vanilla, musk, bergamot, and sugared pistachio that resulted in a scent that leans slightly nuttier than what’s currently on the market and can be customized to fit a client’s exact vision. 

Market research is a fundamental part of C3’s services. On one hand, the team analyzes what’s readily available and trending amongst your desired target demographic. If you want to go against the trend cycle in a safe way, another service C3 offers is tailored olfactive mappings. Say, for example, your brand wanted to jump on the pistachio fragrance bandwagon, C3 could analyze the market and map out what types of pistachio scents are currently available to help you and your team determine where there’s a white space opportunity to stand out. If there was a saturation of vanilla pistachios, for example, and an emerging opportunity for a nuttier take that was more untapped, C3 would point it out. 

For this volume’s olfactive evolution category, Modern Green was the focus where C3 explored the color green and took inspiration from it visually and olfactively. Rossa presented three fragrances, including “Secret Forest,” a delicious woody scent with juniper berries, clove, moss, and spruce. “I wanted [to create] the feeling of walking through a deciduous forest with a soft mossy ground,” he explains of this sketch. The other two examples were inspired by the taste of a zesty green juice and a luscious herb garden — both equally delectable. 

Beyond straight-forward scents presented as eau de parfum, C3 also showcases how scents can be formatted into different textures. After all, we know that EDP isn’t the only way consumers integrate scents into their lives so in this ideation space, C3 showcased scents that can be adapted into a plethora of formats by partnering with contract manufacturers and raw materials suppliers.

The next bucket is the multicultural one. For this volume, C3 focused on creating fragrances that would resonate with Black and Hispanic consumers. Considering 140 million multicultural consumers representing 40% of the US population, there’s never been a more opportune time to dive into the ingredients and fragrance notes that resonate with this diverse audience. Apart from that, we’d be remiss to mention that multicultural buying power is worth more than $5 trillion and has been a leading driver of market growth this past decade. With Cosmo’s headquarters in close proximity to Latin America, this gives them a unique capability to deliver authentic products and marketing strategies.

“Nourishing Shea” was one of the five fragrances developed for this category. Inspired by its prominence in personal care products and the nourishment it has provided for generations of people, the fragrance includes notes of grounding sandalwood, soft jasmine Sambac, and Cosmo’s exclusive Peruvian ginger.

For its wellness and sustainability section, “Mother Earth” felt like the most related to volume one’s overarching theme. We know that sustainability in beauty isn’t just about packaging, but rather it’s also linked to wellbeing and big-picture environmental responsibility.  In fact, according to recent McKinsey research, 79% of fragrance consumers consider wellness to be an important factor when shopping for a product. 

With this in mind, C3 leveraged Cosmo’s proprietary upcycled ingredients in this bucket’s sketches. In its “Golden Berry” scent, for example, Rossa used their exclusive Golden Berry CO₂ ingredient, where the oil is extracted from the calyx of the fruit. Then, it is weaved in with a medley of upcycled bergamot, ginger, mate, and orris for a bright scent that tantalizes the senses.

Beyond tangible sustainability efforts, the wellness storytelling also fits in within C3’s read-to-go concepts. In this bucket, adaptogens served as a point of inspiration. Angelica root was used for a sketch, and while its adaptogenic properties don’t have any concrete benefits when blended into an eau de parfum, it’s part of the product story. Rossa speaks to the power of the subconscious mind and marketing material. For a consumer, simply knowing an adaptogen is included can alter their perception and relation to the fragrance which is a positive sign for business as Mintel research projects the adaptogens market will grow to $54B by 2027.  

Lastly, the metaverse is the focus of the consumer insights bucket. As consumers catch up to tech and digital advancements, the metaverse increasingly becomes an important space for beauty brands to be relevant in. For fragrance, this presents a unique challenge. Whereas categories such as color cosmetics can be visually observed on a screen, scent isn’t something consumers can connect with olfactively. However, a handful of brands have concocted “ingredients” that represent emotions and allow for that digital connection.

For perfumers, the opportunities are endless when it comes to thinking about scents that bridge the tactile world to the digital realm. Rossa imagined teleporting consumers to a virtual garden and having their avatars surrounded by mandarin trees and black currant bushes when creating ‘Electric Rhubarb.’ 

“Rhubarb innately has a metallic kind of sour bitterness to it, so highlighting that to make [the fragrance] feel more electrical made sense to us,” he says of the creation. It’s balanced with notes of mandarin, magnolia, and musk, and in the digital space, the fragrance would include a holographic apple as well—further enhancing the augmented world. 

In the tactile world, Cosmos’s ingredient and fragrance technologies are also put front-and-center at C3. Products presented throughout Volume One creatively integrate these advancements to showcase to clients how they can be used. For example, Craftivity® is Cosmo’s exclusive process of selective extraction of raw materials using only bio-sourced and biodegradable solvents, and Scentsilent® its proprietary malodor technology that neutralizes molecules and is both plant-based and biodegradable. 

From the get-go, Cosmo ensures that all formulas are Sephora-, Ulta-, Target-, and Walmart-compliant to reduce unnecessary back and forth with manufacturers. Almario and her team understand the desire for speed, and they’re here to deliver. The results are not just high-quality, but the process itself is also fun.  

Blue Mercury’s Director of Product Development, Kristina Cappuccitti, says that the C3 team has such a deep understanding of the BM brand that it feels like they themselves are extensions of it. C3 has provided them with curated options and scent extensions for Blue Mercury to incorporate in its portfolio, and has called the team true partners. “The fragrance training provided by them was invaluable and helped create a deeper understanding of fragrance,” Cappuccitti says. “I am excited to bring to life what they have created for us.”

As evidenced above, C3 can be tailored to all types of businesses. Anyone from a founder with an idea to a best-selling brand looking for in-depth market research and launch proposals can benefit from partnering with this team. The results speak to the value of this accelerator, but understanding that they’re newly-launched, partnering with them has more incentives than you may initially expect. Namely, short production lead times, flexible credit terms, and lower MOQs.

If C3 sounds almost too good to be true, that’s because it’s a true diamond in the rough. With a team of passionate and experienced experts and top-in-class perfumers, partnering with C3 takes fragrance development and launching a brand into the marketplace to a new level. 

The contributions and impact of the Hispanic and Latin American communities to global culture are countless. While one month is never enough to truly appreciate and salute the people, places and rich legacy, TFF embraces the opportunity to celebrate Hispanic Heritage Month with a snapshot of words of inspiration and reflections from founders and perfumers.

Female and Latin-founded, EAUSO VERT is the conscious-luxury vision of beauty industry veterans Tanya Gonzalez and Faye Harris.

How has your heritage influenced and inspired your fragrance creations and brand story?

There are so many layers and nuances to each person’s Latin experience, mine being heavily rooted in my upbringing as a first-generation Mexican American. Storytelling has always played an important role in how we connect with our heritage. My grandmother’s anecdotes relating to her life in Mexico have influenced my own love of storytelling and everything that I create, hoping to connect with others by adding texture to experiences through scent, music, writing and more.

The vibrancy of my culture – family visiting, food cooking, music playing – has always served as a natural source of inspiration for me when developing scent. I never begin an idea for a scent without first exploring the music that could potentially serve as the soundtrack for that particular fragrance. It stems from the love that my parents had of music and its constant presence within our home.

Hispanic Heritage Month is a special moment for the brand as many are still becoming aware of our Latin heritage. We launched a Latin-inspired collection by the name of HERENCIA (“HERITAGE”), giving us the opportunity to showcase some of the traditions and ingredients pioneered by Latino communities. The fragrance industry as a whole has yet to fully reflect the cultural richness and vibrancy of our community, so our latest collection is our way of driving greater representation in a space not having much Latin influence.

Are there particular ingredients or locations or other cultural inspirations that you gravitate to when you need to be inspired? 

Mexico has been such a huge source of inspiration for me, specifically the region where my grandmother grew up, San Luis Potosí. Whether it be through the food, music or environment, I find myself at my happiest when surrounded by the language and people of Mexico. Many of our newer scents reflect this as well – from Capulin to Zapote Negro, we’ve woven the rich tapestry of my homeland into our fragrances.  My hope is that by developing fragrances inspired by my own culture, more will feel compelled to do the same.

A Colombian perfumer known for her bold and evolving fragrances, Adriana Medina blends artistry and science to create powerful scents that reflect her vibrant personality and culture. 

Adriana’s notable creations: 

• LANCÔME Idôle
• VICTORIA’S SECRET Bombshell
• MARC JACOBS Daisy Wild
• HOUSE OF BŌ Oro Verde

How has your heritage influenced and inspired your fragrance creations?

My Hispanic heritage influences my fragrance creations in many ways from what I create; I want people to be joyful and enjoy the fragrance as much as I do. I want to change people’s mood for the day or feel good about themselves. I want to be able to bring back a beautiful memory or transport them to a special place. That is the magic of fragrance; you can change someone’s life immediately. My fragrances are a reflection of my personality, my culture, and my upbringing. I love to add a dash of positivity, optimism, and good energy in what I do. And also, I love to surprise them!

Are there particular ingredients or locations or other cultural inspirations that you gravitate to when you need to be inspired?

Music is definitely my muse. I love to play music on my way to work, and in my office I am always playing music, which puts me in a groovy mood to create and those that know me know I have a playlist quite unique, all genres for sure. I love design and architecture and truly admire the professional work of those in that field. I love designs by Santiago Calatrava, Zaha Hadid, and the one and only Antoni Gaudi. Botero is one of my favorite sculptors. I love fashion; I inherited that passion from my grandmother, who came to this country and was a seamstress for many years. She used to make my clothes when I was younger, and we would spend the weekends shopping for textiles, designing clothes, and making pants, dresses, shirts, and coats. I got the sense of style from her, for sure. She has always been my source of inspiration. I am inspired by Colombia, our geographic diversity, and our people. Each region is very different, but we share the love for our country. Ask any Colombian and we are all very proud of where we come from.

Originally from Toledo, Spain, Elena was immersed in different art forms since her childhood, having always seen creativity as the perfect way to discover the world. It was during her early years at the University while studying to become a pharmacist that she discovered perfumery. Upon receiving her diploma, she decided to follow her dream to become a perfumer by joining ISIPCA perfumery school in 2014 followed by joining Robertet’s school in 2020 where she soon started her career in Grasse and joined the New York Robertet team in 2023.

Elena’s notable creations:

• ZARA HOME Ombre Musc Collection
• NATURAPATHICA Chill Alchemy Reed Diffuser

How has your heritage influenced and inspired your fragrance creations?

Born and raised in Toledo, Spain, scent is infused within our culture. A favorite “scent memory” was during Holy Week, where we would decorate the streets with wild Thyme and Rosemary.  The scent was incredible!  I was also very influenced by the cistus labdanum and the orange flowers in Andalucia.  All those scents deeply inspired me, and I love to work with them in my creations today.

Are there particular ingredients or locations or other cultural inspirations that you gravitate to when you need to be inspired?

Travel is my main source of inspiration and more specifically, discovering the local cuisines of every place I visit. Also, I’ve now been living in New York for over a year, and I am very inspired by the diversity and cultural richness of the city!

 Carlos Viñals is a Cuban-American is known for his expertise in crafting faceted, memorable fragrances. With a passion for both his heritage and the art of perfumery, he has contributed to the creation of iconic scents for global brands.

Carlos’ Notable Creations:

• MIND GAMES Gambit 
• VICTORIA’S SECRET Bare
• ETERNITY FOR MEN  Reflections  
• CAROLINA HERRERA 212 VIP Men 

How has your heritage influenced and inspired your fragrance creations and brand story?

 As a Latino, much of my inspiration comes from the way I was raised. My Cuban parents instilled in me a deep passion for life, a commitment to sharing happiness with others, and an openness to embracing new experiences.

Are there any ingredients or locations or other cultural inspirations that you gravitate towards when you need to be inspired? 

Absolutely, and often! I draw deeply from my Latin heritage when I’m seeking that extra impact or hook in a fragrance. For instance, I turn to the rhythms of Latin music when I want to infuse vibrant energy and movement into the top notes. Gaudí’s visionary architecture inspires me when I’m aiming for something unconventional and disruptive, while my favorite Spanish desserts—Flan and Dulce de Leche—provide the perfect source of sweet, creamy indulgence when I want to evoke irresistible addiction.

“This is the first time a fragrance house has received this prestigious award, which makes it even more special and meaningful for me and for Givaudan, It is an honour to be a part of this industry that celebrates our shared humanity, and for us at Givaudan helping people live happier and healthier lives, with love for nature. I also want to pay tribute to all of the perfumers for their craftsmanship and contribution. They truly make magic and I feel incredibly fortunate to work alongside such talented individuals and teams.” 

Gilles Andrier is an exemplary leader: for proof, look no further than how much he is beloved and admired by those who have worked for and with him throughout his career. Over the course of two decades as CEO at Givaudan, he has not only enhanced the company’s value—and values—he has built a network of strong global relationships and a reputation for trust and enthusiasm. “My favorite part of my job is the interactions,” he says. “I’m most stimulated when I’m engaged with others. It can be with clients or with an employee in the plant or in the lab, but I am happiest when at the end of every day I can say that I learned something.”

About receiving the prestigious Hall of Fame recognition, Andrier says, “It’s a great honor. I embrace it for myself, but I also feel that it is a recognition of what’s at the heart of perfume—the perfumers, the craftsmanship, the magic of this business which I have loved for the last 30 years without any diminishing intensity. It is a recognition of Givaudan, which is a wide company because it has made so many acquisitions, but also a deep company because it goes back 250 years to when the industry started.”

Speaking from Geneva, just one stop on his forever-busy travel schedule, Andrier gives a glimpse into his life beyond Givaudan—he is married to acclaimed Vice President perfumer Daniela Andrier, with whom he has raised six children—and reveals how his personal passions inform his work as CEO. “I would say that exploring, experimenting, and never being afraid of doing things differently has shaped me,” he says, “and has let me become more of who I truly am, rather than just a guy in a suit.”

How has being married to a perfumer shaped the way that you view fragrance?

Perfumers are at the heart of what we do. Being married to a perfumer has greatly enhanced my understanding of their perspective. For example, seeing how their work has to adjust to the fast changing environment surrounding them, handling the increasing speed and number of projects, and working with a palette of ingredients constrained with ever more regulations. The palette of ingredients is, like the alphabet, the only thing they have in common. However, the beauty of fragrance creation is the diversity of perfumers, each expressing themselves in a different language. So there are as many perfumers as individualities. Therefore, being married to a perfumer gave me one perspective, but conscious it is unique to her.

What are your favorite things to do when you’re not working?

I have a lovely family, and we enjoy exploring, traveling, and spending time together. And I cannot stop myself from being active. I love sports, especially cycling. And I love listening to music. I have always thought there is a similarity between music and perfume in the way that they touch emotions. A perfume is like putting a magical piece of music into a bottle.

Do you apply any insights or strategies from your leisure pursuits to your leadership at Givaudan?

I used to do a lot of sailboat racing when I was young, and how you work with a crew, how you help each other, how you are in there on the same boat being safe but also competing, and how you face the elements of the ocean and the wind—all of those things say a lot about individuals, but also how they behave as a team facing adversity. And when running Givaudan, these images sometimes resurface for me. It’s not like running a large company is like sailing a big boat, but there are a lot of analogies around how people can work together.

How has your leadership style changed over the years that you’ve been with Givaudan?

It’s changed a lot. At the beginning, I was a bit intimidated. I had to learn about a lot that I had not been used to, like dealing with investors and shareholders—and it’s a very large company, so it wasn’t just about scaling up what I had done in the past but doing additional things that I hadn’t done before. In that stage of learning you are not yet totally yourself because you are being careful and safe. But there comes a moment when you begin to explore different ways of managing. I have experimented with ways of communicating and finding the right level of involvement in details. And I think that over time it has been a journey where I have become more and more myself.

What qualities do you think are most essential for good leadership?

Curiosity is the greatest strength I’ve had in all my jobs. The interest and ability to listen. When you show curiosity then you engage teams and the whole company. I’m also quite a demanding guy and if I don’t get something, I will go and chase it. That’s why I think Givaudan is performing quite nicely today. But the other thing that is important is humility. With humility comes the idea of being yourself in the job and shaping the job the way you want to shape it. Having humility inspires others to come closer to you. It is a good friend because you know what you don’t know and that you’re never at the top—there is always more to learn. I think that is essential.

You spent quite a bit of time in the United States early in your career. How did that affect the way you value international connections?

It was an absolutely great experience. In the late nineties, I spent four years living in New York, until 2000. Those were such good years. I was running operations, building a big plant in the US, and what I remember most is the openness of the employees and the people surrounding me. They had this little Frenchie coming over and running the show in the US and it was okay. I loved that and I still cherish that openness and respect and willingness to do things together. That was also early times with my wife Daniela, and with our first kids. So there are obviously very good memories. I love the US, and that really established an emotional bond. 

In what ways do you think that building an emphasis on diversity is important, not only at Givaudan but in the fragrance industry as a whole?

It’s extremely important. When Givaudan shaped our purpose years ago it was not just about our impact on the environment, we also made ambitious targets and commitments on diversity, equity, and inclusion. It’s not just to look good—I hate that the same way I hate greenwashing. We are people who, when we say we are going to do something, always deliver. Diversity is really part of the culture of Givaudan because we are a consolidation of many companies in many different countries, with 16,000 people around the world. It’s built into our DNA, but we are focused on making progress and helping everyone feel included. That’s work we do every day. And it’s not just inside the company. We have consumers who embrace all genders and all types of diversity and we need to be relevant to them when we create fragrances.

What do you consider your greatest achievement?

I could go with figures. Givaudan was worth 4 billion when I started. It’s worth 40 billion now. But everybody will forget figures and those types of achievements. I think my biggest achievement is the common recognition that Givaudan is a “Human Company.” I have always believed it is almost more important how results are achieved than the results themselves. It is about the culture of a company, which makes companies sustain. It’s about feeling that you’re doing something good and contributing. It’s the type of leader you are which makes the biggest impact. That’s what people remember.

Each year, TFF introduces new elements to the Awards ceremony, infusing the elegance and artistry of fragrance in captivating ways and new storytelling mediums. This year, the Fragrance Foundation collaborated with award-winning artists, cinematographer Louie Schwartzberg and poet Rhael LionHeart Cape, to translate the sensorial journey of fragrance discovery into a unique series of transportive art works. Bringing together two art forms of aerial photography and the spoken word into a creative expression that captured the power fragrance has to captivate its audience, TFF’s artistic vision of fragrance was presented across the dramatic stage at Lincoln Center. 

Who better than to make the invisible visible than our creative collaborator for many years, Louie Schwartzberg? A creative departure from previous years where magnificent time lapse cinematography of flowers took us to the inner depths of nature’s beauty, 2024’s visual interpretation was a play on perspectives of distances and destinations to sky-high heights.

Layering in a new dimension with poetry to the awe-inspiring sights, TFF welcomed a new creative collaborator to its Awards ceremony with award-winning poet, Rhael LionHeart Cape. Bringing his singular style and passion for poetry to TFF, LionHeart created a superlative poetic interpretation of Louie Schwartzberg’s work by making the intangible real through the spoken word. With this inaugural collaboration, LionHeart explored fragrance and aroma as an art form. Speaking to the universal language of fragrance, Rhael’s work transcended cultural and sensory boundaries, and through poetic pacing created a cadence similar to the “choreography of composed notes” found in a fragrance as it celebrated the “perfumers as practitioners of new possibilities.”

The collaborators, through snapshots and the spoken word, created a multisensory experience that brought immersive images from Louie’s camera and Rhael’s melodic narration on stage to life revealing the magic and mystery of fragrance.  

Four inspirational scenes became the canvas for artistry to bloom and emotions to be stirred. From Tahiti to Iceland, and across desert and arctic terrains, Rhael and Louie elevated the essence of scent through sweeping scenic imagery and rhythmic verse. Taking the audience on an emotive journey, their respective art forms set the perfect tone for the evening where artistic innovation between artists was explored by blending the audible with the aesthetics of fragrance, together capturing the beauty of an unseen presence.

Showcased in Ice, Desert, Tahiti and Iceland, each artistic segment by Louie Schwartzberg was spiritually uplifting and depicted the stark topographical beauty of nature through unique perspectives and vantage points. His high resolution imagery captured flights of wonder with fantastical aerial shots of land and seascape patterns, and desert terrain that defined new artistic destinations. 

Exploring the molecular level of shape and structure in nature, Louie’s work featured macro and micro scales of crystallized ice to the splendor of cresting oceanic waves along the shores of Tahiti. Hues of varying watery blues to the vivid greens of Iceland’s valleys created picturesque palettes. Always looking at the world through a captivatingly different lens, Louie’s eye inspired the imagination and took one’s breath away while Rhael’s narration connected to the soul, revealing the nuances and intricacies of a hidden note in a favorite fragrance to the crystals of an ice-capped mountain. 

Their creation and collaboration was an invitation to an immersive and introspective journey similar to the artistry and passion of perfumers and the world of fragrance.

ABOUT RHAEL LIONHEART CAPE

A London-based multidisciplinary artist, and an Associate Artist at The Royal Albert Hall, LionHeart presented a historical moment on the iconic stage, where poetry was once banned, galvanizing the legacy of the UK’s poets. As the first poet-in-residence at an architectural firm, LionHeart has juxtaposed the structure found both in architecture and in poetry, wordsmithing the emotional connection of space and design to memory. 

Recently showing his work at the 18th International Architecture exhibition at the prestigious, La Biennale di Venezia, LionHeart has created a unique niche at the at the intersection of architecture, design and narration becoming the first poet in residence at an UK architectural firm and Saatchi Gallery in addition to being an honorary fellow of the Royal Institute of British Architects. His multimedia work resonates with a new generation who have rediscovered the power of verse.

His voice narrations cross many artistic platforms from radio and documentary to screen and stage. LionHeart’s multi-faceted career includes other talents where he is narrator, a former BBC Radio London presenter, and TEDx Speaker. His self-published poetry collection, The Mute’s Rebellion, debuted in 2017. and he is currently working on an immersive film entitled, Sentient Brutalism.

ABOUT LOUIE SCHWARTZBERG

Louie’s love and wonderment of nature is seen in every still photograph or moving image he has captured. An award-winning cinematographer, director and producer, Louie Schwartzberg has brought his visual technique and editorial eye to the world of flowers and fragrance, and to The Fragrance Foundation once again for the fourth consecutive year. TFF collaborated with Louie to open up a world of fantasy, whimsy, and a sensorial journey. 

Fresh from his latest artistic venture, the recently opened Sphere in Las Vegas provided a dramatic canvas for Louie’s artistic vision to unfold, Louie has created centerpiece moments whether it is near the Las Vegas Strip or across the stage at Lincoln Center. Louie’s art transcends space, time, and scale.
His current feature release Gratitude Revealed, featured during the 2022 Fragrance Foundation Awards, is being used to create a global Gratitude movement. To further shift consciousness and behavior, he launched the Louie Channel.tv and has released the remastered version celebrating the fifth anniversary of Fantastic Fungi in theaters.

“I am honored to have been recognized by The Fragrance Foundation as this year’s Lifetime Achievement Perfumer. It’s the greatest joy of my life, as well as my passion, to create fragrances that take you on a personal journey.”

Jacques Cavallier-Belletrud was born in Grasse into something of a fragrance dynasty—his father and grandfather were master perfumers, and his mother worked for legendary master perfumer Edmond Roudnitska—but it was not a given that he would become a scent creator himself. “When at eight years old, I told my father that I wanted to be a perfumer, he told me that I would have to be prepared to work very hard, and that I would need to have true passion in order to succeed,” he says. Every night, his father would arrange blotters scented with raw materials on his desk, and each morning young Cavallier-Belletrud would sniff them and take notes. “It was like a game,” he says, “but it helped me, step by step, learn the language of perfume.”

When Cavallier-Belletrud heard that he had been awarded TFF Lifetime Achievement Perfumer, he says, his first thought was how thrilled his parents would be. “My mother passed away a few months ago, and so I could not help but feel nostalgia. I owe everything I am to my parents, especially in terms of being free as a creator. As the small guy I was when I started in this business and the small guy I am today, I would never have dreamed of such an honor. And now, having my daughter—who is also a perfumer—with me, I feel very proud to show her that everything is possible in life.”

Over the course of his storied career, Cavallier-Belletrud has created acclaimed fragrances for the likes of Christian Dior, Givenchy, Issey Miyake, Yves Saint Laurent, Giorgio Armani, and Lancôme. Now with LVMH, he has been the in-house perfumer for Louis Vuitton since 2012 and has been for almost 30 years the creator behind many of Bvlgari’s most beloved fragrances, rom the iconic Pour Homme in 1995, to BVLGARI LE GEMME and the BVLGARI ALLEGRA collection more recently. When we speak, Cavallier-Belletrud is in what he calls his “smelling room” at Les Fontaines Parfumées in Grasse. With blotters scattered across his desk and gentle light streaming through the windows, he reflects upon his career, his legacy, and a few of his favorite things.

Does it feel especially significant for you to be awarded Lifetime Achievement Perfumer in New York?

Yes, I am so proud that this award is coming from the US. I have loved the United States forever and I have worked with quite a lot of American perfumers and with a lot of American brands, and I have always been welcomed. Even when I was 20, 24 years old, I was welcomed as a perfumer. At that time in France I was perceived as a very young guy and certainly not yet a perfumer. So I’ve seen the difference between the two, and working in the US has always been, for me something unique. 

How did growing up in a family so connected to the world of perfume shape you as a child?

I come from an era when children were quiet at lunch and dinner, and listened to our parents’ conversation. They spoke in May about the quality of the rose flowers, or about the beauty of the scent of the jasmine. I remember my father speaking about Japanese perfumes after coming back from two months of traveling through Japan. It was evident that this world was my world, even if I didn’t recognize that at that time. My childhood in Grasse was very happy. I was very focused on discovering things. I developed lot of curiosity about things because it wasn’t like today when you can find everything on Google—you had to explore things for yourself. I was curious about why the jasmine bloomed only three months a year or the rose only three weeks a year. I was always very connected to nature.

What is it like for you to work with your daughter, Camille, as a perfumer?

She is the first woman in the family to become a perfumer in 500 years, so… no pressure! When she was about 12 years old, she came to my mother and said, ‘I want to do what papa is doing.’ We discussed it and I said, we can start the same way I started with my father: smelling raw materials, so that you can understand that perfumery is more than just ingredients, it is also emotions. My job was to teach her how to memorize raw materials and how to approach projects, but also to help her express her creative personality as a woman. This job is a lot of work, a lot of commitment, and you need a lot of love for others and for the brands you are working with. You will sometimes be surrounded by doubts, but you will always return to enthusiasm and positivity. When I am depressed, I smell jasmine from Grasse or bergamot from Italy, and I recover my joy.

You are known for your trailblazing use of the ingredient Calone. When you first used it, did you suspect it would make such a splash in the perfume world?

My story with Calone goes very far back. When I was young, working with my father, I went to get an ingredient out of the fridge and the door was stuck. I pulled very dynamically and some of the bottles fell down and spilled. Immediately this scent of freshness came to me that was  really incredible. I looked at the bottle, and it said Calone—which was a material I did not know.

The next day, the floor still smelled amazingly fresh. When my father came into the lab he said, ‘Who is the idiot who used such a powerful ingredient?’ That was around 1979. Over the years, I forgot this material, until I began working on L’Eau de Issey in the early 1990s. The brief was: If water had a smell, what would it be? Immediately I remembered this scent, Calone, in the laboratory. I started the project with Calone, surrounded it with flowers and woods, and three weeks later it was done. Frankly, I did not expect such success. And it’s good because if you are trying to create trend, it will never happen. But I did know that something was happening, because before the launch my wife wore the fragrance out to dinner in Paris, and a couple who had been staring at us approached and said, ‘Can you tell us the name of your perfume? Because since you arrived there has been a scent in the room that is fantastic, and like nothing else we have ever smelled.”

What do you think defines a truly great perfume?

It’s like people: Character makes you unforgettable. All the great successes have unique personalities. You recognize them everywhere. Perfume is not a commodity. It is more than an accessory. It translates a very secret part of your personality, connecting with your childhood, with your inner self, with who you are. That is why it must have personality itself to be great.

What do you like to do when you are not working?

I love to be at home, because I have a huge garden and I love to connect to nature. But I also love to travel, and I love to visit cities and see what artists are doing. I love to have a good meal with friends. I enjoy beauty and I celebrate the beauty of life. It is important to remember what a miracle it is.

I also love to shop, which is perhaps unusual for a man. I can spend a whole day shopping. I do it frequently. I enjoy going to new stores and seeing different concepts. I like the classic things and the very disruptive things. For me it’s really a pleasure just to look and to try products. It’s all about discovery.

What would your perfect day involve?

I have many perfect days here in Grasse. I wake at quarter to five the morning. The perfect day is in spring or in summer, having coffee in my garden, looking at the Bay of Cannes and waiting for the sunrise. I love all the scents of the garden, in every season. Today it’s raining and yesterday it was warm, so there is a scent in the air of earthy notes, but also roots, leaves, and the orange flowers that are blooming. I believe the best perfumer in the world is the wind, because it carries these fantastic scents—and it is always different.

Then I take care of my dogs—I have three—spend time with my wife, and go to the office. To get there I drive a special road where you have all the views of the French Riviera, with mountains and blue sky. It is the perfect environment for inspiration. At the office we start with a half day of smelling the work we have done the day before, then have a big lunch in the garden if the weather is good. In the afternoon there is more smelling, more work, more meetings and calls. On a perfect day I have a lot of energy and a lot of ideas and I love this because ideas bring more ideas. What I really love is to create. I wake in the morning and look at the sea and dream of many things and tell myself that whatever I do, I will start with a hope of making something good.

June is Awards month at TFF! And it is by far our biggest celebration of the year, it’s the night where we bring everyone and everything together that we as a community have achieved for fragrance, and celebrate! These Awards are truly the pinnacle for our industry spotlighting how our creativity, artistry and passion connects with the consumer.

With 1000 attendees, the TFF 2024 Awards were bigger and more extraordinary than ever before. Making it even more special, this year was the 75th Anniversary of the Foundation. On the spectacular stage at Lincoln Center in NYC, the ceremony inducting 2 honorees and presenting 19 awards, was a great reflection of #FragranceForwardTFF with our Presenters & Finalists & Winners as well.

The theater was buzzing from the “blue-carpet” arrivals to the sit-down dinner for over 500 in the Promenade to the after-party that spilled onto the Terrace overlooking the plaza at Lincoln Center. Julianna Margulies to Christie Brinkley added star power while fragrance & fashion icons Vera Wang, Anna Sui and Narciso Rodriguez joined us to celebrate.

A huge congratulations to all of our 2024 TFF Awards winners, the finalists, and of course our incredible honorees. From heritage brands to indies, and perfume pioneers to legacy leaders, the spectrum of excellence on stage was unparalleled from the awards handed out to the honorees inducted including Givaudan CEO Gilles Andrier as Hall of Fame honoree and Bvlgari and Louis Vuitton Master Perfumer, Jacques Cavallier-Belletrud as Lifetime Achievement Perfumer. 

A special feature of the night was the creative collaboration between Rhael LionHeart Cape and Louie Schwartzberg bringing poetry & photography together, elevating fragrance discovery to new heights.

With the glow from the Awards still shining, we will be busy throughout the summer planning a fantastic line-up for the fall season filled with great TFF programming. From Scents of Success to launching Fragrance Escentials, plus media tours, TFF will be reaching more & more people who share a love & passion for fragrance as we do. 

Please enjoy this special TFF 2024 Awards edition of ACCORDS!

Have a wonderful summer.

Joining TFF unlocks a world of opportunities and inspiration for fragrance brands, uniting them with a community of peers and further strengthening TFF’s mission to ensure that everyone has a voice and a seat at the table through #FragranceForwardTFF. Every new member enriches the conversation, enhances the network, and proves the indisputable truth that we are always better together than we are apart. In this issue of ACCORDS, we take a moment to welcome new members and celebrate everything that makes them special. Here, we invite them to share their unique brand perspective, what they hope to bring to TFF, and what they are looking forward to as they enter this exciting new chapter.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve? 

I was so excited to join TFF as a new member—to me, it felt like Nette had really arrived onto the fragrance scene. TFF and its leadership, including the incredible Linda Levy, has such a powerful way of bringing the fragrance community together—brands, perfumers, fragrance houses, executives, retailers, and all. It has been incredible to be given the opportunity to be in the same room with this community and feel that, even amongst brands, it is so much more about collaboration than competition. 

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles? 

Nette is a clean, scientifically-backed, approachable luxury fragrance brand focused on amplifying well-being and NettePositive™ emotion through scent. We firmly believe that fragrance can change our lives for the better, have a proven effect on our emotions and moods, and deserves to be a recognized art form in and of itself. I think consumers in general want more from their products—for example, they want their makeup to have serious skincare benefits. Fragrance is perfectly positioned to cater to that need by offering emotional benefits along with satisfying the desire to smell amazing. 

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

Nette’s brand mission has always been to help our community Take Good Care™ through the incredible art and science of fragrance, which I feel aligns really nicely with TFF’s mission on discovery. There is such an intricate and fascinating world of fragrance and if we can be part of what causes people to discover that magic—the artistry, the poetry, and the science of fragrance—we will have done a good thing. 

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

I have been part of the family of the Fragrance Foundation for the past 32 years since I founded Slatkin + Co. with my wife Laura who now owns NEST and is a member. With a short hiatus being out of the fragrance world I am so happy to be a family member again with the return of my Slatkin + Co. Brand…..it is the Platinum level of achievement and I am proud to have received several awards in the past. 

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

I like to refer to my brands as Masstige – I bring a prestige product at an affordable price and I don’t like to talk down to a consumer. Working with master perfumers all these years and the most important fragrance houses in the world have brought prestige and a level of quality often missed in the mass world. Adding the aesthetic element with the quality of fragrance creates a win experience for the consumer and for myself as I love all my children as I refer to my products as my family.

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

When we work with the perfumers it’s not to create a space in the category but to create an experience which is influenced by travels around the world, reading, museums, the inspiration than becomes a dialogue with the perfumers on their experience and through that magical conversation is how Slatkin + Co. delivers its rarity within Mass (Masstige).

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

It is truly a dream realized! Fragrance has long been a passion of mine and the opportunity to create scents that are grounded in my beauty journey is something I am truly grateful for. I am so honored to be a part of TFF and the wonderful community of experts, founders and brand builders. I hope to be able to broaden my scent knowledge and learn from fragrance founders of diverse backgrounds. 

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

Relevant as a brand is clean, inclusive skincare, color and scent. Every formulation has been thoughtfully created to see and celebrate all skin tones. Many of the ingredients are inspired by my Kenyan heritage and are time honored and effective on all skin types.

13 Stems is a well-balanced, gender-neutral fragrance. includes top notes of freesia and green peppercorn; mid notes of cucumber, woody bamboo, french mimosa and violet leaf, and a base of cashmere, crisp amber and white leather. I had the great privilege of working with Robertet’s Jérôme Epinette to make this beautiful fragrance. I am so happy to work with Jérôme and the team to bring my vision to life. 

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

My point of view is always one of inclusion. This rings true with 13 Stems, Relevant and thirteen lune. 13 Stems as a scent and story resonates with many people and inspires them to discover it and incorporate it into their everyday. It encapsulates the “bloom” most of us seek. That “aha” moment. Blooming is important, but it’s my stem that gave me the ability to co-create a brand and business that aligned my passion and purpose.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

It’s an honor to be recognized among legacy fragrance brands. It speaks to how dedicated Victoria and the team were to getting every aspect of our fragrance product and launch right. For our fragrance consumers, they will know that our presence here shows how serious we take this category. As for this storied industry, it’s incredible to be welcomed and recognized for our fragrance as a new player, it reinforces our huge ambitions for this category.

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

The vision for Victoria Beckham Beauty is to create a modern luxury house that becomes a cornerstone of the beauty industry overall, and that has the potential to become a heritage brand over the coming decades. Being born of a fashion house is core to our identity in color, and in fragrance, our aperture is wider – our fragrance stories are chapters of Victoria’s life. These are memories of her important life moments, all complex and all beautiful. Our scents are created with a very specific time and space, as well as the emotions surrounding them, in mind.

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

Fragrance is a powerful and transportative art – something that Victoria recognized and honored through her approach. It deserved to feel intimate, to have its own journey of creation … it deserved to wait until every element could live up to the vision and her uncompromising standard. Victoria Beckham’s Fragrance Launch in 2023 was a true labor of love and what Victoria considers her autobiography through scent – a holistic sensory experience with campaign visuals by Steven Klein, bottle design by Ezra Perronio and collaborating with Jérôme Epinette as our “nose” in building out the fragrance collection.

An aspect of the brand’s DNA is what we call The Victoria Standard: we only create something that meets the most discerning customer’s criteria; we only finalise a product when we have achieved Victoria’s emphatic excitement to use the product. We aim for customers to experience that our products stand out in terms of excellence in all ways a product can.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

We are so excited to be part of The Fragrance Foundation alongside incredible heritage brands. It is an organization that is creating positive change in our industry. The ability to connect with and learn from other brands in the space is such a unique opportunity. To be able to share ‘Ôrəbella with our peers in our community means the world.

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

‘Ôrəbella introduces the skinification of fragrance, a unique and innovative approach to fine fragrance. Each intentional skin parfum is alcohol-free, hydrating, and elevated with essential oils to infuse with and last on the skin while amplifying the wearer’s aura. Going beyond cruelty-free, clean, and vegan, ‘Ôrəbella is also dermatologist tested and suitable for sensitive skin. It is inspired by nature, harnessing its healing benefits to enhance both skin and soul. Our signature bi-phase formula features two layers that moisturize skin and deliver a long-lasting fragrance immersion. With a shake-to-activate formula, the fusion of the bi-phase creates a magnetic perfume that becomes one with the skin. As consumers become more aware of the ingredients within their beauty routines, we’re proud to offer a safe and effective product to help elevate and inspire their beauty ritual.

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

The mission of Fragrance Forward is very important to the ever-evolving fragrance industry. It promotes positive change, new ways of thinking and fosters innovation. At the core of ‘Ôrəbella we are a brand bringing a new type of fine fragrance formula + format, passion, and authenticity to the category.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

Joining TFF is an honor for Argos Fragrances, symbolizing our commitment to the highest standards of excellence and tradition in the global fragrance industry. We hope this partnership will enhance our reach, foster innovation, and allow us to contribute meaningfully to the fragrance community. 

What is your brand’s unique point of view and perspective and how does it appeal to consumers’ lifestyles?

My brand’s unique perspective blends the rich narratives of Greek and Roman mythology with modern day sophistication & elegance, creating fragrances that strike a chord with the consumers. We celebrate the past but are new age in our approach. We are unapologetically extravagant, love making bold statements, and being remembered. Our customers love this about us and resonate with it. Our storytelling, brand persona and craftsmanship appeals to individuals who value true luxury, heritage, and personal expression in their lifestyle. Building a vibrant community and showing our gratitude are at the heart of what we do, ensuring our customers feel valued and empowered in the Argos family.

 TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

 Our dedication to craftsmanship, use of cutting-edge equipment and time-honored techniques, ensures each fragrance tells a captivating story, honoring our heritage and embracing #FragranceForwardTFF’s innovative spirit. Our carefully selected raw ingredients, chosen for their meaning and purpose, ensure that every composition is unique, memorable, and satisfying. Also, I deeply value the support from our fragrance community—the experts, content creators, collectors, and loyal customers—who inspire us to give back meaningfully. Together, we strive to foster mutual support and collaboration, driving our shared passion forward.

Started two decades ago, translating fashion trends into fragrance, Mind Nose + Matter™ has evolved into an exhibition showcasing consumer insights and ingredient innovation from a global arsenal of perfumers who were invited to a creative playground where boundaries of scent profiles were pushed and new olfactive expressions were explored. The multi-sensorial experience reimagined dsm-firmenich’s signature socio-cultural forecast for the 2024 edition by tapping into popular culture of the past, present, and with an eye on the future of fragrance.  

dsm-firmenich Catapults Into the Future of Fragrance with “Momentum”

By Pia Velasco

What moves you forward? For some, it’s a feeling or instinct. For others, it’s a physical step ahead or a meticulously prepared plan. For dsm-firmenich, it’s momentum. 

For the fragrance company’s biannual exhibition — Mind Nose + Matter™ —it decided to look to the past to predict the future. And looked to movement, and to the power attraction and avoidance of scent has to make us go forward and backward. It asks the question: What moments from the past still resonate in the present? And how does fragrance make the connection to get to the future? To get there, dsm-firmenich embedded empathy into every step of its showcase to elicit an emotionally connected response to where do you want to go and how do you feel right now? The power and possibilities where fragrance can play a role in helping us move forward and move throughout moments in our lives is what this year’s Mind Nose + Matter experience is all about.

“The idea was to really come from a place of empathy,” begins Global Marketing Director for Fine Fragrance, Justin Welch. “Instead of just thinking about where we want the consumer to end, we really thought more about how they feel now, and from there try to understand how we can get them to where they want to be through fragrance.”

And with that comes “Momentum,” an exploration of olfactive friction and other fragrance trends that are reflective of life’s dualities and how, through scent, we move forward in light of them. Through this exhibit, dsm-firmenich harnessed its 2023 global insights study, Magic Moments, which looked at specific moments of a consumer’s life with men and women ages 16-65 throughout the US, France, China, Brazil, Mexico, Italy, and Spain, to uncover the instances where fragrance can play a significant role. Welch says they looked at more than just the moments, but also the motivations and feelings associated with them as a way to uncover enriching the role fragrance can have at each touchpoint.

We know that fragrance goes beyond making a user simply smell good. A resonating spritz has the power to truly move us, whether that be emotionally, spiritually, mentally, or even physically. According to the study, 82% of fragrance buyers prioritize scent, its quality and uniqueness, over packaging, branding, or merchandising activities. Wearing fragrance is no longer just about smelling good. For the American consumer, the primary reasons they wear fragrance—social confidence (24%), playing different social roles (31%), and enhancing physical and mental performance (27%)—align with their dynamic, multifaceted lifestyles. In short, scent plays a vital role in moving people through life.  

“The future of fragrance as we see it, is built around the idea of olfactive friction,” says Global Fragrance Development Director, Caroline Ornst. “This notion is defined as taking brushstrokes of notes that we avoid, and adding them to notes we are attracted to, which in turn helps to amplify the fragrance’s pleasure, power, and noticeability, all with the ultimate aim of helping to move us forward.”

Furthermore, Welch says the future is based on duality of attraction and avoidance. Throughout “Momentum,” users experience a plethora of feelings and initial reactions as a way to confront ourselves and the complexities of the human experience. “It’s all about that relationship, but really in thinking about those moments in life we’re avoiding — what are the things that make us uncomfortable?” asks Welch. “How does fragrance then help the consumer not avoid those moments any longer, but rather to approach them differently?” 

So, what exactly does dsm-firmenich predict lies ahead? For starters, tapping into feelings of discomfort to help consumers transform how they approach those moments. Imagine a work presentation, for example. The feelings one may encounter are those of anxiety as the moment to present approaches but can scent change that and make the user feel calmer and more confident? dsm-firmenich is betting on it, and the rising popularity of functional fragrances supports its hypothesis. Fragrance emerges as an unexpected ally in this quest for connection, wielding the power to embolden and empower. It’s not just about masking odors, it’s about weaving scent into the fabric of human interaction and transforming nervous energy into confident strides towards genuine connection.

For the exhibit, dsm-firmenich enlisted 21 of its perfumers from around the globe to interpret momentum freely and creatively. They each created a fragrance sketch that was presented to clients in different mediums and in one of four settings to elicit sparks of inspiration and to stretch their imaginations. How far can fragrance take you if you surrender to the moment and allow the power of fragrance to transport you? 

Guided by the metaphor of a body in motion, “Momentum” pushes the boundaries of fragrance by introducing innovative scents and experiences within a captivating, multi-sensorial space. Four rooms were transformed into an experiential walk-through of scent discovery through art, personal interaction, education, and collaboration — the connecting bridge being that of an interactive experience. Each of the spaces represents a different moment in momentum: push, lift, release, and rest, making the connection to body, brain, and breath. To set things in motion, the exhibition kicked off with a spiritually grounding deep breathing exercise.

This hands-on experience is interactive by design, as Welch explains that this exhibit is meant to feel like a playground, laboratory, and workshop. For dsm-firmenich, this is key to its client relationships and creative processes as they co-design the scents of the future, and “Momentum” gives glimpses of those throughout the exhibit — each scent excitingly different from the rest. From olives to vanilla, dsm-firmenich delved into the shape and structure of each ingredient. Weaving in pop culture moments that defined a generation from Nirvana’s Nevermind to redefining nostalgia through mashups, the showcase was a transportive journey to test if Gen Z and Boomers can find common olfactory ground.

Throughout “Momentum,” dsm-firmenich creations were presented in varying formats to showcase to clients the different and creative ways scent can be integrated into all sorts of products for a wide range of user experiences including formats like fabric softener, dsm-firmenich omega rich skin and hair oil, SPF hand cream, and candle. With 65% of consumers feeling that scent can create awe-inspiring experiences, the future of fragrance is in motion.

dsm-firmenich’s Mind Nose + Matter “Momentum” experience debuted in Manhattan and is on display until June 7th, an intentional move that Robin Mason, President NAM Fine Fragrance, says honors the heart and soul of where olfactive trends begin. “It’s so symbolic as NYC serves as a global center of excellence to create for our clients around the world.” From there, it will then roll out to Geneva, during the World Perfumery Congress in June, followed by events in Shanghai, Paris, and Sāo Paulo.  

Always one of my favorite features in Accords is when we shine a spotlight and welcome new members to TFF.  It signals that our industry is thriving with new brand introductions and fragrance launches, and that our membership & fragrance community is growing. Every day we celebrate our #1 priority to expand our membership with new brands of varied sizes & diverse brand stories, as these six certainly illustrate. We are happy to welcome all to the TFF family & community.

May also signals one of our most important spring time gift-giving holidays, Mother’s Day. Fragrances remain a top go-to gift, from the finest florals to the fruit forward scents of the season. We reached the consumer in cities across America from Atlanta & Miami to Las Vegas & Washington, DC at this all important time to shop through TV.  

These TV shows also allowed me to encourage Consumer Choice voting across the USA. We reached of over 9 million via TV & with huge support from our 18 Finalists across the 3 categories, the # of consumers voting this year increased by over 60%. Through social media and press, we had the biggest activation yet!

We are in the final countdown to our June 5th, 2024 Awards Ceremony! It will be a spectacular night when the fragrance community gathers together for the industry’s most illustrious honors. We have so much to celebrate this year including the 75th Anniversary of The Fragrance Foundation to all of our winners & honorees and the achievements we have accomplished together.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

Michael Edwards is an historian and taxonomist, a veritable walking encyclopedia of fragrance knowledge, and a good-company raconteur who always has an illuminating story to tell. His Fragrances of the World database—the largest guide to perfume classification that has ever existed—has been going nonstop since 1984, and his first book, Perfume Legends: French Feminine Fragrances, has been a must-have for fragrance lovers since its publication in 1996. Now, his much-anticipated second compendium, American Legends, has arrived. It is a landmark moment, not only for Edwards himself, who has been researching the book for more than 20 years (many of the interviews were done when he was working on Perfume Legends), but also for the American fragrance industry, which is celebrated for its unique trajectory and global influence. Beginning with 18^th-century Caswell-Massey and running through to the runaway success of Santal 33, American Legends chronicles fragrances from Old Spice to White Linen, Youth-Dew to Cashmere Mist, Jungle Gardenia to Giorgio Beverly Hills, Brut to Tommy Girl. Featuring in-depth interviews with the perfumers, bottle designers, and fragrance developers who brought these iconic scents to life, the book is comprehensive, fascinating, and quite beautiful. In the midst of his world tour, Edwards was in New York CIty as a featured guest at the TFF Awards luncheon. He also shared his wealth of knowledge at an event at FIT for students, then joined a special panel with Chris Collins moderated by Linda G. Levy.  Here Edwards spoke to ACCORDS to discuss how, ultimately, the history of perfume is about much more than what we smell in the flacon.

What was the criteria for fragrances to be included in American Legends?

Exactly the same criteria that I applied to the first book. It was limited to fragrances that introduced a new note or a technology so innovative that competitors flocked to copy it. Think for example of the Iso E Super in Halston, or Antonia’s Flowers, which pioneered Headspace technology. Or, alternatively, fragrances that made such an impact that they created a new trend. Think of Charlie in the 1970s. Before Charlie, men bought fragrance for women. After Charlie, women bought fragrance for themselves. Or Elizabeth Taylor’s Passion, which started an explosion in celebrity fragrances.

I also chose fragrances that reflected their times. Nobody talks about Bluegrass now, but before there was Lauder, before there was Rubenstein, there was Elizabeth Arden. When the stock market crashed in 1929, Elizabeth Arden soared. I found a Forbes report that said she had earned more money than any other woman in the history of America. And you might wonder why I included Demeter’s Dirt, from 1996. But it pioneered the sense of memory. If you look at Martin Margiela, for example, and the Replica scents. That goes back to Dirt.

What are some of the main ways that the story of American fragrance differs from the story of fragrance in France and elsewhere?

It’s an interesting question. American fragrances, when you smell them close up, they’re not always that pretty, but in the air they resonate. That’s the American spirit. Estée Lauder believed that women expect American fragrances to start the way they end. She had little patience with this idea of top notes, of fragrances changing over time: It has to be straight, she believed. It has to be direct.

What do you think defines an American perfume?

On the one hand, it can be loud, or even crass. On the other hand, it can be striking, innovative, and rich. In any market, you get the extremes. But in America, you get more extremes.

I start off the book by saying that to the French perfume is liquid art, to the Italians it’s liquid style, and to the Americans it’s liquid money. Nowhere else do you have the clash of art and commerce so fiercely. It was Ernest Shiftan, the father of American perfumery, who said that the history of perfumery is the history of our civilization. And he was right. Americans can be bold, striking, and direct. So can their fragrances. It’s a different style from the French.

One of the most fascinating aspects of the book is the way it illustrates how fragrance trends reflect larger shifts in American culture.

Absolutely. I’ve found, for example, that in most people’s minds Norell was just another designer fragrance. But Norell was crucial. Until that time in America, most upscale department stores had not regarded perfume as an important category to focus on. In the 1960s, even Chanel No. 5 was a drugstore fragrance. But Norell’s success in specialty department stores was so spectacular that it forced them to reassess their thinking. It even opened the door for Estée Lauder, who launched Estée in 1968, just when these stores were starting to support fragrance. Norell also opened corporate America’s eyes to the potential of licensing designer fragrances. In the early 1970s you started to see the Halstons, the Anne Kleins, etcetera, and at the same time baby boomers, who were getting really interested in status labels, were moving to the suburbs, where department stores were being opened. By continuing to focus almost exclusively on prestigious center city stores, the French totally missed the moment—while all the American designer brands were making hay in the sunshine in the suburbs.

In his lovely introduction to your book, Leonard Lauder touches on the idea that America has changed the way the world wears fragrance. In what ways has it done this?

It has—no ifs, no buts. Charlie, for example, had a huge impact far beyond America. Brut, too, changed the world. When I was researching the Caleche by Hermès for Perfume Legends, the man who developed it told me that the original intent was to launch a fragrance for men rather than women, but there was no market in France for men’s fragrances. He said that the key was Brut—when it came along, it created the men’s business worldwide.

Look at Giorgio in the 1980s—such a potent, powerful scent—then look at Obsession. And surely America influenced Poison. We can also talk about Elizabeth Taylor’s Passion, the first of the great celebrity fragrances. It launched in 1985 and was so explosive that within the next 10 years we tracked the launch of some 600 celebrity fragrances. But that was part of the problem: In order to pay the celebrities, brands were forced to cut the quality of the juice and complaints soared. And that was why people were so open to niche fragrances when they came in. It was a unique coming together of factors that changed everything.

In American Legends, there is noticeable diversity in key roles, including brand founders, perfumers, and bottle designers. How does that reflect the spirit and development of American perfumes?

To my mind, America is far ahead of France. When you think of French female perfumers, there was Madame Z for Jeanne Lanvin back in the 1920s who did four fragrances, but it wasn’t until the 1940s that you had Germaine Cellier, who created Bandit and Fracas. Whereas America was different. Ernest Shiftan seemed very comfortable with women and deliberately encouraged them. I mean, think of [Youth Dew perfumer] Josephine Catapano. He hired her. Think of Bethy Buseé, who created Chloé, and Estée. When she came to America, Shiftan hired her as a secretary because she spoke French, but he would test everybody in his vicinity and he was struck by the sensitivity of her nose. I mean, she was a brutal perfumer. She refused to adhere to any techniques and if you didn’t like what she gave you, she’d throw it across the room. But she was a genius. Then there was Sophia Grojsman, another incredible perfumer, also IFF. Some people may say that until recently American perfumery was a man’s culture. But when you look at the sheer number of women perfumers, it’s impressive.

At TFF, DEI is the #1 priority. How do you see DEI in fragrance evolving?

It is changing, although slowly. I would anticipate that by now we would have more Black American brands, but I think I have picked up only about nine so far. We’ve seen James Bell, who did Passion, with his marvelous story, but Black perfumers have been rare. It’s silly, and overdue because the Black American and the Hispanic American are two key users of fragrances. Absolutely. So hopefully we will see a lot more of that kind of diversity, in all kinds of roles throughout the industry, which will bring in new ideas and creativity.

Anyone who was present at the TFF Awards luncheon in New York City on April 11^th will already have been touched, and charmed, by Alka Joshi, author of the Jaipur trilogy. In her brief-but-powerful speech at the event, she related that when she decided to set her third book in the world of haute perfumery, she knew very little about the fragrance business. But thankfully, fate—in the guise of the TFF network—intervened: A mutual friend introduced her to Ann Gottlieb, who subsequently introduced her to Carlos Benaïm and to Linda G. Levy. Here, Joshi talks more about this journey, and why she felt so passionately about shining a spotlight on the rich fragrance culture of India.  

By Parizaad Khan Sethi

“Remember I asked you what your earliest memories were? I still remember what you said. The smell of the mud hut where your mother gave birth, her wheaty breath, the sari she had lain in for a week and the incense the midwife lit. Radha, you were born of fragrance. It’s in your blood, bones, hair, breath. You eat fragrance in your food. You wear it from the inside out. You understand it in a way Michel, with his chemistry degree, and Ferdinand, with his family’s wealth, never will.”

In The Perfumist of Paris, author Alka Joshi builds a world that centers around a fragrance house, where its protagonist, Radha Fontaine, works as a lab assistant. Just like Radha, who flows in an instinctive rhythm with the perfumed world that surrounds us, as observed by her boss Delphine in the excerpt above, Joshi, too, has lived a life grounded in scent.

Joshi, who now lives in California, spent her early years in the north of India, and has specific scent memories from that time coded into her being. “The smells of India that I remember are cardamom, because my parents would drink chai in the morning and add crushed cardamom pods to it. Of course, I remember all the spices used for cooking. Then, there was the smell of henna from the mehndi on everybody’s hands. And I remember the smell of the soil right after the monsoon rains,” she says.

She felt a sharp divide between the aromas defining her early childhood in India and her subsequent years in Ames, Iowa, which is where her family emigrated to in 1967, when she was nine. “It was April, and we left India with the smell of mangoes, bananas and coconuts that were sold on the street. In Iowa, there was still snow on the ground. And what struck me was the absence of smell. Aside from diesel exhaust, there was no smell. There always seems to have been in the West a need to eradicate smell,” she says.

Being preternaturally aware of scent helped Joshi weave a tale that effortlessly speaks the language of perfumers. Despite knowing nothing about the fragrance industry before she started writing this book, she has a theory as to why she—and by extension, Radha—so easily latched on to this language of the scent world. “One of the things that I thought was important about Radha is that she would naturally be a fragrance enthusiast because of all those years in India.” Just physically existing in India is akin to be automatically planted on an olfactory roller coaster that takes you on an encyclopedic journey through every smell in existence, ranging from the sublime to the fetid and everything in between. “She would have known exactly how to discern different scents, which is the first place that you start when you want to be a perfumer,” she says.

That’s not to say Joshi relied on her natural instinct alone to inform the book. As a self-proclaimed nerd, she also embarked on a research trail that took her from New York to Istanbul, with stops in Paris, Grasse and Lisbon. She met with an enviable array of master perfumers and industry experts, plumbing them for not only technical knowledge, but also absorbing their deep reverence and devotion for their craft.

Yves de Chiris, the celebrated seventh-generation French perfumer, also recognized that Joshi has a soul that is attuned to the language of fragrance. He agreed to speak to Joshi for the book only after reading the two preceding works from the trilogy Perfumist is a part of. They met in Lisbon and spent hours talking about perfumery in Paris in the 1970s. “I put a lot of the little anecdotes that he told me in the book,” Joshi says. When de Chiris read her completed manuscript, he bestowed high praise. “He told me, ‘you’ve learned more in a couple of months researching this book than most people learn in five or 10 years.’ It was so rewarding to hear somebody like him say that,” she says.

Getting to perfumery stalwarts like de Chiris was a journey in itself. The Fragrance Foundation’s president Levy knew Joshi would match well with Paul Austin, the co-founder of LilaNur Parfums, a perfumery house that marries the know-how of two great fragrance cultures, France and India—the exact Venn diagram of overlapping worlds Perfumist was based in. Through Austin came an introduction to de Chiris, and after many conversations with friends of friends, Joshi wrote her layered description of the fragrance industry.

The Perfumist of Paris is as much a love letter to the fragrance world, as it is a call to action. Joshi gently tackles the problem that perfumery has long been accused of: a lack of diversity, of both ethnicity and gender, especially in the milieu of 1970s France where the book is set. “In my research I only found references to French or French-based master perfumers. And very few women rose through the ranks.” After speaking to well-placed sources, Joshi got the impression that women reached a glass ceiling they couldn’t break through, rarely making the title of master perfumer, which is a designation bestowed upon the discretion of the company they work for. “I kind of got the feeling that the women were just thought of as more assistants to the men than anything else.” Her protagonist reckons with those obstacles while also navigating other universal themes dealing with motherhood and female friendships.

Another issue Joshi wanted the book to address was the invisibility of India despite its status as an invaluable contributor and collaborator on the global perfumery stage. “I learned that many of perfumery’s basic and precious ingredients come from India. And I couldn’t understand why India didn’t get recognition for this. Why don’t they ever say, ‘We could never have done this without the tuberose and jasmine, cardamom and cloves, that are grown in India.” More than a deliberate omission, she thinks it was the idea that was cemented over time and still endures, that the French were experts in perfumery over everyone else.

Joshi attempts to solve this problem by familiarizing her readers with how interwoven scent is in the daily life and mundane tasks of regular Indians, and that a whole world of perfume exists outside of bottled scents. The book introduces many facets of the fragrance culture of the East that are little known outside of it, like oud-scented bakhoor smoke that’s used to perfume clothes and spaces. From her childhood she pulls references of vetiver screens designed to shade indoor areas from the blazing sun; “they were sprayed with water, so when the air came through them, you would have this cooling air in the room, but you’d also get that wonderful smell,” she says.

Though her appreciation for India is deep, it’s a relatively newfound; she spent her youth trying to fit into her new homeland by adopting American food and clothing habits and rejecting anything too outwardly Indian-seeming. “I had a hard assimilation route and it made me not want to focus on India at all. But fast forward to me being in a writing program in my 50s, researching and writing about India: what these trilogies allowed me to do is to subtly work in the messaging of how much India has contributed to the world.” She says countless readers have written to her or contacted her to say she deepened their understanding of India more than anything else had.

She’s also done the same for the perfume industry: pulled back the curtain on what the world at large has very little understanding of, and somewhat demystified the alchemy of fragrance-making. “When we grow up with certain scents and use them to create perfumes, what we’re really channeling is the memories, and mining the feelings that are associated with those memories. To be conscious of scent and to design perfume is to actually share all our experiences with everybody around us,” she says. She brought millions of readers of her New York Times bestselling books into a niche, rarified universe, showing them that our memories, dreams, and entire lives are indeed woven in scent, whether we realize it or not.

The April issue of ACCORDS captures the spirit and kicks off of our annual Awards season. From the Luncheon on, TFF is now officially in countdown mode to the June ceremony extravaganza.  

This year’s luncheon had more members and media attend than ever before. The afternoon was filled with memorable moments and the room with a sold-out crowd. With finalists for 19 categories announced and five winners revealed, the energy was dynamic. Awards winners included categories from the Indies to the Innovations & from the Editorial to the Packaging,  which will be celebrated again at the June event. The much anticipated announcement of the Lifetime Achievement Perfumer, Jacques Cavallier-Belletrud, Master Perfumer of Bvlgari & Louis Vuitton, was also made.

Our special guests at the luncheon touched a chord with guests. Alka Joshi’s story was heartfelt. Weaving in her homeland and heritage, she recounted her personal journey to learn about the fragrance industry and celebrate India’s influence from the scents she called home.

We welcomed a legend of fragrance to the stage, the one-and-only Michael Edwards. Michael’s impact on our industry has been immeasurable. On a global tour, his stop at our luncheon coincided with the launch of his iconic book, American Legends. 

Celebrating the incredible industry and impact of American fragrance, TFF & The FIT Foundation co-hosted a special evening with Michael Edwards for the students of FIT (Fashion Institute of Technology). Michael took us through the storied journey of American fragrances with milestones marked by 40 iconic fragrances.

As the month ends, the start of May will bring the Consumer Choice categories to the public for voting. These Awards are one of the most anticipated as the finalists and ultimate winners have captured the hearts and minds of the consumer.

See you all soon in person or on TV or social in May as we promote Consumer Choice Voting along with influencers, retailers & brands.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

Gina Boswell is a business visionary, inspirational leader, and true Woman of Action who joined Bath & Body Works as Chief Executive Officer and Director in 2022. She is also, wonderfully, a fragrance lover. For this special edition of ACCORDS, she imparts a few secrets of her success, reflects on how important scent is for experiential and emotional impact (both in life and in commerce), and shares why she brought Bath & Body Works membership back to TFF.

What is your personal connection to fragrance?

Beyond dousing my teenage self with Love’s Baby Soft fragrance mist, my personal connection to fragrance started fairly early in my career, when I first fell in love with the beauty business. Fragrance was a fascinating category to me in part because it was a much more personal one–almost like the fragrance picked the person versus the other way around. Three decades ago, I started collecting the most beautifully crafted solid perfume compacts from Estée Lauder in iconic fragrances like Beautiful and Pleasures. Some were limited edition Swarovski encrusted gold pieces that, when opened, would unleash the most incredible scent. I’ve lots of fond memories of my two daughters who might have pulled apart their Barbie dolls or drawn on them (think weird Barbie) and yet they treated these compacts like the most fragile Faberge Eggs. We moved many times as a family and the first box they’d need to secure and open would be these fragrance compacts, carefully and proudly placing them on their vanity, as if to say, we’re in our new home now.

Fragrance has been so integral to Bath & Body Works’ success. Why do you think that scent connects so much with consumers?

At Bath & Body Works, we believe in the power of fragrance – fragrance is a deeply sensorial experience that moves beyond olfactory into something much more transportive. Smell is the most evocative of all the senses, and our customers seek fragrance to transform their moods, express their identity, and connect with others. Fragrance even has the potential to unlock special memories, create new ones and
unite people over a common bond.

You have brought Bath & Body Works membership back to TFF. As TFF has expanded its scope with so many programs for the community & consumers in the last 6 years—such as Fragrance Day, media and college student outreach (Scents for Success), online education, TFF Awards, etc—what are you most excited to engage in?

We’re glad to be back and I feel like we’re reconnecting at the right time, for the industry and for our brand. As we build on the strong foundation we have today as global leaders in fragrance, staying connected and involved with The Fragrance Foundation is key. TFF is a great connector to our industry with a wealth of experts who each share unique and future-focused insights. As we continue to innovate and extend our brand reach, we see TFF as an important voice to help educate and engage consumers while elevating the industry through professional development and recognition. We’re particularly excited about the potential in TFF’s Scents for Success program. Its focus on fostering the next generation of fragrance professionals and driving diversity and inclusion is so important to the future of our industry. We look forward to seeing how our experts can take part in educating and supporting new members in our fragrance community.

What are your goals going forward regarding Bath & Body Works and fragrance?

Bath & Body Works has an excellent track record of being a fragrance-first innovator and we continue to play to our strengths. We’re uniquely positioned to deliver newness to our customers along with their familiar favorites and can do it across two dozen product forms. You’ll continue to see us celebrate our core fragrances while expanding our portfolio. I’m eager to continue working with the team to elevate our brand and expand our reach to new categories with fragrance at the center. We’re excited about the success of our expanding Men’s Shop collection. It remains one of our fastest growing product lines as more men get connected to personal care routines and incorporate scent into their daily practice. What’s equally exciting is bringing customers a full spectrum fragrance experience. We’ve played an important part in our customers’ home fragrance journey, and we’re thrilled to add to the head-to-toe routine with fragrant hair care and laundry.

What are the chief tenets of good leadership?

People need to feel empowered and comfortable making decisions, whether they are small scale decisions or larger, more creative endeavors. None of us are as smart as all of us – that’s why, regardless of where I am, I focus on being collaborative and decisive while always encouraging my team to do the same.

What advice do you give to other women who strive to become CEOs of global brands?

Don’t second guess what you bring to the table. People found it amusing that I moved from cosmetics to cars (and then back). When I made the switch, at first, I was a bit unsure of myself as someone who could not even change a flat tire, but then I realized that the company was full of people who knew about cars and that was not the perspective they needed for the future. It’s also advice that goes beyond switching industries; expanding my professional portfolio, from finance to strategy to marketing to sales, was not only rewarding but also prepared me to lead a multi-billion-dollar company.

I’m thrilled to be back in the beauty industry but would encourage anyone – regardless of career stage – to get comfortable with taking risks, especially when you want to rise. We all must be willing to go there and embrace change, especially with how much change we’re seeing in our business and in society.

To what do you attribute your own success?

While it is tough to sum it up in one word, I can tell you what’s shaped my career: I like going where the heat is- stretching myself to learn and grow along the way. I was also blessed to have an incredible network of mentors/former bosses and supporters— legends like Leonard Lauder, Jeanette Wagner, and Paul Polman to name a few. Each of them took a chance on me and showed me how to navigate the business and accelerate my learning curve. Their extraordinary energy, passion, work ethic, and legacy are something I still think about often and I do my best to pay it forward. I think much of my success has come from building on iconic brands, shining a light on what makes them iconic, and then taking them to the next level. That’s what we’re doing at Bath & Body Works.

How does your beauty industry background enhance your role at Bath and Body Works?

The beauty business brings with it a constant drumbeat of innovation and change. In the time I’ve spent in the industry, I’ve had remarkable exposure to renowned brands which helped shape me into the leader I am today. I first caught the beauty and retail bug as a management consultant focused on driving shareholder value. I then officially joined my client and it was at that point that I really began to understand the beautiful business of beauty; that is, the overall attractiveness of the business fundamentals. Few industries have such a strong emotional connection with consumers that helps support the category’s resiliency (in good times and bad times), the opportunity for brand love, and customer loyalty, not to mention the favorable structural economics in margin and profitable growth.

My experience across four beauty businesses has exposed me to literally every channel and geography where beauty and personal care brands are sold. There are differences in the various go-to-market strategies across prestige, mass, direct, or e-commerce, and certainly cultural and regional variations, but the core of beauty, with its functional and emotive benefits, is similar, and frankly transportive.

Transportive is a word we use frequently at Bath & Body Works whether describing our wonderful fragranced products or our immersive store experiences. Having recently celebrated my one-year anniversary as CEO of Bath & Body Works, this chapter might just be the most exciting yet.

What are some ways that DEI initiatives such as #FragranceForwardTFF can make Bath & Body Works better both internally and for the consumer?

We know that diversity, equity, and inclusion make us stronger, and we strive to ensure everyone is included and has equitable access and opportunity. Something I’m proud to share is our commitment to developing the next generation of perfumers through the American Chemical Society Scholars Program. This program awards renewable scholarships to undergraduate students from historically underrepresented groups majoring in fields like chemistry and perfumery.

We’re in year two of our three-year partnership and so far, we’ve donated $200,000 to this important program. As a retailer who excels in storytelling, we’re also proud to showcase the diversity of our perfumers on our in-store material and on the product package itself. Leveraging our own channels to elevate and celebrate underrepresented perfumers is critical and sets an example for the next generation. We will continue to invest in DEI not only because it’s the right thing to do for each other, but because it’s the right thing to do for our business, our associates, and our communities.

Driving Consumers to Discover Fragrance

Reaching a crescendo on March 21st, Fragrance Day™ 2024 made its mark on the calendar and in stores all across the USA. It was a festive day for fragrance lovers from perfumers to consumers where everyone who shared a passion for fragrance could come together and celebrate, and for those who are new to fragrance who want to experiment and explore.

Scent filled celebrations were everywhere from digital banners to department stores. It was a standout month with the most in-store events and fragrance launches to date amplified by social media activations and campaigns. The enthusiasm and energy was palpable as promotions, giveaways, and sampling created excitement everywhere. With a special day dedicated to all things fragrance, it gave consumers a reason to go back into stores and collectively experience the joy of scent up close and personal.

Punctuating the excitement at stores were the perfumer meet and greets. Consumers were invited to discover the artistry of our perfumers who share their creativity with us through their scent creations. Not only could they explore their own self expression, but they could hear the inspiration behind new brands and iconic scents.

National retailers including Bath & Body Works, Bloomingdale’s, JCPenney, Macy’s, Nordstrom, Saks Fifth Avenue, Sephora, Thirteen Lune, Ulta and Victoria’s Secret ramped up their digital and social sites with dedicated campaigns to drive awareness of the day with special promotions.

Coast to coast celebrations took place from Byredo’s Ben Gorham whose book signing was a must attend event at Bloomingdale’s in Miami to Mind Game’s Christelle Laprade at Neiman’s in Newport Beach, CA. Brands big and small hosted unique in-store events that tied into their cultural heritage from Elorea’s Afternoon Tea with Linda Song or to their pop culture status with Victoria’s Secret and perfumers Adriana Medina of Bombshell and Caroline Sabas of Bombshell Escape fame at the Fifth Avenue global flagship. The House of Bō launched at Bloomingdale’s with 59th Street hosting perfumer Carlos Benaïm.

Making the celebration even more special was the series of new scents launched the week of Fragrance Day from Bath & Body Works Gingham Gorgeous, Brown Girl Jane’s Carnivale, Carolina Herrera’s Good Girl Blush Elixir, D.S. & Durga’s Black Magenta, Maison Nomad Noé’s first collection Eaux de Parfum, Narciso Rodriguez’s Musc Nude for Her EDP, Nette’s Pear Jam, Philosophy’s Radiant Grace, Prada’s Infusion de Gingembre and The House of Bō’s Oro Verde, Bombón, and Casa Blanca.

Consumers were not the only ones joining the festivities. Celebrities and designers who launched their own signature scents were celebrating their brands and being an important part of the fragrance industry from Vera Wang to Paris Hilton and Billie Eilish too. Influencers saluted the day with their favorite fragrances from candles to perfumes.

It was a whirlwind of media for Fragrance Day 2024 with TV in cities from Atlanta and Baltimore to Las Vegas, Tampa, and Washington, DC, livestreams on IG and live shopping on the web. Macy’s Live shopping show featured TFF ‘s Linda G. Levy discussing new spring fragrances from the world-renowned 34th Street flagship. Going up to 57th Street, Nordstrom’s IG shopped with Linda for the scents of the season and fragrance tips spotlighting an array of brands. LoveShackFancy’s ethereal NYC showroom became the backdrop for an intimate chat with founder Rebecca Hessel Cohen delving into her fragrance and fashion inspirations.

It was also a day where we got to celebrate the diversity in our industry from the brands, the founders, perfumers, and ambassadors that reflect the dynamic diversity of the fragrance population. In the spirit of #FragranceForwardTFF and Women’s History Month, there were more fragrances created by female perfumers than ever before, and more female founded fragrance brands in the marketplace for consumers to choose from.

Our unabashed passion for fragrance brought us together for the month-long celebration. It was an incredible celebration to bring the fragrance community together.

Food & Fragrance, an Immersive Dinner Experience

As a delightful and delectable countdown to Fragrance Day™, TFF hosted a special dinner event the first week of March, a first for the Foundation, that reimagined Hav & Mar, Marcus Samuelsson’s foodie hotspot, into a fragrance-forward space for one night only. Eight ingredients, ten perfumers, and an award-winning emerging female chef who shares TFF’s passion for sustainability became the centerpiece of a celebration of raw ingredients that touch our lives from the foods we eat to the scents we wear. Creating a journey of olfactory and taste exploration, scents of fresh florals, fruits and foods filled the air, as TFF reset the table with the trending notes of the season and the perfumers from our member fragrance houses.

At the heart of any fragrance or dish, is the perfumer who always finds the right notes to evoke an emotional connection and the chef who finds just the right ingredients to entice the senses. As March signals the start of Spring, the time was ripe for a collaborative endeavor that celebrated the source of their creative inspiration, the delicious ingredients found in both fragrance and food. From the fragrance house to the kitchen, TFF with Executive Chef Fariyal Abdullahi of Hav & Mar, created an immersive experience that touched and tempted the senses from taste to scent, spotlighting the star ingredients of the Spring season.

The essence of the season’s essential ingredients of Banana, Coconut, Ginger, Orange, Lemon, Mango, Strawberry, and Vanilla shared in cuisine and fragrance creations were captured for an elevated multi-sensory experience pairing food and fragrance.

The bar was transformed into an exhibition space for the fragrances that married their connection to the ingredient. From Marc Jacobs banana inspired Daisy Wild Eau de Parfum to the strawberry based Gingham Gorgeous by Bath & Body Works and Coach’s Love Eau de Parfum, the array of fruit and floral forward fragrances was extensive. Both LoveShackFancy and Givenchy, sweet on coconut, infused the ingredient into Forever in Love Eau de Parfum and Irresistible Very Floral, respectively. The essence of orange burst through in Costa Brazil’s Aroma and Carolina Herrera’s Good Girl Blush Elixir while mango emerged in Nectarine Petal Eau de Parfum by Clean Beauty Collective H2Eau Collection. Lemon zests Byredo’s Animalique Eau de Parfum. Ginger spices Tumi’s Awaken Distilled Extrait de Parfum. Vanilla notes continued on a high note into the season with Chris Collins’ Long Kiss Goodnight, Victoria’s Secret Bare Vanilla Cashmere Eau de Parfum, and Sol de Janiero’s Cheirosa 59.

The sit-down dinner for the creators, fragrance enthusiasts, and beauty editors, all who revel in the transportive and emotive connection to fragrance, came together to break bread and celebrate the season’s ingredients. The curated menu spotlighted the fundamental food ingredients that have become the foundation for many iconic fragrances and signature scents.

Tables filled with Jacques Huclier, Adriana Medina and Linda Song of Givaudan, Mathilde Bijaoui and Ugo Charron of Mane, Jérôme Epinette of Robertet, and Catherine Selig of Takasago, and Honorine Blanc, Gabriela Chelariu and Frank Voelkl of DSM-Firmenich, who enjoyed the flavorful cuisine and captivated the audience as they spoke to the power of connection between their featured fragrances and their culinary counterparts, as well as the common bond of sustainability.

The multi-course menu of global pairings included a strawberry salad, snapper wrapped in banana leaves, coconut-infused curry rice, and ginger-spiced meatballs capped by vanilla cream puffs, the perfect accompaniments to the refreshingly lighter fare of the season. As the gourmand trend shows no signs of slowing down, the blending of food and fragrance was a festive way to celebrate the artisanship of perfumery and the craft of culinary arts with an eclectic, sustainably sourced cuisine, created by Chef Abdullahi as it paid homage to her Ethiopian heritage. Complementing the cuisine was a curated wine list featuring BIPOC and women producers.

It was a moment for fragrance lovers to savor as media including Allure, Ebony, Fashionista, GQ, Glamour, Good Housekeeping, Harlem News, The Zoe Report, Town & Country, The Wall Street Journal, WWD, and many others along with fragrance enthusiasts and influencers including Fat Mascara and The Perfume Room, as well as fashion and food friends of TFF from Francisco Costa, Rebecca Moses and Melba Wilson joined the festive dining experience.

Our March issue of Accords is a great platform to welcome back Bath & Body Works to TFF & shine a spotlight on Gina Boswell. Gina & I met decades ago, so it is both heartwarming on a personal level as well as professionally exhilarating to reconnect officially in her 2nd year as she leads BBW to bring a huge business to its next level. BBW shares TFF’s objectives & values so together we will be able to reach millions in the USA population expanding #FragranceForwardTFF, highlighting perfumers, educating associates & inspiring all to discover fragrance in new ways.

Earlier in March, TFF kicked off The Fragrance Day with a new media dinner event highlighting the connection of fragrance to food & wine with focus on perfumers, sustainability, & spring ingredient trends. Thanks to our Fragrance House Sponsors: Givaudan, Takasago, MANE, Robertet and dsm-Firmenich & an extraordinary dinner by Executive Chef Fariyal Abdullahi at the Marcus Samuelsson restaurant Hav & Mar.

The Fragrance Day March 21, 2024, expanded to the entire month as TFF members focused on fragrance launches, perfumers, sustainability & major activations. After several years of experiencing fragrance often in isolation, we all got back out there where the return to shopping in stores & gatherings of the community with consumers resulted in pure joy as well as a monetization of sales on the calendar.

We at TFF extend a huge thank you to all our members & the community for the support & excitement that brought The Fragrance Day expansion to Fragrance Week & Fragrance Month across the USA! Together we can accomplish so much more than we can do alone & this proved it! Video recaps will be shared as the month concludes so be on the lookout for each week’s Noteworthy & on our website.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

Earlier this month, Chris Collins, CEO & Founder of The World of Chris Collins, was elected to The Fragrance Foundation Board of Directors and announced as the Chair of the groundbreaking new Entrepreneurial Committee, which will focus on independent brands and inclusivity within the fragrance community.

Collins launched his much-lauded The World of Chris Collins brand in 2018, creating a collection of beautifully crafted, luxurious fragrances steeped in evocative storytelling. His sophisticated vision and the unerring quality of his scents struck a chord with fragrance enthusiasts, and the brand went on to become the first black-owned fragrance line in Sephora. As a passionate and engaged member of TFF, Collins has actively participated in all aspects of #FragranceForwardTFF since its conception, in leadership roles of initiatives including TFF’s first DEI webinar, the Scents of Success program reaching colleges and universities, and the NYUL Catalyst Initiative focusing on career and talent pipeline development.

The new Entrepreneurial Committee will be launched initially with TFF members including Arquiste Parfumeur, Brown Girl Jane, Harlem Candle Co., House of Bō and The New Savant, in addition to The World of Chris Collins. The committee will focus on representing fragrance brands created between 2010 through 2020 that have scaled their businesses for rapid USA sales growth, achieved wide ranging consumer engagement, and are still led by the entrepreneurial founder.

To mark this exciting occasion, Collins shares his thoughts on how being a part of TFF has impacted the growth of his brand, why #FragranceForwardTFF has been so successful, and how he plans to lean the Entrepreneurial Committee into an even more richly diverse future.

What does joining the TFF Board as Director mean to you?

This is a monumental moment in fragrance. From being a black-owned brand to join as a member of The Fragrance Foundation, to now being on the Board of Directors is a huge honor. It’s showing how far the fragrance industry has come.

What is the mission of the Entrepreneurial Committee?

Chairing the newly founded entrepreneurial committee will probably be my important responsibility at TFF. This committee has been created to reflect and support the most important category in the fragrance industry: The independent fragrance brands.

How did your involvement with TFF help you develop The World of Chris Collins?

To know that I had the support of President Linda and the rest of the team at TFF was vital for the development of my brand. The knowledge, resources, and support of TFF has been there since I launched.

Why do you believe that TFF membership is so important for brands of all sizes and diverse backgrounds?

I’ve always felt that TFF membership was very important for the development of smaller more diverse brands, because it gives us the opportunity to be seen alongside the bigger more established fragrance brands. I believe the smaller independent brands are the engine that powers the fragrance industry.

What are some of the ways that you have seen #FragranceForwardTFF make an
impact so far?

Since its inception, the goal to make the fragrance industry more diverse and equitable is working. There are more diverse brands in the fragrance industry than ever before. I’m so proud to see how far the industry has come. When I first joined, I didn’t see any other black or brown owned brands. Now when I look around, I see many. We’ve come so far.

On February 7th, TFF welcomed 14 outstanding fragrance professionals into the Notables Class of 2024, the tenth group to be inducted into this prestigious cohort of emerging leaders. At a well-attended event rife with moving speeches and celebratory toasts, the new Notables were praised for the contributions they have already made in their roles and the visions they hold for the future of the fragrance industry. These Notables will join their predecessors to share ideas and experiences in the TFF Think Tank, which is instrumental in ideating TFF programs and key initiatives. With the invaluable input and passion of these 14 individuals, who range from perfumers to scientists to marketers and beyond, the fragrance community will grow stronger, more diverse, and more inspiring for all.

What most excites you about being a Class of 2024 TFF Notable?

Being honored as a member of the Class of 2024 TFF Notables is an incredible honor and privilege! I look forward to fostering connections, exchanging ideas, and contributing to the collective enthusiasm for fragrance that defines this community.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

As a TFF Notable, I am grateful to have a platform to continue to foster an inclusive industry, while making fragrance accessible for all. I am looking forward to taking actionable steps with TFF to break barriers and drive education about fragrance careers for students of underserved communities.

What was your favorite moment of the Notables ceremony?

My favorite moment of the Notables ceremony was seeing the entire industry come together as one to celebrate the future leaders within the industry!

What most excites you about being a Class of 2024 TFF Notable?

Being recognized among emerging fragrance leaders is an honor and speaks to the meaningful contributions I’ve made so far. But this is just the beginning, as there is important work still ahead for all of us. What drives impactful change is the power of community. I am grateful for the chance to collaborate with talented professionals from diverse backgrounds, united by a shared passion. Together we can reveal the captivating magic within fragrance – how a simple spritz can be transportive.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

Growing up in a Puerto Rican household in Bushwick, Brooklyn, the fragrance industry felt unattainable. I’ve made it my mission to share my story with promising individuals interested in entering this world but unsure how. As part of TFF’s ongoing diversity initiatives, which I proudly participate in, I aim to amplify overlooked voices and inspire my community. I want to show that our industry values diversity and is taking action.

I want my story to inspire others to take risks, dream big, and unlock their potential no matter their background. I hope to collaborate with schools and organizations to spread the word that this industry values fresh perspectives and has space for all who dare to dream.

What was your favorite moment of the Notables ceremony?

My favorite part of the evening was hearing the nominators’ speeches about each Notable. Listening to these personal stories moved me, and helped me better understand my accomplished peers. Hearing how they broke into the industry and continue to spark positive change was so inspirational. Their passion, motivation and drive shone through. Getting a glimpse into their journeys reminded me that we all face challenges, but can achieve great things through perseverance. That universal message will stay with me well beyond this special night.

What most excites you about being a Class of 2024 TFF Notable?

I’m thrilled to be included in this exceptional group of emerging leaders and fragrance industry talents, get the opportunity to participate in Think Tanks, gain insights from my fellow Notables and share my own. It’s an amazing honor and opportunity to network with great minds from a variety of functions within beauty.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

I’m looking forward to partnering together to continue improving this incredible industry, specifically in making it more sustainable and approachable to all. There is so much opportunity within this industry to give a platform to people of all shapes, sizes and identities, scent is a universal mood lifter and can be a unifying force. As a large, growing industry I feel we have a responsibility both to the world and its inhabitants, and I’m hoping we can leverage upcoming Think Tanks to incorporate these values in our everyday work.

What was your favorite moment of the Notables ceremony?

I was fortunate enough to bring my team and my husband to the event, and getting to share this honor with them was a great privilege.

What most excites you about being a Class of 2024 TFF Notable?

To be nominated among such talented individuals is both humbling and motivating. I am truly excited to be able to connect with people across the industry. A truly inspirational group this year!

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

TFF’s initiative inspires me to continue pushing boundaries (something YSL Beauté is known for as well), exploring new ideas, and striving for excellence in everything I do. In particular, I am committed to leveraging this recognition as a catalyst for even greater contributions to champion DEI both internally and externally. I plan to continue exploring new avenues for this effort to materialize, and strive to inspire those around me to do the same.

What was your favorite moment of the Notables ceremony?

The Notables ceremony was filled with excitement and recognition of incredible achievements so it’s hard to pick a favorite moment. If I had to pick a favorite moment, it was the celebration by all the loved ones. It was amazing to see the support which to me was a testament to the shared success everyone in the room was feeling.

What most excites you about being a Class of 2024 TFF Notable?

I am incredibly grateful to be part of the 2024 TFF Notables class, and to have the opportunity to play a role in shaping the future of the fragrance industry with this prestigious group of professionals. Through dynamic discussions, recruitment initiatives, and community projects, I am confident we will collectively contribute to driving positive innovation and change within the industry.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

I hope to be a resource and example to others of how to pivot their career into beauty and fragrance specifically. I want others to know that it’s never too late to discover their passion and to find a niche within this dynamic and multi-faceted industry.

What was your favorite moment of the Notables ceremony?

I loved hearing each participant’s theme song as they were called up for their award – it was a unique way to get to know each other on a more personal and fun level. It brought a new dimension to everyone’s personality and made the evening a true celebration!

What most excites you about being a Class of 2024 TFF Notable?

It’s truly an honor! Being recognized for my passion and expertise in the fragrance industry brings immense joy and fuels my commitment to continue to share my experiences with others. I’m excited to continue to make a positive impact on others through fragrance.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

The past two years with TFF’s Scents for Success programs have been incredibly rewarding. I’m inspired to share and educate the younger generation about the fragrance industry. I look forward to continuing as a role model, fostering talent, and building a stronger industry community through leadership and relationships.

What was your favorite moment of the Notables ceremony?

Celebrating with colleagues and family was a special moment, marking my successful years in the fragrance industry. Receiving the award from my leadership made it truly unforgettable.

What most excites you about being a Class of 2024 TFF Notable?

I’ve been in Digital for a long time, and now it’s exciting to officially be a part of the fragrance industry and community as well. I have loved fragrance my whole life, and am thrilled to be building a career in something that I care about.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

I want to spread the word about careers in fragrance. It’s not something that people generally consider first and foremost. Someone who studies biology, or chemistry, or many other disciplines may find their passion as a perfumer. And in the digital space, there is a major opportunity to define how fragrance is sold online where people cannot smell what they’re purchasing.

What was your favorite moment of the Notables ceremony?

Seeing and hearing from all of the supporters of the Notables who came out for the event was very exciting. It was a lovely and wonderfully attended event.

What most excites you about being a Class of 2024 TFF Notable?

I feel so very fortunate to be inducted into TFF’s 2024 Notables class of incredible talent. It is thrilling to be awarded this honor by Symrise and The Fragrance Foundation. It makes me happy and humbled to be publicly recognized for my contributions and love for fragrance storytelling. I am also excited to contribute to The Notables Think Tank to help make a lasting impact in the world of fragrance.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

Passion is at the heart of fragrance. I am so looking forward to inspiring others by sharing our little-known industry at educational outreach events with Scents of Success. I also hope to do whatever I can to support #FragranceForwardTFF to break barriers for people of all backgrounds in fragrance.

What was your favorite moment of the Notables ceremony?

It is difficult to choose just one favorite moment of the Notables ceremony. But seeing so much of my Symrise family show up for me and celebrating with them (and my husband) is at the top of the list. Getting to know The Notables Class through the photo slideshow and listening to our playlist of songs that inspire us was certainly a cherry on top!

What most excites you about being a Class of 2024 TFF Notable?

I am extremely honored and humbled to be alongside so many talented individuals. To see a new beginning of a beautiful cycle, and Nominators and Nominees come together to exchange acumen and discuss how to evolve & improve our industry in the future.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

The opportunity to contribute and promote towards a more inclusive future within the fragrance industry through leadership by example and taking initiative to enforce equality and inclusivity throughout.

What was your favorite moment of the Notables ceremony?

Celebrating each other and the fragrance industry in a thriving environment, sharing our common passion and our experiences between so many different profiles and backgrounds.

What most excites you about being a Class of 2024 TFF Notable?

I am truly excited to be part of the Notables Think Tank and I will find ways to support the LGBTQA community.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

I deeply respect TFF’s pledge to diversity, equity & inclusion; I will take pride in honoring this commitment every day in both my professional and personal life.

What was your favorite moment of the Notables ceremony?

During my nominator speech, it was a great moment. I felt proud to work in such a supportive team. The after-speech portion was nothing short of exciting as I was able to meet some other Notables and make new friends!

What most excites you about being a Class of 2024 TFF Notable?

I am honored to be a part of this incredible organization. What I am most looking forward to as a new member of the Notables cohort is getting to collaborate with and continue to learn from some of the top minds in the industry. Being exposed to new ideas and ways of thinking always sparks creative energy in me, so I can’t wait to build relationships with others who are just as inspired by fragrances as I am. I hope I can do the same for them!

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

I am proud to represent both a company and a community that has a strong stance on diversity, equity, and inclusion. As an industry that fundamentally touches all pockets of global consumers, I hope to introduce young people of all backgrounds to career opportunities in the world of fragrance. I truly believe that diverse ideas coming together enhances every aspect of life and I am excited to participate in the Fragrance Foundation’s efforts to ensure people of all cultures are not only represented, but celebrated.

What was your favorite moment of the Notables ceremony?

My favorite part of the ceremony was feeling a sense of community. Connecting with familiar and new faces that all have a common passion is always inspiring and reminds me of the gratitude I feel to have landed in a career in the beauty industry.

What most excites you about being a Class of 2024 TFF Notable?

I’m lucky to be, as Linda Levy puts it, “tied to the Fragrance Foundation FOREVER.” The fact that TFF is a supporter of all players in our industry big and small has carried a lot of meaning to me personally and I am happy to give back in any way that I can.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

Thankfully TFF has committed to this journey of progress with #FragranceForwardTFF and part of that is having perfumer representation. Hearing real stories of people in the industry feeling encouraged in their career because they see representation and hope for their future is validation we are moving in the right direction. There’s so much more we can do, and I’m committed to being an ally and an advocate.

What was your favorite moment of the Notables ceremony?

Rodrigo Flores-Roux’s speech! I was grateful for all the support from my colleagues and team. Plus, it was incredibly impressive to hear all the accomplishments of each individual Notable, I’m honored to be among such an inspiring group. To know that we have such great talent in our relatively unknown and mysterious industry is exciting because the future looks bright.

What most excites you about being a Class of 2024 TFF Notable?

What excites me about being a 2024 Notable is that it gives me an opportunity to share my passion for science and perfumery with other members of the Think Tank. I look forward to having the chance to learn from this amazing network, as well as share my own ideas and insights into the world of fragrance.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

In an industry that is currently evolving, I hope that, through #FragranceForwardTFF, I will be able to raise awareness of the importance of having a more diverse, equitable, and inclusive industry. I have always wanted to leverage my passion for mentoring others to help more women with scientific backgrounds enter this field of work.

What was your favorite moment of the Notables ceremony?

My favorite moment of the Notables ceremony was being surrounded by so much talent in one room. The venue was overfilled with joy and individuals who share a collective passion for fragrance. It was truly an honor to be recognized alongside 13 other gifted professionals.

What most excites you about being a Class of 2024 TFF Notable?

The opportunity to connect with a diverse community of talented individuals who share a passion for our industry and making a positive impact. Hearing the different stories of all the honorees the night of the event and why every Notable is so deserving of the award was truly inspiring. Being part of this esteemed group inspires me to strive for excellence and incorporate different ways of looking at our industry through collaboration.

What do you hope to be able to contribute to TFF’s ongoing initiatives such as #FragranceForwardTFF?

I hope to bring fresh perspectives and innovative ideas to TFF’s ongoing initiatives such as #FragranceForwardTFF. With a passion and a drive for positive change, I look forward to collaborating with my fellow Notables to address pressing issues in the fragrance industry. Additionally, I feel a big part of contributing to TFF’s ongoing initiatives is learning from the other Notables about their experiences, not only within the fragrance industry, but also within their everyday lives.

What was your favorite moment of the Notables ceremony?

For me, the Notables ceremony was truly an unforgettable experience and an incredibly meaningful night. My favorite part of the event was having my family and coworkers in attendance, which made the occasion even more special – knowing that I had such a strong support system cheering me on during this important event.

This issue of Accords provides an opportunity to celebrate our newly elected Board Director Chris Collins who was also named Chair of the new Entrepreneur Committee. Creating this committee with its Chair on the board is a natural next step in the evolution of #FragranceForwardTFF & will add a significant voice & role of entrepreneurial brands in our community.

Chris was unanimously endorsed by the board for these roles & TFF’s full membership voted to add him officially to the board. This endorsement of Chris in these roles is based on the significant World of Chris Collins brand he created plus his major contributions & actions for #FragranceForwardTFF. He is a true leader who teaches us that aspiring young professionals need to see someone who looks like them & not just recognize but to celebrate diversity.

Accords features the 14 2024 Notables, providing each of them the opportunity to express what this recognition means to them & how they will pay it forward at TFF & beyond. The new Notables event received rave reviews based on these up & coming professionals celebrating with the entire community & setting their sights on initiatives individually as well as a group too.

While world events continue to challenge all of us, let us always be a united community & celebrate our creativity & achievements within & even more significantly with consumers.

We look forward to celebrating The Fragrance Day on March 21 with all as we drive consumers into stores to discover the artistry & passion of fragrance.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

New Member of TFF Executive Committee

The first ACCORDS of 2024 kicks off with new TFF Executive Committee member Debbi Hartley-Triesch, who shares her insight into the world of fragrance retail. Debbi’s extraordinary career has taken her from Nordstrom beauty advisor more than 30 years ago to her current role as EVP and GMM for Beauty and Accessories. She is a true leader and fragrance devotee, and also serves as Chair of the TFF Consumer Engagement Committee. Here, she shares her valuable perspective and predictions for the future.

What did you learn from working in many different roles over the course of your 30+ year career with Nordstrom?

Nordstrom empowers us to do whatever it takes to create the best experience for our customers. We do this by making our decisions through the lens of our customer and keeping our core purpose top of mind: to help them look good and feel their best. By prioritizing their voice and needs – reading their letters, spending time in stores, hearing feedback from our teams – has helped me keep a customer-focused mindset in everything I do.

What aspects of your job do you find especially rewarding?

Retail is such a dynamic and always evolving industry which I find very invigorating. At Nordstrom, our culture of flexibility and adaptability to meet the ever-changing retail landscape through teamwork and open communications has been very rewarding to me. I enjoy the collaborative and inclusive team environment we have to create amazing customer experiences, the ability to partner with the world’s best brands to bring our product assortment to life, and the overall Nordstrom promise of delivering exceptional service.

What are your priorities as Chair of the TFF Consumer Engagement Committee?

Our top priority is to build strong customer relationships in the fragrance category by fostering a sense of community, while also encouraging loyalty and engagement through events like The International Fragrance Day and the Fragrance Foundation Consumer Awards, new launches, marketing, social media, sampling, and more. We want to help build an enduring customer bond by creating positive experiences and meaningful connections by leveraging The Fragrance Foundation as an industry platform and a strong commitment to meeting customer needs and expectations.

What do you personally love most about fragrance?

I love that fragrance can evoke memories, enhance your mood, and express individuality. I love the way a fragrance makes me feel! Every morning I choose my scent based on what I want to accomplish that day. If I have a big presentation or important meeting, I need a scent that gives me an extra boost of confidence, or if it’s a weekend away with my family I might choose a fragrance that is calming. Scents hold a powerful emotional connection for me. It’s the finishing touch of my outfit or my invisible accessory. Fragrance creates a positive atmosphere in my life, and I never leave home without it.

How do you predict people will be shopping for fragrance five years from now?

The fragrance business has evolved so much over the past few years, but what hasn’t changed is how a fragrance makes you feel. I think we will continue to see a rise in experiential in-store activations that offer a multisensory approach to choosing and understanding fragrances. I also think the industry might see advancements in customizable and unique fragrance formulas that provide customers with more tailored and bespoke options. Other potential shifts in fragrance could be around health and wellness integration within products, personalized scent recommendations through AI, and a growing focus on sustainable and eco-friendly options.

How is the mission of #FragranceForwardTFF impactful for consumers as well as companies?

FragranceForwardTFF is a very important pledge prioritizing diversity, equity, and inclusion. The impact of the fragrance industry goes beyond just social responsibility, it positively influences product development, fosters innovation, market reach and the overall customer experience. At Nordstrom, we’ve long believed that we’re all made better by the diversity that exists within our communities. Our values are centered on creating a place where every customer and employee is welcome, respected, appreciated, and able to be themselves.

Understanding Gen Zs Love Languages with Givaudan

By Pia Velasco 

Situationships, swipe-rights, #couplegoals on TikTok, live streams, beige flags, and gender neutrality—these words aren’t the lyrics to a modern reinterpretation of “We Didn’t Start the Fire,” but rather a glimpse into the day-to-day lives of many Gen-Zers. 

The way people aged 15-24 interpret the world around them, express themselves, and consume is completely different from those who came before them. After all, they all grew up with the internet and smartphones—they’re the most digitally literate generation. This impacts almost every aspect of their lives, including how they perceive love. 

Ethical non-monogamy, talking stages, and inverted gender roles are widely accepted in romantic relationships, but romance isn’t the only type of love Gen Zers prioritize. Love to them also encompasses friendships, family relationships, and self-love. Furthermore, how they’re developing these relationships is also a novelty—many of them bare their souls to each other digitally before even meeting in person. With that knowledge, how do brands speak to their love languages? How do they connect? 

These are the questions Givaudan set out to answer in 2020—and a few years later, they cracked the code. As noted by Arnaud Guggenbuhl, Head of Global Marketing Insight & Image Fine Fragrance, “Supported by extensive global researches led over the last two years, we have decoded the ongoing and future needs of Gen Zs, addressing a strategic opportunity to reclaim a core tenet of fragrance, love, while exploring new narratives relevant to a new generation.”

Fragrance and romance have been gone hand in hand for decades, but while notes of rare roses and white florals used to interlink with adverts featuring dazzling women being swept off their feet by men in tuxedos, today’s generation rejects such traditional displays of love. Seeing as Gen Z’s perception has shifted from the generations before them, brands have been tasked with connecting the dots and seeing where fragrance fits into the narrative of their lives and relationships—if even at all.   

Gen Zers are increasingly forming relationships with people online before even meeting, so that puts into question the role that scent plays in seduction, especially as 45% of people in the US report using fragrance as a tool to attract others. It used to be that people would first meet in person, and instead of knowing details of their personality and past, one of the first things they’d notice is how the other person smelled. Nowadays, the roles are completely reversed—scent is the last thing people learn about one another as they meet way later than their first interaction. In fact, Givaudan found that by 2040, 70% of the US couples will have met online. However, they also found that scent played a pivotal role in sealing the deal with their online crushes—it’s a make or break factor. 

“As an industry, we set out to understand Gen Z and their feel factors, and crack the code on how to connect the dots through scent,” says Jenine Guerriero, Givaudan’s Head of Marketing, Fine Fragrance North America. They quickly found that the link between attraction and scent was still very relevant, but reaching Gen Z and speaking their love languages was still a hurdle to be overcome. 

Understanding how digitally native this generation is, Givaudan exhausted social media listening and consumer insight to come away with  five major learnings that help break down what makes Gen Z different from those before them. The first shift found that love has shifted from being an intimate journey to being a shareable quest, pointing to Gen Z’s openness and transparency. Then, they found that Gen Z prizes vulnerability over sensuality — the more attractive nakedness comes through baring one’s soul and being “real” versus putting up a wall and not being genuine. Thirdly, they found that Gen Z is swapping gender fluidity to de-genderization, meaning that gender isn’t a major factor in attraction and traditional gender roles aren’t a given in any relationship. Going off Gen Z’s draw to vulnerability, it comes as no surprise that the following finding discovered that this generation prefers an unfiltered and spiritual mindset over sophisticated images and filters — a big reason why they prefer TikTok’s personality-first platform over Instagram’s curated feel. Lastly, they found that they crave emotional intimacy over feeling sexual lust, pointing to their yearning for profound connection. 

They scoured through hundreds of thousands of TikTok videos, found innovative ways to test a fragrance’s allure, measured the findings against traditional standards to ensure their innovative methodology worked (it did), collaborated with dozens of Gen Zers, and, once insights were provided and streamlined, gave Givaudan perfumers free reign to interpret them as they best saw fit. 

With that, the “What is Love?” project kicked into high gear. 

Senior Perfumer, Caroline Sabas, says the creative freedom was inspiring to her and her peers. Instead of receiving a brief—as is industry standard—they were given consumer insights and told to interpret love and emotion as they saw fit—no filters, no boundaries.

Each Givaudan perfumer took a different approach. Sabas, for example, was inspired by her daughter’s love for feeling rain on her skin to develop a water-inspired scent titled “In My Element,” which she developed by creating an accord reminiscent of petrichor. Some used digital looks like CARTO to optimize certain ingredients and play with innovative accord combinations. Perfumer Michael Carby was moved to create “Safe Haven,” a comforting musk, after his daughters revealed they sometimes took his sweaters to comfort themselves when he wasn’t around. Vice President Perfumer, Rodrigo Flores-Roux partnered with Carol Belli, a 2023 graduate from Givaudan’s Perfumery School, to get a broad point of view when it comes to olfaction. 

In September 2023, their creations were shared with the world at the inaugural “What is Love?” exhibit in New York City. 

Across a vast 4,000 square foot space, five immersive experiences explored what love means to Gen Z and how that connects with scent. Upon arrival, viewers walked through a tunnel inspired by a ring light to enter the space. The first section, “Digital Connection,” spoke to the digital-first experience many Gen Zers live. There, viewers stumbled upon five big vertical screens made to mimic the appearance of a phone screen. In each screen, a different TikTok influencer spoke about a Givaudan creation, and instead of speaking about whether or not they liked it or or describing the fragrance notes, they were instructed to share how the scent made them feel and their thoughts on love—a nod to how Gen Z’s first thought when purchasing fragrance is on the emotions they fell from it rather than prioritizing the ingredient consideration.  

The second space was steamier. Titled “Open-Hearted Connections,” the immersive experience reflects on how this generation champions their sexual exploration and journey. They’re curious, open-minded, and vulnerable. This is demonstrated via a video played on a big screen of two young people hanging out and eventually going to bed together, with a diffuser that sprayed different scents at different parts of the film. They ranged from very boozy to skin-like and even fresh. 

“Drop of Tears” was the next space and paid homage to Gen Z’s intense vulnerability. Unlike with other generations, this one views crying as a strength rather than a weakness. “People really connect with public displays of vulnerability—in fact, they’re honored,” shares Guerriero. To play into that sentiment, fragrances with names such as “Sugared Tears” and “Love Hurts” were placed in a handmade glass vessel that slowly dripped its parfum into a petri dish below, mimicking how tears roll off cheeks. 

The fourth space, “Love Expression,” was a nod to Gen Z’s fun and quirky side. The entire space was filled with reflective surfaces that were covered in colorful scented stickers that made for an Instagrammable moment. Mirrored stands presented different scents, which could be explored with traditional spritzes or scented stamps. 

The fifth and final space, “The Bedroom,” was perhaps the most intimate. It was designed to mimic a typical teenager’s bedroom, including posters of Billie Eilish and Zendaya, plushy stuffed animals, and lip balms inspired by Starbucks coffee. “This space is sacred to them,” says Guerriero of the decision to recreate a bedroom space. “It’s where they let their guard down.” Here, hoodies were lined up on a clothing rack, each with a different lingering scent, reminiscent of how Gen Zers swap sweatshirts with the people they love to feel close, even when they’re apart. 

Each space captured an undeniable yearning for connection and nostalgia for the past, Y2K references were present in design and scent. And while the objective was to create scents that spoke to this generation, the scents aren’t available for purchase—yet. 

After the scents were created, Matthieu Befve, Head of Fine Fragrance North America, says that they shared them with their clients whose marketing and product development teams decide whether or not they want to pick them up or rework them. “It was interesting to watch them have very visceral reactions to these fragrances because they haven’t been over-developed—they’re all pretty raw,” elaborates Befve. “Usually, when we present or develop scents for our clients, we spend some time co-creating with their teams through various iterations. These fragrances were way more vulnerable and direct, so I think it was refreshing for them.” 

While the scents are all vastly different, they’re all anchored in emotion—whether that be a yearning for love or a strong sense of nostalgia. “Seggs” by perfumer Caroline Sabas features notes that olfactively remind her of sex, such as leather and animal musks, and made it younger by adding notes of pistachio and honey for more “lick-ability.” Senior Perfumer Nicole Mancini was inspired by the peach emoji for her “That’s Fire” fragrance, which features upcycled peach with organic Egyptian basil. Flores-Roux and Belli collaborated on “Air Popped Petals,” a scent that transports users to the hood of a car while watching a movie outside with a blend of popcorn, gardenia, and jasmine notes. 

Givaudan found that at least 50% of Gen Zers express wanting to take risks with their fragrance, and they don’t settle on just one. “They don’t have a signature scent, and there’s no specific note they’re more drawn to than others,” confirms Guerriero. Furthermore, they don’t feel brand loyalty and are open to wearing everything from a $30 Zara perfume to a $500 Maison Francis Kurkdjian creation. Ultimately, they’re searching for scents that they feel represent their personality and are willing to save up and pay a premium for it, when needed. 

This also speaks to their willingness to experiment with scent and layer. So, Givaudan perfumers took on the challenge of creating scents for different product formats—hair mists, incense, hand soap, solid shampoos, body moisturizers, etc. Guerriero says they don’t want to DIY their own scents by cosplaying a perfumer, but rather, they want the freedom to mix-and-match fragrances to find something that feels as unique as themselves. 

This search of self-expression and identity through scent is the bottom line. However, the difference between millennial and Gen Z consumers comes through differently. Brands spoke to millennials by empowering their sense of self—take Zendaya’s Lancôme “Idôle” commercial featuring her horseback riding as an example. Befve points to Millie Bobby Brown’s Florence by Mills’ “Wildly Me” campaign as an example of the type of marketing he believes will resonate with Gen Z the most: “It’s the idea of homemade footage, of raw videos of her with her boyfriend, being authentic and discussing moments that link back to her fragrance. I think we’re going to see more campaigns like that because you don’t feel like she’s selling you something, you just feel like you’re getting a glimpse into her world.”

Millennials wear fragrances for themselves, but Givaudan found that Gen Z widely uses fragrance as a way to express to others who they are, every spritz revealing bits of their soul as a way to connect with those around them. 

“What is Love?” has been presented in New York City, Paris, Dubai, and São Paulo, and Givaudan will be expanding it to other cities around the globe.

Accords 5 Year Anniversary

Our Spotlight in this issue features Debbi Hartley-Triesch, Nordstrom EVP GMM Accessories & Beauty, who joined TFF’s Executive Committee as of 2024. We welcome Debbi who has served as a Director on our Board & Chair of our Customer Engagement Committee & has been an enthusiastic supporter of TFF for decades.

With 2024 marking the fifth anniversary of the debut of our digital magazine, ACCORDS, TFF expands our coverage with exclusive editorial content focusing on TFF members, fragrance and the future. Guest writers covering the fragrance world with success reaching consumers will bring new, forward-looking and in-depth takes on industry forecasts and trends, and innovative member initiatives.

Debuting with this issue, ACCORDS feature editor Pia Velasco brings her unique global and journalistic perspective to our digital pages. This extra special content debuts in our Scents & Sensibility section creating newsworthy narratives that capture the essence of the fragrance industry in a feature-length format, written with an insider’s look.

Pia Velasco is a seasoned beauty journalist with over a decade of editorial experience. She has held positions at outlets such as Vogue, Good Housekeeping, People en Español, and InStyle, where she served as the senior editor, leading the beauty coverage. She also has bylines in Allure, Byrdie, Latina, Elle, and more. Currently working as a freelancer, Pia also provides consultancy services for Fortune 500 companies, including Dove and SnapChat. She holds a Bachelor of Arts in creative writing from New York University and a Master of Science in journalism from Columbia University. She is also an advisory board member at Sparks & Honey, a cultural intelligence consultancy in Manhattan.

Enjoy this 2024 premiere issue & thank you to our contributors as well as our talented TFF ACCORDS editor since we debuted 5 years ago, April Long.

As a community of creators and storytellers, these new special features will be a place where the art, science, and business of our industry will converge and be celebrated through compelling content. We are beyond thrilled to have Pia share our mission of inspiring the world to discover the artistry and passion of fragrance through her stories.

What have you been most grateful for in 2023, both personally and professionally?

I’ve been fortunate to embark on a new career journey over the past year, taking on the position of Head of Givaudan Fine Fragrance North America that has positively impacted me on both a personal and professional level.

I’m deeply grateful to have had a strong support system of colleagues, clients, friends and family along every step of the journey.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

Being grateful allows me to recognize the contribution my partners & teams have every day on the products we create and establishes an environment of trust. It allows us to take even more risks and be bolder in how we bring incrementality & newness through our craft to deliver value to our clients, the brands we work with and ultimately the end consumers.

How does fragrance help you experience or express gratitude?

Fragrance is a highly personal and emotional art where perfumers (or the creators) are completely vulnerable in their craft, putting themselves on total display. The act of releasing a fragrance out into the world is something deeply meaningful. For this reason, it’s my go-to gift when expressing gratitude to my friends and loved ones.

What have you been most grateful for in 2023, both personally and professionally?

Personally, I am grateful for the love and overall health and happiness of my family. Professionally I am so grateful for my amazing team. This group of powerful professionals always sees what is possible and has committed to working with and for each other in order to meet our customers wherever they are. This team is not just smart and dynamic, they are kind and caring and define the true meaning of teamwork!

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

This reflection reaffirms for me that people are the most important part of the organization—having the right people in the right jobs is only part of the equation. Empowering them, providing opportunities to learn and grow, and creating consistent room for open honest conversations helps to ignite passion and inspire creativity and happiness. Happy teams are the most productive teams.

How does fragrance help you experience or express gratitude?

Fragrance is all about emotion, memories and joy! I am grateful every day to work in a passion filled industry.

What have you been most grateful for in 2023, both personally and professionally?

As I reflect on this past year, I’m deeply humbled, grateful and proud of Ulta Beauty’s The Joy Project – a company-wide, multi-year initiative we introduced in September to help people experience more joy in their lives. With beauty and most importantly, scent, being so closely connected to emotion and self-care, it has been such an honor to be part of a movement that helps our guests silence their inner critic and embrace their most authentic selves through their beauty routines. I am proud and grateful to not only partner with incredible brands every day, but to also celebrate the role beauty plays in spreading more joy and self-expression in our world.

What have you been most grateful for in 2023, both personally and professionally?

In 2023, I am grateful once again for being part of such an amazing Team at IPLB. Building success as a team is the most rewarding experience. 2023 was definitely another remarkable year from that standpoint.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

It keeps you alert on the ‘why’. Why are we dedicated to a common goal: it is for the fun, the thrill, and the achievement. A subtle secret recipe for each organization. Never lose that recipe to build the future.

How does fragrance help you experience or express gratitude?

Fragrance is the perfect balance of in surface and in-depth expression. It creates a dialog, echoes personal memories, and delivers the unexpected. It is a bridge from the past, the present and the future. From a volatile whimsical and primal state of being it creates a powerful personal story. It celebrates oneself and/or the person you are gifting with one of the most sensorial experiences. A very authentic expression of gratitude.

What have you been most grateful for in 2023, both personally and professionally?

As I reflect on this year, there is so much I’m grateful for! I’m grateful for my husband, my kids, and our dogs, who are all happy and healthy. Professionally, I’m grateful to be surrounded by such a passionate team of people that bring positivity, collaboration, and hard work to everything they do.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

It’s important for me to take these moments to reflect because life can get so busy, but reflection allows me to stop and thank the people around me and enter the next year having learned the lessons of the last year.

How does fragrance help you experience or express gratitude?

Fragrances also help me pause and reflect on the moments I’m grateful for. For me, fragrances are connected to memories and people, and smelling them again allows me to stop, reflect and feel grateful for those memories and people again.

What have you been most grateful for in 2023, both personally and professionally?

I am grateful for friends and family and honestly my colleagues. I find that over 30+ years in this industry, I have been able to connect with some fabulous colleagues that have been incredibly supportive and help me realize some of my dreams.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

I think realizing how wonderful and supportive colleagues in my industry are has inspired me to mentor and support not only my colleagues but new talent coming in. I think we are so lucky to be part of this industry.

How does fragrance help you experience or express gratitude?

Actually fragrance is one of my favorite gifts during the holiday season. Fragrance helps uplift our spirits, dream of new places and experiences and elevate our well being.

What have you been most grateful for in 2023, both personally and professionally?

In 2023, both professionally and personally, I have been immensely grateful for the many opportunities that unfolded and the growth that ensued. I joined the Board of Directors for TFF this year and I’m thankful for the meaningful connections and collaborative spirit I have found with other industry peers. It has expanded my skillset and allowed me to dive deeper into the world of fragrance. On a personal note, whether it is the unwavering support of family or bonds forged with friends, these connections have made me realize how truly lucky I am to have amazing people in my life.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

By reflecting on what I’m grateful for, I’m able to gain a deeper understanding of what truly matters to me. It allows me to then have a solid foundation for setting meaningful goals and make decisions aligned with my aspirations. Gratitude acts as a guiding force, shaping a future path that is not only purposeful but also rooted in the values and experiences that bring me the most fulfillment.

How does fragrance help you experience or express gratitude?

A familiar scent has the remarkable ability to evoke memories and emotions, grounding me in moments of joy or connection. By associating a particular fragrance with positive experiences, it becomes a sensory trigger for gratitude, allowing me to relive and appreciate those moments. Additionally, sharing fragrances through gifts or using them to create a comforting atmosphere provides a thoughtful and expressive way to convey gratitude to others.

What have you been most grateful for in 2023, both personally and professionally?

I’m immensely grateful for my family’s well-being. Their support has been invaluable. The success of the Parlux business, fueled by the significant growth of brands like Billie Eilish Fragrances and Paris Hilton Fragrances, has been a significant source of professional gratitude. I’m thankful for the collaborative efforts of my teams and our business partners that have contributed to our achievements.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

Gratitude allows me to acknowledge the strengths and successes that have brought me to this point. It’s a reminder of the resilience and dedication that underlie these achievements, guiding my decisions and aspirations.

Recognizing the value of partnerships, team efforts, and the impact of successful brand launches helps shape a path that emphasizes collaboration, innovation, and continued growth. It encourages a forward-looking approach rooted in gratitude for past accomplishments. This extends to our expansion into scent-adjacent categories, which presents an opportunity to explore new territories while staying true to our ethos and values.

How does fragrance help you experience or express gratitude?

Fragrance has a unique ability to evoke memories and emotions. Certain scents carry personal significance, triggering memories of special moments or individuals. This aspect of fragrance allows for a tangible expression of gratitude, creating connections to cherished memories and experiences.

In a broader sense, fragrance can serve as a form of self-care and mindfulness. Taking a moment to appreciate and enjoy a favorite scent can promote a sense of gratitude for the simple pleasures in life and elevate one’s mood, fostering a positive mindset.

What have you been most grateful for in 2023, both personally and professionally?

The incredible success of our wonderful clients! It’s been another year of unprecedented growth all around– we’re seeing start-ups turn into global powerhouses, the legitimate return of celebrity, existing clients expand into unexpected categories and more. And to be a part of that is incredibly exciting, always fun, and makes me feel both lucky and of course immensely grateful. On a personal level, I appreciate that I’ve accepted how a consistent rhythm in living & working is no longer possible and not necessarily a bad thing.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

Pausing and considering what the work & effort all means is essential, whether that’s through simple contemplation or an overt celebration – does it pay off, is it worth it? And yes, it always does, and the ongoing successes inspire us all to keep moving forward and working hard to find new reasons to celebrate.

How does fragrance help you experience or express gratitude?

Fragrance has always been my escape, never failing to transport and distract and always brings me unadulterated, pure joy. If it can deliver on all this for me, I trust it does the same for others and so expressing gratitude comes by way of gifting fragrance, of course.

What does gratitude mean to you?

Gratitude for me means looking at all that I have and understanding it didn’t just come from me. Having real “active” gratitude carries a responsibility. It is to share with others, to make a conscious effort to connect and make life better for others.

What have you been most grateful for in 2023, both personally and professionally?

I am currently the most grateful for being in a good place mentally. I feel like I am thriving with a beautiful new family (I recently got married) and a career at NEST New York that is constantly exciting and pushing me!

How does fragrance help you experience or express gratitude?

We all know the power of fragrance. It is such a sweet feeling to know that you are kind of woven into someone’s life when they choose to experience a fragrance I worked on. I can’t describe the honor (gratitude) of knowing that I was involved in shaping the moments when people needed comfort. It continues to make my journey as a product developer special. I love when projects/launches have a life beyond their initial release.

What does gratitude mean to you?

Gratitude is finding something to be thankful for each day, even when life can feel upside down. Celebrate the small wins and don’t take things for granted!

What have you been most grateful for in 2023, both personally and professionally?

Both personally & professionally, I am grateful for my closest family & colleagues that surround me. I work alongside a really smart & hardworking group that I am thankful to be a part of.

How does fragrance help you experience or express gratitude?

Fragrance unlocks core memories, especially around the Holidays. Christmas at Grandma’s house always included the sweet smell of honey from the Struffoli dessert, and her bathrooms always had the most lovely fragrant hand soaps. I’m grateful for the beautiful memories I share of her.

What does gratitude mean to you?

It means to stop and smell the roses…appreciating all that you have.

What have you been most grateful for in 2023, both personally and professionally?

I was thrilled and thankful to be selected as a Notable and promoted to a Senior Account Manager role in 2023, but am truly grateful for the fantastic team at dsm-firmenich – there are so many people that have contributed to my success over the past 10 years and continue to inspire me each and every day! I will forever be grateful to my mentor, Herve Pierini, for expanding my “small world” and introducing me to this whole new world of fragrance.

On a personal note, this year also brought my fourth nephew into the world and I am so grateful to watch him grow (and giggle).

How does fragrance help you experience or express gratitude?

In working with our talented perfumers, I have come to realize that fragrance itself is an expression of gratitude – for all of the beautiful raw materials, innovative ingredients and amazing experiences this world has to offer.

What does gratitude mean to you?

To me gratitude means being able to take a moment to appreciate all that I have and acknowledge that I am incredibly fortunate to be surrounded by people that I admire and care for and who support me. I try to pay that gratitude forward through my actions, and be that support for others.

What have you been most grateful for in 2023, both personally and professionally?

2023 was truly a year of new beginnings for me. Professionally, I completed the first full year in my new role as Head of Communications for North America at dsm-firmenich, which was an exciting challenge. It was a busy year moving from the brand side to a fragrance house, but being able to work alongside some of the most talented perfumers and team in the industry make each day exhilarating. 2023 is also the year that we moved into our new home with my husband and son where I am looking forward to creating new memories together.

How does fragrance help you experience or express gratitude?

Fragrance has always played a big part in my life. I have been wearing it since I was a child and I am grateful for having those early scent memories. I have been able to pass that tradition of scent along to my son who also wears baby cologne, and even though he is only two, he points to his cologne when getting ready. I feel incredibly grateful each day that I am able to work in this industry I love on a personal level, and that I am able to continue learning each day – smelling and wearing beautiful scents every day is pretty special too!

What does gratitude mean to you?

For me, gratitude is about shifting my mindset and focus to the good. I am practicing gratitude when I am intentional about drawing attention to positive thoughts, and things and appreciating the small wins that can make a huge difference in my day.

What have you been most grateful for in 2023, both personally and professionally?

Personally, I am grateful for the incredible support system I have in my life (my fiance, family, friends, and colleagues) who have helped me to navigate a challenging year of change and who have reminded me that I am resilient and can succeed when pushed outside of my comfort zone.

Professionally, I am grateful for the opportunity I was given this year to transition into the Consumer Products division at Givaudan. In just 6 months I have learned a tremendous amount. It has been a challenging and rewarding new adventure and I have had immense support from a fantastic new team.

How does fragrance help you experience or express gratitude?

One way that fragrance helps me to express gratitude is by giving it! I love gifting fragrance and seeing the true joy that it brings people when they smell something new that they love. It never gets old. Being able to share joy in such a wonderful and sensorial way makes me feel truly grateful.

What does gratitude mean to you?

Gratitude to me means being happy for all the good moments in life. Despite all the hardships we live through, there is something about appreciating the small moments that makes me very thankful.

What have you been most grateful for in 2023, both personally and professionally?

Professionally, I am most grateful for a career where I am able to work on exciting projects, while also being challenged in different ways to grow and improve myself daily. Personally, I am most grateful for my growing family, their health and happiness.

How does fragrance help you experience or express gratitude?

Every weekend, I spray my favorite perfume on a Saturday night and I feel like everything is right in the world. The simplicity of that moment helps me feel grateful for the small things that make us happy each day. A simple spray of a perfume that makes you smile can turn your mood around instantly.

What does gratitude mean to you?

It means appreciation for what is not a given, and often what is fleeting.

What have you been most grateful for in 2023, both personally and professionally?

Personally, the ability to spend time with friends and family—I’ve had a lot of great times, especially those with my little girl, Lake, now three. Professionally, I am grateful for the launch of Moda Operandi beauty in January 2023—it’s been an amazing year! I also celebrated Fat Mascara’s 500th episode this summer—we have the most loyal and brilliant, inspiring fans across the world, and I am so appreciative of every listener.

How does fragrance help you experience or express gratitude?

Sharing my favorite fragrance with someone is a way that I show gratitude for their friendship or generosity—especially home fragrance.

What does gratitude mean to you?

For me gratitude represents thankfulness and the way you reciprocate appreciation for others’ kindness.

What have you been most grateful for in 2023, both personally and professionally?

I am immensely grateful for my amazing team and their unwavering support of each other personally, as well as their dedication to always going above and beyond the call of duty. From a personal perspective, I am thankful for my family, their health, and the love and security that they provide.

How does fragrance help you experience or express gratitude?

Fragrance serves as a reminder of the notes of my loved ones and allows me to be transported to the best memories I have experienced.

What does gratitude mean to you?

Gratitude for me is the energy of thankfulness and appreciation of the little things in life that make my heart full of joy and love. Gratitude is the fuel for my soul to shine, and it makes me feel alive and peaceful with myself and the world around me.

What have you been most grateful for in 2023, both personally and professionally?

Personally without a doubt, my family. This year particularly, I am so grateful for the birth of my daughter Aria. Becoming her mother is the most beautiful gift that life could offer me. Professionally, as a perfumer, the creative & innovative team who I work with and a special mention to the people behind the scene, from farmers to the ones in Research & Development, who work hard and eco-consciously with passion to offer us beautiful natural ingredients, that I love to use in my fragrances.

How does fragrance help you experience or express gratitude?

Fragrance awakens the senses instantly and makes people feel good, happy, loved and themselves. I think I am very lucky and proud to be part of the fragrance creation process to give emotion and pleasure to people’s lives with my perfumes.

What does gratitude mean to you?

Gratitude is an acknowledgment and appreciation for the positive aspects of life, recognizing the good even in challenging times. It’s a powerful force that enhances one’s perspective. Life is a journey, not a destination; we must learn to adapt and be open to change with gratitude, and opportunities will follow.

What have you been most grateful for in 2023, both personally and professionally?

Personally, in 2023 (and always), I have been most grateful for my wife and family’s support throughout both good and tumultuous times. Reflecting on 2023, I am grateful for the professional opportunities and accolades that have come my way, propelling me into the next chapter. I am also thankful for the colleagues who have supported me on this journey.

How does fragrance help you experience or express gratitude?

Fragrance plays a distinctive role in the experience of gratitude, as our sense of smell serves as a reminder to appreciate and not take things for granted, especially in the post-COVID era. This sensory aspect further enriches mindfulness and cultivates a deeper sense of gratitude. Fragrances evoke memories and can transport us to a different state of mind. Aromatherapy can soothe and contribute to well-being, enhancing positive moods and creating a loop of gratitude.

All of us at The Fragrance Foundation are grateful for our Board of Directors, members & those in the community who supported us throughout the year. As a team, we achieved more than ever & I am grateful to Elina, Allison, Sharné, Chelsea & Cheryl.

We are grateful for our united commitment to #FragranceForwardTFF and The Pledge which is more important than ever: We commit to being fragrance forward by holding ourselves & our company accountable at all levels to drive diversity, equity & inclusion.

In this year, I became comfortable being uncomfortable & learned to celebrate TFF success marking my 6th year in my position. I was deeply grateful for being honored as the first ever Catalyst Champion by The New York Urban League in February & in October as an inductee to TFF’s Circle of Champions.

Next year we have set even higher goals & with your support we will achieve them together.

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

Scents of Success is one of the most important and impactful DEI initiatives for #FragranceForwardTFF, sharing guidance and information about careers in fragrance with students at universities across the country through lively panel discussions and workshops. At the return for its 2nd Scents of Success event in October, TFF and The City College of New York welcomed an accomplished duo of L’Oréal Groupe team members (both of whom are also TFF Notables) to talk about their experiences, challenges, and accomplishments with students. Led by Professor Lynne Scott Jackson, Distinguished Lecturer – Ad/PR Program Director of Internships, Industry Relations & Professional Development Media & Communication Arts Program, CCNY, the inspirational duo – Solange Silva, Director of Marketing Lancôme Fragrances and Tripta Holtz, Senior Fragrance Evaluator L’Oréal—gave an in-depth look at L’Oréal’s brands and career opportunities, while also sharing their personal stories.

For this month’s Accords, the participants reflect on what made the event especially meaningful.

What do you think was most valuable about the Scents of Success workshop/ Initiative?

TFF Scents of Success helps students understand how they can be part of the vast fragrance industry. It’s as simple as a class visit, with TFF Members sharing insider experiences that give students “a day in the life of” knowledge about how their skills and interests might apply to the fragrance industry.

Guest speakers provide an important window for CCNY students, helping them Access Excellence, aligned with the CCNY mission. Our students are eager to ask questions and learn about the fragrance industry and how execs have transitioned through different roles that led them to a career in the fragrance industry. The Ad/PR Program applauds TFF & TFF members who are willing to give their time, talent and attention to our students. Once they are turned on to what they can do in the fragrance industry, they’re hooked! We can always count on TFF – Scents of Success to value the essence of our students’ education as they transition to the work world.

This exemplifies the aura of a meaningful partnership, rooted in a willingness to help students build successful careers. We respect and value TFF’s commitment.

In what ways do you think it piqued the interest and inspired CCNY students?

From observing and contributing, students refine skills learned in the classroom and begin to understand how they might fit in the fragrance industry. Nothing can replace 1×1 interactions with Manhattan-NYC, national and fragrance industry executives—opening our students’ minds and hearts to not only what is possible—but what they CAN achieve with persistence, perseverance and resilience.

The opportunity to informally chat with execs from leading L’Oréal brands and other TFF members is transformative. Often, students believe their experience won’t translate to what iconic companies need in their day-to-day operations. While our students are savvy, contemporary New Yorkers or international students, they’re still 20-something college students who are at the start of their careers. This includes the need for a real world, crash course introduction to the hyper-competitive, “heady” world of marketing, fragrance development and multinational businesses in the USA’s largest city.

Scents of Success provides exposure to careers in the fragrance industry and beyond realizing there are a wide range of careers in the fragrance industry that might utilize their skills

What were the students most keen to learn about?

The individual journeys and career growth of executives 5 – 10 – 15 years out of college as well as understanding that it is doable as evidenced by CCNY Alum Erika Cruz-Vasquez’s class of 2023 ascent as an Events Coordinator, LVMH Fragrance Brands.

What did you most enjoy about participating in Scents of Success?

I loved seeing their excitement in discovering that working in the fragrance industry is a possibility for them and their eagerness to learn more about it.

What do you think inspired the students most about your career path?

I hope they were able to see that there is a place for diversity in this industry with me being a foreign woman, with an accent, from a Latin American country. I also believe they could relate to the fact that I was exposed to the possibility of working in the fragrance industry around their age and like many of them I was also working full time while attending college.

What were some of your own takeaways from the CCNY event? 

I came back from the CCNY event so refreshed, it was a wonderful reminder of how exceptional our industry is and a personal reminder of how special it is to be part of it.

What did you most enjoy about participating in Scents of Success?

Solange and I got the unique opportunity to speak with a room full of CCNY students at the Scents of Success event series. We shared with them our identity maps and career paths and talked about the key stakeholders in product development at L’Oreal. We also shared advice on how they could put their best foot forward while applying for such roles and what to expect when they get in. I really enjoyed the Q&A that followed and was fueled by their engagement and active participation. We could have easily made a day of it! Having never had such an opportunity as a student myself, it was most important and rewarding for me to step into that role for the next generation of professionals.

What details about your life and career experiences do you think most resonated with students?

As with most people in our industry, my career path has been quite unique. While our individual journeys are unique, the lessons we learn tend to be the same. I actively sought out this industry when I was in high school. However, I didn’t know anyone in it. Getting my foot in the door was the biggest challenge for me, but I didn’t give up. I have also had my fair share of rejection through the years and have had to advocate for myself at every stage of my life and career. Fighting for what I truly believe in and not giving up are some virtues that truly make me, me. I believe that similar life lessons also resonated with the students we met at CCNY. They all seemed driven by determination and passion, and I believe those are necessary traits to thrive in our industry.

What were some of your own takeaways from the CCNY event?

It was most inspiring to meet the CCNY students who are interested in a career in beauty and fragrance. Our industry is lucky to have so much diverse talent to choose from. The next generation is brimming with potential! I wish the best to every one of them. I am so excited to see them in the industry and to work alongside such brilliant and curious minds in the years to come.

In 2023, TFF has welcomed many more members to our ever-growing community of vibrant, diverse brands both big and small. Every new TFF member brings something exciting to the table, with fresh inspirations, ideas, founder stories, and sensational fragrances. This month, we take a moment to introduce some of the brands that have recently joined, shining a spotlight on their unique identities and points of view. Here, the CEO from Grace de Monaco & the Founders of LAFCO, LoveShackFancy, and Lake and Skye share what it means to them to join TFF’s expansive network of friendship and support, and how they will advocate for #FragranceForwardTFF and bring TFF’s overall mission to life in the world.

How would you describe your brand’s unique point of view and approach to fragrance?

The inspiration behind Grace de Monaco is to create an exquisite, luxury Maison across Beauty, Accessories and Home – all evocative of Princess Grace’s timeless, elegant yet effortless style. Princess Grace possessed a profound appreciation for the arts, craftsmanship, and quality. This is meticulously encapsulated in every Grace de Monaco fragrance, crafted by perfumers who are true masters of their art. The first three Grace de Monaco scents are a trilogy that tell the story of Princess Grace’s journey from Hollywood icon to Princess of Monaco. For example, while Promenade Sur La Rocher and Danse Étoilée were celebrations of Princess Grace’s public moments, Ombre Sereine focuses on the personal: her relationship with Prince Rainier, her inner joy around her new roles as Princess, wife, philanthropist, and mother.

What do you hope that TFF membership can help your brand achieve?

We are thrilled for Grace de Monaco to become an official member of TFF! It is an honor to be part of a community committed to sharing the artistry, creativity and emotional power of fragrance. With TFF’s community of incredible talent – from perfumers to distributors and retail partners, we look forward to creating more awareness of the Grace de Monaco brand and mission that lies at our heart: to preserve the humanitarian legacy of Princess Grace through our revolutionary luxury-for-good business model. 100% of profits benefit the Princess Grace Foundation to support emerging artists in Theatre, Dance and Film.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” as well as support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

We understand fragrance is powerful, and it can transcend boundaries and connect people. Our products not only tell the story of Princess Grace, our icon and muse, but they also elevate the stories of every single emerging artist who receives a career- altering grant from the Princess Grace Foundation, artists who are as diverse and unique as the art they create. Our fragrances serve a larger purpose directly in line with the values of TFF. Talent, kindness, creativity and generosity don’t discriminate, neither did Princess Grace, and neither will the Grace de Monaco brand. Raising the bar in how a luxury brand does business is in our DNA.

How would you describe your brand’s unique point of view and approach to fragrance?

LAFCO has a unique approach to the home fragrance market wherein we strive to merge fragrance with home decor and craftsmanship. We articulate this through our brand pillars of Artistry, Integrity and Luxury. We draw on our roots as distributors of artistic perfume and botanical skincare to develop unique fragrances with a modern aesthetic. Our products are designed to transform any space, any moment, or any mood. We make considered choices by working with partners who take pride in their trade and follow principled production practices and strive to use sustainably cultivated, ethically sourced, and cruelty-free materials. We believe that quality, craftsmanship, and conscience are essential ingredients of luxury, and we develop our fragrances with that backbone.

What do you hope that TFF membership can help your brand achieve?

Whether partnering with the Hetrick Martin Foundation during Pride month in support of the LGBTQ+ or maintaining a warehouse in Brooklyn to provide employment opportunities within NYC, engagement in our communities has always been something central to what we do at LAFCO. Broadly speaking we joined TFF to connect more deeply with our fragrance community. We hope to connect, share ideas, and listen to other fragrance community members as part of TFF.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” as well as support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

The process of ideating, manufacturing and ultimately selling our products is very much aligned with TFF’s mission. By doing what we do, day in and day out, we are very much furthering TFF’s mission. As an LGBTQ+ owned business, DEI within our workplace is something that has always been important to us and we are thrilled to be part of an organization focused on furthering DEI initiatives within our industry. The alignment is really quite a lovely thing!

How would you describe your brand’s unique point of view and approach to fragrance?

We always like to say that we see the world through rose-colored glasses, and that is certainly how we have approached our fragrances. We wanted to create something that celebrates what makes you feel unabashedly and unapologetically beautiful: To channel a day where the sun is shining, the music is pumped up, and the air is filled with flowers, plus some confetti and definitely balloons. Scent marks the moment, and we think of our fashion collection that way, too; you always remember what you sprayed, and what you wore. With the introduction of fragrance, we can tell the LoveShackFancy story with a whole new beauty language.

What do you hope that TFF membership can help your brand achieve?

I am so blown away by the vision and creativity of the dreamers that exist in beauty, especially fragrance. Perfume is all about storytelling and making memories, and I love seeing how so many TFF members translate their own ideas from concept to juice to bottle to campaign. I am also such a perfume lover at heart so I am really looking forward to learning from the noses and those in the industry about the ingredients, the accords, what makes a successful fragrance, and what’s next in the industry.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” as well as support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

We know that LoveShackFancy appeals to a wide age range – I always say babies to eighties! But for so many of our customers, LoveShackFancy is their first grown-up perfume, and we hope that we can help share our passion for the fragrance world with them. We want to help educate clients in our stores, on TikTok and Instagram, and at Sephora to learn about the fragrances and create a scent wardrobe just like they put together a closet of clothes. I also love that fragrance is for everyone, and I want to celebrate and honor that. Our gorgeous gardenia and pear scent Forever in Love was created by the amazing Honorine Blanc, and we look forward to collaborating with more female noses as we develop what’s next!

How would you describe your brand’s unique point of view and approach to fragrance?

At Lake and Skye, we operate with the mission that fragrance is a force for wellness. We distill scent down to its essence, giving it the power to impact your mood, emotions, and memories. Our award- winning and best-selling scents are unique and intimate.

As the founder, I developed a passion for wellness and alternative healing methods after a health crisis. I went on to study everything from aromatherapy, meditation and reiki to yoga and nutrition. Paired with a lifelong passion for fragrance, I sought to combine the idea of wellness and scent and launched the line making fragrance as a gift people can give to themselves throughout their day for whatever they may need – a moment of calm, a boost of confidence or added joy.

What do you hope that TFF membership can help your brand achieve?

We are thrilled to be a part of The Fragrance Foundation and look forward to engaging with and learning from the community for all things fragrance. We are interested in being a part of this growing industry to continue to push it forward in new and exciting ways.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” as well as support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

Our brand DNA was formed on the connection of fragrance and wellness, encouraging our community to use scent as a driver for uplifting the everyday; something unique and special to each individual. As a female founded brand and team, we strive to be inclusive and break barriers (or stereotypes) across all areas of the business whether that be recruitment, brand collaborations and partnerships, or breadth within our assortment.

What inspired you to create scented candles for Cartier?

I wanted to create candles that are simpler and bring something different to the market because, after COVID, I felt that lighting a candle at home was more about bringing in nature and memories of the beauty of the world and wide-open spaces, rather than using what we call home fragrances. I chose to name them after landscape like the canopy, snow, and desert because it encourages contemplation. It’s crucial to be able to enjoy nature, something we missed during lockdown. Contemplating space and immensity is what we lack when we’re indoors. Our candles are olfactory contemplations of nature.

How would you describe the difference between home scent and personal scent?

Home scent is external and shared with others. It’s something we use for ourselves and for others. It’s much less personal, intimate because everyone breathes it in. In my opinion, it’s crucial that home fragrances are inspired by nature because it aligns with the shared imagination. Sharing an olfactory universe with guests or family is wonderful. It needs to be simple and universal enough for everyone to enjoy it. On the other hand, a personal fragrance is truly a dialogue with oneself. You can choose it purely for your own pleasure, as a life companion, a talisman; it’s entirely personal.

What was your inspiration for creating Cartier’s newest scented candle, Neige?

My inspiration for creating Neige was for the pleasure of smelling the scent of snow. It’s a pleasure linked to the fact that olfaction can all of a sudden bring back, like a Proustian madeleine, all the memories linked to this olfaction. With Neige, I wanted to evoke the pleasure of contemplating snowy landscapes, whether it is sunny or not, in essence, the beauty of pure snow. It’s a way of showcasing beauty wherever it may be found. With the Neige candle, we also return to the notion of eternity that perfumery allows. A notion that can also be found in the Epures de Parfums: offering eternal and usable beauty at will, a beauty that can only be contemplated fleetingly in nature.

What inspired you when creating the Amber & Incense scent for NEST?

Amber & Incense was all about expressing the coziness of the season and inevitably, the multitude of flavors and scents that signal holiday. I wanted this sort of duality embedded here- coziness paired with an intriguing dark amber, or that feel-good moment along with the rejuvenation and relief that holidays entail. I think that’s why I used a lot of fresh and aromatic notes with spices to express this moment of pause and calm but also excitement.

What notes or fragrances are particularly evocative for you personally when it comes to holiday?

I love that holiday means both indoor and outdoor festivities – at first it brings me to the crisp woods, frosted fir or pine scents, and of course a smoky, crackling fireplace… but it’s the edible nostalgic notes of the season that really excite me – roasted chestnuts, hot chocolate, whipped cream, buttery caramel, and indulgent gingerbread always transport me to the spirit of the season. With Amber & Incense I was able to leverage both holiday stories here – creating a narrative around the warming amber paired with the outdoorsy, refreshing incense.

What do you look forward to most about the holiday season?

All of it! It’s the energy & excitement, the traditions, the shared moments, indulging with family & friends, and having the time to find peace and perhaps lighting a seasonal candle? And this season, that will be Amber & Incense, of course.

What inspired you when creating the Only in New York candle for The New Savant?

Ingrid did!! She always has such a clear vision for the candles, and it continues to be a real partnership bringing it to life. In this case, her idea was a specific pignoli cookie that she loved, with notes of caramel, pine trees, a bookstore, sawdust, and cashmere sweaters in the background. How could you NOT be inspired by that?!

What notes or fragrances are particularly evocative for you personally when it comes to holiday?

For me it’s definitely cookies! I kid you not, my parent’s house has six different Christmas cookies that we always have on hand during the holidays. Almost every other day from Thanksgiving to Christmas there is a cookie being made in the kitchen, ready to entertain and give out as gifts.

What do you look forward to most about the holiday season?

Seeing family, eating all the food, and skiing if it’s a White Christmas in Vermont 🙂

As we are days away from the Thanksgiving holiday, this issue brings to our readers a true sense of what all of us are grateful for in the fragrance community which shares our #1 priority #FragranceForwardTFF.

Our Spotlight section features the Scents of Success event at The City College of New York. This exceptional program, rolling out in its 2nd year, was created by TFF Executive Director Sharné Jackson, so TFF could share fragrance roles & career paths with students. While the majority of universities we partner with are where TFF members are alumni such as Sharné’s alma mater Spelman College, CCNY is a perfect exception thanks to the connection Helen Shelton of FINN Partners gave us to Professor Lynne Scott Jackson (no relation to Sharné, but oh what a powerful connection of like minded women of action). This fall L’Oréal was our TFF partner & last year LVMH not only partnered but hired a student who attended the 1st Scents of Success program, initially brought on as a LVMH intern & now a full time employee. We celebrate CCNY Alum Erika Cruz-Vasquez & LVMH for this great opportunity to mark our 1st Scent of Success fragrance employee! We are thankful for all TFF members involved in the program roll out & TFF’s Sharné & Cheryl Fried leading the way!

For this issue, the Scents & Sensibilities section allows four new TFF members to share their stories, which are each inspiring in every way! Enjoy reading about these valued new members all with their own unique stories ! Thank you to all for scenting the USA in new ways.

As we always celebrate the importance of Perfumers, we feature inspirations from three Perfumers who share story telling of their new 2023 Holiday candles.

We on the TFF team – Elina, Allison, Linda, Sharné, Chelsea & Cheryl – wish you all the best Thanksgiving possible as we express our gratitude for all your support all year round!

President, The Fragrance Foundation
@linda_g_levy
@fragrancefoundation

On October 26th, Fragrance Foundation President Linda G. Levy was inducted into TFF’s illustrious Circle of Champions at a lively dinner event held at 583 Park Avenue in New York. Levy was unanimously voted this year’s champion by the TFF Board of Directors, and the fragrance industry turned up in force to support the woman who has transformed the role and, indeed, the fragrance world itself.

The inaugural Circle of Champions award was given in 2000 to industry icon Leonard Lauder, and tonight began with TFF Executive Committee Chairman Jerry Vittoria reading a letter from Lauder in praise of Levy, thanking her for her friendship and saying that, to him, she embodies the great James Bond theme: “Nobody Does it Better.”

Ann Gottlieb lauded Levy’s charm, warmth, and tenacity and described her as “the family member everyone wished they had.” Her fearless leadership, Gottlieb said, “has consistently pushed the boundaries and made TFF more exciting, more important, and more relevant.” Jeff Gennette, Macy’s Chairman and CEO, congratulated Levy in a video address, noting that Macy’s would not be the fragrance destination it is today were it not for Levy’s efforts during her tenure at the company. Tricia Butler, Executive Committee member and President, North America, LVMH Parfums Givenchy, Kenzo, and Acqua di Parma, gave a heartfelt speech praising Levy’s commitment to important causes, her ability to bring people together, and how she has, with her “amazing hand-selected team,” turned TFF “into a force of nature.”

Levy herself took the stage to give a rollicking recount of her long and varied career—one that has been filled with connections made and friendships forged, all of which paid forward tonight. Those who spoke about Levy did so with great affection, enumerating her accomplishments—which include transforming and modernizing TFF, prioritizing DEI with #FragranceForwardTFF, vastly expanding membership, and bringing the organization and its mission into the public eye through enhanced social media activity and national news exposure—while frequently reiterating, “she is just getting started.”

As Levy enumerated her goals for TFF and the milestones she has achieved, which she maintained were done with the supportive community as a whole, not alone, she called out that her biggest goal remains and will continue to be a commitment to ensuring all voices are heard and all backgrounds and identities respected within the fragrance industry. “We have so much to do together,” she said. “I’m not going to stop, you know that.”

Click here to view more information and videos.

What does the Circle of Champions Award mean to you?

This is an extraordinary honor for me that I am truly thrilled to receive. For me to join this Circle as a Champion whose first recipient was Leonard Lauder, as well as other accomplished leaders, is humbling, yet I am so very proud of it. This is the greatest affirmation that as President of TFF my contributions to the organization & fragrance community have been recognized, valued & have made significant impact.

I am extremely grateful for the opportunity & time in my role to learn every day on the job & not just dream, but make things happen. The time I spend with Perfumers, Fragrance Houses, Brands big & small, Retailers & creatives in other related arenas is educational, informative & stimulating. All have been my teachers & I share this award with all.

What accomplishments are you proudest of in your role as TFF President?

As my decades in the beauty business in many companies gave me the opportunity to gain knowledge & experience in so many aspects of the business, I took on this role with great ambition. It has been my track record to not just fill the requirements of a defined position, but to go above & beyond: to add incremental value. I have had the opportunity to add value & create a new modern elevated image for TFF with real action based on meaningful deliverables. As TFF President I have had the opportunity to add new strategic initiatives, activations & dimensions.

My top 10 accomplishments that I am most proud of are:

1. Uniting the fragrance community with a new mission & objectives: To inspire the world to discover the artistry & passion of fragrance.

2. Enhanced membership: utilizing TFF member content in all TFF communications & to media. 

3.  Nurturing talent: creating the Notables Think Tank & mentoring  programs.  

4.  Adding Indies as members. Seeing them. Giving them a voice to be heard. 

5.  Creating elevated experiences.

6. Give Back: NEXT for Autism for 4 years & now the New York Urban League.

7.  Engaging Consumers: International Fragrance Day March 21 + campaigns and experiential events.

8. Perfumers in the headlines:  Elevated the role & cast the spotlight on their extraordinary craft.

9.Building awareness of careers in the fragrance community with our members, higher education institutions and the New York Urban League.

10. #1 priority Diversity, Equity & Inclusion: #FragranceForwardTFF – So that we reflect the entire USA population: race, religion, gender identity & abilities.

What changes would you like to see in the next year(s) within the fragrance industry?

Our TFF strategy & efforts will deliver change for next year & the years to come.

In the next few years I would expect to see the range of people in the industry in roles at all levels from interns up expanding to include more of a reflection of the USA population in terms of race, religion, gender identity & ability. We are in motion & taking action, so I expect to see measurable progress. This will be an ongoing process forever. The programs in place will roll out including the Catalyst Initiative with the New York Urban League Young Professionals & Scents of Success across the nation.

We will focus on expanding the industry & expand our direct dialog with consumers. We will expand TFF membership to include more fragrance brands as well as retailers, as wherever fragrance is sold, we want to add value, contribute content & amplify.

We will be launching Scent Escentials, a new online course, created for those who are entering the fragrance industry to learn the basics. As this will be available both within TFF & outside we will share it with media who are responsible for fragrance content & students as well.

The Fragrance Day March 21, 2024 will move from the past years where activities were predominantly online to driving in-store experiences offered by TFF Retailers across the nation with a focus on key fragrance markets.

The topic of sustainability will be addressed providing relevant information to consumers discussing both myths & realities culminating on Earth Day in April.

Last but not least we will celebrate great fragrances at TFFAwards Finalists in April & winners declared in the first week of June at our star studded iconic gala event.

In September, TFF launched The Catalyst Initiative with the New York Urban League (NYUL), opening up a forum for exchange between the fragrance world and the esteemed historic organization dedicated to empowering underserved communities. On October 5th, at Cucina 8 ½, TFF introduced the NYUL Young Professionals organization to various segments of the fragrance industry: Perfume House, represented by Givaudan; Marketing & Education, represented by Jo Malone London; and Retailer, represented by Victoria’s Secret. The event allowed TFF members and NYUL members to share their collective passion with an exchange of information and expertise. Here, Kenya Townsend, the President of NYUL’s Young Professionals organization, shares more about her role and the future of the partnership.

Please explain your overall role as President of The New York Urban League’s Young Professionals organization.

My name is Kenya Townsend, President of New York Urban League Young Professionals (NYULYP). In my role, I am privileged to lead our Executive Leadership Team and membership body in serving the volunteer auxiliary organization of New York Urban League (NYUL). As the external-facing representative of our membership body I work to fortify existing relationships and introduce new partnerships to significantly contribute to the 20 year history of our chapter. It’s also my primary duty to proudly uphold the ideals, mission and empowerment agenda of the entire Urban League Movement. I serve as a NYULYP representative among the National Urban League Young Professional (NULYP) Council of Presidents both regionally and nationally and at our annual business meeting. As President, I ensure we are always supporting programming initiatives of the National Urban League (NUL), National Urban League Young Professionals (NULYP) and of course our home affiliate New York Urban League.

Currently, what does the NYUL Young Professionals group stand for?

We are a robust group of young professionals ages 21-40 who live or work throughout the New York City region. We are the volunteer auxiliary group of the New York Urban League and our membership body of 150+ members exists to support the entire Urban League Movement. While NYULYP exists as the volunteer arm of the NYUL, our chapter is one of 60+ chapters under the umbrella of National Urban League Young Professionals (NULYP). YP members curate programming that encourages community involvement through mentoring, tutoring, and scholarships, while simultaneously developing our members personally and professionally through economic empowerment, political engagement and professional development. Within the Movement, we represent both the current and future senior executives, C-suite leaders, elected officials and more in our respective professional fields.

How do you think the Catalyst Initiative partnership between The Fragrance Foundation and NYUL will benefit the NYUL Young Professionals?

Thus far my attendance at the introductory events between the NYUL and TFF has been enlightening and eye-opening. Therefore, I am very excited for NYUL(YP) members to learn more about the entire fragrance industry. From the outside looking in, the fragrance field is luxurious, creative and has a longstanding foundation that no doubt would be attractive to all YPs no matter their professional interests. I’ve seen that if you have a skill or talent there is a place you can thrive in this industry. As I’ve learned, this field has very non traditional pathways of entry. And the YP of today are definitely equipped to navigate those paths of opportunities should they be offered to them. Therefore, I see this as the beginning of a worthwhile and fruitful relationship that I hope will yield dividends to YPs here in NYC for years to come.

This month marked the third annual webinar dedicated to the mission of #FragranceForwardTFF, which launched in Fall 2021. This year’s panel, Intentional Inclusivity: The Value of Diverse Perspectives, was moderated by Emmy Award-winning broadcaster and NY-1 Noticias Weekend Anchor Birmania Rios, and included Arquiste Creator and Perfumer Carlos Huber, Givaudan perfumer Adriana Medina, and Diptyque Director of Marketing Eduardo Valadez. Together, the group discussed a variety of topics ranging from how important it is to ensure that people from all backgrounds have access to information, inspiration, and education about the fragrance industry, how important it is to see the individuality in every consumer, and how inclusivity can enliven not only the fragrance business the but fragrances themselves. For this edition of Accords, the panelists dive deeper into the importance of DEI, and how the industry can best support #FragranceForwardTFF.

What has your unique background brought to your career and the way that you approach & appreciate fragrance?

I think coming from a multicultural background has made me more open and interested in representing different cultural voices. I have Jewish roots that originated in places like Poland, Lithuania, Greece and Turkey, and my family emigrated to Mexico in the 1920s. They became very proud Mexicans, grateful for a new life in the New World. I’ve been extremely fortunate- thanks to the opportunities and education our life in Mexico afforded us, I’ve been able to travel the world freely, choosing to settle in New York City not because of any persecution or struggles back home, but because I’ve been raised to see myself as a citizen of the world. It’s made me curious about the world in general, without prejudice. As a fragrance developer, it made me want to explore and develop perfumes and stories from around the world that exemplify how we’re all connected: via our love of scent, cultural ties, trade, immigration. I like stories that connect us. Perfumes are compositions that bring different things together, like people, and sometimes the most beautiful ones are all about this contrast.

What are some of the ways that you believe that an inclusive approach most benefits a fragrance story or a brand as a whole?

Because we need to tell more than one side of the story. I’m a minority in more ways than one. I’m Jewish, Mexican and gay, and all of this makes me who I am. Life and people are diverse and complex. When you listen to other points of view it makes you a better leader, a better fragrance developer. You understand that people will have different experiences with your scents, so by bringing them into the fold, you’re creating a more rounded product.

What are the things to consider in order to ensure an authentic dialogue between consumer and brand?

Respect and kindness above all. We must remember that the consumer is a real person, but behind the “brand” you also have real people, working hard, trying to do their best. Always be respectful and treat people the way you would like to be treated.

How can you and members of TFF best contribute to #FragranceForwardTFF?

Support independent brands, look beyond the mass market. Explore the niche perfume shops and websites that support small brands and explore our scents. 

What has your unique background brought to your career and the way that you approach & appreciate fragrance?

I come from Colombia, a country full of passion, resilience and positivity. All of these qualities were essential in becoming a perfumer. In fact, I put them into action every day within my work—I approach every creation as a new adventure.

Each brief is quite unique so I always keep in mind what my fragrance is going to communicate and how the end consumer is going to feel.

What are some of the ways that you believe that an inclusive approach most benefits a fragrance story or a brand as a whole?

It’s important to consider the general consumer; in the USA, we are a mix of different cultures where hispanics are taking a major role in fragrance purchasing. We’ve been wearing fragrance since we were babies, it’s are part of our culture! The more you know about a specific culture, the more you can provide to them, attract them and make them connect with your brand.

What are the things to consider in order to ensure an authentic dialogue between consumer and brand?

Consumers want brands that are a reflection of their diverse desires and needs. Ensuring authentic communication with a consumer is about putting them first. In doing so, being transparent and consistent is critical in creating trust and enhancing credibility.

How can you and members of TFF best contribute to #FragranceForwardTFF?

As an industry, we need to continue to prioritize an ecosystem of diversity through an inclusive approach which includes everything from representation, education to communication.

What has your unique background brought to your career and the way that you approach & appreciate fragrance?

Scent has been an influential and integral part of my Mexican heritage, a culture which is passionate for experiencing everyday life through the senses. Since birth, having been immersed in the rich and diverse, multi-sensorial cultural experiences, provided this innate passion that I wanted to explore and pursue. This ultimately propelled me to a career in the beauty and fragrance industry. I continue to be fascinated by the idea that fragrance can allow you to express a feeling and a sensation.

What are some of the ways that you believe that an inclusive approach most benefits a fragrance story or a brand as a whole?

Inclusivity is an essential element to any fragrance story. We need to tap into more than just the visual messages that bring a fragrance to life, we can’t neglect the need to explore the various cultural aspects that allow everyone to feel connected, heard and seen within the story.

What are the things to consider in order to ensure an authentic dialogue between consumer and brand?

To ensure the conversations are meaningful, and engaged on a deeper level, authenticity is fundamental. Our conversations must have resonance and relevance. Consumers must feel a sense of trust in a brand to connect and engage for the years to come.

How can you and members of TFF best contribute to #FragranceForwardTFF?

I believe this is very simple, although not always easy—we need to continue to have conversations rather big or small at all levels. We need to keep the dialogue as a continuum if we want to see change in our industry. We need to actively look for varied perspectives that will not only enrich our industry and the people who work in it.

On August 23rd, TFF and the New York Urban League hosted a “Getting to Know You Breakfast” to launch the Catalyst Initiative Partnership, a sweeping and important program that will drive DEI forward in the fragrance industry. NYUL CEO and President Arva Rice shared an inspiring “walk” through the 105-year history and impact of the New York Urban League, and eloquently shared her hope that this alliance with TFF becomes a significant part of NYUL’s legacy in the future. NYUL Chief Program Officer Shalima McCants shared the breadth and impact of NYUL’s Programs, which TFF members will also have an opportunity to participate in, including Empowerment Days for high school students to shadow workspaces and be exposed to the industry first-hand. And lastly, NYUL Diversity & Inclusion Lab Program Manager Sandra Garcia shared insights on leveraging NYULConnect, the D&I Lab’s signature program that partners with companies to solve the challenges brands experience in sourcing, reaching, retaining, and developing diverse talent. For this month’s ACCORDS, each of these inspiring women discuss their vision for the Catalyst Initiative Partnership, and why uniting with TFF to pursue a common goal is so significant.

Why is the Catalyst initiative with TFF so important, and what do you hope to achieve?

The New York Urban League (NYUL) is thrilled to partner with The Fragrance Foundation (TFF) in the Diversity and Inclusion Lab. The multi-year partnership will afford TFF and its members strategic interaction with two of the core target groups NYUL serves – youth and young professionals. The Catalyst Initiative represents a historic opportunity for our organizations to make impactful and long-lasting diversity and inclusion changes in an industry rather than in single corporations. The Fragrance Foundation recognizes that inequality is unacceptable and is taking meaningful steps by working with NYUL to create change. This initiative will become a part of the New York Urban Leagues legacy and essential work that will lay the footprint for future diversity and inclusion endeavors.

Why is it so special that the Catalyst Initiative is the 1st ever industry wide program?

The partnership provides us with an opportunity for NYUL to learn the fragrance industry from concept to bringing products to market. In understanding the steps of creating fragrances, we can help prepare and recruit diverse talent for the industry, from young students to our Young Professionals. Site visits, guest speakers, and participation in membership events will allow NYUL to understand the culture and process of the fragrance industry. The potential for impact is beyond a company or even a set of companies to an entire industry.

How does NYUL Connect help companies attain and foster diverse talent?

NYUL Connect is an online destination where the New York Urban League community and the broader metropolitan New York City community of job seekers, career seekers, and connection seekers are invited to join through a free membership. The platform creates space to engage with working professionals, individuals willing to mentor, brand partner job listings, career development, and professional development opportunities. Every month, NYUL Diversity & Inclusion Lab partners submit open job opportunities, which are listed on NYUL Connect and socialized on other NYUL marketing platforms to reach a wider and more diverse audience.

What do you hope to see emerge from TFF’s Catalyst Initiative with NYUL’s Diversity & Inclusion Lab?

I am eager to make the fragrance industry accessible to our NYUL community through the Catalyst Initiative. During my brief time working with The Fragrance Foundation, I learned about the myriad opportunities within fragrance houses, retailers, and brands. I’m thrilled to introduce the industry and its career potential to our Black and Brown New York community, who may not yet know the exciting possibilities.

What have been some of the major achievements of NYUL’s youth programs?

The New York Urban League has a decades-long history of working to improve children and youths’ social-emotional and academic outcomes. From creating some of New York City’s first sleep-away camps in the 1920s to operating academies for young men to get their GEDs on evenings and weekends in the 1960s, NYUL has been at the forefront of educational issues. 

The New York Urban League has strengthened our connection to community partners, professionals, and entrepreneurs, who have supported our programming by providing tours, workshops, panel discussions, and presentations, to name a few, for our students. These experiences have increased their connection to college and career opportunities.

How does this fall feel different this year, for you personally as well as in the fragrance industry?

We can always count on a constant evolution in the fragrance & beauty world, which I find very exciting. Right now, consumers’ heightened expectations and desires are a reflection of what is happening all around us… more access to information, the opening up of travel to incredible places, and rapid tech advances, just to name a few. We are also seeing issues emerge that affect their wellbeing, and consumers are looking for help to manage their energy, focus, sleep, etc. Our own research at Givaudan shows that customers are wellness-led and turning to fragrances with benefits. 85% of consumers believe fragrance has power over our moods.

At the same time, there is an increasing need and (to some degree) the ability to “tailor” to distinct preferences. Consumers want the ability to design fragrances based on their preferences and emotions, giving them greater control over their individual scent narrative.

What are you most looking forward to this fall?

We’re excited to introduce Givaudan’s new “What is love?” creative vision that translates Gen Z’s love and seduction language into olfactive creations that we are currently showcasing in an immersive experience in NYC and later in Paris, Dubai and more. Through extensive research of consumer insights & social listening, “What is love?” invites our customers to dive into the Gen Z universe in an engaging, fragranced event. As the rules of attraction evolve, our team of perfumers have delivered olfactive interpretations—unfiltered, unstaged and inclusive—as expressed by Gen Z. By looking beyond conventional perfumery standards, Givaudan demonstrates its ability to connect with this free-spirited generation in order to shape the future of fragrance design.

How do creativity and gratitude fuel good leadership?

Gratitude helps invite deeper team connectivity that fuels engagement and creativity. I’m personally grateful for the talented team that I have the pleasure to work with every day, and that shares the same passion for this beautiful industry. I’m incredibly fortunate and constantly remind myself how lucky I am to be part of it.

How does this fall feel different this year, for you personally, as well as in the fragrance industry?

This will be my first Fall/Holiday Season with NEST. The Fall and Holiday collections are the most important revenue generator for us so this is a very exciting time for us all at NEST! Regarding the fragrance industry, I think it will be interesting to see how Brick & Mortar and online will outweigh each other as this is the 1st official post Covid Holiday Season.

What are you most looking forward to this fall?

I am looking forward to see the success of several new scents we have launched recently, especially with our fine fragrances and perfume oils and I am horrified by the thought that my teenage daughter will start driving a car this Fall .

How do creativity and gratitude fuel good leadership?

We are operating in an industry of desire, creativity and innovation which are the key drivers for growth and for inviting new customers to enjoy our products and various brand experiences. There is no good leadership without gratitude!

How does this fall feel different this year, for you personally as well as in the fragrance industry?

This fall feels uniquely invigorating both personally and within the fragrance industry, ushering in a sense of normalcy and stability following so many global crises. I’m inspired by the evolving consumer preferences, which seem to lean towards a desire for comforting, nature-inspired scents that reflect a renewed appreciation for the outdoors. The juxtaposition between cozy scents and aromatic outdoor olfactive directions, creates opportunities for innovative, eco-conscious fragrance creations that resonate with the current cultural shift towards sustainability.

What are you most looking forward to this fall?

I’m most excited about the fall season as it introduces the launch of new, captivating fragrances that align with the changing consumer preferences and trends unique to this season. It’s an opportunity to explore more warm and nature-inspired scent directions, which I personally love, and see how our innovative scents and olfactive marketing strategies will resonate with customers. Fall launches always drive consumer traffic and set the tone for the upcoming holiday season.

How do creativity and gratitude fuel good leadership?

Creativity in leadership sparks inclusivity and adaptability, inspiring innovation through diversity, where every voice contributes to the conversation. While gratitude fosters positive relationships, empathy, and trust within team dynamics. Together, creativity and gratitude cultivate a culture of collaboration and success.

How does this fall feel different this year, for you personally, as well as in the fragrance industry?

Fall is my favorite season of the year! It feels different for me personally this year because I have a renewed sense of excitement and passion for getting out and exploring new places. On my travel list this Fall are Paris, Bar Harbor, Maine, and even some new spots on Long Island where I live. I want to visit some new wineries and have a fire on the beach in the Hamptons. The off-season is fantastic!

In fragrance this Fall, you can’t miss the Vanilla trend! Our VS customers are scooping up all that is vanilla within our portfolio more than ever. Also, the hype around niche fragrances this Fall through social media is allowing brands like VS to take cues from that to evolve our customers to try new and exciting notes. It is an exciting time to be in the fragrance world!

What are you most looking forward to this fall?

This fall, aside from traveling, I’m really looking forward to the crisp fall air to do some hiking at my family’s lake house in PA. Afterward, there’s nothing like building a fire, listening to some great music, cooking something comforting, and having some good family time. I get so much inspiration for fragrance ideas by doing things outdoors and just being one with nature.

How do creativity and gratitude fuel good leadership?

Gratitude is the key to life in general. If you’re grateful, you see things more positively and feel more satisfied. You have a certain positive energy around you, and this carries over to your team. When you have a team working together and feeling great, there’s no better recipe for creativity.

How did your travels or experiences this summer inspire you?  

I traveled to Costa Rica and it’s so rich in terms of nature and feelings of freedom and exploration. I was particularly inspired by the coffee plantation I visited. I had the chance to smell and experience coffee flowers for the first time. As soon as I smelled them, I wanted to bring in Symrise’s Instaessence® technology to precisely capture this fresh, delicate scent  and Costa Rica is filled with lush and wonderful landscapes. I was horseback riding and came upon a tree standing in the middle of the sea. It happens at certain times of day with the tide and it was very poetic. This gave me the idea to work around a 100% biodegradable and renewable woody note we have at Symrise called SympepTM. It’s made from Guaiac wood oil and has a soft driftwood facet that would be at the center of my creation, like the tree in the middle of the sea.  

What currently excites you most about working in fragrance?  

I love the creation and conceptual process. It’s amazing to experience moments, feelings, places and sensations in everyday life and then be tasked to capture and bottle them. To be able to re-experience that feeling or place in time whenever you wear a fragrance is so powerful. In my daily work, I love the challenge of adapting to an ever-changing customer demand. Our industry is in constant movement, and I like the stimulation and energy that it brings to me.

How did your travels or experiences this summer inspire you? 

This summer I traveled to two of my favorite beach destinations, Myrtle Beach, South Carolina and Wildwood Crest, New Jersey.  I am always inspired by the beach.  The salty ocean breeze is one of my favorite scents.  When this smell hits me, I am instantly relaxed and in vacation mode.  I love working on fragrances where I can incorporate some of these salty, fresh, watery notes.

What currently excites you most about working in fragrance? 

As a perfumer, I really love recreating scents from my everyday experiences, the small yet special moments of my daily life. These fragrances are my scent memories, and I enjoy recreating an impression of a beautiful walk I’ve taken on the beach or the scent of baking a delicious apple pie.  When I smell these fragrances, I am taken back to that exact moment. 

Are there any specific notes or ideas for fragrances that you are especially interested in exploring this fall? 

It is fun to blur the seasons to find new creative nuances in my work.  For fall, I am using some of the salty, watery notes that remind me of the beach and adding them to a traditional fall fragrance.  I am inspired by what the beach smells like in the fall.  A cool and crisp, outdoorsy feeling with the salty ocean air in the background.

How did your travels or experiences this summer inspire you?

Every year I go to Greece and from an olfactive standpoint the islands are packed with inspiration – from fig trees to aromatic herbs like thyme, rosemary, immortelle. Even the olive oil smells and tastes better in Greece. But, as odd as it may sound, I am most inspired by my trips to the pharmacy. I love exploring local brands, which are often harder and more expensive to find in the US. I love how they market local ingredients like yogurt or mastic into their products. So when I come back to work I think naturally these inspirations stick with me as a subconscious way of extending my vacation – because who wouldn’t want to stay in Greece!

What currently excites you most about working in fragrance?

The same thing that excited me when I first started. Perfumery is about being able to play and have fun. This is usually in the evening after most people have left for the day. It’s also when I turn the music up on my Beats speaker. I guess you can call this my “playtime”. Every artist needs their playtime. It’s when I get most creative and imaginative. But I guess the real excitement comes the next day when I smell what I created the day before. It can feel like Christmas morning.

Are there any specific notes or ideas for fragrances that you are especially interested in exploring this fall?

Yes actually. I have been working on this Brown butter popcorn accord. Not sure how I will develop it yet, but I love the possibilities it brings.

How did your travels or experiences this summer inspire you?

I was able to spend time in both Miami and Utah this summer. While in Florida, I enjoyed Cuban coffee and the enchanting smell of wild lilies. The vast desert landscapes out West provided mineral, earthy and sundrenched inspirations. I found the life that thrives in the desert particularly captivating as well.

What currently excites you most about working in fragrance?

I feel like the consumer is willing to take more risks; they’re open to being more adventurous – which allows for creative explorations in fragrance and the use of new technologies.

This, along with Gen Z’s approach to fragrance and how they relate in quite a different way. They’re searching for authenticity, they’re extremely knowledgeable about ingredients and they want to express their uniqueness through fragrance. Through Givaudan’s new “What is love?” program, we explore just that—this generation’s olfactive exploration through the prism of love and seduction. We’ve been able to translate Gen Z’s desire for authenticity and caring love into never-before-smelled fragrance compositions.

Are there any specific notes or ideas for fragrances that you are especially interested in exploring this fall?

I’m eager to pursue ideas of this ‘Farm to Fragrance’ evolution—playful, yet refined + fresh, garden-inspired expressions—in fragrance, along with more sacred and spiritual themes that lean deeper into cultural history and rituals.

How did your travels or experiences this summer inspire you?

When visiting the Canadian Rockies in Banff, Yoho National Parks, and Maine Acadia National Park I was initially quite surprised and a bit disappointed to be surrounded by so many visitors. While this at first made it harder to enjoy the beauty of nature, it ultimately compelled me to take several unbeaten paths which transported me to endless green in the middle of majestic and beautiful wet forests. Reconnecting to the raw scents, sensations and feelings brought me back to what I love about fragrances and natural materials. This vast portfolio of wet stones, cold rivers, crumpled leaves, sun-heated soil is something that I’m now exploring in my creations, trying to immerse you in the scents of the blissful outdoors.

What currently excites you most about working in fragrance?

There’s a “nouvelle vague” happening where some new up & comers are trying to define a new perfumery, around new accords and centered around beautiful naturals. In a time where clients and consumers are becoming more and more educated about these, it’s exciting to be a part of defining what the future of scents might be. In such busy times, it gives us the opportunity to stop for a minute, to rethink the way we reformulate and really go back to the materials themselves.

Are there any specific notes or ideas for fragrances that you are especially interested in exploring this fall?

Literal notes such as vegetables, fruits or more conceptual ones like petrichor and wet soils accords seem to be in favor at the moment and this is something I love working on and developing. Ingredients that were in fragrances for decades are also finally remerging . For example, carrot is extremely interesting and I’m working on developing an authentic accord around this scent. Another trend ongoing is the revival of 80s & 90s fragrance accords, with strong identifiable signatures, and reimagining these with a modern twist — like carrot — makes it unusual and fun, unexpected but also olfactively interesting and pertinent. 

How did your travels or experiences this summer inspire you?

This summer I spent time in Barcelona, where I represented Cosmo International Fragrances in the Mouillette D’Argent International Perfumery Competition with my perfume inspired by the Mediterranean sun. What inspired me most when traveling were the aromas of local flora, unique cuisines, the climate, and the cultural landscape of the Mediterranean. Catalonia has always stimulated my senses in a never-ending way; the saline breeze, wild herbs and aromatic resinous pines combine with warm, dry earth and a relaxed, bright atmosphere that eases the mind and warrants artistic expression.

What currently excites you most about working in fragrance?

What motivates and excites me most about perfumery is witnessing the progression involved in developing a tangible finished creation that started from nothing more than an idea. Nothing is more satisfying to me than that first sniff of each new trial and watching your unique personal vision materialize with every addition or modification of the formula. This eternal pursuit of progress has me waking up excited every day to dream, experiment, and create.

Are there any specific notes or ideas for fragrances that you are especially interested in exploring this fall?

Cosmo International Fragrances has several exciting natural extracts with unique characteristics available in our palette. As the cooler weather comes around, I find myself drawn to warm, sweet, and comforting scents with character that make you feel bundled up and embraced. I have recently enjoyed experimenting with Osmanthus Craftivity, Myrtle Inca Oil Peru, and Ginger CO2 Peru, which bring a fresh, unique perspective to the classic wintery themes of spices, dark fruits, and other gourmand directions. Being able to continually explore new directions on familiar themes and experimenting with entirely new ideas and unique materials makes every day on the job an adventure.

How did your travels or experiences this summer inspire you?

This summer I moved from Paris to New York. I feel this city is a new playground where all my senses are stimulated. Inspiration is at every corner – a new pastry, the smell of coffee in the street – it is just all so different from France. It’s amazing how the places we grow up influence our olfactory tastes. I also traveled to California to go surfing this summer and I’m starting to become obsessed by the mix between the salty air of the sea, the mineral sand, the sunscreen and the surf wax infused by coconut that I used. This is something I want to recreate in a fragrance creation.

What currently excites you most about working in fragrance?

What I like about this work is that creativity comes from curiosity. I love to make a parallel between different art forms and try to apply what I discovered into perfumery.

For example, I went to see this building “couvent de la Tourette” in France, built by the architect Le Corbusier. He’s famous for his work with concrete and the way he played with the light. The simplicity, the colors, and the shapes he used give a majestic and modern impression. At that time, it was really avant-garde and groundbreaking.

After visiting it, I tried to apply what I perceived there into my way of creating. Trying to be simpler and finding ingredients that bring light and contrast because an ingredient surrounded by a good environment can express itself at its full potential.

The weather becoming chilly brings me to explore warmer notes. I’m really attracted to palo santo. I feel it’s really interesting because it has the contrast I was talking about. It’s a really creamy wood, dark and sensual with a slightly aromatic note that brings the contrast to the wood. I definitely want to integrate this smell in one of my next creations.

Are there any specific notes or ideas for fragrances that you are especially interested in exploring this fall?

As the weather becomes chillier, I begin to explore warmer notes. I’m really attracted to palo santo for example, because it’s a creamy wood, dark and sensual with a slightly aromatic note that brings an interesting contrast.

Our TFF Catalyst Initiative officially launched with The New York Urban League in late August & is now moving forward with monthly activations & communications. In the Spotlight section of Accords, the leaders at NYUL share how & why we are now officially connected & it makes us so very proud to join together as #FragranceForwardTFF.

In our early stages now, we are spending time getting to know each other. We know it is important to share who we are as well as our missions & objectives, translating these to our actions that unite us to bring diversity to the fragrance community. Our emphasis is focused on actions so that students & young professionals are welcomed, celebrated & recruited for roles throughout the fragrance community & industry.

In Scents & Sensibilities, we asked new TFF Board members to share their perspectives of the new Fall season. Also, each executive explains how important both creativity and gratitude are in their leadership roles.

We are thrilled to also feature some of the next generation of Perfumers who share how their travels this summer have inspired their outlook going forward and how fragrances can transport us to new destinations. They also enjoy sharing what excites them and will affect their future creations.

As we continue to celebrate Hispanic Heritage Month officially through October 15th, we recognize the major contributions this important part of the fragrance community makes every day of the year. We value the talent that is brought to the industry as well as the consumers across the USA!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

At the 2023 Fragrance Foundation Awards on June 15th, The Fragrance Foundation honored Nicolas Hieronimus, L’Oréal’s CEO, with its prestigious Hall of Fame Award. A major player in the fragrance industry for more than a decade—and the 6th CEO of the L’Oréal Groupe in its 113-year history—Hieronimus’s accomplishments cannot be understated.

Beginning in 2011 as President of the L’Oréal Luxe Division, Hieronimus’ unique vision paved the way for L’Oréal to become the world’s fine fragrance leader. Iconic fragrances such as Lancôme’s La Vie Est Belle, Yves Saint Laurent’s Black Opium and Libre, and Si by Armani were introduced with great success under his leadership, and his forward-looking focus on sustainability and technology ensures that L’Oréal will continue to thrive and inspire into the future.

How does it feel to be honored with the TFF Hall of Fame award?

I am personally very honored to receive this prestigious award from The Fragrance Foundation. Fragrance is a very important pillar of our French heritage and L’Oréal has an important role to play as the world leader in fine fragrance.

I humbly believe this award is also a collective recognition of the passion, dedication, and fragrance know-how of our teams, it’s a great tribute to all the fragrance teams at L’Oréal.

What have been the most impactful actions you’ve taken that have resulted in L’Oreal becoming so successful in fragrance?

I chose to bet on 3 important elements: quality, creativity, and experts’ collaboration. I empowered the team to over-invest in the quality of ingredients and concentration. This was also true for bottle designs. I pushed for creativity and uniqueness in all elements of the mix including naming and advertising. A fragrance, even a blockbuster, needs to create emotions and be memorable. It cannot be mainstream. And this could only be achieved with a unique collaboration of all our in-house experts and our external partners. I am referring to our dedicated in-house fragrance team, who orchestrates all our fragrance creations in partnership with the greatest fine fragrance houses, our marketing creative minds, and our in-house industrial teams partnering with the greater glass manufacturers. A magnificent orchestra.

Over the past decade or so we have built an unparalleled portfolio of complementary and aspirational luxury fragrances. I’m very proud to see our iconic launches, like La Vie Est Belle, Black Opium, Si or Libre are such incredible success stories.

What are some of the ways that L’Oreal is leading the fragrance category into the future?

As a leader, L’Oréal has always had a strong ambition to lead the future of fragrance, which like the rest of the beauty industry, is increasingly being driven by sustainability and technology.

We’ve also been exploring the power of cutting-edge technology to enhance the fragrance experience for customers. For example, with Scent Station by Yves Saint Laurent Beauté, which helps customers find their perfect fragrance by analyzing their emotional olfactory profiles.

Why do you think that fragrance is so important in the beauty world as a whole?

Fragrance plays such an important role in fostering individual wellbeing and contributing positively to society and culture.

Throughout history fragrance has had the power to stimulate our senses, our memories and our emotions and it can be linked also to self-confidence and mental wellness. We’re seeing today, post pandemic, that fragrance is perhaps more relevant than ever, because it helps us connect with ourselves and with others.

What is your personal connection with fragrance?

I have a deep love for fragrances – for me, like music, creating a great fragrance is more than just choosing the right combination of notes, or accords. It amazes me how different notes can be combined, like a symphony, to create harmonies that are original, memorable and have the ability to connect with people.

Given the nature of my role, I’m constantly trying new and different fragrances. Yet, I have to admit that I’ve a soft spot for Armani Privé’s Cyprès Pantelleria and the new YSL masculine fragrance to be launched next fall…

How do you personally and professionally stand for Diversity, Equity, and Inclusion?

This is a topic that is very close to my heart. A more inclusive world is also a fairer, more empathic world. A world that is open to more perspectives is awash with creativity. As a leader, I’ve seen first-hand that diverse teams with a range of different perspectives create more interesting products.

But it’s more than just the composition of our teams, we need to ensure that DE&I is reflected in everything we do – from product development through to representation in advertising. That way we can satisfy all beauty needs and desires in their infinite diversity and deliver ‘beauty for each’.

What do you think is the most exciting thing about perfume right now, and what do you predict in the coming years?

I’ve been fascinated to see the rapid regrowth of perfume post-pandemic – it’s a real testament to the social nature of the fragrance category. We can now see fragrance playing an increasing role in boosting both well-being and self-indulgence.

As we look towards the future, I believe that innovation will complement the traditional creative process. Advances in technology such as AI will help us boost creativity, invent new ingredient combinations, build new fragrance experiences in store, and capture new consumers outside of the traditional channels.

I look forward to some exciting times ahead!

TFF’s relationship with Louie Schwartzberg dates back to 2021, when the award-winning artist and filmmaker’s breathtaking time-lapse films of flowers unfurling their petals were a centerpiece for Fragrance Day communications and celebrations. The 2022 TFF Awards at Lincoln Center kicked off with a screening of the trailer for his film Gratitude Revealed, and this year the partnership continues with Schwartzberg’s stunning visuals appearing throughout the Awards presentation.

Schwartzberg’s 2019 documentary Fantastic Fungi focused on intricate relationships and cooperation in the natural world, and Gratitude Revealed is a must-see opus about human resilience, connection, and the endurance of hope. In the months since the film premiered in cinemas and special screenings around the world, Schwartzberg’s message has only grown stronger and more relevant. He has also launched his own streaming platform, The Louie Channel, which brings together his inspirational work with cooking shows, meditations, and conversations with luminaries such as Dr. Andrew Weil, and nature programs. “It’s all about creating positive energy in the world,” he says.

What have been some of the high points for you as you’ve taken Gratitude Revealed around the world?

At the Fragrance Foundation Awards last year, Linda introduced me to Linda Valentino, who was head of nursing at Mount Sinai. That evolved into a relationship where we ended up doing a screening of Gratitude Revealed to honor the frontline nurses who dedicated themselves during COVID, and who are now suffering from burnout. We did a screening at Mount Sinai, and we connected seven of the other New York area boroughs virtually. It was a beautiful way to express our gratitude for them, and it enabled the nurses to connect with each other and talk about how grateful they were for each other’s support.

You recently launched your own channel, Louie TV. What do you hope to accomplish with it?

The Louie Channel is a streaming platform, similar to Netflix, HBO, Amazon, Disney+. We’re shoulder to shoulder with the big boys. I don’t think any other individual has done that yet. We are able to show films about gratitude, about mushrooms, about art, about flowers. Louieland is one category, that will be for children’s hospitals to turn them on to the beauty of nature. Then there’s also Friends of Louie, where we’re showcasing or curating the best high quality positive messaging films that celebrate life. I’m opening it up to anyone who has got something that’s going to help elevate consciousness. Imagine going to a platform where you don’t have to worry for a second that you might get a shot of violence or fear. It’s all about triggering your emotions in a positive way, similar to what aromatherapy can do. That’s what the whole fragrance industry is about, too, right?

I think the only way you can fight the fear and negativity that surrounds us is by shifting it, and giving people an immersive experience that appeals to their sensory receptors. You turn them on with love. Remind them to smell the roses, smell the fragrances. Look at
the beauty around them.

Why do you think that experiencing wonder is so key?

Wonder takes you to that point, which you could say is the intersection between art and science. It also takes you to bliss. It takes you to the divine, and you have to feel that every once in a while. We have to feel reconnected to ourselves and to whatever that thing is, that spirituality or transformational experience. It’s like when you inhale a fabulous fragrance for two to three seconds. Man, that’s a trip. It’s an immersive sensory experience that knocks you out of your present dilemma and reconnects you to wonder.

What is next for you?

I just want to continue to make films that unveil the mystery of life, to make the invisible visible so that we can be more conscious of what life is and what energy is. Whether it’s in people or whether it’s with nature, it’s all the same.

How does TFF’s DEI initiative #FragranceForwardTFF resonate with you?

It totally resonates. In Gratitude Revealed, I’ve got all ethnicities and all kinds of people from all parts of the country. There are people of color, African Americans, Hispanic people, salsa, jazz, dairy farms, rug weavers, cowboys. It’s just people’s wisdom that emanates from having a life where you overcome adversity, yet you still have a lot of love and joy. That kind of wisdom is precious, and in the movie, you see these examples of people’s lives from all across America, from Cajun country to Vermont to Appalachia. It’s cool to see that diversity. I think that to see how all of us are connected—how every single one of us matters—is such a powerful thing.

Sniff just a few of the fragrances IFF Master Perfumer Anne Flipo has composed, and you’ll immediately detect a bold, questioning, and sensitive personality behind them. A very thoughtful perfumer, Flipo is known for her quiet rigor—including a dedication to hand-written formulas—and for her outsize talent and expertise. Over the course of her now 35-year career, Flipo has created sensational scents for houses big and small, from history-making blockbusters such as Lancôme La Vie Est Belle to vibrant masterstrokes such as Editions de Parfums Frederic Malle Synthetic Jungle to nuanced niche works such as L’Artisan Parfumeur La Chasse aux Papillons. Whether working alone or collaboratively, on feminine, masculine, or universal scents, Flipo’s process and goals are constant, and an inspiration for all who encounter her—and her fragrances. “My quest remains the same,” she says. “Signature, impact, pleasure!”

What initially drew you to perfumery?

I grew up in the North of France, surrounded by a wonderful garden kept by a gardener, full of flowers year round. Maybe it was that garden, or my father working in sugar, or my grandmother who lived in Laon and who excelled in the art of entertaining, the art of living, cooking: When it was time for me to choose what I was going to study, I opted for the ISIP, the French perfumery school, which offered a three-year program in flavoring, cosmetics, and fragrance, against the wishes of my parents, who wanted me to prepare the entrance exams for engineering schools.

What are the earliest scents or fragrances you can recall?

From that life growing up in the North of France, I vividly recall the flowerbeds, the orchards, the smell of tennis courts, lilac trees, lily-of-the-valley, weeping willows, ornamental cherries, peonies, and poppies. Funnily enough, American perfumery also made a lasting impression on me, as the small local perfumery carried American brands which became the staples of my mother and aunt, who wore Estée and Youth Dew. My sister also used to wear Alliage and Cinnabar by Estée Lauder as well as Charlie by Revlon.

What was your experience at school in Versailles like? Did you have a mentor?

When I started learning to smell, it felt like second nature to me. I was lucky to be trained by Michel Almairac and Jean-Louis Sieuzac, perfumers with an outstanding track record.

How would you describe your style as a perfumer?

I don’t believe I have a style per se, as I make it a point to blend myself in with the brands I create for.

However, there is a common denominator which I try to bring into all my creations: the immediate recognizability of a signature, the immediate pleasure it provides. It needs to be readable, impactful, recognizable: that is my style!

What are your favorite materials to work with?

Orange flower is my personal favorite, but I also love green notes which I’ve used in many different ways.

What do you personally find most fascinating or absorbing about perfumery?

I love to listen to people who come to see me and to translate their words into perfume. I also love challenges, working on brands I’ve never worked with before, and with people I don’t know, taking risks, approaching things from a different angle. I like to win as well! Today, my greatest ambition is transmission. I don’t worry about going down in history; being forgotten is of no importance. But I am keen to be a mentor to young people, to help them win and to think outside the box, to let go without letting go while letting go without letting go . . . In a word, to find themselves; because in the end that’s what it’s all about, and it can bring as much joy as pain, sometimes. It takes a lot of self-sacrifice. Perfume is hard work.

Which of your perfume creations have you been most proud of, and why?

I’m sure most perfumers will give you the same answer: it’s hard to choose between your children! I’m proud of having created the world blockbuster La Vie est Belle with my colleagues Olivier Polge and Dominique Ropion, but there are so many I’m proud of: Libre for Yves Saint Laurent, the shockingly green notes of Synthetic Jungle for Frederic Malle; the sensuality of L’Interdit; the countryside laid back feel of Jo Malone Basil & Neroli; the sexiness of Jimmy Choo; the immediate femininity of Lady Million for Paco Rabanne… and many others!

Were there specific moments or opportunities you believe were crucial or especially formative in your career?

In the 2000s my career took a new turn when I joined IFF, an exception in the male-dominated world of perfumery. When I started out, I was told, “a woman perfumer: no way.’ Luckily when my mother was raising us she was obsessed with telling my sister and I that we had as just as much opportunity as boys, if not more. At IFF, it was a relief; it was more open, there were women who had beaten the odds, like Joséphine Catapano, and Sophia Grojsman, who came up with some of perfumery’s finest fragrances. IFF was also the first company to encourage collaboration between perfumers. You have to be able to work with other perfumers: it’s a challenge, you learn from it; it’s helped me a lot. Curiosity, honesty, respect, emotion . . . That’s what takes you to the next level: humility and pleasure.

What inspires you most?

Meeting new people. The people I work with fuel my creative energy!

How do you define success?

Balance.

How does it feel to be named TFF Lifetime Achievement Perfumer?

Saying it is a dream come true is an understatement. It gives me so much pleasure, since I was informed that I would be this year’s recipient, I’ve been walking on clouds!

This year marks the 50th year of our signature event, The 2023 Fragrance Foundation Awards which was held June 15th at Lincoln Center. Over 900 attended the awards presentation in person & thousands joined us on social media. We all agreed it was more spectacular than ever.

The ceremony, a creative collaboration with award-winning artist and filmmaker Louie Schwartzberg, revealed winners across 14 categories and highlighted the winners from 5 categories previously awarded at the 2023 Awards Luncheon held in April where finalists for all 19 categories were announced.
Nicolas Hieronimus, CEO of L’Oréal was inaugurated into The Fragrance Foundation Hall of Fame with actress Cate Blanchett presenting him the award. Anne Flipo, master perfumer at IFF, was honored with the Lifetime Achievement Perfumer Award.

Our star lineup of presenters from the worlds of design, entertainment, ballet & small fragrance brand founders all shared their passion for fragrances as the TFFAwards announced the winners.

We celebrated TFF Awards in a magnificent way, but what has affected this signature event, and what I am most proud of, is the diversity of people and creations we are celebrating. #FragranceForwardTFF

Enjoy this special June issue of Accords by our Editor April Long. To experience more of our TFF Awards event, view the Awards winners, & see photos that capture our iconic evening, CLICK THROUGH HERE!

President, The Fragrance Foundation

@linda_g_levy

courtesy of @gettyimages @fragrancefoundation

Vera Wang’s impact on American fashion cannot be understated. A former figure skater and Vogue editor, she revolutionized and modernized bridalwear when she opened her first boutique in 1990—and she has since brought her unerring good taste to everything from eyewear to tableware, bedding to jewelry, even to vodka. She has also been prolific in the world of perfume: her beloved fragrances—nearly 30 of which have launched since the first, Vera Wang, debuted in 2002—transcend the Big Day to become lifetime signature scents. Here, the iconic designer, who was recently awarded the National Medal of Arts by President Biden, reflects on her surpassingly successful career, and shares why she believes that perfume is the ultimate accessory.

What did your experience as a skater and early career as an editor bring to your sensibility as a designer?

Skating gave me a physical ability that’s quite rare in the fashion world. And before I ever went into fashion, I was already involved in fashion, because skating is probably the only sport in which your performance involves how you look, how you dress, what the choreography is, and what the music is. That’s not so different from putting together a fashion show.

As a fashion editor, I was exposed to more fashion in one run through at Vogue than most people see in a lifetime. You’re sitting there for eight hours, and there’s clothing from all over the world. It’s tried on, discussed, evaluated. Is it good enough for the magazine? Is it something that’s going to create a story? Is there a trend? Fashion, for me, is so much about line. It’s about the body. Lyricism, sensuality. I’m so connected to my own body because of my history. Every designer brings something from their life to their work. I brought 22 years of using my body for expression, and using my mind.

What do you think it was about your early wedding dress designs that struck such a chord with people?

I was the girl who was never getting married. I got engaged at the ripe old age of 38 and three quarters. We didn’t even have time to arrange a wedding, we were both so busy working. And when I went wedding dress shopping… well, you can imagine. I didn’t intend to wear a traditional wedding gown, which, at that time, was basically a uniform, with all kinds of frilly things and leg of mutton sleeves. I just couldn’t relate to any of it, and most of the other women getting engaged were 15 years younger than me. So I ended up designing something and having it made. That’s how it all started. I realized there was an opportunity to bring an editorial eye, and a real fashion sensibility, to bridal.

You recently received a National Medal of Arts from President Biden. How did it feel to be recognized with such an honor?

The United States has been so prolific in its contribution to all the arts and humanities, and to sports, it’s incredible. And when you think of getting a medal from the President, for the arts, it’s a bit surreal, I thought of all the other people that should have gotten it instead of me. So many American fashion designers have made such great contributions to making American style so influential. I’ll cite two of my friends: Calvin Klein, and Ralph Lauren, my ex-boss. They exported American culture to the world. What’s even more ridiculous is that I was the first one to get an award for fashion, because I presume fashion had never been considered an art.

But have you ever tried to dress a woman’s body, a real, live woman? Have you ever tried to change her life or envision her in a different way? If that’s not an art form, I don’t know what is. I am really proud that I was awarded this medal for that reason, because my whole life has been devoted to, hopefully, making women feel comfortable and not intimidated by fashion.

How has your Chinese American heritage enriched your life and work?

I grew up having to be a blend of cultures. Chinese families have a very distinct culture. It’s based on respect for elders, on discipline, hard work, tenacity, humility, and being grateful for opportunities. You don’t forget that kind of upbringing. And you do bring that along with you, throughout your life. I felt very grateful to have gotten the job at Vogue. And grateful to have gotten a job at Ralph. And grateful for having had the opportunity to create my own company, and to have had people understand what I was trying to do.

What do you love most about fragrance?

First of all, it conjures up memories. There’s a sensuality of fragrance that you feel, and you experience, but so do people around you. It’s a way to communicate. It’s about mood and individuality, and self-expression. In a way, fragrance is the ultimate accessory. And I think that it’s sexy. I remember whenever I used to work really late, and when I had a dinner date or something, I would just put on a bit of fragrance. Some women do lipstick, but for me it was always fragrance. I would just put a bit behind my ears, and I would transition from a frantic workday to feeling feminine, and ready to go out.

What role does it play in your daily life?

It’s an every day, every way type of thing for me. I always put something on in the morning. And when I’m going out at night, I always remember to spritz myself, because it puts me in a different place. That’s what’s so amazing about fragrance. It can do that for you, just like music can.

There are friends of mine who have their scent. And there are friends of mine who like to explore. I think fragrance has evolved. The new generations are a bit more adventurous, and they like to find new things. There’s more flexibility. But it’s also their lifestyle and seasonality, the occasion. Lots of girls like lighter in summer. Many other things start to enter into their choices of scents, I think, from what I have experienced with all the women around me.

What differentiates a bridal fragrance from any other scent?

The enormity of the event. It takes on so much emotion on your wedding day. It takes on a very different symbolism. God knows, I’ve attended enough weddings, and done enough weddings. I don’t know how many thousand I’ve done in 34 years, but I do know that scent plays such a significant role because it’s something that you’ll remember, probably, forever. It immediately conjures up where you were, what you were doing, how you felt. And hopefully, those are wonderful memories.

What is your process when you’re working with perfumes and fragrance?

It’s always different. I’ve done a lot of fragrances. When the first Vera Wang fragrance came out it was a stronger fragrance than what was popular at the time. But I had been brought up and raised in the French fragrance tradition, so I felt that it was more authentic for me to do a fragrance that was a bit stronger. I remember working on it was such an education. It was smelling different trials, testing, having the coffee beans there, spraying it all over your body, your wrist, your finger, your elbow, your arm, your neck. It was a labor of love.

And every perfumer works differently. Of course, I had my own story that was from my past, and from my youth, and from my education. But starting with that first fragrance, I began to learn about top notes, dry downs. I’m always learning. And certainly, fashion changes in fragrance as well. Sometimes women don’t want musky or heavy, they want something very light or they want unisex. Things evolve. That’s what makes it so challenging, but it also gives you a chance to be creative.

Among your Vera Wang fragrances, what’s your favorite?

It’s like asking which is your favorite child! I really did love my first one. And Princess came out of a personal story. I was driving my daughters around West Palm Beach, and they had all their friends with them. I had about five girls in the back seat. I think they must have been eight to 10 years of age. And I’m thinking, at the same time, of a new fragrance concept. And I said, “What do you think about ‘Princess?'” And they started screaming in the car. Because obviously, they all wanted to be Disney princesses. They all wanted to wear crowns. And so we got Vera Wang Princess. It was never meant to be about royalty, per se. It was such a bigger concept. There is no limitation to what the word “Princess” can be. Rock Princess, the next one, was inspired by the movie Almost Famous, and the love of music in this country, young people, garage bands, flannel shirts, guys on skateboards, suburbia. And every single Princess that followed… from Princess Night, about going clubbing, to Preppy Princess, which was about girls in kilt skirts and blazers, like Gossip Girl… was different but touched on something in popular culture.

And now we have Rock Princess 2023.

Yes, a relaunch of Rock. It’s a very different time now. Guys aren’t all running around in flannel shirts on skateboards. There are cell phones, there’s Coachella. I felt it’s got to be much more about the influence of rappers, the star power of the Beyonces and Rihannas of this world. It’s really about being cool, being glamorous, the love of makeup and nails and glitz, and all these things that did not exist 20 years ago. I said, “If we’re going to bring Rock back, it’s got to be a different Rock.”

What are your plans for future scents?

We have another scent in the pipeline. It is not part of the Princess family, and I think it’s incredibly exciting. It has a different price point. It’s higher, with more essential oils. It’s got its place, I think, with the brand, because we really span from accessible to haute couture. So I think that it’s the right time for this to happen. I can’t say any more yet… but it’s coming.

How do you support the Fragrance Foundation’s DEI initiative, #FragranceForwardTFF?

First of all, I think that Linda Levy has done an insane job. I have to give her kudos. She has been nothing but supportive of me, and a very good advisor, as she is to all, in this business. Anything that we can do as a brand, anything I can do as a designer, and a woman, and someone has been lucky enough to work in the fragrance industry—we’re going to do whatever we can to be supportive of Linda and the Fragrance Foundation’s work. Linda is just unstoppable. I say that in the most complimentary way. It was not just a position for her, it’s a calling. And I think every fragrance firm would agree. She has gained enormous respect from the entire industry, because she is someone who believes so passionately in this industry and what can be done to make it better. It’s refreshing. And it’s encouraging, and it’s exciting.

ELOREA

Founders Su Min Park & Wonny Lee

How does Elorea bring the inspiring heritage of Korea to life?

Elorea brings Korea’s heritage to life through fragrances that draw inspiration from the country’s natural beauty, traditional practices, and rich scent culture dating back to 500 B.C. Scent played a significant role in the daily lives of Korea’s ancestors, who believed in its power to promote well-being by clearing the mind, protecting the body, and dispelling negative energy. As this aspect of our history is lesser known, we believe it is essential to highlight it through our brand. Our fragrances reflect the traditional approach to scents while offering unique olfactive experiences with the finest ingredients sourced from Korea and around the world. By telling the story of different aspects of our culture, we strive to capture the essence of our heritage through thoughtfully crafted products.

What is the philosophy behind the brand?

ELOREA is a portmanteau of ‘Elements’ and ‘Korea’. The philosophy behind our brand is to draw inspiration from Korea’s rich history of fragrance and lifestyle, capture, preserve, and share the stories of our heritage. Our brand is built on the foundation of balance, blending traditional and modern elements, classic and unconventional ideas, as well as sustainability and luxury. We believe in sourcing only the highest quality materials and producing in small batches with exceptional care. Our mission is to create fragrances that evoke a sense of balance and harmony, not only in the scent but in the overall experience.

What does having a unique identity and rich cultural reference points bring to the fragrances themselves?

Having a unique identity and rich cultural reference points brings depth and meaning to the fragrances themselves. Each Elorea fragrances are more than just a scent- they are a way to connect with and appreciate the beauty and complexity of Korean culture, and they serve as a way to explore and experience the world beyond one’s own perspective. By drawing on cultural heritage, Elorea is able to create fragrances that are unique, meaningful, and unforgettable.

FORMOSA

Founder Shining Sung, Bottle Designer Marc Rosen, Master Perfumer Honorine Blanc

What was the original idea behind Formosa?

Taiwan used to be called Formosa when in the 17th Century, the Portuguese sailors sailed past Taiwan and saw how beautiful the island was, they called it Ille Formosa, beautiful island. Since then, Taiwan has always been known as Formosa!

I came from Taiwan and love Taiwan. I have always been active in promoting Taiwan in cultural programs, in art and music. Since Marc Rosen is a good friend and I always admire his talent for designing the famous and beautiful perfume bottles, one day I just came up with the idea of having Marc design a perfume bottle to celebrate and promote Taiwan by calling it Formosa, to bring the name Formosa to the world.

How do the notes in the fragrance conjure the beauty of Taiwan?

This fragrance was inspired by the unique beauty of Taiwan. The exotic native Plum Blossom, the Rose Petals and Tiger Orchid together with vibrant indigenous Mandarin and candied lemons are enveloped in musks and sheer Amber to capture the essence of this magical place.

How does the bottle design reflect the brand’s heritage and Taiwanese culture?

I was inspired by Taiwan’s contrast between the modern and the antique. For example, the modern architecture and their predominant position in supplying the world’s computer chips vs their position in being a leading exporter of Jade. Hence the very contemporary and sculptural crystal bottle capped with a faux carved Jade ball. As a designer my object is always to create a design that both looks and feels tactile.

ISSEY MIYAKE

How do Issey Miyake fragrances express Miyake’s Japanese heritage?

In 1992, Issey Miyake created his first signature fragrance for men, L’Eau d’Issey Pour Homme, which was inspired by traditional Japanese baths and the smell of yuzu, a citrus typical to Japan. With its vibrant freshness that combines strength and balance, the fragrance established itself as truly timeless and iconic, an elegant and recognizable scent and bottle in the world of perfumery.

What are the most important elements of the brand’s cultural background and philosophy?

Issey Miyake was a Japanese fashion designer who was known for his technology-driven clothes design, exhibitions, as well as fragrances. His international background allowed him to get the best influences from Tokyo, Paris, and New York creating a cultural melt, fulfilled by diversity and intelligent creativity.

Issey Miyake’s brand philosophy has never deviated. The brand’s goals are still to create fragrances that convey a message, inspire everyone with hope, present simple yet functional designs that are at once accessible and universal, while never losing a sense of wonder. As with his clothing design, Issey Miyake would ensure to create fragrances that are not only pertinent to lifestyles but are also founded in pure essentials.

How has the brand’s unique sensibility set it apart in the fragrance industry?

For the past thirty years, Issey Miyake perfumes have been celebrating nature in all its forms and manifestations. This unconditional love for nature can now be seen in a commitment towards tangible actions towards its preservation. It also represents the future for the perfume industry, which needs to move towards more environmentally conscious production in general.

Issey Miyake Fragrance as a brand has a genuine vision for its sustainable development. Previously, he was always inspired by nature, and very respectful of it too, and this commitment is reflected in all the perfumes as well as in their packaging as the brand continues to move forward and expand.

KENZO

How does Kenzo express Kenzo Takada’s Japanese heritage?

KENZO has only one creative credo, that of its founder: the world is beautiful.

KENZO perfumes take up the themes and values dear to Kenzo Takada: nature, flowers, happiness, freedom, dreams, youth, and the fusion between East and West. Tradition and modernity. Excellence and attention to detail.

What does the East Meets West philosophy behind the brand bring to the scents themselves?

A unique olfactory journey. Each creation leaves a strong and poetic signature in its wake.

What are some of the ways that the brand’s heritage has set it apart in the fragrance
industry ?

KENZO perfumes will be from the very first, against the current, far from the trends, in the vanguard with a philosophy carried by the love of the beautiful and the good. Pioneering fragrances that have marked the history of perfumery.

LILANUR PARFUMS

Co-Creator Paul Austin

What are some of the ways that LilaNur is dedicated to celebrating the rich floriculture of India?

LilaNur was born in the flower fields of Madurai, in Southern India. Due to India’s biodiversity, it grows an abundance of pristine natural ingredients used in haute perfumery – from flowers to spice, woods, gums, herbs and more. Our vision has always been to craft traceable fragrances woven around these ingredients – and the communities where they are cultivated, processed and used in daily life.

Working with our foundational partners – Jasmine CE – and a community of 5000 flower pickers, we’ve established the Rosabagh (which means rose garden) Foundation with a mission of nurturing rural workers whose livelihoods are dependent on the floriculture economy. The Jasmine C.E. team facilitated the planting of Rose Centifolia in Madurai to fill out the crop calendar covering seasons when fields were fallow and no picking work was available. Not only was this a source of full-year work for the picking community, it also led to an extraordinary outcome: LilaNur Parfums facilitated the addition of this unique Indian-grown Rose Centifolia to the international perfumery palette and it is our greatest hope to extend the global demand for this specialty. It is a stand out star of Fabrice Pellegrin’s masterpiece “Gul Rouge” scent.

What is the philosophy behind the brand?

LilaNur Parfums’ mission is to inspire the world with India’s rich fragrance culture, build awareness around its array of natural perfumery ingredients, and to drive opportunities to the thousands of rural workers whose livelihoods depend upon India’s floriculture economy.

From its inception, LilaNur Parfums forged partnerships with Jasmine C.E. in Madurai – the country’s leading supplier of floral absolutes to the fragrance industry – and the Firmenich Naturals Innovation Group in Grasse to create fully traceable and innovative scents from field to flacon.

What does having a unique identity and rich cultural reference points bring to the fragrances themselves?

India is alive with scent. Its vast array of flowers, spices, and herbs are such a key part of daily life and have been an intrinsic part of Indian culture for millennia. Each of our Eau de Parfums is a portrait of LilaNur India’s rich fragrance culture – and its scenting rituals. For example, our Vettiver Mousson references the vetiver roots woven into mats that are placed in windows and splashed with water to act as a natural air conditioner. The cooling breezes are filled with the fresh, earthy smell of damp vetiver roots. And once the monsoon arrives, this smell mingles with the wet, humidity of the rains along with the first flush of jasmine.

Our Davana Ceder Eau de parfum is a herbaceous scent that originates from an Indian plant holy to the Hindu deity Shiva, the god of transformation.

Rajni Nocturne is a scent that captures the night-blooming tuberose, called rajnigandha (night-fragrant). This tuberose is harvested before dawn to ensure the integrity of the scent.

What initially drew you to perfumery?

I always say perfumery found me. It’s different in America, compared to other parts of the world, especially in France, where you might have family members in the field and be born into it. When you’re there, everyone knows about perfumery, it’s a celebrated art form and a very common field to aspire to work in, even at a young age. Here in America it’s much less common to have a desire to become a perfumer or to even know about it. It was a great deal of hard work, a bit of luck, and the unpredictable twists and turns of my career that brought perfumery to me.

How did growing up in Saigon affect your sensibility as a perfumer?

Southern Vietnam is famous for its fertile land, lush nature and rice fields. There I was able to learn natural healing ingredients at a very young age by working alongside my grandfather, a healer who taught me how to identify, smell and harvest local healing plants. This experience is always a good reminder of how every one of my creations must connect to the beauty of nature and evoke happiness in the bottle.

What do you think is unique about the Vietnamese experience and appreciation of scent?

I would say this is two-fold. For one, my hands-on knowledge of tropical botanicals and raw materials native to Vietnam have greatly influenced my palette and how I create today. Secondly, I am grateful for my past, my heritage and my journey. I look back on it all with only positive embrace, yet my gaze is always on the future and what’s next.

What are some of your sources of inspiration?

If we look around us, inspiration is everywhere. In the people we meet, the things we see, the food we eat, the music we listen to. Each moment offers something unique, and all of these moments add up to something beautiful. I try to bottle that. Even off-duty, when I’m restoring vintage cars I feel inspired. They share a similarity with fine fragrance in their beautiful design and performance.

What initially drew you to perfumery?

When I first discovered Poison de Dior at the age of 18 (also my first time smelling perfume), I became aware of a whole new world – the world of scents. From then on, I gradually realized that olfactory beauty is one of the most interesting and elusive forms of art, and so I decided to devote my life to perfumery.

How did growing up in Beijing affect your sensibility as a perfumer?

Growing up in Beijing or, more broadly, growing up in China, the most important thing for me is that the core of my thinking is based on Eastern philosophy. In my opinion, the emphasized non-dualistic concepts of “unity of human and nature” and of “harmony” align perfectly with the philosophy of fragrance creation. I have been fortunate to receive a Western education while also being able to think and create in an Eastern way.

What are the similarities and differences between the French and the Chinese perfume industries?

The word “culture” in Chinese directly translates to “the evolution of language”. In comparison to the mature perfume industry in France, China currently lacks a perfume culture. This means that the Chinese language, or people’s expression abilities, are not yet adapted to scents. As a result, both consumers and our direct clients find it difficult to describe their needs and concepts, which in turn affects the efficiency and cultural dissemination abilities of the perfume industry. Changing this situation requires accumulated time, as well as the responsibility of Chinese perfumery professionals, to take action.

What are some of your favorite scents?

I like Ambrox, Patchouli and Rose very much. They all have a well-rounded, quite changeable, and powerful quality to me.

What are some of your sources of inspiration?

My sources of creative inspiration come from photographs, paintings from both the East and West, poetry, Japanese haiku, and of course the great works of other brilliant perfumers.

What initially drew you to perfumery?

Initially, I had no idea that there was an entire industry behind perfumes. I really stumbled upon it by luck and a series of circumstances.

I was interested in mathematics and ended up pursuing chemical engineering, but I also loved anything to do with the arts–anything creative that involved me using my hands.

I first heard about perfumery at a job interview, after university, when speaking with a perfumer. I knew immediately that it was something I would enjoy–it was the perfect combo of science and art

How did growing up in Malaysia affect your sensibility as a perfumer?

Malaysia is just filled with odors. We have flowers which are very fragrant, leaves (like pandan leaves) which we use in cooking just for their smell, all sorts of spices grow in the region, we also grow coffee and tea, and the famous agar oud can be found in the forest there. Because of its warm and humid climate, the smell and its importance is somehow magnified.

What are some sources of inspiration that relate to your heritage?

I love the smell of the frangipani flower, which grows abundantly in Malaysia. Whenever I work on a white floral I draw inspiration from flowers like these. Plus, growing up with spices and tropical fruits at home, I tend to blend these smells into my compositions.

What are some of the perfume creations you are most proud of, and why?

It’s difficult to choose which ones really. I am proud of each and every creation for different reasons…Lancôme Idôle because of the team work which was incredible and wonderful, Dolce & Gabbana Light Blue Forever because of the accord using Givaudan’s captives which provided something innovative, and so many more!

What initially drew you to perfumery?

I have always had a love for fragrance since my childhood. I used to put my head in a fabric bag to smell my favorite fabric softener when I was a child. I remember that it just made me really happy. As a teenager, I used to go crazy trying perfumes at Duty Free shops overseas on family trips. I did not know back then what made me smell those scents so obsessively, but in retrospect, it was because of the emotions they evoke and how directly they touch our souls. It was like an uncontrollable passion that I could not explain.

How did your pharmacy studies affect your work as a perfumer?

The intense level of chemistry and botany needed for pharmacy studies still continue to impact my perfumery work. I think that the commitment and concentration that you need to know of how the tiniest of details impacts the end product are similar and equally important in both fields.

How do you express your Japanese roots in your perfume creation?

I adore Japanese minimalism, which is reflected in my creations by keeping formulas minimalistic. I want every ingredient to have a reason-to-be in the formula for the fragrance message to be bold and memorable. When I create with this in mind, I always feel clear on my intention. I also appreciate the concept of wabi-sabi, which is about finding beauty in imperfection, simplicity and impermanence. I love deconstructing formulas, overdosing some ingredients, and playing with extreme fragrance structures.

What are some of your favorite materials to work with, and why?

I love working with combinations of woody materials because they have many different textures, depths and feelings. I enjoy the opportunities we have in perfumery to use both naturals and synthetic woody materials to express our creative visions in a wide variety of ways.

What initially drew you to perfumery?

My mother loves gardening and her garden is full of fragrant flowers. As a result, I also love fragrant flowers influenced by her. I was initially attracted to perfumery when I joined the fragrance industry and smelled so many raw materials and essential oils. I had never smelled so many wonderful scents. I was impressed that the scent of every flower consists of many components which are so well-balanced in nature.

How has your Japanese heritage influenced your work as a perfumer?

One of the many parts of my Japanese heritage that influences me as a perfumer is the art of the Japanese tea ceremony. These beautiful tea rituals create a spirit of hospitality, and people can really “feel” the theme of the ceremony in the small space of the tearoom. Each ceremony can be customized, considering individual preferences and needs to create specific emotions. The same is true of my work. I am trying to create a fragrance that evokes special emotions and impressions with positive feelings.

What are some of your sources of inspiration?

I get inspired from the scent of plants, music, arts and food. I especially love Japanese and French cuisine. Japanese cuisine is all about preserving the natural tastes and scents of ingredients. The way it is prepared, the delicate seasoning, and the combination of herbs and condiments are incredibly inspiring. French cuisine brings together a unique combination of ingredients and creates unexpected flavors with such a beautiful appearance.

What is your favorite raw material to work with?

One of my favorite types of raw materials are spicy lactones. Like Jasmin lactone, Wine lactone, and Celery lactone. Each one has spicy facets in the base floral note. Adding a little bit of a spicy note gives my fragrances impact, harmonizes the fresh and floral parts, and connects floral and woody parts smoothly. And it provides the authentic quality of the surface texture and structure of flowers. I’m always interested in learning more about spices from around the world, learning new cultures and understanding how to use regionally important spicy notes in intriguing new ways.

TFF proudly celebrates Asian American and Pacific Islander Heritage Month in this issue of Accords! By featuring individuals in our fragrance community who share how their heritage, culture and experiences contribute to their creative vision and fragrance success, we recognize our diversity makes us all stronger together in the fragrance world.

Vera Wang’s drive and evolution from figure skater to editor to designer and on to fragrance creator and more, is truly exceptional! In this interview, our editor April Long prompts Vera to share inside personal stories that perhaps only the Veragang have heard before and allows our audience to truly get the inside scoop.

For all she has achieved so far and for all that is still ahead the culmination was during March, Women’s History month, when President Biden honored Vera Wang with the National Medal of Arts. Click here to see the ceremony at the White House!

The very talented AAPI Perfumers and brand creators share their visions and fragrances based on their history, while each and every one is extraordinary and unique. Enjoy the journey we take you on in May Accords!

#FragranceForwardTFF

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

On April 5th, TFF celebrated the big reveal of 2023 Award Finalists at a festive lunch at Cipriani 42nd Street, hosted by TFF President Linda G. Levy and Author and TV Personality on Spectrum News NY1, Cheryl Wills. Wills effused about her love of fragrance and the role it plays in her life, and a special moment was reserved to present her inspirational book, Emma, which was given to attendees at the event’s close. Among the many big announcements of the day—Anne Flipo will be receiving the Lifetime Achievement Award at the June Awards ceremony. Previously announced, Nicolas Hieronimous, L’Oréal CEO, will be honored with the Hall of Fame Award. At the luncheon, the Finalists in 19 categories were named, as were the winners in 5 categories. Here, we spotlight Four of the Indie Fragrance of the Year Finalists, intriguing and expressive perfumes that embody the limitless creativity and passion that smaller brands bring to the world of scent.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

It is an honor to be nominated, especially among so many other deserving and innovative fragrance brands in the Indie category. We are excited Ink has resonated with so many, just like the art of tattooing this fragrance was inspired by.

What is the philosophy/guiding principle behind Akro as a brand?

Akro began when founder Anaïs Cresp was living in London. She became enraptured by the scents around her; by the flower stalls, coffee houses, charcoal grills, by the whiskey and leather of the grand old Irish pubs and the inescapable haze of weed in the air.

After a long, lost summer of indulging in everything the city had to offer, Anaïs hit on an idea; that these distinctive aromas could be bottled and turned into fragrances. Anaïs turned to her father, Master Perfumer Olivier Cresp at Firmenich, and together they began to share ideas, stories and eventually scents. Soon enough, Akro was born.

What do you believe makes Ink particularly special?

Everyone remembers their first tattoo; the fear, the sensation, the adrenaline rush, the futile attempts to hide it from your parents…

For those who’ve fallen under the spell of this ancient art, it’s much more than a bit of body decoration; it’s a reminder of a time, a place – a fleeting moment that becomes a permanent memento. In many ways, a good fragrance works similarly – something you carry on your skin, to remind you of who you were at a moment in time. At Akro, we’ve always been fascinated by the parallels between tattoos and perfumery, which is why we’ve created Ink.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

It is a great pleasure and an honor, all the team involved here is giving its best, so it’s a great reward for us to be recognized again this year.

What was the inspiration behind Santal Calling?

With French perfumer Antoine Maisondieu at Givaudan, we tried to translate our fascination for this precious and almost mystical note.

How to mix contemporary Parisian inspirations with this iconic ingredient to create a bright and soothing scent that leads to an ultimate addiction.

How do you want people to feel when they smell it?

I don’t know if all the addictions are comfortable, but this is what we wanted to create: an ultimate skin fragrance, urban, protective, reinsuring but also very sensual and totally mesmerizing. We want them to feel ultimately comfortable with it, we want people to be addicted to the notes.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

Matiere Premiere is still very new to North America, so it is a thrill and privilege to have our newest scent, Crystal Saffron, recognized in this way. We are excited to be included and congratulate all the nominees in the indie category and beyond.

What is the philosophy/guiding principle behind Matiere Premiere?

Our mission is in our name, MATIERE PREMIERE is the French for raw material. The best natural ingredients are selected from around the world, favoring ethical and organic channels. MATIERE PREMIERE perfumes contain between 85% and 92% natural ingredients, and they are vegan and phthalate free.

Aurélien Guichard, Founder and Perfumer at Takasago, also produces the house’s own roses and tuberoses at an organic farm in the Grasse region of France.

What inspired Crystal Saffron?

“I wanted to create a fragrance built around an overdose of natural Saffron, like never before.” – Aurélien Guichard, Founder and Perfumer of the House

Saffron Oil Greece is the main and extremely precious ingredient of Crystal Saffron. It is obtained from the dried stigmas of hundreds of thousands of crocus flowers, grown under the unique sun and light of Greece in the Kozani region, and is considered to be the most qualitative saffron in the world.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

It is a great honor to be nominated. I’ve been wearing Le Gris for years before bringing it to market and it’s fulfilling to see it received by the community with the same enthusiasm I feel for it.

What do you believe makes Le Gris particularly special?

Pascal Gaurin at IFF is a brilliant perfumer, and with Le Gris, he has managed to make something so complex and distinguishable; There’s a single-pointedness I find really addicting in it. It lifts me up.

What is its place in the Taffin collection as a whole?

It’s a widely appealing scent. The freshness is attractive to many, and the woods and bergamot notes connect with those who prefer stronger scents. It’s well rounded both olfactively and in terms of who is drawn to it.

On April 22nd, billions of people around the world celebrated Earth Day, marking the 53rd anniversary of the important event that was initiated in 1970. This year’s theme, Invest in Our Planet, encourages education, raising awareness, and taking action in areas encompassing climate literacy, tree-planting, reducing consumer waste, supporting sustainable fashion and more. The fragrance industry participated with a broad range of programs, discussions, and launches, finding new ways to make existing products more sustainable and communicating with consumers on multiple platforms about ingredient sourcing and eco-friendly packaging.

Several TFF member brands extended special offers to consumers. Diptyque rolled out fragrance refills beyond its New York Prince Street location (the flagship for its fragrance refill program), and Robert Piguet Parfums launched refillable 8ml sprays of popular scents Fracas, Casbah, V, and Oud.

Other brands chose to spotlight storytelling about ingredients. Bulgari Parfums focused on the new Allegra fragrance Ma’Magnifica and Magnifying Sandalwood Essence, sharing the importance of preserving and protecting Sandalwood trees, while also tying in the Allegra packaging, which comes from 80 percent recycled materials. Six Scents Parfums re-released Wolfsbane, one of Les Potions Fatales, the brand’s collection of fragrances inspired by poisonous flora, in a new clean reformulation with all-new Earth-friendly packaging, in that every element is biodegradable or recyclable. Floral Street brought Sunflower Pop, featuring sustainable sunflowers, to the foreground as a fragrance focus, and Veronique Gabai chose to highlight her use of refillable bottles and natural ingredients that are sourced ethically and sustainably. Homecourt, which uses upcycled ingredients developed with Givaudan in many fragrances and features packaging made of 100% post-consumer recycled materials, announced plans to debut a refill format.

House of Bō pushed the brand’s Conscious Luxury Campaign video, in which founder Bernardo Möller presents House of Bō’s efforts to remain as sustainable as possible, from sourcing natural and organic ingredients through using repurposed materials in the fragrance flacons. 5 SENS, meanwhile, made a $25,000 donation to the Oceanic Society, which supports global ocean cleanup reducing marine-life-imperiling plastic pollution.

Lastly, D.S. & Durga gave us all something to meditate on—literally—with the launch of a new candle, Be Still, featuring a scent of pure incense resin to encourage contemplative thought. Valuable for Earth Day, and beyond.

On June 15th, TFF will award the Perfume Extraordinaire Award to one of the finalists who dare to take risks and challenge conventions to create truly outstanding—and out of the ordinary—scents. For this month’s edition of ACCORDS, the perfumers behind 2023’s five Perfume Extraordinaire finalists reveal their inspirations and share how they brought these unique scents to life.

What was the inspiration behind BDK Parfums Gris Charnel?

Gris Charnel Extrait was born from the original, Gris Charnel EDT, a fragrance with many contrasts between luminous and dark notes. In its second chapter, the extrait, I played with quintessential creamy and enveloping notes, the notes that I love to work with the most. Rather than simply creating a more intense version of the EDT, I worked with David to intensify the notes in the fragrance that give a unique intensity. I am often asked what kind of perfume I would create for myself. Well, this would be Gris Charnel, no doubt.

What are some of the elements that make the scent unique?

I wanted to magnify the sensuality of the original signature of Gris Charnel, to be even more magnetic and captivating. I played with the different tonalities of sustainable Madagascar vanilla and vetiver bourbon to push the intensity of Gris Charnel’s powerful, woody signature. I also used one of my favorite ingredients on the MANE palette, Cardamom Pure Jungle Essence™ to bring freshness in a very elegant way.

What effect do you want the perfume to have for the wearer?

I want the wearer to feel sensual and a little enigmatic, a feeling of elusiveness that is at the same time carnal, cool and sexy as is the name, Gris Charnel.

What originally sparked the idea for D.S. & Durga Leatherize?

I wanted to make something that could turn any other perfume into “a leather.”

How does the fragrance express your style as a perfumer?

I often aim to do something classic in a modern way. Our house style often has an edge, but I always want to make wearable perfumes that bring people joy. LEATHERIZE touches upon all of these.

What effect did you want it to have for the wearer?

I think it is a transparent, kaleidoscopic leather perfume – it takes the sniffer from fresher butterscotch clean leather down to a harsher, Earthier horsey animalic leather in the drydown.

What was the inspiration behind Marc-Antoine Barrois Encelade?

We wanted to do something joyful yet sensual. It started with the idea of a green explosion–I introduced the rhubarb note but balanced it with luxurious woody facets to give it an authentic elegance.

What do you believe makes the scent especially unique?
It’s a powerful and memorable scent; it’s a diffusive scent that balances the refinement of a great signature.

How did you want people to feel when they smell it?
Joyful and confident.

What was the inspiration behind Matiere Premiere Radical Rose?

In 2016, I founded an organic flower farm in the region of Grasse, near the French Riviera, where I was born. I am a 7th generation perfumer, and I have unforgettable memories of perfume flower harvests at my grandparents’. When they stopped their farming activity, it took me a few years to realize I simply could not let this amazing bond with natural ingredients and know-how collected over generations disappear. This is how I became the only Perfumer in the world to grow his own ingredients. My first plantation was Rose Centifolia. And with Radical Rose, I wanted to create the fragrance with the highest possible dosage of Rose Centifolia from Grasse.

How were the specific materials important in achieving the final effect?

Rose Centifolia from Grasse has specific olfactive qualities, due to the terroir and the way we produce it. Our farming is organic, without any pesticides, and we plant and prune our rose trees in very specific ways – In Grasse we say that a rose tree has to “fight” a little, in order to bloom with profusion. Our Rose Centifolia has a very rich, multi-faceted smell, both deep, almost dark, and also bright and airy. When you use an extreme dosage of Absolute from this Rose, all the facets express themselves almost to an excess. I’ve selected only a few ingredients, of equally high quality, to turn this wild overdose into a perfume signature that stays true to the complexity of our rose, with power and long-lastingness. I’ve used Saffron and Pepper Berries Oil from Jamaica to exacerbate the bright, spicy facets, and Patchouli Oil Indonesia and Labdanum Absolute Andalusia to highlight the dark, woody facets.

What do you believe makes the scent especially unique?

In my eyes it is unique, because at the heart of this scent are the roses I grow on my own organic farm. But above all, Radical Rose is unique because no other scent contains this much Absolute of Rose Centifolia from Grasse, because it’s a rose like no other, not the pink soft rose you could expect, but complex, like a chiaroscuro, with no pre-defined gender.

What was the inspiration behind Mind Games Gardez?

Chess is such a classical game with strong vintage ties and timeless allure. There are these layers of duality to the game—like the two players and the juxtaposition of the black and white elements of the board itself. Much of this was our inspiration. Leather is the base of Gardez and it’s a reminder of the game’s classic elements. But then a playful popcorn note brings in something unexpected.
-Emilie Copperman

I agree, chess is a game of luxury, surprise and delight, and unexpected twists and turns. A great deal of thought goes into each move. It’s all very nuanced and that was our inspiration in approaching creation. We’re like the two players in the game, working together from two regions with two points of view, Paris and New York.
-Nathalie Benareau

How does it relate to the Mind Games Fragrance line as a whole?

Mind Games, as a collection, links the strategy and brilliance of Chess, with the innovative and hypnotic effects of perfumery. The fragrances transport you to the crucial moments of competition in a test of character, skill and intellect. Gardez is an olfactive depiction of the two sides playing against each other, gracefully pulled together by the game.
-EC

What effect do you want the perfume to have for the wearer?

I want the wearer to feel the sensual, enveloping impact of this fragrance. It’s so velvety because of the leather note. And then the popcorn adds creamy indulgence. A dichotomy of strength and delicacy, Gardez reminds the wearer that they can be bold and vulnerable.
-NB

The Fragrance Foundation 2023 Awards season kicked off April 4th at our annual Luncheon event which was bigger and better than ever! At elegant Cipriani 42 on a magnificent Spring day, we had an exciting event celebration with 300+ guests. I shared the big reveal of Anne Flipo, Master Perfumer at IFF, as this year’s Lifetime Achievement Perfumer. Anne will be honored at our TFF Awards ceremony on June 15th at Lincoln Center. 

In addition to announcing the Finalists in all 19 Awards categories and 5 category winners, Indie brands were highlighted with fragrance demonstrated before the luncheon from:

Amouage Opus XIV Royal Tobacco 

Arquiste Parfumeur Indigo Smoke     

Marc-Antoine Barrios Encelade 

Parfums Quartana Lerofante Extrait de Parfum 

Perfumehead Cosmic Cowboy 

Taffin Fragrance Le Gris

Veronique Gabai Ready for Rose 

The Phluid Project INTENTION Eau de Parfum 

Matiere Premiere Crystal Saffron  

 A great surprise for the guests was our multi-talented Emcee Cheryl Wills, Author and TV Personality on Spectrum News NY1, who shared the story of her great great great grandparents Emma and Sandy Wills. Now Emma’s story continues to be shared as the books have already been passed on to TFF’s community of children, schools in NYC and more.

As sustainability is a major priority for all at TFF, members celebrated in store and online on Earth Day and more with a myriad of activities.

We look forward to a fabulous Mother’s Day in May as well as the exciting Consumer Choice Voting.

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

March brings us the joy of Fragrance Day, and it is also International Women’s History Month. To celebrate this important recognition of women’s contribution across all fields, and in keeping with #FragranceForwardTFF, TFF President Linda G. Levy spoke to two very inspiring leaders in the fragrance industry: Sabrya Meflah, President, Fine Fragrance IFF, and Tricia Butler, President, Givenchy and Kenzo, North America LVMH. In video segments that made their debut as part of TFF’s Fragrance Day Virtual Event on March 21^st, Levy joined Meflah and Butler to discuss their career trajectories, accomplishments, and goals for the future. For this month’s ACCORDS, they take the time to reflect upon team building, mentorship, and the future of women in the fragrance industry (spoiler alert: it smells bright!).

You have been at IFF for 27 years in different roles. What are the biggest changes you’ve seen in the company and industry?

When I started at IFF, I was impressed to see so many empowered women who were making the industry: Mrs Lauder first and foremost, and in Europe women like Vera Strubi, Chantal Roos, Patricia Turcq Paquelier… These women deeply transformed the perfume industry. On the fragrance creation side, while the industry was mostly made up of male perfumers, IFF had a very different position from that of its competitors: perfumers like Josephine Catapano had shaped the American perfume industry, working with Mrs Lauder to create Youth Dew. Sophia Grojsman had created some of the blockbusters of the 80’s and 90’s, from Beautiful and Trésor to Eternity and Paris, paving the way for a new generation of empowered female perfumers who then joined our ranks as I started into IFF.  

These young female perfumers are now master perfumers, VP perfumers, and continue to be a role model for the next generation. We also have a strong corporate commitment, heralded by Franc Clyburn, IFF CEO: by 2030, 50% of our senior executives across IFF will be women. 

How do you foster an environment with your team so that they feel that anything is possible?

This is how I was brought up, by a mother who taught me that indeed, anything is possible, if you will it. That is my almost obsessional message to my team: if you will it, if you really will it, it is in your hands to make it happen. And I trust them completely, to make anything happen. 

What challenges do you think that women in the fragrance industry specifically face?

I don’t see specific challenges relating to our industry for women. I believe this is an industry where they have been empowered for a while now. However, there is still a glass ceiling, when I look at the small number of female CEOs. 

The beauty industry seems to be a very fertile ground when it comes to equality and diversity, if only because it is dedicated to beauty, men as much as women. It is a rallying industry and not a dividing one. Fragrance knows no borders, no race, no gender: its inclusive powers are limitless. 

Fragrance creation mirrors society, its evolution, much faster than many other industries: so let’s embrace its full diversity!

How would you describe your leadership style?

I believe everyone on our team is there because they add value and their voice matters. Communication – open, honest, thoughtful and kind, is critical and necessary to get the best out of everyone. Leadership and ownership from every chair builds a sense of belonging and commitment to the brand and to the team at large. We have been working hard to remove the standard hierarchical approach so often found in office settings in order to help us be nimble and develop skills and strategic thought processes at every level. Trust is critical and no one wins alone. I believe success is a team sport.

How do you help people find their voice and feel empowered in your team?

The short answer is you have to level the playing field. Actually accomplishing this though, really takes a lot of effort and requires the whole team to be on board in order for the forum to be a true “safe” space for EVERYONE. For me this goes back to building a culture of honest communication and feedback, in real time, on the spot. We encourage everyone on the team to have conversations with the teammate that is the subject matter expert (or can solve or remove the roadblock), this means ideas, concerns and even tough conversations. We created a Call to Courage, together as a group – we have it printed and shared it with everyone. We committed to: Leading ourselves and others with empathy, curiosity and from a place of learning (not judging). We agreed that we would have tough conversations (or provide feedback), in real time with Kindness and Clarity. And we committed to consistent collaborations and communication in order to foster a Culture of Trust. We are a work in progress but have all identified accountability partners to keep us focused and honest with ourselves as well as the others.

What is your advice for women who are embarking on careers in the fragrance industry?

I think that the path for everyone may look a little bit different but first, you need to have real clarity of what is important to you – the values that light you up and find a company/team that is similar in those focuses. This is the single best way to guarantee you look forward to getting up in the morning and going to work. Then I would say identify 1-2 people that you want to learn from and ask them to be a mentor (I believe peer mentorship is as important as having someone in that Sponsorship role) and spend scheduled quality time with them. I believe we are incredibly lucky to be in this industry, for the fact that the majority of the leaders want to share, want to build for the future and truly believe in investing in talent!

When Fragrance Day arrives on March 21st, it’s not just the first promise of spring that’s in the air. It is also a time to smell the scents of a new season, with a flurry of launches from brands big and small. Among TFF Members, there were many exciting introductions. Boy Smells debuted Emotional Illuminations, a candles-and-functional-beverages collaboration with Kin Euphorics utilizing mood-altering technology, Cartier featured Les Écrins Parfumés, a collection of scented candles, Shalini Parfum offered a limited-edition Aurora flacon, and new spritzes debuting for Fragrance Day included Clean Beauty Collective’s Apple Blossom, Diptyque’s L’Eau Papier, Elorea’s Forgotten Words Collection, Jo Malone London’s Blossom Collection, Kilian’s limited-edition Blue Moon Ginger Dash, Harlem Candle Company’s Speakeasy EDP, Kayali’s Yum Pistachio Gelato 33 EDP Intense, Givenchy’s Gentleman’s Society, NEST New York’s Balinese Coconut Perfume Oil, Phlur’s Solar Power, Sol de Janeiro’s Rio Radiance Perfume Mist and Michael Malul London’s collection of three new fragrances—Agar + Myrrh, Amber + Smoke, and Rose + Honey.

When it came to retailer activity, Fragrance Day 2023 was also brimming with enthusiasm and engagement, with consumers turning up to shop in person as well as following along on social media. Fragrance Foundation President Linda G. Levy participated in a MACY’s LIVE at Herald Square, exploring new scents and dispensing tips in a very special segment that lit up Instagram and can still be watched on Macy’s home page. She also made an appearance at Nordstrom, which orchestrated a digital experience online as well as an instore celebration with multiple media outlets during which Levy discussed how to buy scents for yourself and others. Bloomingdale’s celebrated with a virtual event for Maison Francis Kurkdjian, with National Training and Events Director Joan Tanis discussing the history and creative inspiration behind the brand’s latest scent, 724 EDP; Saks promoted the day on social through Instagram and Facebook; Sephora trumpeted the scent-central day with social posts, emails in-store brand events, and offers including complimentary samples with every fragrance purchase; Victoria’s Secret Beauty and Ulta also supported the day majorly with special offers both instore and online.  

Meanwhile, TFF celebrated March 21st in a major way with exclusive virtual content from influencers, brands, fragrance houses, and leaders in the industry, all viewable on demand throughout the day and on TFF’s YouTube channel. Click here to watch content from Fragrance Day 2023! The first 1,000 US-based registrants to sign up received a complimentary Scent Journey kit, containing fragrances from TFF members including Costa Brazil, Floral Street, House of Bō, Ralph Lauren, Valentino, Maison Margiela and more. There was further Fragrance Day support at TFF’s Scents of Success partners Florida State University, Spelman College, City College of New York , and F.I.T, with inspiring and educational special events that engaged students with the exciting world of fragrance as they discovered their Scent Journey Kit’s.

  Fragrance Day 2023 was bigger than ever, and yet another success. As an important moment when fragrance takes center stage and all can join together to experience, experiment, and extol the pleasure and joy it can spark, the day truly did live up to TFF’s mission: To inspire the world discover the artistry and passion of fragrance.

TFF has an ongoing partnership with The Monell Center, a nonprofit institute in Philadelphia dedicated to exploring the science of smell. Monell Research Scientist Pamela Dalton has become a regular and cherished guest in TFF’s Fragrance Day celebrations, sharing valuable, thought-provoking insight into how smell—and its loss—can affect health and mental outlook. For this year’s TFF Fragrance Day Virtual Event on March 21^st, Dalton spoke with Levy about new science surrounding COVID-19 anosmia and the research and programs that Monell is currently focusing on. Here, she shares more about what the institute is learning about smell’s relationship to the brain and emotions, and what advances we can hope to see in smell testing.

What are some of the ways that smell loss can affect people cognitively and emotionally?

Many people who lose their sense of smell often report emotional changes such as sadness and depression. Of course, some of this can be understood as grieving for the loss of the ability to enjoy food and beverage, smell the world around them and especially the smell of a loved one. However, the close interaction between the olfactory structures in the brain and the limbic system (i.e., emotional center) structures strongly suggests that the lack of olfactory input can disrupt emotional processing as well.

Olfactory decline is associated with cognitive impairments, and that has largely been attributed to the fact that the central brain structures involved in olfaction are often the first location of impact in neurodegenerative diseases. However, more recent discussion has centered around whether lack of input or stimulation to the olfactory brain structures is what is responsible for the onset of neurodegeneration, the appearance of plaques and tangles in the primary olfactory cortex. Sadly, we will have an opportunity to find this out as we now have many millions of people worldwide, often younger individuals, who have not yet and may not ever recover from COVID-19 related smell loss.

What are some of the current programs and specific research channels that you are working on now? 

Our lab and others at Monell are still working on developing and deploying our rapid smell test called SCENTinel, which was originally conceived as a way to screen for a virus like SARS-COV-2, which manifested initially in dramatic loss of smell. We hope to utilize this test in a study of adults at risk for neurodegenerative diseases as a way to separate which aspects of olfactory function are impacted in each disorder, thereby leading to an earlier and more specific diagnosis. We are also interested in working on promoting the concept of universal smell testing in order to fully characterize this important sensory system across all age groups and importantly, to be able to track changes that may signify other types of disease or illness. Monell will host a 2-day conference in November that will bring together scientists, physicians and hopefully patients to further this goal. Our Patient Centered Outcomes Research Institute funded survey that recruited over 6000 people in just 3 weeks gave us great insight into how devastating the loss of smell can be and that there is insufficient information about treatment and resources, even among physicians, for patients to access.

This year The Fragrance Day and surrounding days were BIGGER than ever! We are growing participation beyond the fragrance community by engaging consumers through our online events, retail events and major TV exposure across the USA!

TFF premiered on March 21st to an online audience of nearly 8,000 pre-registered viewers of which half were consumers! TFF members’ exclusive content includes participation by brands, Fragrance Houses, Perfumers, The Monell Center and so much more! All this great content continues to be accessible, so please visit our Youtube Channel to view all the fabulous Fragrance Day content on demand! 

As we celebrate the final days of Women’s History Month, Sabrya Meflah of IFF and Tricia Butler of LVMH share how they inspire their teams in this issue of Accords, with further insights based on their Fragrance Day discussions with me. Dr. Pam Dalton from the Monell Center provided further updates on the sense of smell research.

My TV tour was an exciting Fragrance Day marathon with 8 MILLION media impressions, with 10 in market and national TV interviews + 7 online features. While I was in person in the studio here in New York City for NY1 Spectrum with Cheryl Wills In Focus series for Women in Business, the Spring TV Tour from TFF’s office studio included appearances covering several states across the nation.

Fragrance Day’s major activities also included student interactive events to celebrate with our Scents of Success partners at The City College of New York, Spelman College, Florida State University and the Fashion Institute of Technology. TFF’s Sharné Jackson and Cheryl Fried partnered with brand teams from Givenchy, NEST New York and more bringing Fragrance Day to the campuses.

We look forward to more scent journeys with you this Spring as The Fragrance Foundation Awards season gets underway!

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

On February 15th, The Fragrance Foundation President Linda G. Levy was honored with the first-ever Catalyst Award from the New York Urban League. Presented at New York City’s Plaza Hotel during the NYUL 2023 Champions of Diversity Event, it was a thrilling moment for Levy and a momentous recognition of her leadership in advancing Diversity, Equity and Inclusion within the fragrance industry.

The New York Urban League is one of the nation’s oldest civil rights organizations, dedicated to furthering economic empowerment, career development, job training, education, mentorship and health advocacy for New York’s underserved BIPOC communities. This year’s Champions of Diversity celebration kicked off with a breakfast and morning Symposium that included insightful sessions on Leading While Black and Brown, with Chris Collins of World of Chris Collins among the panelists, and Emerging Trends in DEI, for which TFF’s Executive Director Sharné C. Jackson shared her knowledge and expertise alongside Corey Smith from LVMH, Sharon Foretia from Blackrock, and Chris Metzler from National Urban League.

Joined by more than 250 leaders from the fragrance industry and beyond, the Champions Awards presentations took place over a lunch hosted by Arva Rice, President and CEO of New York Urban League, emceed by WNBC-TV anchor David Ushery, and chaired by Helen C. Shelton, Global Chief Diversity Officer at FINN Partners and NYUL Board Member. Levy’s Catalyst Award was accompanied with a video tribute in which friends and colleagues praised her vision and commitment to galvanizing DEI within the fragrance industry, including Fragrance Society Founder Tiff Benson; Tricia Butler, President, Givenchy and Kenzo, North America, LVMH; Chris Collins, Founder World of Chris Collins; Ann Gottlieb, President, Anne Gottlieb Associates; Sharné Jackson, Executive Director, TFF; Nicole Monson, Senior Vice President, Estée Lauder Companies; Giancarlo Pérez and Bernardo Möller, founders, House of Bō; Linda Song, senior perfumer, Givaudan; and, Jerry Vittoria, TFF’s Board Chairman and President, Fine Fragrance Worldwide, Firmenich.

Levy’s TFF presidency has been defined by her tenacious drive to equalize and democratize the industry, expanding TFF membership and spearheading #FragranceForwardTFF, the sweeping initiative that launched in October 2021. Just as she has reshaped the goals of TFF to direct the organization towards an equitable future in which all voices are heard, she has inspired the industry to take a pledge to increase workplace diversity and create career and educational opportunities through mentorships, scholarships, proactive recruitment and allyship. As Vittoria states in his tribute, “Linda has always been a catalyst of change, a catalyst of courage and a catalyst of doing the right thing. She puts DEI at the forefront of all TFF activities and is dedicated to bringing people together and opening the door for the exciting possibilities that the fragrance industry offers.”

The day was a triumph and inspiration for attendees as well as for Levy’s fellow Champions Awards recipients: Kim Davis, Senior Executive Vice President, National Hockey League, who was named Leadership Champion; HR&A Advisors, named Champion in Recruitment, Retention & Belonging; Clarissa Moses-Washington, Manager of DEI, JetBlue Airways, named Rising Star Champion; and Kenneth Ebie, Executive Director, Black Entrepreneurs NYC, named Equity & Inclusion Ambassador. And, in keeping with TFF’s ongoing drive to forge new initiatives that create lasting change, the NYUL 2023 Champions of Diversity Event introduced the Fragrance Foundation Catalyst Initiative, a partnership that will benefit NYUL’s Diversity Lab and provide training, career development, mentorship, and job opportunities for professionals of color interested in careers in the fragrance industry. The initiative is supported by all 200+ TFF member companies in a focused effort, including Fragrance Houses, Brands, Retailers and related businesses.

The Fragrance Foundation’s annual Notables awards ceremony is one of the most anticipated—and often, truly moving—events on the fragrance industry calendar. The 18 individuals who were inducted into the Notables Class of 2023 on February 7^th at the Hudson Yards headquarters of L’Oreal Luxe embody all of the qualities that make the scent world so inspiring: passion, creativity, initiative, and advocacy. In this month’s Accords, we celebrate the new TFF Notables, all of whom are dedicated to upholding the #FragranceForwardTFF DEI pledge. They share what the honor means to them, and what they look forward to as they join the growing Notables Think Tank to brainstorm initiatives that will continue to energize and galvanize progress in the industry and beyond.

What excites you most about being named a TFF Notable?

This incredible industry is filled with so much talent, so I truly mean it when I say I am honored to be recognized. I look forward to learning and collaborating with this amazing group both past and present, as we continue to push boundaries within the fragrance industry.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable? 

I am constantly pushing myself to deliver high-class products to keep my brand relevant and top of mind. As I collaborate with Notable fragrance professionals, I look forward to instilling a sense of purpose into how we are thinking about product development whether that be through product innovation, sustainability, or getting product to counter in the most efficient way.

What excites you most about being named a TFF Notable?

I am very proud and grateful to have been named a TFF Notable.

It is a privilege to work in fragrance and even more to be recognized by my peers and The Fragrance Foundation. I am very excited to join this group of talented individuals and to impact the new generation by sharing my experience in this incredible industry.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

Having lived in Europe, Asia and America, I will bring my multicultural experience and insights to the young people in the industry. I will always bring positivity and energy into the room.

With my experience in Global and Local Marketing positions, I have the understanding of the full creative process from the blank page to the bottle of fragrance on shelf all over the world including consumer insights, product mix, media and channel strategies. As an ambassador of the #FragranceForwardTFF movement, my focus will be to educate and promote DEI in the inclusive and open world of scent.

What excites you most about being named a TFF Notable?

I am honored to join this esteemed group of 2023 notables and support The Fragrance Foundation in so many magnificent initiatives this year. I’m so excited to have the opportunity to get to know and share new and innovative ideas and learn from my fellow Notables. Together we will collectively be contributing to the growth, awareness and future of our industry, and it will be the most rewarding aspect of this incredible honor and opportunity.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

I will bring my expertise and insight to the table as a 2023 Notable. My approach is always a 360 view. All training I create at Bulgari Parfums is through the eyes of an educator, a client and a client advisor. I believe being able to share experiences of how to properly train our teams not only to sell fragrance but engage our clients and bring out the emotions within them through fragrance will contribute to our initiatives and industry elevation throughout the year and beyond.

What excites you most about being named a TFF Notable?

I am excited to be a part of a growing group of industry professionals whose main goal is to constantly evolve the fragrance industry in a positive direction. I look forward to meeting with the notables at the quarterly Think Tanks to strategize and brainstorm on important topics that are affecting our industry – today and in the future.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

I have a unique role at L’Oréal. Not only am I the only fine fragrance expert based in North America, but I am also very integrated into the Ralph Lauren global marketing team and lead their fragrance development process. With this background, I have developed and refined a few skills: love of fragrances; knowledge of raw materials, natural ingredients and sourcing; being able to define a brand’s olfactive philosophy; understanding and translating marketing language to perfumery language; engaging with a consumer through product testing; investigating challenges and brainstorming solutions; working with many cross-functional teams at a time on multiple projects.

What excites you most about being named a TFF Notable?

I feel very privileged to be included in such a remarkable group of talented individuals all paving their way within the fragrance industry. I look forward to having the opportunity to learn from this network but also contribute in upcoming Think Tanks, which will hopefully foster new ideas and deepen education tools available to expand our community.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

I am able to bring a global perspective, merging both my experience in fashion and beauty, to shine a spotlight on the magical world of fragrance and the boundless memories and diverse places it can transport you to.

What excites you most about being named a TFF Notable?

Having worked on leading fragrance brands like Yves Saint Laurent and currently Maison Margiela fragrances, I have had the opportunity to use the power of scent to create fragrances that engage and bring joy to our consumers. As a TFF Notable, I am excited to continue to engage and educate consumers on not only the inspiration, but also the emotional connection of fragrance.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

I look forward to massively accelerating consumer connections. At L’Oréal, it is our mission to build deeper consumer relationships, to retain high value customers and increase their lifetime value. I strive to continue to use testing, insights and analysis to put the consumer first, at the center of all decisions.

What excites you most about being named a TFF Notable?

Fragrance holds a very special place in my heart. It is so much more than what meets the nose. In times of self-doubt, it has brought me confidence. In times of discomfort, it has brought me solace by transporting me to memories of joy and happiness. What excites me about being a Notable is the privilege of serving as an ambassador for the fragrance industry and The Fragrance Foundation. This platform will allow me to share my passion for fragrance, inspire future leaders and educate those who would otherwise be unfamiliar with everything this beautiful industry has to offer.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

As a Muslim and proud Veteran, I am very passionate about all the work that The Fragrance Foundation has done with #FragranceForwardTFF. I commit to support these efforts by continuing to challenge the status quo and deepening my understanding of people’s diverse experiences and identities to create more inclusive fragrances. I will leverage a test and learn mindset to create marketing campaigns that deepen consumer connections and grow the category.

What excites you most about being named a TFF Notable?

I am very excited to be part of this impressive cohort of people that demonstrate such dedication and passion for the fragrance category and our continuous discussions on how we can contribute to a more equitable and ever evolving industry.

As someone with expertise in engaging consumers with fragrances, what skills and insights will you bring to the table as a TFF Notable?

A never ending quest for understanding how consumers see and interact with the category and to keep finding new ways to make the experience of finding, wearing and learning the stories behind each fragrance simple, relevant, accessible and delightful; throughout the entire 360 experience.

What does it mean to you to be named a TFF Notable?

We discovered at the Notables Breakfast that the majority of the Class of 2023 never aspired to work in the fragrance industry, as most of us did not know this was an option at the onset of our careers, yet each of us shared such passion for what we do! Despite having different backgrounds and roles, our collective love of fragrance was visceral and radiating within the walls of the TFF offices that morning! I am beyond thrilled to have been nominated by Firmenich, awarded by TFF and join this distinguished group of gifted creatives! I look forward to partnering with the amazing team at TFF as part of the Notables Think Tank and on their DEI initiatives to ensure that the next generation of talent is aware of the amazing opportunities within this industry.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

Growing up, I imagined that by 2023 we would be able to teleport or time travel. While sadly (especially for those of us that commute) physical teleportation is not yet a reality, the magic of fragrance is that it can and does immediately transport us – with one breath, we can be instantaneously brought back to a cherished childhood memory or a destination halfway around the world, or even feel enveloped by a loved one that is no longer with us! At Firmenich, the creativity of our perfumers allows us to transport over 4 billion customers several times throughout their day!

What does it mean to you to be named a TFF Notable?

It is a wonderful recognition for the passion I bring to work every day. I feel very honored and grateful.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

As Perfumer, the answer seems to be obvious for me: by creating fragrances. Also, I believe that the passion for fragrances is closely linked to the passion for raw materials, whether they are naturals or synthetics. Working within a fragrance house enables me to highlight these raw materials. I particularly like to use natural essential oils from Maison LAUTIER because being part of Symrise I know better the supply chain and feel closer to the raw material, they smell amazing. There is also a sustainable aspect that I like by empowering women and local communities. Then, together with the customer’s vision, we give life to the fragrance and hopefully inspire the world.

What does it mean to you to be named a TFF Notable?

I’m still absorbing this amazing recognition. Our industry is full of stand out talent and I am very happy to be counted among them.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

My favorite experiences in fragrance houses over the years have been working with incredibly diverse and talented perfumers. I work with them to uncover the stories, the secrets, and the signature entwined within each creation. My goal is to teach a new generation of evaluators to look deeper, and to take the time to give meaning and soul to a fragrance creation. A “story full” fragrance connects and enchants and lives and breathes. That is a powerful tool to connect people everywhere.

What does it mean to you to be named a TFF Notable?

It simply means the world to me! I have admired The Fragrance Foundation as long as I have been in the industry so to be able to be a part of the TFF family, especially being able to represent a company like Givaudan at the same time is a dream come true.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

I adore working at a fragrance house and being at the true center of creation. The opportunity to work with the best perfumers in the industry to create fragrances that have a tangible and lasting effect on the consumers is something I am grateful for every day.

What does it mean to you to be named a TFF Notable?

I am particularly touched to have been nominated by IFF as the 2023 Notable. It is wonderful to have within our Industry an organization such as The Fragrance Foundation and its key members who relentlessly develop meaningful programs, highlighting individuals in different roles and great causes to inspire the world to discover the artistry and passion of fragrance, and aiming at sparking career aspirations for upcoming generations.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

The adventure of crafting a fragrance is fascinating, the magical story that goes with it, working alongside incredibly talented artists, our perfumers, hand in hand with our clients and partners, drawing on the past to create the future of fragrances to awaken the extraordinary senses for a better world. Being able to share this passion with others, whether neophytes or experts is always highly gratifying!

What does it mean to you to be named a TFF Notable?

It is a huge honor to be named a TFF Notable, and I am truly grateful to be a part of the Notables Crew! We all share a genuine passion for fragrance, which is the driving force behind TFF’s Mission. I am looking forward to my first Think Tank, because it is an opportunity for my voice and unique ideas to be heard, while also making a positive impact.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

There is a deep connection between scent and memory. Unlike anything else, fragrance can conjure up memories of the past or become something new altogether. Scent is a very powerful tool because it is so closely tied into your emotions. In a way, fragrance makes you feel something. I am fortunate to have the opportunity to inspire and connect with people through my perfumery work.

What does it mean to you to be named a TFF Notable?

Being named a TFF Notable is an incredible honor and humbling experience, yet a great source of pride. It signifies not only hard work and dedication, but also recognition and appreciation from the leading experts of the industry. One of the many responsibilities that comes with being a Notable includes driving the TFF initiative forward. My goal is to spread awareness of the benefits of fragrances and how the industry is diverse, equitable, and inclusive.

How does working within a fragrance house enable you to fulfill TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

It provides unique opportunities to connect with customers, creators, and the wider industry to build relationships, inspire meaningful conversations and promote awareness of the craft and experience of fragrances. By utilizing my regulatory expertise to develop an educational presence, the complexities of fragrance creation and the ever changing regulatory landscape and scientific aspects of the artistry of perfumery can be brought to light. Working at Robertet offers the invaluable opportunity to bring joy and inspire others to discover the world of fragrance.

What a great way to celebrate Black History Month! 

The New York Urban League honored me and The Fragrance Foundation for its first-ever Catalyst Award. The Champions Awards symposium and luncheon at The Plaza in NYC was attended by many TFF Board members and members of the fragrance community. The half day event gave all attendees an opportunity to learn about NYUL programs and meet their talented team. This was the official launch of The Fragrance Foundation Catalyst Initiative, which will benefit NYUL’s Diversity & Inclusion Lab and provide training, career development, mentorship and job opportunities for professionals of color interested in careers in the fragrance industry. 

Thank you to Arva Rice, NYUL CEO, and Helen Shelton, Chair of this event and Chief Diversity and Inclusion Officer at Finn Partners. Helen and our Executive Director Sharné Jackson at TFF have been valued partners for their vision, guidance and implementation of TFF’s DEI initiative #FragranceForwardTFF. 

There was huge media outreach, as well as many in the media reaching out to us, with results that are monumental. The TV coverage, as well as far reaching media online, brought our industry initiative to the forefront. Now #FragranceForwardTFF has been amplified to the entire USA big time, and we will continue to galvanize the community uniting all for our #1 priority DEI.

February was also a milestone for the first in person Notables event after the last two years celebrating virtually. With L’Oréal Luxe as our generous hosts at their Hudson Yards Le Café, the evening celebration was fabulous and each 2023 Notable shared their passion for fragrance and their personal dedication to #FragranceForwardTFF. In this issue of Accords, you can learn more about these truly Notable individuals who we value to join the Notables Think Tank and contribute to our TFF future!

Next month we look forward to celebrating The Fragrance Day on March 21st and the weeks around that date, as well as International Women’s History Month!

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

TFF is hitting the ground running in 2023, planning the year’s exciting events (stay tuned) and kicking off another 12 months of community, communication and commitment to #FragranceForwardTFF. We are also welcoming new faces to the TFF Board of Directors, a group of esteemed individuals whose experience, ideas and talent are vital to TFF and all we hope to achieve. For the January Spotlight of ACCORDS, three new board members—Agnes Landau, Lori Singer, and Verane de Marffy–each of whom oversee multiple brands and unite multiple voices, take a moment to share their thoughts on being newly elected to represent their company and how they intend to drive TFF’s vision and DEI mission forward in the coming year.

Why are you most excited to represent your company on the TFF board?

L’Oréal is now the #1 luxury fragrance company in the US and I am extremely proud to be celebrating my 20th year with the group. Having worked on some of the top brands in our industry like Ralph Lauren and Yves Saint Laurent Fragrances, L’Oréal has always commanded the highest standards for our fragrances, from sourcing responsibly to deeply respecting each perfumer, to ensuring the quintessential essence of each brand. Our teams at L’Oréal are profoundly committed to creating Fragrances that engage, educate and bring joy to consumers. Now, L’Oréal is putting sustainability at the heart of its vision. TFF is the premiere representative of our community and shares the same values as L’Oréal. By joining the board, I can work with other amazing leaders to help create programs and actions that help advance both L’Oréal’s and the TFF’s missions.

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

First of all, we have the credibility, the scale, the resources and the responsibility to drive TFF’s mission. From Lifestyle brands like Ralph Lauren, to Couture brands like Prada to the Collection brands like Maison Margiela, L’Oréal’s extremely wide portfolio allows us to drive that passion and engagement for people from all backgrounds. Fragrance is a luxury but it should be inclusive and make everyone dream. With our retail partners especially, we work together to bring the best quality and experience of fragrances to all.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

I am particularly excited about supporting TFF’s mission to break barriers for people of all backgrounds to launch, grow and sustain careers in fragrances. This is probably the biggest opportunity for our industry today. DEI also happens to be a key priority for the L’Oréal group. Personally, I have already committed to recruiting even more diversity in my team, which is particularly key as we look to ensure that our fragrances respect the needs and perspectives of our end consumer. Another way to take action is to ensure that our campaigns have diverse representation. A recent example is the renovation of the Ralph Lauren Romance campaign, which has traditionally featured a Caucasian straight couple and now stars a bi-racial lesbian couple. I feel extremely proud of this move, especially since the Ralph Lauren brand has always been a very active supporter of LGBTQA+ rights. Finally, I have volunteered to participate in the DEI initiative at TFF as well as join the education committee. This is the one that I am most excited about. I am very passionate about helping young adults to discover our industry and hopefully support to educate the next generation of Fragrance professionals.

Why are you most excited to represent your company on the TFF board?

At Parlux, I work with an incredible roster of multi-faceted brands and talent, which gives me first hand insights to pop culture, sustainable practices and futuristic web 3 metaverse opportunities and more!  I am extremely passionate about the fragrance industry and want to share my experience with the TFF board and bring new ideas to the table. I am so excited to be amongst my industry peers to continue the art of fragrance storytelling, to a wider audience. 

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

Parlux fosters a culture of excellence and creativity, and this discipline is in lock step with TFF’s mission to inspire the world to discover the artistry and passion of fragrance. My team and I create the most compelling fragrances and brand campaigns that spark connection and emotions. Our fragrances evoke memories such as feeling joy, falling in love, getting married or re-living a dreamy vacation.

We are committed to putting the customer first, creating new and evocative fragrances to be an affordable luxury that brings a spark of je ne sais quoi to the world.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

The Parlux portfolio consists of diverse fashion brands and talent who have been on our roster for decades. I am committed to increasing our DEI roster with new brands and am already having some amazing conversations (shhhh!). I am very proud of the talented and diverse team that I have built at Parlux. With this experience, I am already taking action and committed to help the advancement of DEI with #FragranceForwardTFF.

Why are you most excited to represent your company on the TFF board?

First of all, I have a deep passion for fragrance and its power to transform. I am also very excited to be the first Latina in The Fragrance Foundation Board of Directors. Latina consumers are very sophisticated and highly involved in the fragrance category. As the population in the US shifts and the proportions of people of color increases, I believe this bodes well for the category overall.

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

I think the Shiseido fragrance business perfectly aligns with The Fragrance Foundation mission to inspire the world to discover the artistry and passion of fragrance. The Shiseido fragrance stable is composed of some of the most notable and iconic names in the fragrance industry; Hermes, Narciso Rodriguez, Issey Miyake, Tory Burch, to name a few. We at Shiseido share a deep passion and respect for the artistry and craftsmanship involved in creating a fragrance.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

I believe that we always start with what we can immediately impact. Therefore, bringing more people of color into the organization in my case, Shiseido is a top priority for me. We need those voices at the table if we want to really address their needs. Being the first Hispanic in the Board of Directors of TFF, I think it is also my duty to use my voice and position to bring others along.

Two more fragrance industry veterans who will be taking a TFF Board of Directors seat this year bring unique perspectives: Larry Berman of Arcade Beauty, whose leading role in sampling, blending and fragrance filling puts him and his company at the intersection of diverse brands and at the forefront of new experiences for the customer; and Vanessa Dabich, who brings her energy and expertise to Strategy, New Ventures, and Communication at the historic House of Creed. Here, they reflect on what joining the TFF Board means to them and how their commitment to #ForwardTFF will galvanize positive change within the fragrance world.

What does it mean for you personally to join the TFF board?

As I have been in the industry for over 30 years, I have always admired the leaders in the industry and have fond memories of my very first Fifi awards. I remember the week or two after the awards, waiting for Cosmetic World to deliver to our office, so we could see not only if our picture made it into the extra-large edition, but all of the glamor that accompanied the night. Additionally, as the foundation has provided so much for the industry that I have loved for so many years, I am thrilled to be able to spend my time helping give back as well.

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

Being part of Arcade Beauty, the global leader in sampling, blending, and fragrance filling, I am constantly experiencing not only new fragrances, but also new up and coming brands as well. I love hearing their stories behind their fragrances and I enjoy the excitement that they have in launching something they created. We frequently lower our MOQ’s ( minimum order quantities) to help the Indie Brands grow, as we know they may not have the volume that the larger brands have, and we are also willing to help partner with them on pricing so we can grow together.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

One of Arcade Beauty’s social objectives is promoting diversity as well as preventing discrimination and harassment at the workplace. I currently have a very diverse sales team and continue to ensure that our leadership team is interviewing and hiring from a large pool of backgrounds. Additionally, in my personal life, I am very involved in a non-profit organization run by my wife, named The Bass Foundation. The Bass Foundation provides food, winter coats, mentoring, and academic scholarships for the underserved communities in New Jersey. This month was one of our largest events where we were able to distribute brand new winter coats to every student at the Louverture Elementary School in East Orange, NJ.

What does it mean for you personally to join the TFF board?

TFF is such a prestigious organization. It’s a true honor to join the TFF board with such esteemed industry colleagues. I’m excited to learn more from this incredible group and help to better serve the fragrance community together.

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

I love and respect TFF mission. Our work at The House of Creed is truly in sync with these values.  Fragrance inspires people in so many ways and to work in an industry that can transport with one spritz, is awe inspiring. 

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF

DEI is an important cornerstone of all meaningful growth and change not just at our company, but within the industry and obviously our daily lives. I’m committed to making significant in-roads through meaningful, inclusive programming working with diverse content creators and business partners.

Are there notes or types of fragrances that you predict we will smell more of in 2023?

In the past few years, we have seen more clean fragrances and I think that 2023 will be a year where we will see more sensual/warm scents emerging. I think that now after Covid, people are going out more and starting to wear bolder scents like big woods that can be attractive. I think we will also continue to see more gender fluid scents as people are wearing what they enjoy versus based on gender.

In terms of how people engage with and buy fragrance for themselves and their homes, what trends do you foresee?

I think that the digital world is having more impact than ever on consumers and how they engage with the world and, in turn, with their scent. This is something I believe we will see more of in store and through scent experiential moments.

For both personal and for home, I feel that the consumer is conscious to select a scent that they love, regardless of any gender or marketing or note, but based on how they feel as they want their home to smell pleasant and relaxing but still enjoy the scent they personally wear through the day.

Are there notes or types of fragrances that you predict we will smell more of in 2023?

The emotional power of scent will play a vital role in how consumers engage with fragrance for themselves and their homes. Givaudan studies reveal that 89% of people believe that a fragrance can improve their overall well being. They are looking for “feel-good” elements in their lives, now more than ever. Scent has the power to trigger emotions and consumers have come to expect that fragrance can and should do more than just smell good. 

Our research also shows that consumers now have a greater sense of self and their motivation for fragrance has shifted to a place of self-empowerment, self-expression and the belief that they are worth it. This has led to a greater exploration of scent experiences and new territories as consumers look for ways to feed their need for individualism and emotion-led scent.

In terms of how people engage with and buy fragrance for themselves and their homes, what trends do you foresee?

We see the emergence of scents that allow for an escape into nature, reimagined for a generation in search of new connections. Authentic green notes and sea accords, infused with mindful adventure. We also envision scents that reestablish consumers’ sense of self and purpose, fueling new expressions of optimism and spirituality. Feather-like notes with comforting and cocooning elements that are incredibly personal and profound, amplifying the effect of the time we spend with ourselves and reflecting the influence of spirituality and higher powers. As consumers seek balance, inclusivity and positive energy, we will see the emergence of fragrances that bring energy and focus, including bright citruses, calming accords, energizing aromatics and blooming florals.

Are there notes or types of fragrances that you predict we will smell more of in 2023?

We predict a continued shift towards playful and comforting scents that offer mood-boosting benefits. We can expect to see cherry and berry notes taking center stage while new interpretations of rose and Gen Z favorite, vanilla, will make a comeback. Soft and delicate yellow mimosa flower, a popular fragrance ingredient in Europe, is now making its way into American perfumery with launches such as Eauso Vert’s Sintra, created by IFF perfumer Pascal Gaurin using our LMR natural Mimosa by IFF.

We’ve also seen an increase in barely-there, second skin fragrances that we expect to evolve into warmer, musky scents interpreted in solar, salted, and milky spaces with spice or fruity combinations. We see this trend accelerating through the innovation from molecules like AmberNat, IFF’s first renewable and biodegradable Amber captive. We also expect an increase in woody and darker, leathery scents, thanks to ingredients such as LMR upcycled Oakwood absolute, found in Scents of Wood Oak in Oak, or IFF soft leather-smelling Saffiano.

In terms of how people engage with and buy fragrance for themselves and their homes, what trends do you foresee?

We foresee the consumer engaging with fragrances as a form of self-care, with wellness and aromatherapy benefits emerging as a key purchase driver. Smart sourcing will also impact fragrance purchases, with consumers gravitating toward transparent brands looking into greener ingredients. We predict an increase in digital activations among fragrance brands and expansion in the metaverse. We will see brands interacting with consumers in new ways such as digital shopping, NFT’s and digital fragrances. TikTok, which now accounts for 45% of social media-driven fragrance sales, will continue growing in popularity through the #PerfumeTok. We also predict brands will re-launch discontinued cult classic fragrances for a nostalgic, positive feel and to support customer loyalty. 

We’re also seeing a continued growth of luxury home scents, with a growing number of brands addressing that segment with haute-perfumery positioning: Ginori 1735 with its playful Luke Edward Hall launch, the relaunch of Paul Smith home fragrances, the continued success of Frederic Malle, diptyque, Nette, and other such brands.

Are there notes or types of fragrances that you predict we will smell more of in 2023?

In 2023, we’ll continue to see consumers looking to fragrance as a means of self-expression and ultimately to express individuality. Much of this will be captured with disruptive and unexpected combinations of notes that are intentionally imagined by perfumers to spark contrast. Boy Smells’ new Woodphoria launch is the perfect example of this – where notes of cardamom, black pepper, and fig in isolation are incredibly different but nevertheless compelling when combined.

At the same time, genderful launches will be on the rise as the lines have become increasingly blurred across all categories of fragrances. Sustainable storytelling will also continue to evolve and become even more paramount to consumers as they continue to prioritize caring for the planet.

In terms of how people engage with and buy fragrance for themselves and their homes, what trends do you foresee?

Scentscaping has become a household term overnight! Consumers are looking to elevate their home space using and experimenting with home fragrances via traditional methods (candles, reed diffusers), but also exploring new technologies – automated, app-enabled diffusers and more. So inevitably the interest and therefore investment level in home fragrance has greatly increased. Many of the fine fragrance trends will also be reflected in the home – consumers will be considering how to select a home scent that ultimately delivers on self-expression and speaks to the desire to find a unique home signature scent. And just like with fine fragrance, consumers will also be more tuned in to ingredient safety and sustainability.

Are there notes or types of fragrances that you predict we will smell more of in 2023?

Evolved, unique greens will make their way into fragrances as notes of plant leaves emerge with a nuanced approach to the fresh palette. We can look forward to fresh-cut herbs, plush mosses, green teas, and anything that smells green becoming even more popular—it puts us in touch with our natural connection to earth. 

Big blooming bouquets reminiscent of the 80s are back to make a statement, partially due to nostalgia, but also because consumers want to indulge in concentrated and qualitative, long-lasting juices, and they are willing to pay more for it. Departing from intimate, clean scents, the new year will see fragrances with rich heart notes made up of intense florals to evoke a romantic, feminine aura.

Genderless woods will be everywhere, evolving into more smoky silhouettes highlighting resins, myrrh and smoky woods like oud. 

Viva Magenta is the 2023 color of the year, so we also anticipate seeing the color come to life in the fragrance world as it’s predicted that Red Berry will continue to be a rising star inclusive of Raspberry, Strawberry, and Lychee notes.

In terms of how people engage with and buy fragrance for themselves and their homes, what trends do you foresee? 

Transportive fragrances will take people out of their homes and into a scented escape, as well as happy and nostalgic scents that continue to resonate with consumers seeking joy in everyday moments.

More than 60% of consumers are interested in seeing their home scents in personal care forms, so we can expect to see more brands play cross categories, offering the same scent across product forms. This may elevate everyday categories as well, as luxe enters home and personal care.

Consumers are going to be looking for premium products that they love at an affordable price. That said, they are willing to pay more than in the past for high-quality and uniqueness.

People may also start to shift away from the celebrity and name-brand fragrances to instead shop fragrances that really speak to them, their individuality and their personality.

Are there notes or types of fragrances that you predict we will smell more of in 2023?

At Takasago we have identified several macro trends that have implications for Fine Fragrance and CPG categories in 2023 and beyond. During uncertain times of volatility and stress, people seek out fragrances that will help them regulate their mood. We have seen fine fragrance, air care and personal care launches featuring comforting gourmand, woody and amber notes that wrap you in a gentle cocoon of coziness. We expect that will continue into 2023, and we will continue to find new ways to express this comforting sensation.

There is nothing that can clear the mind quite like time spent outdoors, immersing ourselves in the simple yet majestic beauty of nature. With a renewed focus on eco-responsibility, fragrance notes that bring us closer to transformative outdoor experiences are resonating. In 2023 we will see more leafy greens, clean herbal aromatic and gorgeous floral notes that allow us to dream and be transported to places both real and imagined.

In terms of how people engage with and buy fragrance for themselves and their homes, what trends do you foresee?

We are closely monitoring retail trends and consumer habits related to fragrance and are very excited about what the future holds for our industry. We believe the next wave of hyper sensorial experiences both at retail and online are emerging with hugely positive implications for our brand partners. Takasago is unveiling our new Metaverse platform in 1Q 2023, where we will be engaging with clients and consumers to unveil the next frontier in connecting, collaborating, co-creating and creativity.

The New Year 2023 has begun with a major lift off as we all are moving forward at a velocity we have not been able to activate or maintain for the past few years. While challenges will continue and possibly accelerate, growth and reinvention are key to our success.

We at TFF are welcoming new Directors to our Board, with several featured in this issue. Some we have known for years, and all are in exciting positions for which we value their fresh perspectives and appreciate their support and contributions. 

Starting this month, together with all of the Board, we are formulating plans and exchanging ideas to build the future together based on our mission and objectives. New initiatives will unfold in the coming months and our newly formed TFF Committees will define strategies and action plans for DEI, Education, Sustainability and Consumer Engagement. All we achieve will include #FragranceForwardTFF expanding our community; welcoming and celebrating all! 

This issue also includes the forecast and commentary from Fragrance Houses who share their 2023 visions for ingredients and consumer fragrance habits. The trends and ingredients evolve based on scientific discoveries, cultural shifts and ever changing lifestyles, so while we find some shared predictions, each of the houses also have unique insights.

All of us at TFF look forward to in person events in the next months with you all, as well as all you can share socially online to keep us updated. As we celebrate the Lunar New Year we look to the year of the Rabbit which predicts longevity, peace and prosperity, which we wish for all in the fragrance community and beyond!

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

2022 was an exciting time for TFF and for the fragrance industry as a whole. Coming together again in new ways—both IRL and digital–and working towards a more diverse, inclusive future were major themes for all. For the final issue of ACCORDS in 2022, TFF asked board members to reflect on some of the changes and achievements they witnessed over the past year. In regard to TFF’s biggest priority, #FragranceForwardTFF, all agree that major strides had been made and that there was an overall championing of fresh voices and faces. “There is a greater sense of community and inclusion across all touchpoints,” says Tricia Butler, President North America Parfums Givenchy, Kenzo Parfums, Acqua di Parma, LVMH. “There is a definite sense of pride and an increase in participation” throughout the fragrance world.

“Acknowledging the reality and ‘previous’ state of the industry, while seemingly an easy task, was a major first step,” says Pierre Wulff, Director, Robertet Group. “Starting this conversation, driving awareness of the industry’s shortcomings, its lack of representation and inclusivity, and ultimately prioritizing it and making it part of the everyday conversation has been an exciting and inspiring shift. With this, we’ve already started to see more representation in the industry, more newcomers, and more spotlights and even major investments in brands previously overlooked.”

“I’ve seen a true focus being put on changing the landscape to a more inclusive one, through efforts made to nurture diverse talent and to help ensure that the fragrance industry represents and champions diversity in all its forms,” says Jerry Vittoria, Chairman TFF and President Fine Fragrance Worldwide, Firmenich. “This has taken shape in the form of more educational outreach such as panels and webcasts, creating features that highlight new founders, and putting together scholarships to attract the younger generations. Overall, there’s a united goal of setting a high standard of excellence, encouraging the beauty community as a whole to reflect the perspectives of, and in turn better serve, the consumers we create for.”

The fragrance consumer shifted in 2022, as world circumstances and individual behavior continued to evolve. “Fragrance continues to be a category where consumers have deep passion, both for themselves and for gifting,” says Penny Coy, VP Merchandising, Prestige Skincare and Fragrance ULTA. “Interestingly, throughout the pandemic consumers expanded engagement with fragrance as they began to more regularly layer scents into their personal rotation, creating different use cases for different brands. As they explore the category, consumers have continually gravitated towards newness this year – whether a new brand or new product from established fragrance brands. We’re seeing Gen Z embrace fragrance more regularly as TikTok continues to fuel fragrance chatter and trends, creating opportunities for all brands in the space to establish and nurture consumer relationships.” Butler noted that “There are more fragrance consumers. We are seeing a younger consumer and an increase in male consumers. EDPs, Parfums and stronger concentrations are on the rise.”

“Today’s consumer goes beyond gender or normal segmentations—instead today we focus on fragrances that suit a personality or evoke an emotion,” says Vittoria. “In turn, the shopping behaviors have adapted and we find that consumers are now going through multi-channels and are well informed and more purposeful in their selections. They are looking for brands that have an authentic voice with values they can relate to such as in sustainability and diversity efforts.”

These days, says Wulff, the fragrance consumer is “Everyone! The person looking for self-care solutions, the person looking to indulge, treat themselves, stay curious and engaged, and of course, the existing fragrance obsessed. As fragrance has become paramount in everything we consume and surround ourselves with – our homes, our work space, our beauty routines, entertainment and more – there is a growing audience and interest in the category and desire to infuse it in all lifestyles and aspects of our lives.”

For Julianne Pruett, VP Fine Fragrance Sales, Symrise the biggest change was “level-setting post pandemic. Back to live, in-person interaction means a decline in home care (candles) vs 2020/21 and an increase in EDT/colognes (going out, back to office) coupled with an increase in sales at brick & mortar stores vs peak of online. However, the online overall increase from 2019 is here to stay.”

More than anything, perhaps, fragrance continued to be a beacon of joy for consumers, and a way to connect with themselves and each other. “In a world suffering from unprecedented divisions, war and insecurity, the fragrance category is playing its role in terms of bringing positivity to each person’s world,” says Alex Choueiri, Global President, Ralph Lauren Fragrances L’Oréal. “Fragrance is no longer about seduction only, it is showing its power as a hedonistic tool with healing properties to the mind, and it is also about togetherness.”

Personally, TFF board members—like everyone else—found renewed inspiration in their personal lives, as they returned to the office with more flexibility, and in the world of scent, which continues to move towards a positive and diverse future. “Speaking on behalf of my team, 2022 welcomed a wonderful shift back to meetings in real life with our fragrance brand partners,” says Coy. “Experiencing new scents, being inspired by brand stories, offering reactions to the notes, packaging and future campaigns – these experiences energize us. We’re inspired by the creativity, newness and enthusiasm brands and consumers bring to the category and love working with our brand partners to deliver many beautiful fragrance possibilities to our guests.”

“We are seeing innovation daily, be it in sustainability efforts or through digital advancements, all being driven by a renewed appreciation of scent,” says Vittoria. “Scent today is seen as a powerful engine that can transform our mood and deliver active benefits rather than just an accessory—and this makes our work that much more exciting.”

How would you describe your brand’s unique point of view?

Homecourt is a collection of beauty products for the home, disrupting the household products industry with fine fragrance, clean skincare-inspired formulas, and sustainable packaging.

What do you hope that TFF membership can help your brand achieve?

The Homecourt team looks forward to networking, building additional relationships, and learning from others in the fragrance industry as we continue to innovate.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” and how will you support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

Homecourt will contribute our passion for “The Beauty of Homecare” and continue to educate all on the art of scentscaping and decorating your home with fragrance. We are recruiting new customers to the world of fine fragrance via our innovative and accessible products like surface spray and dish soap. As Homecourt grows, we are excited to build new careers in the fragrance industry and are committed to practicing diversity, equity, and inclusion in our recruitment and culture.

How would you describe your brand’s unique point of view?

BROWN GIRL Jane infuses the power of wellness into masterfully crafted fragrance collections designed to boost mood and reduce stress. Working alongside preeminent perfumers and inspired by the richness of diversity, BROWN GIRL Jane’s award-winning and solution-forward scents are not only an olfactive escape but are powered by clean, clinically studied ingredients designed to marry function and fragrance.

What do you hope that TFF membership can help your brand achieve?

We’re thrilled to join the TFF family and hope that our membership in this esteemed organization can help elevate the conversation around diverse perspectives within this industry, deepen connections with other experts and founders, and highlight our distinct, wellness-forward approach to scent and the emotionally transformative power of fragrance.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” and how will you support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

Our mission and ethos at BROWN GIRL Jane is wonderfully complementary to that of TFF, and as a brand that works tirelessly to center a global, multicultural audience, we will continue to ensure that the world of fragrance is inclusive, reflective, and diverse. We are scent-obsessed, not only because of its ability to quite literally shift mood and create a personal aura, but because it is a remarkable industry where true craftsmanship still exists. We hope that our membership serves as an example to others that they too belong and that diverse brands and founders have unique and valued contributions to share with this industry.

How would you describe your brand’s unique point of view?

We believe in CELEBRATING all life’s magical moments, INNOVATING so we are always serving her, PERSONALIZING everything so it’s all done her way, DESIGNING the most luxurious dresses and scents, and finally, KINDNESS – so she doesn’t have to worry about anything. It is our mission to help anyone and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. Our fragrance line aims to capture this feeling and allow them to revisit this special moment in their lives.

What do you hope that TFF membership can help your brand achieve?

We have 70 years of experience crafting magical moments and empowering shoppers globally. While the fragrance category is new for us, we are excited to join a community of renowned brands with like-minded values of serving customers and empowering individuals through the storytelling art of fragrance.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” and how will you support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

David’s is grounded in our core values to empower people to innovate, create, and celebrate and it shows. In 2022 Forbes named us on their Best Employers for Women List, using results from a survey that is based on a variety of criteria including working conditions, diversity, and how likely employees are to recommend their employer. We are proud to offer inclusive and fun environments to empower our employees shine, in turn fostering passion, and overall growth, we hope to inspire others to do the same. Our brand ethos of ‘serving her or serving someone who is’ speaks to our overarching mission to welcome and celebrate EVERYONE for all of life’s magical moments.

What makes the fragrances that you have created unique?

My fragrances are unique because they were intentionally created to complement the wearer’s aura or essence. These are soft scents that do not overpower. 

What is the feeling or atmosphere that you would like your scents to create?

The feeling I want my customers to leave with is one of fullness and beauty. I have a quote that answers this perfectly, “You are the masterpiece, everything else is an accessory.”

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” and how will you support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry? 

My fragrances are not cookie cutter and do not follow the recipe for quick hand grabs. I take my time when it comes to creating my scent collection which gives way for my artistry in perfumery and those involved to shine. I am a huge advocate of DEI and think it’s necessary in an industry that can get pretty stale, pretty quickly. Without diversity, there’s no growth, no evolution and gaps in the industry offering. I will continue to promote DEI by being intentional and supportive of diversity in brand campaigns and spotlighting DEI brands on my social platforms.

What makes the fragrances that you have created unique?

This is a complex question, I can say first of all the way in which it is made we have followed the enfleurage technique. Second the raw materials, our Fior Di Chinotto Parfum is made with the petal Chinotto flower, a unique citrus tree harvested only in Liguria West Coast of Italy. This fragrance is inspired by the fearless women because it follows an interesting storytelling of this plant.

What is the feeling or atmosphere that you would like your scents to create?

Unique and visible recognizing the niche and artisanal aspect of the art of perfumery. Between the notes of Chinotto, honey, jasmin, I enhance the beauty of the women.

What do you believe that your brand can contribute to TFF’s mission “to inspire the world to discover the artistry and passion of fragrance,” and how will you support TFF’s commitment to promoting diversity, equity, and inclusion within the fragrance industry?

I think that our Fior Di Chinotto perfectly contributes to inspire the world to discover the artistry and the passion of fragrance. Being a family focused business in the fragrance world since 1980, we create this unique scent with the intention to give a tribute to the niche and artisanal fragrance world. We are constantly developing.

I am thinking of proposing a webinar-funded scholarship towards education, programs and recruitment. I have already discussed with Mrs. Virginia Bonofiglio in hopes that we can organize something in 2023.

We have created a solid cosmetic collection that received awards in Italy and the US. This is one of the top lines in fragrance for sustainability! You will have the chance to try this unique fragrance soon!!!

As the year 2022 draws to a close, the content for this issue of Accords includes reflections of members of the TFF Board of Directors and new 2023 TFF members who we welcome for the coming year. This time of year is so focused on our fragrance community surging in sales, we were limited in time and space to those who could contribute in a very rapid turn around and we thank them for sharing their insights.

Thank you also to April Long, our fabulous Accords editor, who was able to weave this interesting mix of perspectives in this issue from retailers, fragrance houses and brands. Our #1 priority #FragranceForwardTFF will always be included in all we do as a united community as you will find new voices join us and all together we continue to take action.

When we return in January to launch the new year, we look forward to a January TFF Board meeting where we will all share and introduce a few new Board members and welcome many new 2023 members whose brands range from Indie to mega size.

All of us on the TFF team wish all of our fragrance community on the planet very happy holidays and a healthy, prosperous New Year 2023! We are grateful for your support and guidance, as we look forward to 2023 with exciting new events, activities, and action all focused on the positivity of fragrance.

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

On October 25th, TFF celebrated 2022 Circle of Champions honoree Artemis Patrick with a lively dinner event at 583 Park Avenue attended by hundreds of beauty and fragrance industry leaders. As Executive Vice President and Global Chief Merchandising Officer for Sephora, Patrick’s impact on how fragrance is bought and sold cannot be under-stated, and the evening highlighted not only the inspiring breadth of her achievements—from the way she has pioneered Sephora’s retail prowess to her dedication to DEI and ensuring inclusivity within the company and on the sales floor—but also the unflappable attitude, enterprising vision, and sense of fun that she brings to work every day (always in her signature cowboy boots). For this edition of ACCORDS, Patrick reflects on her career, and what it means to be recognized for accomplishments so close to her heart.

What does it mean to you to be inducted into the TFF Circle of Champions?

It is truly such an honor! The fragrance category has always played such an integral role in the Sephora experience, and it has been so exciting to not only witness but to play a part in driving forward the evolution of the category. To be recognized by the esteemed Fragrance Foundation and receive the Circle of Champions Award is just thrilling for me and my team.

When Sephora first came to the US in 1998, with a giant fragrance organ in the middle of the store imported from France (believe it or not, we still have one in our corporate office!), everyone knew we were the underdogs in beauty, but we were an even bigger underdog in fragrance. And every single fragrance merchant that has walked through the Sephora doors for the past 24 years, has had to fight to disrupt and innovate, and their hard work has truly paid off. This award is for them.

What have been some of the most defining moments of your career?

I have been very fortunate to work for a company that believes in continuous innovation and in pushing boundaries; since its inception, Sephora has always managed to be at the forefront of what is new and next in beauty, and it’s been thrilling to play a role in that. But there are of a course a few moments of which I’m especially proud:

In 2018, my team and I launched the Clean at Sephora program, which effectively established “clean beauty” as a category and set the standard for how to think about and shop for such products. Clean at Sephora has experienced tremendous growth since then – including strides made in the fragrance category, which has historically not been a place where “clean” is easy to achieve – and ultimately prompted the subsequent debut of our Clean + Planet Positive program in 2021, which accounts for product sustainability as well. Beauty shoppers continue to be increasingly ingredient-conscious and sensitive to how their choices impact the planet, and I’m so proud that we have played a leading role in helping them to better understand and navigate what can be a complex and confusing category.

Another proud moment came in 2020, when calls for racial justice were quickly taking hold. Aurora James, Brother Vellies’ founder (and friend of Sephora), very publicly issued a call-to-action for retailers to take the 15 Percent Pledge and commit to building a product assortment of which 15% are Black-owned brands – and Sephora was the very first major retailer to step up and do so. Since then, we have reached 15% in the hair care category and have more than doubled our assortment of Black-owned brands – in part through our Accelerate brand incubator program, which focuses exclusively on supporting and launching BIPOC-owned brands. But this is a long-term journey we’re on, and we look forward to launching even more BIPOC-owned brands in the months and years to come.

Lastly, another defining moment of my career was the transition to my full-time global position. When the role of global CMO was first created, it was done with the intent of accelerating the global expansion of exclusive and differentiated brands, and I’m so proud of the great strides we’ve made the past few years. This has been such a rewarding and exciting time in my career, and I look forward to continuing to expand Sephora’s global reach with my incredibly talented team.

What have been the greatest challenges you have faced?

The pandemic was one of the hardest times both professionally and personally. It was a time when leaders had to figure out different ways to keep their teams motivated and connected in a time of extreme uncertainty. By nature, I get so much of my energy by the people around me, so being isolated from my team and our brand partners was especially challenging. I learned during this time that in order to take care of others I had to also take care of myself and tried to encourage my team to do the same. I also learned how important the power of connection is, and made conscious efforts to connect in other ways (a quick call, a kind text) and am cognizant now more than ever how important those human connections are in building a strong company culture.

What is the best career advice you ever received?

I once was in a situation where the issue at hand was so overwhelming that I wasn’t sure where to start. I remember my leader at the time telling me “if Rome is burning, protect your house.” In other words, control only what YOU can control. While it may seem simple, it’s so important that as leaders we focus on what we can control and help guide our teams to do the same. This advice always guides me if I’m feeling overwhelmed and I think also helps me prioritize!

What would you say the future of fragrance retail holds?

While fragrance was once something that was viewed as more special occasion-based, the pandemic really changed the way consumers engage with the category, as people began to turn to it more and more as a form of self-care, both with personal fragrance and home fragrance. We’ve seen that behavior hold strong and anticipate people will continue to shop the category in that way.

We’re also seeing that younger consumers are highly engaged with fragrance. This is a generation that cares about the planet, transparency, diversity and inclusion – and they shop with those values at the forefront. So for fragrance brands to succeed, it will be very important that they understand the nuances across different generations and how to communicate and connect with each – especially Gen Z.

How have your accomplishments aligned with #FragranceFowardTFF?

#FragranceFowardTFF is such an inspiring and important initiative for the fragrance industry, as we all collectively commit to shaping the industry to truly reflect the very diverse community we serve. This could not be more in line with the work we do at Sephora, where we have very much been focused on diversifying our product assortment.

The reality is that there are not yet many Black founders in the fragrance industry, but we and the Fragrance Foundation share the common mission to change that. We launched Jackie Aina’s home fragrance, FORVR Mood, as well as World of Chris Collins last year, and work closely with them to continue building and growing their businesses.

Ultimately, we at Sephora are committed to helping to make the beauty industry at large more representative and truly in service of beauty lovers everywhere – and #FragranceForwardTFF is certainly poised to do the same for the fragrance industry.

TFF places tremendous emphasis on the importance of education—and access to education for all—in creating a future in which the fragrance industry is truly inclusive. The Fragrance Foundation FIT Diversity Scholarship, introduced in 2021, is a powerful door-opener for students from diverse backgrounds interested in pursuing careers in scent. The annual, $100,000 academic award is dedicated to helping students on both the undergraduate and graduate levels of FIT’s Cosmetics and Fragrance education programs follow their dreams—and, ultimately, bring their creativity and passion to the fragrance business as a whole. This year’s winners, Yasmin Hussain and Monique McKenzie, both undoubtedly innovators-in-the-making, share their love of fragrance, their professional and academic aspirations, and how their commitment to #FragranceForwardTFF will build a better tomorrow for all.

What first inspired your desire to pursue studies towards a career in the fragrance industry?

I’ve always loved fragrance so in the fall of 2020, I took the Advanced Perfumery course at Pratt Institute with Raymond Matts. Learning about the intricacies of each note really fascinated me. Before taking that class, I never knew that the smell of rose had so many individual parts to it! Smelling different notes and families and seeing how they were used in different fragrances made me want to keep learning more and more about what goes into a fragrance.

What are you excited to learn more about in regard to the fragrance industry?

I’m excited to learn more about how fragrance is advertised. I’ve always been interested in both print ads and commercials so I’m excited to learn about the process that goes on behind that. I also look forward to learning more about the science behind fragrance, it’s as interesting as it is challenging.

What does it mean to you to be honored with the TFF FIT scholarship?

I feel endlessly grateful to be given this opportunity, it has enabled me to focus solely on my studies. Not only that, it has also made me feel like I have a place in the industry. Linda, Sharné, and Christina have gone out of their way to be welcoming, affirming and inclusive towards me. I have connected with them on a personal level and feel thankful to The Fragrance Foundation for prioritizing DEI initiatives in education.

How do you believe you can be part of #FragranceForwardTFF moving forward?

I hope to be able to tell stories and create feelings of nostalgia for people like me. I think we all have something different that we can offer and I hope to be able to represent that for people who don’t feel seen or heard. I also hope to one day give people from underrepresented backgrounds affirmation that they too have a place in the fragrance industry.

What first inspired your desire to pursue studies towards a career in the fragrance industry?

My first memory, and frankly love, of fragrance comes from my father. Living in Virginia Beach, my father often traveled for work during the week, joining my mother and I on the weekends.

While I didn’t quite know all the days of the week, I knew it was the weekend when the scent of my father’s Ralph Lauren legendary Polo fragrance arrived at our home in Virginia Beach. Ralph Lauren describes the fragrance as “celebrating the timeless appeal of the sporting lifestyle” while blending “the very best of wood, leather and other natural scents to convey a handsome, enduring character.” And my father was quite the handsome character.

I could easily find myself entranced in the top and middle notes of lime zest, leather and cedar once he walked through the door. But it was the scent of balsam, patchouli, and oakmoss, the base notes, that stayed throughout the week, lingering in all the places he was…the kitchen table where we ate dinner, the sofa where we watched weekly episodes of In Living Color and even my pillow where he tucked me in. I often found myself perusing through my parent’s closet and even trying on my father’s jackets and shirts to recreate that moment of him walking through the front door.

Nearly forty years later, my father still wears that fragrance. While a seemingly innocuous fragrance in a green glass bottle, it proves how much power fragrance has. Fragrance has the power to comfort us, to make us feel at home, and even to bring us joy and laughter; for decades, it’s been an inside joke between my mother and I about how much of the fragrance my father wears.

What are you excited to learn more about in regard to the fragrance industry?

It’s this power of fragrance that inspired me to join the Class of 2024 of the Cosmetics and Fragrance Marketing and Management Master in Professional Studies program, the only program of its kind in the U.S. where classes are held in the only working fragrance laboratory on a U.S. college campus. Not only will this program provide me with in-depth knowledge about the role of scent and hands-on olfactive training, I’ll learn to identify consumer preferences as well as the societal, cultural, and other trends that shape them, like familial relationships akin to my relationship with my father, and turn those into brand stories, integrated marketing communications strategy and brand loyalty.

What does it mean to you to be honored with the TFF FIT scholarship?

With the support of The Fragrance Foundation, I can further the organization’s mission to inspire the world to discover the artistry and passion of fragrance while also serving as a face for the diversity, equity and inclusion pledge and how people can commit to breaking barriers for people of all backgrounds in launching, growing and sustaining careers in the fragrance industry.

How do you believe you can be a part of #FragranceForwardTFF moving forward?

According to The Cut, Nielsen reported in 2018 that Black people were the biggest consumers of fragrance, responsible for 23 percent of the market (which translates to $151 million) while making up 14 percent of the population. Despite being such avid consumers of fragrance, Black people are rarely, if ever, represented in the industry — whether in advertisements, behind the scenes, or in retail spaces. With the support of the Fragrance Foundation and their objective to nurture talent, I’ll design and create a functional fragrance for a consumer product as part of my final joint interdisciplinary project with a focus on diverse and underrepresented communities. This will aid in my pursuit of innovation in the cosmetics and fragrance industry. Ultimately, I want to leverage my 15 years experience designing campaigns that evolve brand positioning, drive brand awareness and build brand equity for the most iconic and recognized global brands to inspire brand affinity and consideration, increase cultural relevancy and reach diverse audiences within the fragrance industry.

How do you approach holiday candles and scents for diptyque?

Diptyque’s holiday candles are important for consumers, and something they eagerly look forward to. They are highly anticipated and always an exciting challenge for me to create – each candle must be unique, powerful and synonymous with pleasure.

I like to design surprises by proposing very different scents every year. Something I really look forward to is the idea of knowing that I’m going to participate in the magic of the holidays. Diptyque’s holiday collection, it’s like Christmas before the hour!

What were the inspirations behind this year’s collection?

This year, the theme is nostalgic, childhood memories in 3 different accords: a seasonal pine tree, with unexpected accents of mimosa, a wood fire blended with swirls of hot chocolate and the third is the idea of a snowflake if it had a scent. I was very inspired by the idea of imagining a smell to represent a snowflake – its star-pattern shape is so delicate, and inspires you to imagine the most beautiful fragrances.

The idea was to capture the magic and beauty of the holidays.  

What smells are most emblematic of the holiday season for you personally?

The smell of a Christmas tree. Imagining the scent of snowflakes. The spices used in a festive cake. But what I love the most, is the mix of all of the season’s amazing smells, they’re so distinct yet complementary.

What were the inspirations behind the Harlem Candle Company St. Nicholas candle?

The Harlem Candle Company St. Nicholas candle was inspired by the feeling of comfort, nostalgia and unique memories associated with family time enjoying freshly baked cake together. The brightness of winter citrus infused with a special blend of spices and woody notes create joyful holiday spirit all year around.

How is creating a candle scent different from a traditional fragrance?

Creating a candle scent is like composing music where all the ingredients of the scent will diffuse simultaneously in harmony. While crafting a traditional fragrance is like writing a story where the ingredients of the fragrance will appear, take turns, and reveal themselves magically over time.

What smells are most emblematic of the holiday season for you personally?

The holiday season smells for me a contrast of warmth and freshness where the outdoor crispy air fuses with textured ambery fragrances and delicious spiced fruit cake baking in the oven.

How do you approach holiday candles for NEST?

It starts with pursuing or capturing a specific moment or emotion – almost always something rooted in nostalgia, but of course something new and different for NEST. And from there, it becomes ingredient driven – what are the notes or ingredients evocative of the moment we want to bring to life?

What were the inspirations behind the 2022 NEST holiday scent?

The idea was, quite simply, to capture peak holiday – the vast but very specific array of scents that quintessentially represent the season – those iconic spices and fruits, citruses, but also warming, cocooning gourmand notes for those indulgent cravings.

What smells are most emblematic of the holiday season for you personally?

For me, it’s always been a combination of holiday flavors and seasonal ingredients – gourmand, indulgent, sweeter notes (those of hot chocolate, cinnamon, eggnog, roasted chestnuts) – but it’s also all about the outdoor winter elements and those that capture nature in its rawest – crisp woods, fir balsam and frosted pine, or even cozy, smoky fireplace vibes.

Our November Accords includes valuable and inspiring content from 3 perspectives: our 2022 Champion, Sephora’s Artemis Patrick, the first ever TFF FIT Diversity Scholarship recipients, and perfumers who share their holiday candle creativity. Although their roles are certainly different – retail executive, students and perfumers – all share their passion and appreciation of fragrance.

November is a special month for all of the fragrance community as we celebrate Thanksgiving here in the USA and look forward to the holidays next month globally. This year the meaning of Thanksgiving and all the holidays has an even greater feeling of gratitude than possibly ever before. Although the globe is filled with challenging news daily, we have a renewed appreciation for health, happiness and our in person gatherings. As a fragrance community and industry, our gratitude extends to all consumers who have discovered and elevated the important role fragrance plays in daily life to enhance their experiences, transport them spiritually, indulge in self care and of course enjoy the “invisible accessory”.

Happy Thanksgiving from the entire TFF team!

We appreciate your support and are grateful we are united with #FragranceForwardTFF to welcome all and celebrate together. We wish you all great health, happiness and success as we kick off the holiday season and fragrance shopping!

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

On October 20^th, TFF broadcast its second annual Diversity, Equity, and Inclusion webinar: Moving Forward, Together. For this installment of the Foundation’s ongoing and committed effort to galvanize and support DEI initiatives throughout the fragrance industry, national news anchor (and fragrance lover) Arthel Neville moderated a compelling talk with Bernardo Möller, Founder and Creative Director of House of Bö, Nicole Monson, Senior Vice President, Equity and Engagement at the Estée Lauder Companies Inc. and Shawn Outler, Chief Diversity, Equity and Inclusion Officer at Macy’s Inc. In a thoughtful, in-depth conversation, the three discussed how and why the inclusivity tenants championed by #FragranceForwardTFF are so important and impactful for fragrance brands large and small, fragrance retailers and marketers, and the consumer. Here, they share their thoughts about where the industry stands, and what they hope to see moving forward, together.

What does inclusivity mean to you when it comes to fragrance – from the scent to the ingredients to the design?

I love how the process of creating a fragrance is so specific to its creator’s life story, whether it is inspired by personal memories, culture or background, but by the time it reaches consumers it is a totally subjective experience open to each person’s interpretation. Fragrance is a universal language that is not constricted by race, color, background or sexuality. 

House of Bō’s minimalist design and aesthetic is meant to inspire neutrality.

How do you make sure that your message of inclusivity is in everything you communicate to the consumer?

House of Bō is a community where your definition of self is not only encouraged but celebrated. We believe that authenticity leads to more meaningful human connections that ultimately nurture our soul. When you learn to appreciate your own uniqueness you will understand the value of accepting others as they are. It’s about embracing everything about yourself. It’s your story, your culture, your heritage, your color, your body type, your sexuality.

Inclusivity is at the core of our brand DNA. Everything we do, from our storytelling, to our campaigns and posts, is meant to reflect sustainability, diversity and inclusion. As a small company we make sure we surround ourselves and work with people who uphold and share our values and we are proud to say that our work-force and talent consists of a diverse group of minds that allows us to see things from different perspectives.  

What has been the most impactful progress you have seen in DEI in the fragrance industry so far, and where do you think the most work still needs to be done?

Diversity Equality and Inclusion is a topic that is being discussed across the board in all sectors and thankfully the fragrance industry is not staying behind, thanks to people in executive positions who truly care about this subject. It’s important to ensure we keep appointing people who genuinely understand the value of having a diverse and inclusive work environment. 

These conversations have had the most impact on me because I am an example of how these platforms create opportunities for people like me to have a voice and to showcase my interpretation of fragrance. These conversations lead to change and these changes inspire young entrepreneurs to think it is possible to follow your dreams. 

We have to keep the conversation alive and make sure we continue to support brands that carry this message in a genuine way, and by genuine I mean brands that are not just looking to check off a box. More and more consumers are searching for brands that they can relate to. People don’t want to buy just a pretty product, they are looking for communities that share their same values and ideals. 

I would love to see more perfumers from different walks of life succeed, not just women but also trans, queer and all other minority groups.

What do you think an inclusive fragrance industry looks like from a consumer’s perspective?

An inclusive fragrance industry is one where consumers feel heard, where their needs are met in product offerings, and where they see themselves reflected in industry marketing practices. In addition, inclusivity means having the fragrance industry engage in the communities in which their consumers live and work on issues that matter to them year-round. Brand investment needs to be ongoing, not solely when engagement with historically marginalized groups seems convenient, like during Black History Month or Pride Month.  

An inclusive fragrance industry is deliberate and focused in the actions it takes to be more inclusive and intentionally prioritizes marginalized communities, including increasing accessibility and taking meaningful actions to ensure perfumers, and other fragrance industry employees actually look like consumers. Representation is critical. There must also continue to be an evolution of language – a move away from terms that are offensive and incendiary.  

The Estée Lauder Companies, Inc. aspires to be the most inclusive, equitable, and diverse beauty company in the world. We are constantly evaluating and evolving in DEI—a core tenet of our overall business strategy—to ensure progress towards this goal. When companies take the position of people first, beginning with the support and cultivation of their employees, advocacy for all is given a wider lens. Being intentional in our marketing and product offerings and allowing our consumers to see themselves in our brands, increases returns in brand reputation, consumer affinity, and leadership in our industry.

How do you think that strides in DEI within corporations will affect the fragrances that are made and the way that they are sold?

Consumers, investors, non-profits, and other stakeholders are holding corporations accountable to prioritize DEI in every facet of their operations. With greater awareness of the systemic barriers that impact historically marginalized communities, comes a greater responsibility for the fragrance industry to be more bold, ambitious, and impact-focused when it comes to inclusion practices. 

The strides that are being made by corporations to prioritize and invest in DEI undoubtedly will have an effect on the ways fragrances are made and sold. Indeed, the progress will help reduce and hopefully eventually eliminate the barriers to entry into the industry. For instance, corporations are deciding to make corporate investments in entrepreneurial programs, and professional development that is engaging talent from marginalized communities. The racial diversification of talent brings the variety of perspective that the fragrance industry needs to be relevant to racially diverse consumers in product offerings, marketing practices and the markets in which it engages. 

We’re also seeing an evolution toward more gender inclusivity, with the use of gender-neutral notes like sandalwood, patchouli, and amber, as opposed to fruity, floral scents that have dominated historically. These steps away from the gender binary, and other boxes that exclude the non-dominant culture, are essential on the path to an inclusive industry. 

But there is much more to be done to deliver a fragrance landscape that is as dynamic and diverse as the consumers we hope to serve.

What has been the most impactful progress you have seen in DEI in the fragrance industry so far, and where do you think the most work still needs to be done?

The most impactful progress that I have seen in DEI in the fragrance industry so far has been where companies and organizations make DEI a strategic business imperative backed by commitments that can be measured, evaluated, and evolved. 

At ELC, we’ve backed up our intention by making public-facing and internal commitments — starting with commitments to racial and gender equity. We’ve created our new function, the Equity and Engagement Center of Excellence, and established a Gender Equality Taskforce to drive accountability around this work. Progress towards our goals includes: Creating Advancement Opportunities for Black Talent (since its launch, we have increased our hiring of Black candidates to 18.8%, surpassed our goal of doubling our hires from historically Black colleges and universities, created a program with Florida A&M University offering summer internships with teams in NYC and Miami along with scholarships, and more); Investment in Systemic Change (We distributed a total of over $11.8M to support external organizations and non-profits advancing racial and social justice and addressing disparities); and Making Strides Toward Equal Pay for Women (Globally, 55% of positions VP and above are held by women and we’re on track to achieve women’s pay parity this year). 

Our industry requires more diversity represented across all levels and particularly in leadership. Removing bias from our hiring, evaluation, and promotion practices and creating workplaces where employees of color and other historically marginalized groups, feel safe, valued, and have opportunities for advancement, are critical. We must go beyond simply attracting talent to retaining talent and investing in marginalized communities to cultivate a diverse talent pipeline. In addition, a great deal of work remains to provide access to resources for entrepreneurs in the fragrance industry. For most, it is cost prohibitive to build a fragrance brand without financial support from corporations, investors and community-minded organizations. Finally, there must be a heightened focus and sensitivity to marketing practices in the fragrance industry. Clear actions need to be taken to ensure that models that appear in marketing campaigns no longer over index on white, heteronormative models. 

What are some of the more effective DEI strategies you’ve seen so far?

I think companies that have been most effective when they have tapped into diverse communities in the right way, and really listened to understand better what’s impacting those communities and how to address them.

We’ve had ERGs for years, but we’ve seen a different level of activation with our ERGs and advocacy as it relates to them. I think most recently about what happened in Buffalo and Uvalde and the Dobbs decision. Our ERGs have really stood up and we have allowed them to take the lead in driving conversations with those who don’t really understand how these different societal issues have impacted communities. Bringing folks together to express how they feel and what this has meant to them, and allowing others to listen and be educated. We have created this environment, and I think that has been successful.

I think overall everyone was running to the table in 2020 to make a declaration about what they were going to do. The companies that did it well went back to their values and said here’s who we are and made a decision about whether or not anti-racism was in line with those values and then began reinforcing that with everybody in their organization. Those who did it really well followed it up with real action, held people accountable, and put real measurement around it. It’s about activating the people in your work force, standing for something and making a declaration, but also taking action and driving accountability, because that’s how you impact the business you do every day. And I think where the real change happens is when you can change the systems in which you operate to include a more diverse and equitable environment.

How can the industry be more accountable in driving DEI across all levels?

We must create a holistic plan that addresses all levels of the issue with clear measurable goals. This includes internal and external, audience and stakeholders. For example at Macy’s our DEI strategy has five focus areas: our colleagues, customers, suppliers, community, and marketing. And for each area we have set targets we want to meet. Additionally, there must be alignment and accountability across all levels of an organization on these goals. Aspirations, accountability, and action. You also have to be public about it, share it, be very clear, so that everyone understands what you are marching towards.  

What can we do as a community to support #FragranceForwardTFF?

Join us in creating meaningful, impactful, sustainable, measurable, transparent goals as it relates to this work. I would also say, let’s reframe the conversation. This to me is always about opportunity: the opportunity to understand each other better, to discover new businesses and get at new categories and really expand and grow our industry at large. I just say, what a huge incredible opportunity we have every day to elevate what we do and include more voices and grow. This is the next evolution of our industry, let’s embrace it in a positive and meaningful way for greater change and impact for all.

Diversity brings ideas, energy, and insight to any field, but building a truly inclusive workforce begins with education: for students, knowing what opportunities exist can be the first step towards discovering and flourishing in a rewarding occupation. This month, TFF rolled out its exciting Scents of Success Career Panel Discussion Series, in which TFF and six participating member companies conducted educational sessions about careers in the fragrance industry at Florida State University, University of Rochester, William Paterson University, Spelman College, City College of New York and Rutgers University.  These panels brought 500 students together with fragrance professionals to discuss roles at fragrance houses, brands, retailers and more—highlighting the fact that the fragrance industry has many entry points, and is committed to recruiting and retaining teams that reflect the entire USA population. The feedback from these events was overwhelmingly positive. 

As Sophia Bressani, a student at Florida State University, said of the event with Cosmo International Fragrances, “I could tell all the panelists were very passionate about what they do, and it made it a very fun, engaging, and insightful panel discussion.” 

For Priyansh Patel, a student who attended the Rutgers University event with Robertet, the experience was truly mind-opening: “As an engineering and business student, I never even knew fragrance companies like Robertet existed. However, this event bridged the gap between my two passions and showed how they are interrelated. From learning the chemical backgrounds of creating the ‘perfect scent’ from Robertet’s Senior Perfumer to understanding the business strategies that are necessary to sell perfumes, I am extremely grateful to have been able to gain exposure to this field.”

Keokuk Kight, Quality Enhancement Plan Manager Institutional Effectiveness, Spelman College, noted that the college’s October 12^th panel with L’Oréal was “a fabulous opportunity to bring industry professionals to the students to have real-life and behind-the-scenes conversations about the fragrance industry. Students were able to ask questions, network, and get information on valuable internship opportunities. It was a true gem of an experience.”  

Spelman student Kathleen J. Bostick was so inspired that she has already begun exploring how she might bring her passions and educational expertise into the fragrance world: “Attending this event was incredibly beneficial to me,” she said. “I have a strong background in plant biology and having the opportunity to see firsthand how the marketing is implemented in such a dynamic product was very eye opening. Seeing the Black women speak about their experiences was incredibly inspiring and I am really happy that a company with such prominence and success is devoted to creating spaces for Black women and equity. I was left with interesting ideas on how neuroscience can be utilized in a customer’s reaction to smells from these fragrances and potential extraction techniques that could be utilized for this product. I decided to reach out to several representatives for further guidance on future opportunities there may be for someone with my background. I am excited for what the future holds!”

Students at the City College of New York event with LVMH lauded it as “refreshing and valuable,” and, as student Lol Amu said, “the panelists and Fragrance Foundation members were very warm and encouraging to students.” For CCNY student Nisa Manzar, “the Scents of Success panel was an amazing opportunity for CCNY Ad/PR students to learn first-hand what it’s like to work in the luxury fragrance world. Hearing the panelists stories of how they got to where they are today was both inspiring and informative. Some of the panelists also spoke about their day-to-day responsibilities within their roles which helped us as students get more familiar with what working in the luxury industry looks like. Hearing from successful professionals that were once in the same boat as students was very comforting.”

It wasn’t just the students who benefited from these enormously fruitful events. Seeing the enthusiasm and boundless potential that the students brought to the table energized and inspired the panelists too. 

As Vanessa Santarossa, LVMH Head of Education and Events, said of the CCNY event, “Connecting with the students left me feeling invigorated and recharged!”

What was your experience at the Scents of Success presentation and discussion?

Cosmo’s corporate mission is “People, Parfum, Purpose,” so naturally, we were excited that we had the opportunity to be a part of this discussion as we and The Fragrance Foundation alike, all strive to make it our Purpose as mentors within the industry to enhance the world of fragrance through education. It was a pleasure to exchange and share with a group of young talents who were thoroughly engaged and already showed excitement and passion for the industry at this point in their studies.

Why did you personally want to be involved with the Scents of Success program?

As a Notable myself, I understand the mission is to lead, promote the industry and help guide future generations, and what better way to do that than expand our reach and inspire the next generation of future fragrance lovers! Exploring new career profiles will be crucial as we develop new strategies as a company, and by collaborating with universities around the country, we have an excellent opportunity to expand the scope of the fragrance industry. 

What aspect of the discussion were students most interested in?

They were an incredibly dynamic group of students who were really interested in all aspects of the industry! Many were eager to understand the process of fragrance creation and the role of a perfumer so having a perfumer present in the discussion was especially exciting for them. They also understood that the fragrance industry is very consumer-focused, so speaking to them about the importance of consumer insights, the connection between fragrance and brand identity, and how we make our client’s stories come to life through fragrance was a key part of our discussion. We were also asked about our individual roles and personal journeys, so sharing the stories of how our careers began in the fragrance industry was fun.

Why do you think this initiative and #FragranceForwardTFF is so important for the future of the industry, and what would you like to see happen next? 

It is important because the industry will never stop evolving, and we must be ready to evolve with it, and attracting new mindsets and new ways of thinking will be crucial to stay relevant. The consumer landscape is changing, and diversity, equality, and inclusion are at the forefront of it all; this initiative will help to open the industry up to many more professional profiles, which will help us grow and answer future demands. Creating meaningful connections and experiences where we can inspire minds, nurture young talent and embrace new ways of creative thinking will be a must! 

What was your experience at the Scents of Success presentation and discussion?

It was an amazing experience being able to represent the fragrance industry for the Scents of Success Career Panel discussion. It was empowering to see the engagement from the students and their excitement around the fragrance industry. Having the opportunity to share not only my experience, but my colleagues’ experience in the industry and shed light on diverse backgrounds intrigued a lot of the students and warranted an interactive discussion.

Why did you personally want to be involved with the Scents of Success program?

I am passionate about the fragrance industry and continuing to build and move it forward. I also love helping others achieve their goals and providing guidance to be successful. Being a part of this program gives me the platform to not only speak about my passion, but also be excited about the future of the industry and guide them on a successful path.

What aspect of the discussion were students most interested in?

They were interested in the communication and interaction a house has, both internally and externally. Conveying the message that it truly takes a village to build a fragrance, they were interested in what happens at each step of the process from sourcing raw materials, to making the fragrance, to obtaining the brief, to manufacturing, etc. They learned more about the layers of what goes into making a product and that was interesting for them.

Why do you think this initiative and #FragranceForwardTFF is so important for the future of the industry, and what would you like to see happen next? 

The fragrance industry is filled with opportunities, and I am so thankful for the doors that it has opened for me. This initiative is so important to continue to push our industry forward to innovate, create, and be an inclusive place to work. We live in an ever changing marketplace and we need dynamic leaders to help us continue to evolve and be at the forefront of innovation. I would love to see more involvement and collaboration between brands and suppliers with universities – promoting who we are, what we do, and educating students on the beautiful world of fragrance.

What was your experience at the Scents of Success presentation and discussion?

My colleagues and I were so proud to host a career panel with the Fragrance Foundation and Coty. This event allowed students an up close look at working in fragrance by hearing personal stories from panelists, each with different backgrounds, skill sets and passions. From fragrance development and marketing to digital and supply chain, we had a global mix of experts who shared real world anecdotes on what their day-to-day looks like and advice for those looking to break into the industry.  

Even with the formality of an organized event, the conversations felt very personal and real. Students asked practical, smart questions and we all learned a little more about each other. We walked away as inspired as the students!

Why did you personally want to be involved with the Scents of Success program?

Seeing is believing. Growing up in NY, I was very familiar with career paths in finance, law and psychology. I saw these fields first hand through family and friends. I treasured fragrance, but thought of it as a special treat or something to purchase. As I met experts in the industry overtime, I started to have those “aha” moments, picturing myself working alongside them. One future mentor literally opened her laptop once over dinner and showed me a presentation she was working on so that I could visualize what “a day in the life” could look like. This program lets us ‘open up the laptop’ across a range of roles for a new generation of talent.

What aspect of the discussion were students most interested in?

We were all excited by the passion from students and the practical questions they asked. They were very interested in decoding job titles, connecting school disciplines with fragrance positions, what the day-to-day might look like and how we used soft skills to influence colleagues at work. At a school known in part for medicine, engineering and business, it was inspiring to watch students realize in real time new potential paths ahead, pairing multiple disciplines to find success and joy in fragrance.

Why do you think this initiative and #FragranceForwardTFF is so important for the future of the industry, and what would you like to see happen next? 

Fragrance inspires connection, we find ourselves in our favorite scents and experience the artistry of it together. Open panel events and mentorship opportunities help us grow as an industry to reach new audiences and talents. Would love to see the world of experts mirror the diversity of our passionate consumers, sharing more stories and creative visions along the way.

October at The Fragrance Foundation included several significant events. Therefore, we are featuring our annual DEI webinar and the rollout of Scents of Success in this issue of Accords and will highlight the Circle of Champions and more in the November edition.

October 20th we proudly presented our 2nd annual DEI #FragranceForwardTFF webinar, “Moving Forward Together” an extraordinary, inside look at the fragrance industry – decoding DEI and sharing insights from some leading voices from a variety of perspectives. We applaud our extraordinary Moderator, Arthel Neville who is a trailblazing broadcaster in news and programming who led the panel discussion and the result was captivating, insightful and inspiring.

We greatly appreciate our panelists including Bernardo Möller for sharing his personal and professional journey including his view of the challenges and rewards of entering the fragrance industry with the debut of the House of Bō. Shawn Outler for Macy’s, Inc. and Nicole Monson for The Estée Lauder Companies, Inc. also contributed significantly, sharing how their companies have implemented DEI policy, practices and measurement to their employees as well as to consumers. We are united that DEI is an opportunity, and there is much ahead to be accomplished. Together as a fragrance community we must take action to achieve our goals: to recruit, hire, retain and celebrate diversity in all aspects.

TFF and our members will continue this ongoing dialog and most importantly we will continue to take action to lead the fragrance community so that our future industry reflects the diverse USA population. We will not stop!

If you have not yet viewed the webinar, or wish to replay it or share it with others, click through here to our new TFF YouTube channel.

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

New York 1 anchor Cheryl Wills knows a newsworthy event when she sees one—and on September 7^th, when she reported directly from The Fragrance Foundation’s inaugural Connections Brunch at Melba’s restaurant in Harlem, she was making news, not just presenting it. Both New York 1 and Wills—who has been with the network since its debut—were marking 30 years of broadcasting, a milestone that made the TFF occasion even more festive. And what a lively event it was: The brunch brought together some 40 industry leaders—including Chris Collins, founder of World of Chris Collins, Teri Johnson of the Harlem Candle Company, and Francisco Costa, creator of the award-winning beauty line Costa Brazil, designers, journalists, influencers and style makers—to celebrate New York Fashion Week and share the latest on #FragranceForwardTFF, the groundbreaking initiative driving DEI in the fragrance industry. Wills, a passionate perfume devotee herself, was connected with TFF via Helen Shelton, Global Chief Diversity Officer and head of DEI strategy with  Agency of Record Finn Partners, and as the success of the day proved, it was a match made in fragrance heaven. Here she shares her favorite moments of the day and why she believes TFF’s work is so impactful.

What were the highlights of your experience at the TFF Connections brunch?   

The TFF Connections brunch was, shall we say, scent-sational! What a thrill to be in the presence of change agents in the fragrance industry and to meet so many movers and shakers while munching on Melba’s famous chicken and waffles! Linda did a marvelous job hosting the event! Her sincerity and love for the fragrance industry shined through. And you could hear a pin drop during her riveting on the spot interviews with entrepreneurs like Chris Collins.

How did the TFF Connections brunch at Melba’s in Harlem prove to be a great kick off to NYFW & celebrate NY1’s 30th anniversary?  

Great question! NY1’s 30th anniversary is also a celebration of arts and culture and that, of course, includes the fragrance industry! The brunch tied everything together under ONE ROOF!! As someone who has been with NY1 from DAY ONE, this was a really special moment for me! I covered fashion week and many fragrance related stories for more than a decade and met fashion icons like BETSY JOHNSON and reported on her fragrance line and countless others! So this was a delicious reunion for me as well!

Why is an event like the TFF Connections brunch important for New York media?  

The brunch is critical for members of the media to connect the dots and learn more about the fragrance industry from those who know best! Linda Levy is a great connector and thoroughly understands the multi-billion dollar fragrance industry! Linda Levy is also a terrific ambassador for building the brand and her assortment of media titans did just that.

What are your impressions of the #FragranceForwardTFF Diversity, Equity, and Inclusion initiative?  

The diversity angle is especially important to me because I know first hand that the global fragrance industry is dominated by whites. Chris Collins is a trailblazer and it was imperative that he was placed front and center at this important event. There are difficult questions that still need to be addressed.  WHY is Chris Collins one of the very few black-owned fragrance sold at Bergdorf Goodman? Aside from celebrity endorsements by Rhianna and Beyonce etc., the global fragrance Industry has a lot of work to do to level the playing field and welcome perfumers of color to the table. The Fragrance Foundation’s diversity initiative is what drew me to this event! 

What do you love about fragrance, and how do you use it in your daily life?  

Thanks to the amazing gift bag from this exclusive event, I am now baptized in the WORLD OF CHRIS COLLINS! I’ve been wearing it every single day and sharing his amazing journey from supermodel to super-entrepreneur with everyone I meet! I love how fragrance makes me feel. Once I am made up and just before I get dressed, I strategically spray perfume -in all the right places. It’s the finishing touch. When I was a little girl, we lived in public housing in New York City and I will never forget my mother always left the house wearing Charlie – which she routinely purchased from Woolworths! I couldn’t wait to grow up and do the same thing. Now that I’m all grown up and painting the town, it’s my honor to following in my mother’s fancy footsteps!

Melba’s restaurant in Harlem is as celebrated for its welcoming, convivial neighborhood atmosphere as it is for its raved-about comfort food. What better place to make new friends and mark noteworthy progress in #FragranceForwardTFF’s push for diversity, equity, and inclusion in the fragrance industry? The three brand-founders featured at the TFF Connections brunch— Chris Collins, founder of World of Chris Collins, Teri Johnson of the Harlem Candle Company, and Francisco Costa, creator of the award-winning beauty line Costa Brazil—have all been deeply involved and aligned with #FragranceForwardTFF, and each brought a unique perspective and true enthusiasm to the event. Here, the trio of game-changing brand creators reflect on their experiences at the brunch, and share why networking moments that bring together the perfume world with new media are so important for all.  

What were the highlights of the TFF Connections brunch for you? 

The connections! Seeing old friends and making new relationships is what Linda Levy and The Fragrance Foundation is all about. She’s an amazing connector. I always leave her gatherings with new ideas and excitement for what’s to come.

Why do you think an event like this is important, both for the media and the brands? 

It’s imperative that people see fragrance as it really is — for everyone. Fragrance is a headspace. It should transport you to a place of safety, comfort. It has no boundaries. We need to communicate that.

How does Costa Brazil support #FragranceForwardTFF, and what do you hope to see in the future?

We’re both all about sustainability and inclusivity; our missions have long aligned. I’m very inspired by the magic of nature and science, something you can tell if you’ve smelled my unisex perfume Aroma, which features ingredients from the Amazon that evoke stress-reducing phytoncides as well as a patchouli-type oil that was sustainably made in the lab of my parent company Amyris. The perfume comes in either a base of upcycled ethanol derived by Bonsucro-certified sugarcane, or long-lasting pataua oil, the latter of which has great skin hydration and firming benefits. We can make beautiful fragrances using safe sustainable ingredients that don’t rely on petrochemicals or vulnerable plants and animals. And it’s important we do it now, because scent plays a large role in how we internalize life and regulate emotions. Costa Brazil’s tagline is spray it, layer it, evolve with it—and I truly mean that.

What were the highlights of the TFF Connections brunch for you?

The highlight of the TFF Connections Brunch for me was being able to introduce myself, my passion for fragrance and how I came to create the Harlem Candle Co.  It was an honor to meet and network with the journalists and reporters who also have a passion for fragrance and beauty.

What did it mean for you that Connections was held at Melba’s?

I LOVED the fact that the Connections brunch was held at Melba’s in Harlem as Melba’s has become an institution and a place where artists, creatives and influential people in Harlem convene on a regular basis.  I also loved how conveniently located it is relative to where I live.

How does the Harlem Candle Company support #FragranceForwardTFF, and what do you hope to see in the future?

As a relatively new brand among The Fragrance Foundation members (joined in 2020) we hope to become more involved in helping and mentoring the next generation of niche brands owned and operated by women and people of diverse backgrounds.

What were the highlights of the TFF Connections brunch for you?

Besides the delicious food and meeting the great Melba herself, it was nice to meet and talk to the other amazing brand founders that joined the brunch.

What did it mean for you that Connections was held at Melba’s?

To me it was very special to have a fragrance event in Harlem. The neighborhood where I live and where my fragrance brand was born.

As someone who has been involved with. #FragranceForwardTFF from the beginning, what are some of the biggest impacts you have seen from this initiative?

 I’m absolutely thrilled with how far the Fragrance Forward initiative has come. Shining a spotlight on the brands, founders and professionals of color in the fragrance industry is beautiful to see.

How does your Colombian heritage give you a unique perspective on fragrance? 

In the Colombian culture you love to wear fragrance, it’s part of who you are–it compliments your style and personality. You have fun with it. We like to experiment with different scents and if we fall in love with one fragrance, it’s a fragrance of a lifetime.

What are some of the ways you have channeled your heritage into your perfume creations? 

I feel fragrance ingredients are like colors and they evoke experiences and emotions. Culturally we are known for being very positive and optimistic. I want my fragrances to give people joy, take them to a special moment in their lives or to where they have never been before. 

What moments from your career are you proudest of so far?

In 28 years of my perfumery career, I have had a few moments of pride and joy. First, being the creator of VS Bombshell–a brand I connected in my younger years and creating their No.1 scent has been incredible. Also the co-creation of Lancôme Idôle and the work I continue doing with L’Oréal with more to come. I feel very honored as a latina perfumer to be given the opportunity to work in their brands, my ideas resonate with them. And I truly feel very valued, appreciated and recognized. Thanks to all the clients that believe in me, what makes you different makes you very unique and let’s continue breaking a few more barriers.

How does your Mexican heritage give you a unique perspective on fragrance? 

Even if I’m now an “adoptive” New Yorker, having lived in Manhattan for over 26 years, I look back at my Mexican roots and I approach perfume making very “Mexicanly”… (is that a word?). That is, I do it with passion, with respect for history and the past, with optimism and full heartedly. Mexico is a country of contrasts, of culture, of enormous riches, or resilience. Just recently, for the third time, a powerful earthquake hit Mexico City on the same date (formerly, in 1985 and 2017). This is uncanny and the effects of these phenomenons are devastating. Although they are always a source of sadness for everyone, it’s also comforting to see how the Mexican people help each other, recover swiftly and rebuild towards the future with an impressive resilience. 

What are some of the ways that you have channeled your heritage into your perfume creations? 

Mexico is an unfathomable source of inspiration for me. Being the only Mexican perfumer working in the international arena of fine fragrance creation, I wear my Mexican badge proudly and I apply my knowledge of my country very frequently. Be it through my motherland’s food, its music, its literature, the arts, the architecture and archeology, its landscapes or its biodiversity (Mexico is the second country in the world with most original botanical species in the world) I infuse every single perfume I make with this deep love. I can mention Diego Rivera, Frida Kahlo, Jose Maria Velasco and Roberto Montenegro as artists I love; Carlos Pellicer and Xavier Villaurrutia as poets that bring me a lot of pleasure; literary authors Octavio Paz and Juan Rulfo; Luis Barragan as a star architect; and my cousin Gabriela Camara as a splendid contemporary chef when it comes to food! Also, I can affirm that Mexico has the best male singers in the world: my week is not complete if I don’t listen to Mijares, Jose Jose or Alejandro Ferandez. 

What did it mean for you to celebrate Mexican ingredients and inspirations through your collaboration with House of Bō? 

When Bernardo Möller and I started working together on the three perfumes for his brand, we focused on the experience of growing up in Mexico and on the references that we had as  olfactive “imprints.” The “agua de colonia” theme was explored in Agua de Santos. For La Mar, we evoked the sometimes powerful sea breeze (or wind, rather) of the Mexican Pacific Coast, more rocky than sandy.. and for Espirtu, we came up with a never made before woody accord inspired on the precious wood of a Mexican tree called Macuilis. Bernardo grew up in a house in Guadalajara that is surrounded by those trees, and when I mentioned that I was studying its particular woody scent, we knew we had built a connection that is anchored in a deep passion for everything Mexican.

How does your Cuban heritage give you a unique perspective on fragrance?

When you are born and raised on an island, it is inevitable to be inspired by its geography and climate, from the vibrant hues of the Caribbean ocean to the lush verdant nature and even the sun’s radiating heat. In many ways, this has inspired and marked my personal style when it comes to fragrances. I enjoy creating airy, sweet, and irreverent fragrances that combine fresh and tropical fruity touches with notes of spices, exotic flowers, and sea salt to evoke memories of early summer afternoons by Havana’s Malecon. I also like to indulge in combining rich scents of brown sugar, honey, tobacco, and rum to achieve a sophisticated yet relaxed background effect that evokes bold vintage impressions. It is said that fragrances are a reflection of personal taste, but I believe they can also be a reflection of a country and culture. I can share that, as Cubans, we are drawn to daring, strong, and long-lasting fragrances, just the same as our need for our morning cafecito.

What are some of the ways you have channeled your heritage into your perfume creations?

I have recently enjoyed working on a fragrance creation inspired by the most well-known and delicious Cuban cocktail, the mojito. It was stimulating and rewarding to capture the essence of this Cuban classic! From the intensity of the white rum to the cool freshness of mint, the zesty acidity of the lime, and that final sweet touch of sugarcane… the perfect balance of notes for this Cuban girl! It is also fragrances like this where I love to work with one of my favorite Cosmo Ingredients, the Peruvian Lime MD. It is juicy, fresh, zesty, and sparkling, the perfect raw material to conjure up the scent of a Mojito.

What moments of your career are you proudest of so far?

I don’t believe in isolating my career into one proud moment. I believe that when we take pride in our daily work, there is greatness in every project and every fragrance creation. 

I would say that one of the most creative but also fulfilling and joyful experiences I’ve had as a perfumer was being invited to create exclusive fragrances for an immersive live event that was done in partnership with the Miami Symphony Orchestra, located in the historic Moore building in the Miami Design District. Not every day do you get to observe the reaction of hundreds of people enjoying your fragrance while they listen to Wagner and Debussy! Having attended the performance with my family, it was truly a memorable evening that will always have a special place in my heart. 

I also believe that one of my greatest achievements is being part of the Cosmo International Fragrances family!

September marked a major milestone in the BIG return to the office, New York Fashion Week, the UN General Assembly and many fragrance events brought people together at a pace we have not experienced for over 3 years. The timing was perfect for us to host the premiere of TFF Connections Brunch at Melba’s in Harlem.

It was exciting to kick off the new season of fragrance, fashion and culture at such an iconic Harlem restaurant known for not just great food, but for a welcoming ambience to all. The group that gathered was intimate enough that every attendee had the opportunity to make new connections and renew friendships that were virtual in what felt like forever these past few years.

Last fall, as many of you may know, The Fragrance Foundation launched #FragranceForwardTFF.
In this issue of Accords, our editor April Long has captured our spirit of the new event with a Spotlight on our great new TFF TV connection, the extraordinary TV Talk Show Host and Author Cheryl Wills. Cheryl kicked off the NY1 30 year anniversary and NYFW with the exuberant TFF crowd and spent time getting to know the fragrance community.

I had this great opportunity to share The Fragrance Foundation commitment of advancing industry diversity, equity and inclusion. This was the perfect moment to do this by creating connections, fostering connections and inspiring connections and by taking action. We invited guests to make our connections expand to communities and consumers who have not been engaged with us previously. Our mission must expand its reach and we are taking action to reach out to all those who make up the USA population, specifically to those who are underrepresented in the fragrance community.

September Accords features in Scents & Sensibility the 3 brand creators, Francisco Costa, Teri Johnson and Chris Collins, who were special guests highlighted at the event who shared their first hand experiences of making TFF connections.

In celebration of Hispanic Heritage month, we are pleased to share insights from 3 talented perfumers Cosmo’s Esther Morales, Givaudan’s Andriana Medina and Rodrigo Flores-Roux, who share their connection to their heritage and how it inspires their fragrance creations.

A special THANK YOU to our strategic leader and partner Helen Shelton, Global Chief Diversity Officer of Finn Partners who strategizes all aspects of #FragranceForwardTFF with our TFF Senior Director Sharné Jackson and myself as women of action.

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

How do you create a bona fide “fragrance destination” for shoppers? Just ask Jeff Gennette, Macy’s, Inc. Chairman and Chief Executive Officer, who has positioned Macy’s, Bloomingdale’s, and Bluemercury as precisely that. The enterprising leader, who has been honored with the prestigious 2022 TFF Hall of Fame Award, has long understood the power of storytelling and interactive experience in fragrance retail. He has made fragrance central to the shopping experience, intuitively recognizing how intrinsically connected it is with fashion and beauty.

This understanding comes from experience. Gennette began his nearly four-decade retail career in 1983 as an executive trainee at Macy’s West in San Francisco. In March of 2017, Gennette was elected Chief Executive Officer of Macy’s, Inc., and Chairman in February 2018. Over the years, he has served in key roles as EVP and Director of Stores for Macy’s Central, and as Chief Merchandising Officer, keeping fragrance front-and-center in the retailer’s merchandising mix.

Gennette’s deep understanding of the consumer — from how they wish to move through a store to how they buy, use, and gift scent — has propelled Macy’s, Inc. to the top tier of fragrance retail. Even more meaningful is the tone that he has set: His commitment to diversity, equity, and inclusion has positioned Macy’s, Inc. as a role model in making the fragrance world open and equitable for all.

What does it mean to you to receive the Fragrance Foundation Hall of Fame Award?

I am incredibly honored to be receiving this award, but most importantly, I think it’s a testament to the role Macy’s, Inc. has played in elevating and growing the fragrance industry. I humbly accept this award on behalf of my entire team and our valued fragrance partners, without whom this wouldn’t be possible.

What led you to first join Macy’s?

Macy’s is well known in the industry for its executive development program, and the opportunity at a young age to get management experience was what first drew me to the company. I thought I would stay a couple of years and then go to business school, but here I am four decades later. I wouldn’t change a thing.

What lessons did you learn early on in your career at Macy’s that have continued to be relevant in your role as Chairman and CEO?

There are two lessons that still guide me today. One, is the importance of being your authentic self. When you can come to the workplace living your truth, you can fully engage, innovate and bring different viewpoints to the table. The other is to always focus on the customer. Without an unwavering focus on what is right for the customer, you can’t successfully lead a retail business.

What have been your proudest career achievements?

Hopefully that will continue to evolve over time, but right now I would say that I’m most proud of successfully steering Macy’s, Inc. through the most challenging parts of the Covid-19 pandemic. Our team really came together to recover the business and emerge as a healthier and stronger company. I’m so proud of the incredible work that all my colleagues did to continue to deliver for our customers during this unprecedented time.

How and why is fragrance so important to Macy’s?

The Fragrance business is important for our company because it evokes powerful, emotional connections for our customers. Together with our fragrance partners, we have built the business into a powerhouse in the beauty industry, giving customers the opportunity to discover new scents that complement their unique personal style.

What are some of the key ways that you keep customers engaged with fragrance at Macy’s, Bloomingdale’s and Bluemercury?

We continue to invest in the fragrance shopping experience across our stores and digital platforms.

We’ve developed rich, creative, sensory experiences that support this emotional purchase. This includes collaborations with our valued partners on product launches, storytelling and leveraging customized digital tools that enable us to bring the very best of the in-store experience to online shoppers.

It is also important for us to innovate and find new ways to engage our customers with the fragrance business through experiences like our recent integration of scents into the Macy’s Flower Show. We’ve also continued to inspire discovery through digital channels as showcased by our live shopping programming on Macys.com and Bloomingdales.com.

What have been the biggest changes you have seen in consumer behavior regarding fragrance over the years?

We have seen fragrance explode as the perfect gift for any occasion. Today we enjoy a strong business in custom gift sets and baskets for all gifting holidays. It’s not only a staple gift for Mother’s Day or Valentine’s Day, but fragrances have also become the go-to gift for marking special moments in people’s lives. We have also seen customers evolve to become true fragrance connoisseurs, increasingly knowledgeable and discerning about what makes a fragrance unique and how that fits with their personal style.

How would you characterize the current state of fragrance retail?

The business continues to expand, adding new and returning customers to the category. The past couple of years have further highlighted the importance of fragrance and scent memory for our customers. Fragrances reminded them of locations they missed or special memories during these trying years. They have also become the perfect self-treat for those seeking a pick-me-up.

What do you predict for the future of fragrance retail?

The next evolution in the business has begun. We’ve started to see how the customer is seeing fragrance as part of their whole lifestyle. They want scent for themselves, their home, car and office. They are making fragrance an essential part of their ecosystem. We also see a huge opportunity for growth, particularly in the luxury segment.

How does TFF’s DEI initiative #FragranceForwardTFF resonate with Macy’s values and practices?

Macy’s, Inc. and The Fragrance Foundation both see diversity, equity and inclusion as bedrock values. They are paramount to creating an equitable future that allows colleagues to be their authentic selves, that reflects and values diverse customers, and one that supports our shared communities. We applaud the work that The Fragrance Foundation is doing to create a more equitable world for all.

Anyone who has watched the documentary NOSE: The Most Secret Job in the World, which follows François Demachy on his travels around the globe, is unlikely to forget witnessing the master perfumer’s passion for selecting exquisite raw materials—just as anyone who has smelled his creations, including Dior Eau Sauvage and Dior Joy, is unlikely to forget experiencing their olfactive magic.

Raised in Grasse, where his father was a pharmacist, Demachy studied medicine before turning to perfumery and embracing the bounty of his native soil. He spent years as the Director of Research and Development at Chanel, and in 2006 became the Perfumer-Creator for Dior, where he dreamed up imaginative and evocative fragrances for the Maison until retiring in 2021.

From meticulous perfume craftsman to somewhat reluctant—or at least very humble—movie star, Demachy is a true legend in the industry. He is known for his gentleness and thoughtfulness, and for his dedication—especially through his relationships with raw material producers in Grasse—to making sure that beautiful ingredients will be available to perfumers for a long time to come. “Maybe in the future I could be a producer of raw materials myself,” he says, speculating on what he might do next. “Who knows? Perhaps I will try. It would be a nice way for me to complete the circle—to be at the very beginning of perfume.”

What does it mean to you to be awarded TFF Lifetime Achievement Perfumer?

It’s hard to say, because there are two feelings. On the one hand, it means it’s the end of my career in a way. On the other hand, I am delighted, of course! I am so proud to receive this award. It is a real honor.

What made you want to be a perfumer?

As the French say, when you eat, you get hungrier: Your appetite comes as you eat. I would say that I didn’t really feel a calling or anything like that to be a perfumer, but my one big advantage is that I grew up in Grasse. And when you are in Grasse, you are never very far away from perfume. Apart from that, it was because I failed in all my efforts to become a doctor or join the medical field in one way or another. At the time, my father was extremely desirous that I should become a doctor, so I tried to obey him, but at the same time I wanted to do something different. So, I decided to try perfumery.

You are known for your love of naturals and your engagement with raw materials. How has that passion shaped your career?

When you learn something in your youth, it stays with you. It leaves a stamp in your mind. And that’s what happened to me. I was lucky because I had the experience of working early on with some very technically knowledgeable and well-established perfumers, even though they were not well known because they remained on the sidelines. They showed me how to use raw materials, particularly those from Grasse, and flowers especially. There is no perfume without flowers—that’s what I learned—and it became part and parcel of who I am. So, when I am making a formula, it just comes out instinctively. It is innate.

How would you describe your style as a perfumer?

I tend to be extremely fussy. I am very fastidious. Perfume for me starts off with an idea, and then I give that idea a shape, and then I put that shape into practice and work to improve it. That’s how l like to proceed. I go into the nitty gritty. As I mentioned, I had two great professors. One was Jean Cavallier, the father of Jacques Cavallier, who taught me that in a mixture of items no one product should stand out. A balance is required. My other professor was Henri Robert, who at the time was the perfumer for Chanel, and he trained me on certain features of raw materials – not the raw material as such, but certain characteristics – and how to use them properly in a perfume. It’s all this knowledge that left its stamp on me and on my formulas. Like everyone, I have my preferences—there are certainly ingredients that I like to use. Patchouli and amber, in particular. I can’t say I have a style, exactly. But it’s true that I like to give perfumes a feeling of roundness, if that makes sense.

You created a modern classic with Dior Eau Sauvage. What do you think is the secret to its success?

I don’t know if there is a secret to it. If there were a recipe, I would have used it again and again. I think most of all it’s about continuity. You start off by choosing your ingredients, and I was very lucky because I was able to select my own raw materials, which was a huge advantage. It’s like in a restaurant where the grand chef selects his own ingredients, and more than half of the end result comes from the quality of those ingredients. And then of course there are certain characteristics of the raw materials. Amber, for instance, is very animal-like. It has a sensuous effect that is deeply and profoundly appealing to us even if we are unaware of it. It’s not something you distinguish, but you feel it, and you want it. So, there you go. Sauvage appeals to the unconscious—that’s how I did it.

Having lived in New York and Grasse and traveled so extensively, what have you observed about the way that people engage differently with fragrance around the world?

There is not really much of a difference. When you talk of perfume, it is a universal language. In fact, that’s the specialty of perfume. If I were to draw a parallel, the closest would be cooking or cuisine. You may not be Chinese, for instance, but you might still love Chinese food. It’s a similar quest for different tastes, for different experiences. Think of our love of spices, though they are used differently around the world, or lavender, rosemary, aromatic herbs—they speak to a universal desire for pleasure. I think that is what this whole thing is about. It’s a story of feeling, of emotion. That has always intrigued me. I have tried to make perfumes that are a source of pleasure for all, that have a universal appeal.

What do you consider to be your greatest legacy?

What I am most proud of is that I actively participated in the renewal of certain very exceptional raw materials from different countries, and particularly from Grasse. I can see the results of the effort today. There are so many perfume houses, so many companies that want to come to Grasse now. Ten or fifteen years ago, Grasse had lost its role, but now it is coming back, and I am so proud of this achievement. I would take that as my legacy.

For more than 40 years, filmmaker Louie Schwartzberg has been capturing the slow, intricate processes of nature. Whether by filming flowers as they open up in time-lapse, or tracing the fascinatingly complex world of mushrooms, as he did in his riveting 2019 documentary Fantastic Fungi, Schwartzberg aims to guide our eyes and hearts to understand and appreciate the beauty of the natural world around us. His next film, which will premiere later this year, will be titled Gratitude REVEALED, and devoted to all of the ways that our experiences—and the planet we live on—can be better when we take the time to feel thankful for each other and this incredible web of life that we are a part of.

In 2021, Schwartzberg was TFF’s partner for Fragrance Day, when his short films of blooming flowers featured prominently throughout the event and on social media, illustrating perfectly and profoundly the occasion’s floral theme. That collaboration has proven to be important and enduring, which is why TFF showed a trailer for Gratitude REVEALED—and welcomed Schwartzberg onstage—at the 2022 Fragrance Foundation Awards, opening the evening’s festivities with a message of thankfulness and community.

What led you to start working on your next film, which is about gratitude?

I started it over a decade ago when I showed a teaser trailer at a TED x SF event, and it went viral. That led to a book, an interview with Oprah on Super Soul Sunday, and lots of heart-warming comments as people said they watch it every day and turned it into a practice. During the pandemic I could not travel, so I finally assembled the nuggets of wisdom and magic moments I have been capturing over the last 40 years, and built this mosaic of gratitude, weaving people together who are diverse, sharing their wisdom, luminaries and remarkable ordinary people, who all have a story and a gift to share.

One of the hardest aspects of the pandemic was disconnection from each other, losing things we often take for granted like seeing friends and family, going out to eat or seeing a movie. Appreciating the little things in life, being grateful for what you do have, is a beginning step going forward out of this pandemic.

How does gratitude connect to nature, and to its preservation?

When you watch a bee pollinate a flower, filling you with wonder and awe, that makes you present in the moment, and that beauty and awareness engenders gratitude. Gratitude for the sweet fragrance the flowers give, gratitude for the fruits, nuts, seeds, and vegetables that will unfold from what I just witnessed. And since I love it, and comprehend that it is the foundation of life, I will do everything I can to protect it.

What does gratitude mean for you personally?

My parents were Holocaust survivors, so living under their roof I saw how grateful they were for every blessing that came their way, a roof over their heads, food on the table, a steady job, and the miracle of being able to have children after what they went through.

How does gratitude connect to the world of the senses – in particular, smell?

I am grateful for the colors, patterns, rhythms, textures and aromas that flowers give us, seducing us to love and care for them, manipulating me to have cameras filming them in time lapse non-stop, 24/7, for over four decades. Squeezing 40 years into 20 hours of film.

How do you think people can become more mindful about experiencing life from a perspective of gratitude?

When you are grateful, you are present, which is what mindfulness is all about: Not thinking about the past or future, but truly being present with another person or in nature. Being present with yourself is what meditation strives for, and we can shortcut that practice by just being grateful.

What can we do to encourage it in others?

If you express your gratitude for others, it actually makes you feel good. And the person you shared your gratitude with will share the gift of gratitude with someone they are grateful for, and the energy of love and compassion keeps rippling out exponentially.

How can taking the time to appreciate the small, beautiful things around us – like blooming flowers or the scent of a perfume – enhance our happiness?

Not only do these moments of appreciation make us present, which is medicinal and good for the soul, but it also pulls you out of the draining world of social media, being distracted by eye candy that is not nutritious. When you fill your mind with good feelings, there is little room left for negative thoughts to enter.

What have been some of the most profound examples of gratitude that you witnessed when making your film?

Filming Erik Weihenmayer, the blind ice climber who climbed Mount Everest. He lost his vision as a teenager and yet overcame adversity and climbed the seven highest summits, and had a family. Courage and resilience are a big part of gratitude because, as Erik said, “sometimes things are taken away, and sometimes things are given to you, and you have to appreciate the things that you have.” These are the stories I love to tell.

What do you consider the mission of your work as a whole?

To unveil the mysteries, by making the invisible, visible, so we can celebrate life.

What has been most satisfying about your collaboration with TFF?

Working with Linda Levy and her team, who bring such passion and creativity to this wonderful event and organization.

TFF Awards 2022 on June 9th at the David H. Koch Theater at Lincoln Center in NYC was an extraordinary reunion of the fragrance community after 3 long years. We had an exciting lineup of presenters along with dynamic co-hosts Mario and Courtney Lopez who all share our passion for fragrance as well as our commitment to #FragranceForwardTFF. This signature event included TFF Awards Finalists to celebrate, announcements of TFF Awards Winners and featured iconic Honorees Jeff Gennette of Macy’s Inc. and François Demachy formerly at Dior.

The theme of the evening was Gratitude based on a creative collaboration with award winning artist and filmmaker Louie Schwartzberg. Louie’s incredible time lapse cinematography capturing flowers in miraculous ways brought grandeur to the presentations of all categories of awards.

For all of us in the fragrance community who have great respect and admiration of nature, we had a new guide in Louie who joined me on stage to share his vision. In addition videos of flowers in kaleidoscope mandalas opened and closed the presentations.

We inducted Jeff Gennette into The Fragrance Foundation Hall of Fame. This award from the Fragrance Foundation is our way of recognizing a person in the industry who has contributed in a significant and impactful way to the fragrance business. In addition, the person to whom we award this honor must be aligned with our mission and our values. Personally and professionally, Jeff Gennette exemplifies all we stand for at TFF.

Our 2022 Lifetime Achievement Perfumer François Demachy was honored and met many of us for the first time in person after a long pandemic delay. However all of us were happy to hear from François “that it all started for him in New York” where at long last he was returning to be celebrated for his many achievements. I have gotten to know François from across the pond for decades, as I had the exhilarating experience launching Dior Sauvage as a retailer. We had a plan and instead we set a sales record for a launch together.

If you were not able to join us in person June 9th, please experience the highlights at TFF’s website or just click here for the sizzle reel and individual TFF Awards Winners.

Thank you to the entire fragrance community for your support of TFF Awards and throughout the entire year! We are grateful for all of you.

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

A few years ago, it might have been hard to imagine the impact that the pandemic has had on the fragrance industry, particularly in the way that it sparked an explosion of the home scent category. With people spending so much more time in their personal spaces, scented candles, diffusers and other ambient fragrances took on new importance: They became tools to create or alter moods, to mark time, and to deliver joy and peace in a time of chaos. Now that the consumer has truly been awakened to their magic, home scents are certain to remain strong. They have become as much a part of the fabric of our lives as the perfumes we wear on our skin: Just as desirable, and thanks to the continued innovation of imaginative brands, increasingly as creative and diverse. Here, the finalists for the 2022 TFF Candle & Home Collection of the Year Award reflect on the state of the industry and share the inspiration behind their lauded products.  

Boy Smells, Fantôme Collection

Matthew Herman, Co-Founder & Creator                     

In what ways did the Candle & Home fragrance category boom over the past year?

Starting in March of 2020 we saw dramatic increases in demand for the candle and home fragrance category. During these uncertain times the home has become much more than just a place to sleep. It has become an office, a sanctuary, and an extension of ourselves and our identities. Being able to bring small luxuries into the lives of our customers and offer some respite from external stressors brings us a lot of joy. In 2021-2022 specifically, we saw dramatic year over year growth in both home and personal fragrance. It’s been great to participate in the fragrance conversation at a time when it seems to be so greatly appreciated by the consumer. 

What was the inspiration behind the Candle & Home collection nominated for the 2022 Consumer Choice Award?

One of our brand pillars is what we call the ritual of closeness. This is the customer’s ability to self define selfcare. We believe that becoming true to yourself is paramount to your quantity of life. Our Fantôme Collection celebrates this with olfactive structures that encourage a ritualistic sense of meditation. Each of the three scents takes one hero accord, whether that be Thè, Iris or Copal and mixes it with deep smoked accords of wood, leather and spices. Each of the hero accords has an eternal sensibility to them as well as a rich history of different cultural usage throughout time. We hope these very focused olfactive creations induce introspection and reflection. 

What does it mean for the brand to be included in the Finalists for the Consumer Choice category?

Creating Boy Smells is a creative second act for myself and David Kien, our other Co-Founder. Having started in fashion and joined the fragrance industry not through training but through deep admiration and personal love it is humbling and astonishing that we have been recognized by The Fragrance Foundation. Being nominated alongside these iconic brands and legendary noses is a highlight of our journey so far. 

dipytque Paris, Curiosity is a Treasure

Julien Gommichon, President Americas

In what ways did the Candle & Home fragrance category boom over the past year?

Over the past two years, consumers have become increasingly invested in their homes and wellbeing; during this time the brand acquired new clients, discovering the brand online, and through our recent store expansions and incredible 60th anniversary celebration last year. The brand also continues to innovate and add newness to the category, most recently with the introduction of the reed diffuser, which is seeing great success and adding incremental sales to the home category.

What was the inspiration behind the Candle & Home collection nominated for the 2022 Consumer Choice Award?

This was our fifth and final collection of diptyque’s very exciting 60th anniversary year. The common thread of this collection is curiosity, an inheritance passed on by the trio of founding artists who were all astute collectors. Their ability to discern the beauty in all things and unearth wonders led to the success of the Maison. This collection encapsulates this curious lifestyle, which brought us a whimsical and giftable holiday collection.

What does it mean for the brand to be included in the Finalists for the Consumer Choice category?

We are thrilled to be included in this category. Our holiday collections are always so near and dear to the brand’s heart; an annual moment that reflects the core ethos of our founders. The success of this collection is now being further emulated through this nomination, reflecting the growing desirability of the brand.

Jo Malone London, Townhouse Collection Diffusers

Celine Roux, Head of Fragrance Development

In what ways did the Candle & Home fragrance category boom over the past year?

Jo Malone London has always been a lifestyle brand offering scents for the home which create scented stories tailored to any and every space.

Scenting your lifestyle has become even more important recently, where people want to create their own unique space which feels right for them. At Jo Malone London, we experienced unprecedented growth in our home category within the last few years, with significant uplift in our Global Home mix of business, especially our Candles and Diffusers.

What was the inspiration behind the Candle & Home collection nominated for the 2022 Consumer Choice Award?

In Autumn 2020, we launched The Townhouse Collection – a new selection of scents created for the home that takes inspiration from the scented scenes and celebrated moments within a London townhouse; from freshly baked temptations in the drawing room to colorful stories among the vines in the garden room. Six candles make up the collection, each one capturing the unique mood of a particular room or moment within the home.

Wild Berry & Bramble is our ‘welcome home’ scent; a scented pathway leading you to the Townhouse. It was important to have an opening scent in the collection because it’s something you experience when you walk into a person’s home. We felt ours had to be very British and outdoorsy, with this fantastical image of arching brambles and sun-warmed bushes brimming with berries. It creates an inviting mood; it is so joyful and juicy thanks to the fruity blackcurrants and the refined aromatic facets of clary sage and geranium.

What does it mean for the brand to be included in the Finalists for the Consumer Choice category?

For us, it’s always a real honor to be recognised by our consumers.

Mizensir, Winter Candle Collection

Alberto Morillas, Master Perfumer & Founder

In what ways did the Candle & Home fragrance category boom over the past year?

The Candle & Home fragrance category is a growing market. It is a market that has become more and more important because it has become a lifestyle. People like to buy candles to personalize their interior. It’s a sign of refinement. There are more and more brands on the market so there is something for every taste and budget, like perfumes!

What was the inspiration behind the Candle & Home collection nominated for the 2022 Consumer Choice Award?

For the Winter Collection, I wanted to create a poetic and imaged collection by bringing together rich and varied emotions via subtle notes, both delicate and suggestive. Each of the Winter edition scents tells a story, the names of which are the titles: the mountain, the chalet, the coziness, the vacations, the emotions, the memories and the well-being. It is a reflection of my universe and my vision of winter.

With these candles, I wanted you to be able to travel and dream even if you are at home. It is an opening of the mind and imagination.

Let yourself be spellbound and seduced by these fragrances that will catch you by surprise with their magical contents.

What does it mean for the brand to be included in the Finalists for the Consumer Choice category?

For Mizensir and myself, it is a huge honor to be selected for the Consumer Choice category. It makes me happy because there are so many choices and brands on the market and it means that many people have been seduced by Mizensir’s signature and know-how. This is really important to us.

Nest New York, Wild Mint & Eucalyptus Home Fragrance Collection

Laura Slatkin, Founder

In what ways did the Candle & Home fragrance category boom over the past year?

As the greater population remained working from home, or spending more time at home in the past year, the “Scent your Sanctuary” trend continued. During 2020, people found great comfort in fragrancing their homes and creating an enjoyable ambiance to soothe their souls or awaken their senses. Home fragrance is now an important ritual for one’s everyday lifestyle.

What was the inspiration behind the Candle & Home collection nominated for the 2022 Consumer Choice Award?

The inspiration for Wild Mint and Eucalyptus fragrance and our move into the wellness category began five years ago. I experienced this amazing eucalyptus fragrance in the steam room of The Beverly Hills Hotel while on a trip touring colleges with my daughter, Ali. It was so extraordinary to enter The Beverly Hills hotel steam room and inhale this amazing aroma—it immediately lifted my spirits, rejuvenated me and cleared my mind. We asked Jerome Epinette to create a fragrance inspired by the essence of Eucalyptus and we created this outstanding fragrance together—Wild Mint and Eucalyptus. That single experience was the starting point that inspired us to turn to time-honored botanicals and create a collection of wellness fragrances that could enhance one’s body, mind, and spirit.  

 What does it mean for the brand to be included in the Finalists for the Consumer Choice category?

Both The Fragrance Foundation and being nominated for this award is very important to everyone at NEST and to me, both professionally and personally. It’s the industry’s stamp of approval for work well done. It’s a great honor to be nominated —but we want to win!

The Consumer’s Choice awards category is an important one for TFF and the fragrance brands that are nominated, for it truly represents the voice of the shoppers who are buying and enjoying fragrance. This year, the diverse array of nominees is testament to the breadth, creativity, and robust health of the fragrance business as a whole. For this month’s Accords, we quizzed the contenders for Women’s Prestige, Women’s Popular, and Men’s about what it takes to make a crowd-pleasing scent.

Women’s Prestige

Dolce & Gabbana, Dolce Rose

Virginie Bourliere,  US VP Marketing for Shiseido Fragrances

What was the inspiration behind this fragrance?

One of the latest flowers to join the Dolce bouquet, Dolce Rose expresses a new facet of the Dolce girl – bold, upbeat, and sociable – while also celebrating the most iconic of flowers, the rose. The rose acts as a symbol of love, beauty and femininity that is one of Dolce&Gabbana’s iconic patterns. The fragrance, crafted by perfumer Violaine Collas, is an addictive fruity floral, combining delicate rose absolute and crisp rose centifolia with soft musks and tangy redcurrants. Joyful and full of energy, Dolce Rose is a rose of exquisite allure.

How does the fragrance reflect what the consumer is looking for from the brand?

With this fragrance being especially geared towards our Gen Z audience, Dolce Rose is meant to be playful, fun and energetic. Every component of the fragrance, from the rosy hue of the glass bottle to the vibrant red flower cap, reflects the vivacious spirit of the fragrance. Like its counterparts in the Dolce bouquet fragrance collection, Dolce Rose captures a fun and happy attitude in a fragrance that emulates the lively and daring approach of the Dolce girl: a girl with a vibrant mood and playful energy who speaks her mind and brings her spontaneous feminine spirit to the streets.

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category?

It’s an incredible honor to be among such worthy competition and it’s a testament to our partners and our teams for making this fragrance a great success and for being so well received by our customers.  

 

Kayali, Vanilla 28

Mona Kattan, Founder

What was the inspiration behind this fragrance?

As a fan of gourmand fragrances, vanilla has always been a go-to note for me, and when we were creating this juice, I wanted something super addictive and indulgent but also comforting and delicious. It was important that this juice could stand on its own or be the perfect topper when it came to pairing it with other scents. I always say Vanilla | 28 is like the whipped cream on your favorite dessert. It just makes everything sweeter, more delicious. 

How does the fragrance reflect what the consumer is looking for from the brand?

When we were developing this brand, Vanilla | 28 was launched with three of our other juices to reflect my love of fragrance layering. All the fragrances were designed to stand on their own and to be layered with others from the original collection to create a certain mood. We got so much criticism in the beginning with people saying, ‘You’re going to tell people to buy two perfumes, you’re insane!’ But layering is so authentic to my heritage and my fragrance experience and I wanted to share that ritual. I owe a lot of the success of this juice to the fragrance community. They have been so supportive and sometimes I truly have to pinch myself when I watch YouTube reviews and TikTok videos showing what they are layering with Vanilla | 28. The love has been overwhelming!

What does it mean for this fragrance to be included in the Finalists for the Consumer’s Choice category?

“It’s surreal to be amongst so many legendary brands. We launched Kayali less than four years ago and it’s been such a challenging journey. There’s been many times where I thought we would not be able to survive as an indie niche brand trying to do something very differently – but with the incredible support of our community and our amazing team, we’ve been able to create something really special and it’s such an honor to be nominated.

MCM

Jean Madar, CEO of Interparfums, INC.

What was the inspiration behind this fragrance?

Capturing the essence of the brand’s DNA of travel, MCM Eau de Parfum is a transcending journey. Fragrance deconstructed, this spirited floral woody aroma remixes classic perfumery with cutting edge technology resulting in a disruptive scent designed for the global nomad generation. Drawing inspiration from MCM’s cult-classic Stark backpack, the one-of-a-kind bottle design represents an unmistakable synergy between fashion and fragrance.

How does the fragrance reflect what the consumer is looking for from the brand?

MCM is synonymous with freedom of movement, hence we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery–from sentiment to scent. Our consumer is not confined by rules, gender, boundaries, or location–travel is their creative expression. The MCM fragrance joins them on their voyage of exploration and discovery across real and virtual worlds.

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category?

We are truly honored by the outpouring of consumer love for the brand. We believe in every person’s right to express themselves. We find ourselves constantly inspired by this creative and curious new generation of universal citizens, all of whom represent a perpetually mobile tribe of style-setters who freely write their own stories without rules or boundaries.

Women’s Popular

Billie Eilish, Eilish

Lori Singer, President Parlux

What was the inspiration behind this fragrance?

The fragrance is purely a creation of Billie’s own necessity because she, in her own words in an Allure feature, “desperately wanted to wear something that didn’t exist… yet.”  The captivating Amber Gourmand scent, featuring notes of sugared petals, soft spices and vanilla is one that the star had been chasing for years and years, until finally, she created it. 

What are the most important elements in making a fragrance that strikes a chord with so many consumers?

Billie wanted her fragrance to be personal, relatable and intimate. She says, “I just want everybody to be able to see themselves in this bottle and see whoever they wanted to see in the bottle.” “It’s really about embracing yourself, being confident, and loving how you look and the way you feel.” 

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category?

Billie was quoted in Vogue saying “Perfumes have been one of my greatest joys in life, and I’ve always wanted to make one.” So Eilish being a Finalist for the Consumer Choice category has made the star “Happier Than Ever.”

Dolly Parton, Scent from Above

Dolly Parton

What was the inspiration behind this fragrance? 

I have been dreaming of my own fragrance for years and I feel like it really was “Scent From Above.” It’s bright and irresistible like butterflies in a garden. It has top notes of mandarin, blackcurrant, crisp pear and fresh peony, heart notes of jasmine, lily-of-the-valley and vanilla, and base notes of sandalwood, fir, musk, tonka bean, amber and patchouli. Overall it’s really just floral, fruity, casual and feminine. 

What are the most important elements in making a fragrance that strikes a chord with so many consumers? 

The first part that was important to me was that I personally loved it. I have been experimenting with fragrances all my life, mixing and matching scents and oils, flowers and soaps; Anything that I thought smelled pretty, I wanted to try. As an adult, I’ve been blending my own scents together to come up with my personal signature scent. I only hoped that it would strike a chord with other people, and it looks like it has. 

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category? 

What an honor! I am so proud that we were considered at all, let alone becoming a finalist. All my life I have loved playing in beauty products. Lotions, makeup and of course perfume. Being a finalist in this category means the world to me because it’s for the fans, and I just love that! 

Guess, Bella Vita

Jean Madar, CEO of Interparfums, INC.

What was the inspiration behind this fragrance?

GUESS is known for its iconic advertising imagery featuring women who embrace all facets of life and the power of their femininity.  This fragrance was inspired by the confidence of the Guess women who celebrate and enjoy life, who create their unique story, their beautiful life, their own “Bella Vita”! 

Designed to celebrate the allure in the personality of the GUESS women, Bella Vita is a floral amber fragrance that opens with bright sparkling top notes, then transitions to a hypnotic luscious heart, and finally leaves a sensual radiant trail. 

What are the most important elements in making a fragrance that strikes a chord with so many consumers?

Fragrance has the power to create an emotional connection.  We wanted to create a scent that would immediately transport us to the glamorous iconic world of GUESS. The GUESS Bella Vita fragrance unmistakably conveys these elements with an irresistible twist, so the consumer has an instant connection to the brand they know and love. 

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category? 

GUESS is thrilled that Bella Vita is a finalist for the Consumer Choice category! Bella Vita is the first feminine blockbuster fragrance created by Interparfums for the GUESS brand. We are truly honored to receive recognition for bringing the passionate, zesty spirit of Bella Vita to life and our work in elevating GUESS in the world of fragrance. It is exciting for us to see how much the consumer continues to embrace the iconic glamour status of the brand. 

Philosophy, Amazing Grace Jasmine

Taous Bellahsene, philosophy Global Marketing Senior Director

What was the inspiration behind this fragrance?

With Amazing Grace Jasmine eau de Toilette, we wanted to create a fresh, luminous and comforting twist on our iconic favorite — Amazing Grace eau de Toilette. The team was inspired by the delicate and sensuous quality of the jasmine flower, translating it into a modern and alluring fragrance story and bright, eye-catching packaging.

What are the most important elements in making a fragrance that strikes a chord with so many consumers?

The most important element was to keep the connection between the Amazing Grace eau de Toilette and the new twist — which is the softness of the fragrance and the easy to wear aspect — while modernizing the Amazing Grace story with a distinct emotional facet.

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category?

It’s a true honor for Amazing Grace Jasmine eau de Toilette to be included in the finalists — a testament to how the ‘whisper-soft’ quality and timeless sillage of Amazing Grace resonate with consumers around the world.

Victoria’s Secret Tease Crème Cloud

Kristen Lagoa, Vice President of Merchandising, Beauty and Accessories 

What was the inspiration behind this fragrance?

When developing Tease Crème Cloud we were looking to expand upon the gourmand positioning of our Tease fragrance. We were looking for a fragrance that still exuded Tease’s playful positioning but in a softer, dreamier way. When we first smelled Tease Crème Cloud we were instantly attracted to its light-as-air sweetness which is led by the whipped vanilla meringue. It then opens up to a luminous floral heart of exotic santal flower—which gives it this addictive hook. At the base is a bare musk accord that softly floats on skin. The scent inspired everything: the name, the design, the marketing campaign. When you experience it you feel like you are floating on a delicious cloud.

What are the most important elements in making a fragrance that strikes a chord with so many consumers?

A fragrance must be emotional, it has to take you somewhere. That doesn’t necessarily mean a physical place, but can be a mindset. Customers connect with fragrances that fit their various moods and personalities. That emotion, then, must come through as a well told story across every aspect of the fragrance. Secondly, it must be memorable. There are so many fragrances out there. We are always looking for that note or combination of notes that pull you in so you always go back for more. 

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category? 

Our customer is at the heart of everything we do. For our product to have made enough of an impact for them to take time out of their day to recognize us…there is no greater honor.   

Men’s

Burberry, Hero

Aurélien Guichard, Perfumer

What was the inspiration behind this fragrance?

Burberry Hero features a new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as new modern heroism.

On a personal level, in the middle of my property in the south of France (where I grow rose centifolia), 3 majestic cedar trees dominate the land and overlook the fields of roses. They must be around 50 meters high now. They are strong, they live through a generation of people and they are of extreme beauty. Last year, one cedar got struck by lightning… a year later, the magic scent of the wood remains in the air and the tree still stands. This fragrance is a tribute to this tree.

What makes a fragrance stand out in the men’s category?

The success of a fragrance, I believe, comes in how close the final version is to the initial concept, and how well it pairs with the campaign, the bottle, and the name. The talent involved will all contribute to the success. The fragrance is one element and a very important one, but success is found in the strong link to the brand heritage and the vision of the designer. 

Stetson, Spirit

Emmanuelle Bonte, Chief Marketing Officer

What was the inspiration behind this fragrance?

Stetson Spirit was inspired by the 40 year relationship of the Stetson Original with its customers. As an iconic American brand, Stetson has always stood for the pioneering, authentic, adaptable, and diverse core of the American spirit and Stetson Spirit continues to build upon that. Stetson Spirit captures the energy of younger consumers into a scent that’s fresh, vibrant, and rooted in adventure. 

What makes a fragrance stand out in the men’s category?

It’s not often that we see a bold, updated idea of a brand that is iconic and embodies the spirit of Americana. With the Stetson Spirit, we embrace a new generation of adventure. from ranchers and cowboys to musicians and mavericks. Stetson Spirit is made for each individual style whether they adventure outdoors or around the city. 

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category? 

We see the launch of Stetson Spirit as a reflection of our evolving times, a fragrance that captures the desire for adventure, freedom, and individuality. We are honored to be recognized for our bold reimagination to reflect our evolving times. 

Tumi, Continuum [12:00 GMT]

Alex Shalbaf, President and CEO

 What was the inspiration behind this fragrance?

As the third fragrance introduction from TUMI fragrances, Continuum [12:00 GMT] TUMI Eau de Parfum was created as a celebration of adventure in achievements, the perfect companion on his journey, whatever it may be.

The Perfumer, Catherine Selig, described her inspiration as “Crafted around the idea of fusing an unforgettable, earthy ingredient such as tobacco leaf into a drydown of precious ingredients to reinvent the classic oriental structure. A juxtaposition of ingredients that work harmoniously together to create a raw sophistication, an olfactive duality that is hard to resist.”

What makes a fragrance stand out in the men’s category?

A fragrance that instantly connects with the consumer is a fragrance that stands out in the men’s category. Not only does the fragrance need to be aesthetically pleasing to the male or female consumer, it must also capture their senses. Additionally, the accessibility of the fragrance is very important in today’s market. Continuum [12:00 GMT] TUMI Eau de Parfum definitely represents a fragrance that stands out in the men’s category.

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category? 

It is truly an honor to be recognized by the Fragrance Foundation, especially to be nominated for an award that will be voted on by consumers. It is also validation of the hard work by the many people that brought Continuum [12:00 GMT] Eau de Parfum to the market.  

VS Him Deepwater

Kristen Lagoa, Vice President of Merchandising, Beauty and Accessories

What was the inspiration behind this fragrance?

While many customers love our Men’s Fragrance VS Him Platinum we were noticing more and more customers coming in asking for a fresh olfactive as an alternative to the woody scent of Platinum. The Team worked on this fragrance that opens with bright notes of Frozen Bergamot mixed with aromatic fresh water and Blue Sage. All wrapped in a deep, comforting layer of woody Cedar Leaf. 

What makes a fragrance stand out in the men’s category?

Just like a women’s fragrance, a men’s fragrance has to transport you, it has to convey a story. I think VS Him Deepwater is a very visual fragrance. When I smell it, I can picture myself floating in the deep blue waters of the Mediterranean.

What does it mean for this fragrance to be included in the Finalists for the Consumer Choice category?  

Our customer is at the heart of everything we do. For our product to have made enough of an impact for them to take time out of their day to recognize us…there is no greater honor. 

What constitutes a Perfume Extraordinaire? Many things: Unique or especially tantalizing ingredients, an unusual composition, a stop-you-in-your-tracks olfactive impact, powerful storytelling. But perhaps more than anything else it comes down to a certain verve on behalf of the perfumer—a facility with raw materials and a willingness to take risks. Here, the noses behind the 2022 TFF Perfume Extraordinaire nominees share their inspirations and give us a peek into their creative processes.   

 

D.S. & Durga St. Vetyver, David Seth Moltz

What was your inspiration for St. Vetyver?

Whenever I travel to the Caribbean, I look for local made cologne. You often find them wrapped in jute sitting in baskets on the floor of shops. They smell old-fashioned and recall sailors of the high seas with aromas of bay rhum and citrus. ST. VETYVER places one of the most beautiful extracts of the region (Top Fraction Haitian Vetyver) into a spicy sailor cologne reimagined for modern tastes. 

What did you want the experience of wearing this scent to be like?

I think ST. VETYVER gives one the chance to armchair travel to Caribbean climes with carefree airs by the sea. It smells fancy and of old world sophistication, sort of like aromatic resort wear.

What does it mean to you to be nominated for Perfume Extraordinaire?

It is a great honor to be considered for this based upon the juice alone! It is perhaps the “purest” award for a perfumer. Good luck to everyone!

Kilian L’Heure Vert, Mathieu Nardin

What was your starting point for L’Heure Verte?

The creative idea behind L’Heure Verte came to life during a scented session with Kilian. Kilian and I were smelling and sharing about MANE’s raw materials when we came across Absinth. Absinth, a bold, exquisite and powerful ingredient with a storytelling that perfectly fitted with the spirit of Kilian’s Liquors collection. Indeed, a few decades back, Absinth was known to be the signature drink of the traditional “Happy Hour” and served with a touch of sugar. From this intoxicating note, we chose a triptych of Violet leaves absolute, Patchouli Gayo Pure Jungle Essence™ and Licorice absolute to enrich and contrast Absinth, the star ingredient of this new opus.

How do the notes that you used conjure the feeling or atmosphere you wanted the perfume to have?

Absinth is a challenging raw material to craft with. Its rich aromatic scent is difficult to tame and control. Therefore, I chose to embrace it with Patchouli Gayo Pure Jungle Essence™ to enrich the intoxicating facet of Absinth with a darker sensuality. Then a duo Violet Leaves and Licorice, to enhance the intoxicating aromatic and herbaceous notes. A perfume with an addictive and unforgettable sillage.

What does it mean to you to be nominated for Perfume Extraordinaire?

It is a recognition to be nominated and selected among the finalists by experts with whom I share a passion for fragrances. It was a challenging creation, but thanks to Kilian’s strong beliefs and vision, the project gorgeously came to be.

LilaNur Parfums Davana Cèdre, Honorine Blanc

What was the inspiration behind Davana Cèdre?

With Davana Cèdre, I wanted to get out of my comfort zone and play with cedarwood and beautiful Indian ingredients in a new way. The idea behind this fragrance is to magnify all the facets of cedarwood, even its imperfections. This is why I combined it with naturals, such as herbaceous davana, and an earthy, spicy angelique. Unique Firmenich musks also helped to enhance the warm sensuality of the cedarwood on the skin.

How did you approach working with the unique ingredients to create a fragrance that honors India?

The two main pillars of this fragrance are davana and cedarwood. On one hand, the cedarwood brings the strength, the intensity of life in India and its wild and vibrant nature – a strong energy I felt when I was there. The davana, on the other hand, brings the sacred spirituality. The elevated spirituality that I experienced while meditating in temples is an intense emotion that I can’t forget. Thanks to Lilanur, I was able to capture and bring back all these memories in Davana Cèdre.

What does it mean to you to be nominated for Perfume Extraordinaire?

It’s an honor to be nominated in this unique category. It highlights the choice of ingredients, the structure of the fragrance and the creativity of the perfumer. It’s all about the métier.

Maison Margiela Replica Matcha Meditation, Maurice Roucel & Alexandra Carlin

What was the initial inspiration behind this fragrance?

Alexandra: I wanted to “replicate” the state of complete harmony of the body, mind and soul you reach after meditation or a yoga session. To me it’s a moment of bliss and serenity which I like to extend by drinking matcha tea. I feel like really connecting to nature. Focusing on the now, being in the moment, feeling the flow! At this moment my senses are awake and I’m in the best state of mind for creation. Matcha is also called the “Meditation” tea.

Maurice: A while ago in Tokyo on a fast-paced journey. I remember this timeless moment : a tea ceremony.  It was a very codified traditional ritual, a privileged moment that allowed me to re-focus. Simplicity, purity and peace of mind. Just like yoga, and creating a perfume, preparing matcha tea requires precise gestures, patience and concentration.

What was the creation process like?

Alexandra: Making a perfume is telling a story and giving emotion. In this quest, ingredients are “perfumers’ words”. We associate each one to a color, a sensation, a place, a noise, anything which will help us to memorize them and use them in perfumes. Matcha tea has a green seaweed bitterness and a milky sweetness. It was important to have this contrast in Matcha Meditation and it took several months to find the good balance. The second pillar is orange blossom, whose smell and taste are linked to bliss and childhood in many cultures. 

Maurice: We wanted to explore the facets of Matcha tea and create a new addictive freshness built on citrus, tea notes and comfortable warm notes of matcha using sandalwood, benzoin and white chocolate. I worked on many tea notes in my career but Matcha tea is so intriguing and unusual in Perfumery that I said “yes !” to Alexandra when she asked me to work with her. 

What does it mean to you to be nominated for Perfume Extraordinaire?

Alexandra: It means a lot to me, first of all that we managed to bring our imagination to life and that our perfume touched people. This is why we create perfumes, to provide happiness and emotion. Then, that we were right to be bold, trying a completely different way to create a tea note in perfumes. So happy to be nominated with the one who was my mentor in Symrise and gave me so much.

Tom Ford Ebene Fume, Rodrigo Flores-Roux

What was the starting point for Ébène Fumé?

The original inspiration comes from Tom Ford himself. He loves rich woody characters and is always interested in exploring new dimensions of that olfactive universe. He then discovered Palo Santo (which literally translates to “holy wood” or “saintly wood”) which is the resinous wood of an aromatic tree endemic to the Americas. Its wood and resin emit a powerful incense like scent, and are particularly redolent while being burnt. Mr Ford wanted to evoke a meditative, introspective feeling through a sensual and thought provoking scent, rich in new woody nuances. At that time, I had been working on a rich and powerful woody harmony and it was only natural to graft a rich Palo Santo accord to it, perfected through burning the wood and also using Givaudan’s ScentTrek™ technology. This resulted in a mysterious, perfumed talisman that could connect Earth to Heaven…and beyond.

What do you believe makes this fragrance so special?

I love to think that while Ébène Fumé is nature at its most mysterious and enigmatic, it becomes extremely amplified through the high tech woody ambery ingredients. This innovative encounter ushers both a rich natural feeling and a highly abstract fragrant message. Watching the volutes of thick, fragrant Palo Santo smoke, the image of a black, highly polished object came to mind, intriguingly holy. The scent vocabulary was a parade of Palo Santo wood accord, African Ebony Wood, black pepper, coniferous notes and rose. Ébène Fumé is a unique combination of dark elements that delivers a flash of bright light, a perfume harmony that transcends with spirituality and meditative calm.  

What does it mean to you to be nominated for Perfume Extraordinaire?

I couldn’t feel more honored and privileged to be one of the nominees for this prestigious award. I am very proud and humbled to receive this acknowledgement from my peers and from notable members of the perfume industry of today, so all my gratitude goes to them for it. Additionally, I am celebrating my 30th year working as a perfumer, so being part of this list of candidates feels particularly special. Again, thank you!

We are in the final countdown to June 9th for the 2022 TFF Awards, where we will gather in person for the first time in 3 years for this signature event. Now is the perfect opportunity to celebrate TFFAwards Finalists and share the storytelling behind 5 TFF Award categories. While several awards categories are voted on by TFF members to determine the ultimate winners, these Finalists ultimate winners are determined otherwise. 

In our Accords sections’ “Spotlight” + “Scents and Sensibility”, we feature those Finalists in the 4 Consumer Choice categories where consumers submit ballots to determine the ultimate winner. We asked the creators or brand leaders of those who achieved Finalist status to share their inspiration and their perspective on the significance of being a Finalist. Unfortunately, a few Finalists were not able to provide their responses in time for publication.

Accords’ “What the Nose Knows”  features the Perfumers who created the Finalists for Perfume Extraordinaire, the exceptional award based only on the fragrance itself. This is the only award category eligible for nominations by fragrance houses or brands with in-house perfumers. It is judged confidentially and anonymously by perfumers who were not creators of nominations this year. The expert judges complete a confidential ballot focused only on the fragrance itself with a variety of evaluations, and each of the fragrances are submitted in a standard “agnostic” bottle, so that there is no identity.

Every year I advocate celebrating all the Finalists, not just the winners.

This year, more than ever, I must emphasize that reaching Finalist status

which was achieved by indies, mid sized brands and mega-sized brands was a major competition with many in a close race to the final count. 

While all winners for each category will be announced live at the TFF Awards June 9th, let’s celebrate all the Finalists and all who attend and be grateful for this major reunion of the community!

President, The Fragrance Foundation

@linda_g_levy

@fragrancefoundation

Sustainability can have different meanings for different brands, but all can agree one thing: its importance. From recyclable packaging components to the way that ingredients are sourced and processed, the fragrance industry is stepping up to ensure that the impact it makes on the planet is minimal and responsible. Consumers, too, are driving this change, with increasing expectations regarding brands’ transparency regarding environmentally friendly practices. For Earth Month, ACCORDS tapped four brands with strong sustainability messages—Ralph Lauren Polo Earth, Costa Brazil, Amen Candles & House of Bō—to talk about what they are doing to protect the planet, and what we can look forward to in the future from the fragrance industry as a whole.

Alex Choueiri, Ralph Lauren, L’Oréal

Why is sustainability so important for fragrance brands right now?

Sustainability has become an essential part of what all industries need to focus on. Our communities, our employees and our customers are expecting that from us. For the fragrance industry to continue to thrive, we have to revisit everything we do and try to improve. 

What are some of the sustainable measures that your brand has taken?

With the launch of Polo Earth we tried to do a deep dive on every aspect of our marketing mix and tried to push the boundaries to make our product as consciously designed as we can. We learned in that process and started implementing some of the learning (refillability, lighter glass weight, sustainably sourced verified ingredients, post consumer recycled carton and glass) to other products in our range.         

What do you hope to see regarding the future of sustainability and fragrance?

We hope we will continue the journey. We dream of seeing plastic free pumps. Our wooden cap will no longer have a plastic insert from next year. We are also working with all fragrance houses to increase the number of certified sustainable ingredients and fair trade certifications. Much more needs doing but it is an exciting journey.

Francisco Costa, Costa Brazil, Amyris

Why is sustainability so important for fragrance brands right now?

Sustainability needs to be important for all brands right now. For me, and Costa Brazil, it marks the beginning of our story. When I first went into the Amazon and learned more about the benefits of Brazilian ingredients, and self-care rituals from the Yawanawas, I directly sourced everything from them. It was as clear and simple as I’d hoped it could be. Of course, as we grew, the challenge became how to scale and continue to be sustainable. Fortunately, that’s when I met Amyris, leaders in biotechnology and now our parent company. They have helped us choose an even more sustainable path, from packaging to procurement to providing products like Aroma with proprietary ingredients such as Clean Ethanol, which is a non-toxic alternative to other ethanol alcohols because it’s derived from Bonsucro-certified sugarcane, not petrol, it’s non-GMO and, to top it off, it’s upcycled. It’s better for the environment, and you, without sacrificing efficacy. Today, we’re more sustainable than I could have ever imagined.

What are some of the sustainable measures that your brand has taken?

Sustainability is part of the everyday for us. We are always talking about ways to improve, across all tentpoles: animal, environmental and human welfare. We are sustainably sourced, environmentally responsible, cruelty free, and we truly care about our partners on the ground in the Amazon. That said, every time I go back into the rainforest, and witness just how hard and long a sourcing trip for a single ingredient like Breu is, I realize how unsustainable it is for those communities. 

 Currently, we’re in the process of formalizing an agreement that supports these communities through commitments to buy directly from them, and at a fair price, an acknowledgment of their hard work and culture, while also developing sustainable alternative ingredients in the Amyris lab. This way, we can harvest at the amount that will help the forest and its people thrive, but also allow us to scale and push the conversation around clean science.

What do you hope to see regarding the future of sustainability and fragrance?

Safer ingredients. More transparency. Cleaner science. Ongoing respect for nature. There is so much potential when it comes to fragrance. In the office, we have been speaking a lot about the direct line scent has into our immune systems. I want to change the purpose of fragrance. They shouldn’t mask who you are or be worn for others; they should be worn for you, to make you feel better, and help you smell like the best version of yourself. And they should be free of toxins and full of benefits like phytoncides, which are chemicals emitted from trees that have a proven physiological effect on our parasympathetic nervous systems. Aroma evokes such chemicals. How incredible is that? The future of clean beauty and particularly fragrance is incredibly bright.

Rodrigo Garcia, AMEN Candles

Why is sustainability so important for fragrance brands right now?

The oceans are speaking, the earth and climate are calling us to immediate action. Sustainability is not enough and it’s time for Regeneration. Fragrance brands have been using plastics and contributing to plastic contamination to the ocean for decades and this has to stop. We know it is hard, we don’t claim to be perfect, and we don’t expect to fix issues overnight, but what is important is to start incorporating this in all new products and make incremental changes. The philosophy should be  “As Sustainable As Possible As Soon As Possible”. 

What are some of the sustainable measures that your brand has taken?

AMEN started because I was having headaches from paraffin candles, and after searching for many years I partnered with an artisanal candle maker in Grasse to create paraffin-free sustainable candles using vegetal wax. It resulted in a unique combination of sustainability principles with French savoir-faire and high-end design. So since inception we started free of oil-derivative paraffin, and then while defining packaging we refused to use packaging that takes 500 years to decompose for a candle that only burns for 50 hours, and decided to ‘grow’ mushrooms carbon negative packaging for our candles.

AMEN is not about measures that we took to be sustainable, but about our way of thinking to be sustainable from the beginning, is in our DNA, and this is actually how sustainability is taught at universities, is not one measure, but a way of thinking and considering the sustainability aspect of every decision.

What do you hope to see regarding the future of sustainability and fragrance?

There will be two main changes: in the short term a plastic ban on packaging and in the long term a shift to more natural, conscious ingredients.

Soon, it will become unthinkable for a brand to use single-use plastic. Our mushrooms carbon negative packaging is our manifesto. It costs 10 times more than a plastic styrofoam, and as a young brand it was a tough decision to reduce our margins, but we believe that we have to lead by example and support new biodegradable alternatives whenever possible so other brands and designers see that it is possible. Clients support this initiative, and department stores are incredibly supportive, with dedicated areas like Conscious Curation at Bergdorf Goodman and Neiman Marcus. The more brands use biodegradable alternatives, the prices will become more affordable. That is the only way to live in a world without plastics. Recycling is good for the mind to feel less guilty, but it is not good for our oceans.

I am optimistic that we can change this in the right direction. We are in a moment of awakening and shifting towards a more natural, conscious and regenerative period at all levels.

Bernardo Möller, House of Bō 

Why is sustainability so important for fragrance brands right now?

As we move into the future, and society has more access to information, we have become more aware of the issues that affect our planet. I think people are realizing that Earth is rare and precious and we must protect it. Sustainability has not only become a growing trend in fragrance production but in everything we do and consume. Thus, it is important to lead by example by choosing materials and manufacturers that are aligned with this message of sustainability to create an environment where conscious purchases become a priority for consumers. We call it Conscious Luxury, the responsible production of quality goods.  

What are some of the sustainable measures that your brand has taken? 

Our packaging is made from FSC certified paper, our caps are made from reclaimed travertine marble stone, and our glass bottles are manufactured from recyclable glass in a facility that uses sustainable energy. We are also currently developing a refilling program. We believe all these measures contribute to our goal of creating quality goods that minimizes our impact on the environment.

What do you hope to see regarding the future of sustainability and fragrance?

We hope there continues to be a growing commitment within the fragrance industry to use sustainable and responsibly sourced and manufactured  ingredients. Ultimately I believe people will become more aware we are a product of this Earth, which is a system of ecosystems that are all connected. It’s in our best interest to make sure we focus more on cohabiting instead of inhabiting irresponsibly. To achieve this change we must educate and guide the consumer in the right direction by creating trends which ultimately lead to a greater impact. We have a duty to protect our environment which is ultimately the source of inspiration for everything we do.

The Finalists for TFF’s 2022 Indie Fragrance of the Year all bring something fresh and intriguing to the table. Arquiste’s Peau recreates the scent of skin; The Maker’s Stag is inspired by the modern nomad; Shalini Parfum’s Fleur Japonaise conjures the peacefulness of Sakura season in Japan; Sous le Manteau’s Odisiaque No. 6 was inspired by an 18^th century aphrodisiac recipe; and Veronique Gabai’s Le Point G celebrates female sexuality. Following this month’s TFF Awards Finalists luncheon, we asked each brand’s founders—Olivia Bransbourg, Veronique Gabai, Lev Glazman, Carlos Huber and Shalini Kumar—to share the inspirations behind these outstanding fragrances with ACCORDS.

Olivia Bransbourg

Sous le Manteau, “Odisiaque n°6”

Nathalie Feisthauer, LabScent – Perfumer

What is the inspiration behind Sous le Manteau?

It was on the rediscovery of apothecary formulas forgotten in a 19th century pharmaceutical book, in particular love potions, that I designed Sous Le Manteau: A house of confidential, intimate perfumes, which could only exist for oneself. Inspired by the bewitching power of these ancient potions, I entrusted the perfumer Nathalie Feisthauer with the mission of extracting from these aphrodisiac charms what makes their essence. A bewitchment, loving and timeless. The result is a collection of unisex fragrances decorated with the Best Newcomer Award 2020 awarded by the Fragrance Foundation UK. Poudre impériale, Fontaine Royale, Cuir d’Orient, Essence du Sérail, Vapeurs Diablotines, and Odisiaque n°6: six intriguing or addictive proposals, designed in Grasse with the finest raw materials, an 18% concentration and 100% organic alcohol. Six expressions of yesterday’s love transfigured by the olfactory language of today.

What is the story behind Odisiaque No. 6?

Odisiaque n°6 was designed to evoke the languorous state of a world that is slowly waking up. “I taste the odisiaque hour of your return.” Odisiaque n°6  draws its inspiration from an aphrodisiac formula written in the 18th century by Jean-Claude-Adrien Helvetius, great physician to Louis XV and Marie Leczynska and member of the Royal Academy of Sciences. After an aromatic and zesty accord of Bergamot and an extremely rare essence of Cascarilla specially made available for this formula, Odisiaque n°6 reveals all the warmth of a feasting heart of wild and dry grass. A short formula, whose transparency serves to sublimate the addictive, suave and carnal fragrance of the absolutes of Mate, Liatrix, Tobacco and Tonka Bean. A perfume “made to go and listen to the sea,” according to the playwright Florient Azoulay, to whom Odisiaque n°6 immediately inspired the breath of an oceanic poetry.

Veronique Gabai

Veronique Gabai, Le Point G

Frank Voelkl, Firmenich – Perfumer

What prompted you to create Veronique Gabai fragrances?

Scent is my passion and has always been my creative expression. After years creating perfumes for remarkable brands, I decided to launch my own, with the desire to bring “sunshine for the senses and the soul”. It is all about light and sensuality.

Inspired by the Cote d’Azur where I was born, my brand is there to offer a sensorial escape to the Mediterranean and a connection to Nature through our ethically sourced raw materials and an effort towards sustainability. 

Our sillages are luminous, our rendition on skin extremely sensual. 

I also wanted people to express their personality through scent, so we made this idea part of the line and the experience. Our perfumes can be layered with our Eau du Jour or Eau de la Nuit, also available in Body lotions,  to enhance either the luminosity or the sensuality, and to create a unique signature. We also made sure to offer a personality test based on the correspondence of the senses to help find the perfect one!

And then again, our clients can wear their perfume the way they want, all from re-usable beautiful objects, from our gorgeous refillable bottle, to our on the go travel case or our line of jewelry pieces containing a mini spray. Fun, gorgeous and lasting a very long time….

What was the inspiration behind Le Point G?

I am inspired by women, their generosity, their strength, their subtlety, their stories. I wanted to pay homage to their bodies, their sensuality, their pleasure and do so through the eyes of another woman, with affection, respect and a bit of humor. 

So came le Point G (or the G spot) a perfume built like a pulse, a vibration and a crescendo, from the kiss of rose and iris, the caress of musks, the soft bite of leather, the depth of woods and to the pure pleasure of vanilla. A climactic perfume in other words, one everyone would want to look for, and hopefully find! 

Frank Voelkl of Firmenich was my partner in creating this perfume, a delicate balance of softness and power, and Jennifer Massaux put it all in images, with tenderness and passion. 

Demanding skin chemistry, this perfume is quite unique, probably like our relationship with pleasure and intimacy. You have to try it for yourself!

Lev Glazman

The Maker “Stag Eau de Parfum”

Jerome Epinette, Robertet – Perfumer

What is the story behind The Maker?

Alina and I always sought to bring unique, meaningful — and simply beautiful — experiences to life and this philosophy led us to open the doors to The Maker. 

What began as a bespoke hotel redefining the bohemian travel experience in Hudson, NY, has expanded into a multi-faceted lifestyle brand with a fragrance collection inspired by inhibitions melting away— bottling hotel travel fantasies we’ve lived or long to. 

As beauty veterans who transcended to hospitality, returning to fragrance, a huge passion of mine, has allowed me to inspire guests through sensual spaces and now provocative scents.

What inspired Stag?

Stag is inspired by the modern nomad. Somebody who leaves a mark wherever they roam. Cool and charismatic, yet diabolically independent, their touch is fleeting but their impression is everlasting.

I wanted the fragrance to smell like a rich, clean blend of seductive woods, a scent that smells like innate confidence.

Carlos Huber

Arquiste Parfumeur “Peau”

Rodrigo Flores-Roux, Givaudan – Perfumer

What was the inspiration behind Arquiste as a brand?

ARQUISTE has always been about transporting you to another place in time. 

My career started in architecture and historic preservation, so when I started learning about perfume under the mentorship of Rodrigo Flores-Roux I was fascinated by the timelessness of scent: you can smell an actual eau de cologne formula created in the 17^th century and if you pay attention, it can transport you back to that world: the perfumer’s vision, the style and sense of beauty of the era and the raw materials available. 

So with that in mind, before I start a development on a fragrance, I research a fragrant setting as one would an architectural or archeological site. I like to travel and identify diverse stories from around the world that connect people and cultures. I then identify and categorize the details behind these sites into foundational, structural and ornamental notes, which in turn are translated into base, heart and top notes. 

Working with experienced and inspired perfumers like Rodrigo Flores-Roux, Yann Vasnier and Calice Becker, and using high quality, sustainable and responsibly-sourced materials completes the architectural vision of form, function and material quality. 

What was the inspiration for Peau?

Our goal with Peau was to recreate, as vividly as possible, the scent of skin: particularly, the idealized scent of a lover, the memory of their scent. No story felt more evocative than Roman Emperor Hadrian and Antinoös, his lost lover. Hadrian commissioned thousands of sculptures of Antinoös all over the Roman Empire, so that through the idealized representation of his body, his memory would be preserved forever. 

Likewise, this fragrance seeks to bottle (and preserve) the idealized scent of the human body. There’s surprising botanical ingredients like white pepper that helped us evoke that slightly spicy, salty and soft musk in skin. My favorite thing about it is that it’s ever present and familiar, while at the same time being hard to describe. Working on this with Rodrigo Flores-Roux was cathartic, especially during a year of lockdowns like that of 2020. We wanted to express longing, intimacy and closeness. To identify that special scent behind the nape of a lover’s neck that tells you you’re home. 

Shalini Kumar

Shalini Parfum “Fleur Japonaise”

Maurice Roucel, Symrise – Perfumer

What inspired you to create Shalini Parfum?  

My journey from Haute Couture to Haute Parfum was destined to happen. I had not envisioned creating a Perfume House.  It all started when I met Maurice Roucel, the renowned Master Perfumer. A friend introduced me to him when he had just moved to New York City from Paris. 

At the time, I was still creating Haute Couture for my own Fashion House, and Maurice visited my atelier. He immediately connected to the timeless elegance of my designs, and a friendship between us was born. As this friendship flourished, we decided to create together a fragrance that would echo the standards of Haute Couture – a composition of the purest, supreme-quality raw materials, executed with Maurice’s extraordinary talent and artistic sensibility.  

Our first perfume was my namesake, SHALINI, which we created on a cold, November afternoon in New York. It was an olfactive painting of my soul – inspired by childhood memories of inhaling the nocturnal beauty of tuberoses in my garden. I desired to present SHALINI in a Lalique crystal flacon that would reflect its exquisite beauty. We introduced the perfume to Bergdorf Goodman with great success, and we were asked to launch Shalini Parfum there exclusively.

What inspired Fleur Japonais?

The series of seven perfumes that I created with Maurice Roucel is inspired by the changing moods and passions of the soul.  Each of our perfumes reflects a stage in the journey of life. Nirvana is life’s final stage, during which the soul comes to the understanding of self, purpose and destiny. A sense of peacefulness prevails in that understanding. It is the transcendent beauty of life that I desired to capture in FLEUR JAPONAIS. 

In Japan, the Sakura and the Samurai are deeply connected, due to the fleeting nature of their lives. FLEUR JAPONAIS is the synergy between the softest of flowers, and the strongest of Japanese men. Naturally, the perfume is an ode to the revered Japanese cherry blossoms. The “Sakura season” is a time of renewal, as well as of celebration of life, as the pink flowers embrace the temples of Kyoto. The delicate flowers are part of the Buddhist themes of mindfulness, and of living in the present.  Maurice brilliantly added the purest frankincense to the composition, thus radiating serene strength and meditative energy.

I see FLEUR JAPONAIS as a timeless metaphor for human existence; it is soft but also tenacious, sensual in all its spirituality, and absolutely heavenly. 

We would like to express our gratitude to the judging panel of the prestigious Fragrance Foundation Awards for recognizing this perfume as one of the five 2022 Finalists in the “Indie Fragrance of the Year” category. We are extremely proud and overjoyed.

Sudden smell and taste loss has become a well-known symptom of COVID-19. However, some people have also woken up to discover that their usual beloved coffee odor has been distorted and now smells like garbage or rotting meat, a condition known as parosmia. Others smell cigarette smoke, for example, when no odor source is present, a condition called phantosmia.

Now, investigators at the Monell Chemical Senses Center, and colleagues at AbScent, the University of Reading, and Technische Universität Dresden, have teased out the differences between these two conditions and described them in the peer-reviewed journal Chemical Senses. Knowing the distinct patterns of demographics, medical history, and quality-of-life issues associated with each condition may provide insight into the organization and function of the olfactory system, as well as help physicians better treat their patients. AbScent is a non-profit charity in the UK, founded by Chrissi Kelly, dedicated to raising awareness and understanding of smell disorders.

“It’s clear from our results that these distortions in smell are distinct and common among those with smell impairment,” said lead author Robert Pellegrino, PhD, a Monell postdoctoral fellow. “Identifying patterns in these conditions is a first step to discovering their underlying biological cause.

“We hope this work will attract more research on the reason for these conditions, followed by intervention to help these patients.” For example, the team discovered that parosmia tends to occur three to six months after smell loss, so while this smell distortion has a huge effect on quality of life, it typically resolves faster than phantosmia or smell loss. “And that’s extremely useful for some patients to know,” he added. Despite the obvious differences between parosmia and phantosmia, most studies do not separate them in their analyses and have not gathered quantitative data, instead relying on narratives of anecdotal patient experiences.

The team suspected there might be important lessons to learn by studying what is unique about each condition. They designed a questionnaire to better understand nuances of these disorders of smell to produce quantitative data to describe each state, allowing them to compare and make conclusions about the differences between the conditions. From this, they created a severity metric for research and clinical use, based on the combined frequency and duration of distortion episodes.

“There are major differences in patients’ experiences with these distortions, with some more severe than others and the capacity to cause significant impact on their quality of life. This work could not have been done in the first place if it was not patient-driven,” said Pellegrino. “For instance, these patients frequently report that they are continually reminded of their disorder, which may lead to such mental health conditions as depression. This study arose out of conversations with and comments from people experiencing these difficult disorders.”

The team surveyed over 2,100 people with at least one olfactory disorder acquired during their lifetime. They found that odor distortions were common at 46 percent, with respondents reporting either parosmia at 19 percent, phantosmia at 11 percent, or both at 16 percent. They used an online questionnaire distributed globally in English, with the United Kingdom and the United States representing the largest proportion of respondents. Primary areas of recruitment were the website of the patient advocacy group AbScent and social media posts to AbScent’s Facebook and Twitter accounts. Survey data were collected between May 2019 and October 2020.

The distinctions between the disorders include:

Age and Gender: Parosmia patients were more likely to be female and younger than individuals who were phantosmic or had full (anosmic)/partial smell loss (hyposmic). In contrast, phantosmia was more prevalent in 41–50 years olds, and anosmia or hyposmia was more prominent in older individuals. There were no differences in gender between phantosmic vs. anosmic or hyposmic sufferers.

Cause: Viral infection led to parosmia more often than other smell disorders, while traumatic impact to the head led to phantosmia more often than other disorders.

Improvement Timeline: Parosmic individuals were more likely to say their condition improved over time and recovery coincides with the timeline of physiological recovery. On the other hand, phantosmia was more stable, with no change in improvement across time.

Triggers: Most parosmic patients cited specific distorted sources of smell, while only a few phantosmic individuals could identify a source of their smell distortions. When describing the triggers of distorted smelling episodes, parosmic individuals cited odors, such as roasted coffee or garlic. In contrast, phantosmic sufferers noted locations, time, specific sensory input, stress, or memories.

Word cloud of nouns used to describe triggers of parosmia, with size representing word frequency across 375 parosmics.

The neurological mechanisms of parosmia and phantosmia are still debated among scientists. The Monell team’s work supports a parosmia hypothesis that a sensory neuron (located in the nose) tuned to one odor mistakenly signals the presence of a different odor. “This miswiring may create a flip in the odor perceived, with good odors smelling bad and bad odors smelling good,” said Pellegrino. Phantosmia, on the other hand, might happen if the brain is discharging sporadic signals, leading to odor hallucinations in an individual. Next steps to untangle the cause include confirming these ideas in animal models and translating findings back into treatments to help the patients who report a dramatic impact to their quality of life.

Other research team members are Joel D. Mainland, PhD, Monell; Christine E. Kelly, MSc, AbScent; Jane K. Parker, PhD, University of Reading; and Thomas Hummel, PhD, Technische Universität Dresden.

Research was supported by the National Institute on Deafness and other Communication Disorders of the National Institutes of Health (T32DC000014).

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The Monell Chemical Senses Center is an independent nonprofit basic research institute based in Philadelphia, Pennsylvania. Founded in 1968, Monell‘s mission is to improve health and well-being by advancing the scientific understanding of taste, smell, and related senses, where our discoveries lead to improving nutritional health, diagnosing and treating disease, addressing smell and taste loss, and digitizing chemosensory data.

Our April issue of Accords includes 3 important topics in celebration of Earth Month: sustainability, Indie Brands and an update on the sense of smell from Monell research. Although the topics seem divergent, each topic typifies what we have in common. We are united that scent is essential to our well being, enhances our lives and we all must respect our planet Earth. 

Sustainability is an important focus for the fragrance community. We are united as an industry and are implementing new practices in the entire product cycle from ingredient sourcing to the ultimate packaging. This is a journey we are on now and will be forever with fragrance houses, brands, retailers and all. We highlight leaders of brands that vary in size to show clearly how all can engage in this effort and their stories take us on travels from the jungle to the urban corporate office.

The 2022 Fragrance Foundation Awards Finalists in the Indie category represent brands each created with a unique story and point of view. They were judged objectively by a panel of experts with no brand affiliation. From TFF’s point of view indies are not competitors as each fabulous brand has its own unique personality and scents.

Once again, we thank the Monell Institute for sharing the latest significant research to keep us informed about the sense of smell. This information resonates with us all and we appreciate the clarity as there is much information available affecting those with COVID and other medical challenges that is confusing at times.

Happy Earth Day today – April 22nd! Let us all celebrate together the joy of fragrance as Spring brings us the promise of renewal and reconnecting with nature and IRL reunions!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

This year’s virtual TFF event to celebrate Fragrance Day on March 21st raised the bar for exceptional participation and engagement, and the digital program emphasized the importance of Diversity, Equity, and Inclusion to forge a bright and flourishing future for the industry. Among the highlights of the day were two especially inspiring women who have risen to great heights in their careers: Carol J. Hamilton, L’Oreal USA, Group President Acquisitions Women, and Ilaria Resta, Firmenich, Global President Perfumery Division and Executive Board Director, Women Driving Industry Diversity & Innovation. These two titans discussed their career paths and current roles with Fragrance Foundation President Linda G. Levy and Fragrance Foundation Senior Director Sharné Jackson, and shared their thoughts on the importance of mentorship and why the #FragranceForwardTFF movement is such a crucial step in opening up the world of fragrance to creative and passionate individuals from all backgrounds. Read on for some of the highlights.

Carol Hamilton, L’Oreal USA, Group President Acquisitions Women

Linda G. Levy:
Being a woman and rising up as you have is a major accomplishment. Why is diversity—including women, and LGBTQ+ and beyond—so important in the industry?

Carol J. Hamilton:
Diversity is so important. I am very happy that our industry is embracing diversity—I believe in a truly deeper, newer way than before, which was often storytelling but without really digging in and doing the hard work of searching for and righting and balancing the many big inequities of the past. You have to fix things before you can truly start treating everyone equally, because if you just start treating everybody equally and problems and inequities still exist, those are just going to persist as you try to equalize the workplace.

If you are curious about people, if you love people, if you respect people, and you create a diverse group of people on your team through your hiring practices and your retention practices, you will have a much happier and therefore more productive team. The different points of view when you have a diverse team, versus one that is not diverse, are remarkable. Every once in a while, I am thrown back to what I experienced a lot early in my career, which was walking into a room of white men in their 40s or 50s all wearing pretty much the same suit in pretty much the same shade of grey or navy and looking at them and thinking: how am I going to learn from these people? They all become one in your lens. Now when I walk into a room I see so much diversity.

When I met the Youth to the People [Hamilton spearheaded the brand’s acquisition by L’Oreal] team for the first time, I saw that they walk the talk: They embody diversity from the ground up. And it makes their business so much stronger, because they understand the voice of the consumer through their diverse employee population. I am very proud that they have done that, and that L’Oreal is learning even more deeply how to reflect that kind of best practice in our teams at large. It’s one of the most important questions we’re all facing as leaders in this industry.

LGL:
Why is it so important that the Fragrance Foundation be involved as a leader in this initiative with #FragranceForwardTFF?

CJH:
First of all, I love it. It’s so important for the fragrance industry, because the fragrance industry has some stereotypes to shed. We’re known as being very French, for a start, and I think of diversity as cultural diversity as well. So spreading the incredible competencies that it takes to create a beautiful long lasting fragrance is really exciting for this industry culturally, and I think that sometimes the stereotypes that our industry can convey through our advertising – man gets girl, for example – it’s exciting for all of us to think about how we can sell fragrance, how we can create this unbelievable emotion that fragrance evokes, in a different format, with different cultural icons, with things that are not that one standard that just keeps repeating the past and violates who human beings are today. We are so much more interesting than that, and I think that the fragrance industry can embody and reflect all of us, and with your work it’s really starting to happen.

Ilaria Resta, Firmenich, Global President Perfumery Division and Executive Board Director, Women Driving Industry Diversity & Innovation

Sharné Jackson:
What have been some of your most rewarding career moments, and what advice would you give a young person who wants to pursue a career in the fragrance industry?

Ilaria Resta:
When I look back at my career I don’t see achievements, I see the faces of the people I have worked with over the last 25 years. I can vividly remember the moments we shared. And for me the biggest reward is when I can promote people in their career and when I see people in my organization growing. I am also really rewarded by transformation in the business. I love when you are the architect of a change—seeing the change and the disruption that you plan happen successfully.

As for advice, I would say the same to anyone starting a career in any field: I believe in the power of the three L’s: love, learn, and legacy. You need to love what you do. Love doesn’t always come easy. You will have hurdles. But what’s important is that you see the bright side of your love and feed your passion. Second, if you keep on learning every day and move from an attitude of ‘I know everything, I know how it’s done’ to one of openness and learning every day and learning new ways of solving problems that will give you agility and the ability to adjust to new realities. And the third one is legacy. You need to be able, when you do a job, to look back and be proud of what you left behind. It could be on the business side, or it could be a fragrance you created. What’s important is that you have that as a lighthouse as you keep on working.

Linda G. Levy:
Why is Diversity, Equity, and Inclusion so necessary in the industry and why is #FragranceForwardTFF so important?

Ilaria Resta:
It is fundamental. Diversity is an obligation to represent society. And as society changes, diversity will change, and the meaning of diversity will change. I am a true believer that we need to be a mirror of society and represent in an equitable way our society. Today, it is not the case in this industry. And it’s surprising, because this is an industry whose products are consumed by women and loved by women and we have amazing women creators. But still, diversity is not there in the management teams, and there is no diversity across geography in terms of ethnicity, so I see many gaps in diversity. It is fundamental that as leaders in our roles in the industry we need to push for it and enforce it. Sometimes you need to force something from specific hiring practices and focus on diversity as criteria number one. I hope one day this will no longer be the case because we will reach a level of parity.

I am surprised that we lack diversity because it is very well proven by millions of studies that diversity improves business results – and not only that it improves creativity because through diversity and different points of view creativity increases and creativity is the lifeblood of this industry. So, I see no reason why we shouldn’t push for diversity. It’s an effort, because starting from the schools there isn’t even equal representation there, and I’m not talking only about sexual representation but also country of origin, sexual orientation, everything – so even at the base of our recruitment we cannot find diversity.
But what we cannot achieve we need to create. We need to give the tools to educate the people who are under-represented in our industry. We should as an industry talk about how we can create the conditions for all of the under-represented people to have access to our industry.

As we all know, discovering new scents and brands is a great, and supremely rewarding, delight. Fragrance Day 2022 brought this to life with segments that featured three influencers welcoming new members to The Fragrance Foundation, telling the stories of the brands and sharing their olfactive impressions while showcasing a selection of exciting, intriguing scents.

First up was Tiff Benson (@tiffbenson), a self-described New York perfumista, who began with Robert Piquet Parfums, a brand “known for their elegance and sophistication in fragrance” and “iconic beautiful black bottles.” She described the newest offering Bandit Supreme, a leathery, green, aromatic, mossy fragrance, as “retro with a modern twist,” “the perfect unisex scent for chypre lovers,” and “a must-try.”

Next, Benson presented LilaNur Parfums, India’s first luxury fragrance house, which celebrates the riches of Indian floriculture through the lens of French perfumers, saying, “I really admire how the brand embraces its own culture and its unique perspective on fragrance.” She highlighted Rajni Nocturne, which “is all about the scent of night-blooming tuberose” and the Discovery Set, which contains 7 perfumes, including her favorite, the “stunning” Agar Epice.

About Lumira, a luxury niche house from Australia, Benson said, “This company sticks by its ethos which is to be sustainably conscious– using only non-toxic, cruelty free, vegan ingredients. I love that.” She shared Radiant Oud—“If you like resinous, slightly sweet, alluring fragrances, Radiant Oud will leave you with a lasting impression”—and called out Tuscan Fig as a favorite from Lumira’s perfume oil collection.

Benson demonstrated how to use House of Bo’s ingenious fragrance primer, then gushed about the scents themselves, all created by perfumer Rodrigo Flores-Roux—especially Espiritu: “I am obsessed with this wonderful woody fragrance with a touch of leather as well as floral notes of iris and rose. I receive so many compliments when I wear it.” Another new favorite? Libertine, by The Maker, a brand connected to the Maker Hotel in Hudson New York and created by the founders of Fresh. “I love this as a skin scent because the white musk really does pop off the skin in a natural, familiar way.”

Lastly, Benson introduced La Maison Valmont, a luxury fragrance collection made in Italy and inspired by stories of Venice. About Just Bloom, which has notes of lily-of-the-valley, ambergris and gardenia, she said, “This fragrance is warm and buttery; it’s a sensual floral that’s inspired by the contemporary woman. It’s polished and elegant like all of the fragrances from this brand.”

Emma Vernon, fragrance content creator on TikTok, a comedian, and the host of The Perfume Room fragrance podcast (@perfumeroompod) welcomed the next batch of new TFF members, starting with black-owned, female-owned Mair. The fragrance Peony Silk, she said, “is a fragrance for someone who is going to order a mimosa with a meal. Because it’s sophisticated and elegant, but it’s fun. This is that friend who gets ready before everyone else but looks the most put together.”

From Aspen Apothecary, a black-owned, female-owned, CBD infused, cruelty-free and vegan brand founded in 2020, Vernon shares Dusk, a new scent with notes of grapefruit, fig, lily, cedarwood, frankincense, patchouli. “It has an air of luxury in an effortless way,” she said, comparing it to those people who never seem to need reservations to get into the most in-demand restaurants. “The frankincense and patchouli really ground it in something deep and stunning.”

Vacation, she said, “does sunscreen better than sunscreen does.” She painted the picture: “You’re at an all-inclusive resort, basking in the sun, a little bit wet in your bathing suit, lying on a pool toy, lathering on coconut oil in one hand and drinking a pineapple daiquiri in another.” That she said, “is Vacation in a bottle.”

Sir Candle Man (@sircandleman), the Zimbabwe-born, Los Angeles-based candle lover who curates and reviews luxury candles for his followers online, presented new TFF members with candles, but also provided a series of tips on how best to enjoy and use candles in the home. “I personally love a brand that has a story, is backed by a master perfumer, and burns clean,” he said, demonstrating this point with Mizensir, by master perfumer Alberto Morillas. About Palo Santo, a candle with notes of Ceylon tea, cinnamon, and woods, he said, “It feels like a candle you would burn in a sacred space. A candle to give you respite from the crazy busy world.” He showed off his 5-wick Santal Vanille from Voluspa, a brand he said “creates fragrances that transport you to another world,” and gave a major tip: Before you light a candle, always trim the wick to a quarter inch. This keeps the flame from getting too big and creating smoke, and also prevents soot build-up.”

From Source Adage, which creates unique handmade candles made with essential oils, he sampled Great Plain