Jul

THE INSIDE SCOOP: LINDA G. LEVY

THE INSIDE SCOOP: LINDA G. LEVY Photo by: Michael Avedon
The Inside Scoop

THE INSIDE SCOOP: LINDA G. LEVY

THE INSIDE SCOOP: LINDA G. LEVY Photo by: Michael Avedon

July, 2020

We are very proud to share this issue featuring three inspiring entrepreneurs. Chris Collins, Shalini Kumar and Abigail Cook Stone each developed brands that are unique, as are their personalities. They are true personal love stories in fragrance. In the last few years TFF and I developed lifetime relationships with each founder that makes me so proud every time I catch a whiff of their fragrance and have a huge smile visiting them online and in-store. They are inspiring individuals whose brand stories exemplify our TFF mission and objectives.

As we have shared recently, The Fragrance Foundation is dedicated to our major new initiative to expand our membership and community with a focus on diversity, equity and inclusion. A major force within this effort is to nurture indies and amplify the talent of the diverse creative forces in fragrance, reflecting the entire USA population. We are embracing all new members, so it was fitting to bring these three unique stories to our audience. We look forward to many more joining us.

Our course of action and ambition is to broaden our membership, offering benefits including education, mentorship and connectivity within this exciting industry.

Enjoy the experiences shared in Accords and you will be inspired as am I. World of Chris Collins, Otherland, and Shalini each show what is possible in creating a fragrance brand. 

Keep your eyes on them and experience their scents as they are just at the beginning of their brand journeys to inspire the world to discover the artistry and passion of fragrance.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

May

THE (STAY HOME) INSIDE SCOOP

THE (STAY HOME) INSIDE SCOOP Illustration by: Rebecca Moses
The Inside Scoop

THE (STAY HOME) INSIDE SCOOP

THE (STAY HOME) INSIDE SCOOP Illustration by: Rebecca Moses

Illustration by: Rebecca Moses @rebeccamosesofficial

We are proud to publish this special edition of Accords, which offered TFF members the opportunity to share both professional and personal stay home experiences and inspiration. We will continue to ask for your input so that TFF communication continues its two way dialogue.

On a personal note, I too have made some self discoveries. AM is coffee time and PM is wine time. I can actually enjoy cooking chez nous with my husband and secure a table without a reservation. I have read books that would normally be stacked to pack on vacation and have watched meaningful films and television shows, counterbalanced by Schitt’s Creek. Fragrance has personally been my guiding light. Personal fragrances bring major joy and differentiate the days and evenings. Soaps, essential oils, and lotions, enhance all cleansing routines and every day cooking ingredients are the backdrop for candles and diffusers. 

The contributors to this special edition of Accords prove that we are truly a united community. While we are confined in ways we never would want to be, we have become more self aware and inspired, which will hopefully benefit us in the long term. The positive outcome of this extraordinarily difficult time will be how we emerge more resilient, better connected to all of the people in our lives and have clarity on the priorities that will guide us forward.

Please share your feedback on this issue and your interest in future content. We want to stay connected in scent and spirit with you all!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

Apr

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Illustration by: Rebecca Moses @rebeccamosesofficial

This edition of Accords had to pivot, so we delayed its publication to bring relevance and unique content to you. We feature an insightful interview by April Long with our TFF creative collaborator Rebecca Moses, whose original project was The Fragrance Day, a collection of illustrations  based on scent families. Now Rebecca delivers to the world, on her own, a sense of global relevance and beauty at this difficult time. Rebecca has formed a Stay Home Girls community and movement which is inspiring!

For our Perfumers’ Q&A, we posed additional questions to 3 fabulous Perfumers who share their unique perspectives including those of the pandemic impact on their craft. 

Also, I share with you my TFF fragrance perspective based on my connection to the community. While all of us know that right now nothing seems normal, we join together to appreciate what is most important in the world: health, happiness, friends, family and the care and support for those most affected. On a lighter Accords note, please take some time off while we all stay home to enjoy visits on Instagram Lives from our creative fragrance world, light a candle, or spray a scent that transports you or creates your own sense of calm.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

Feb

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This edition of Accords is momentous for The Fragrance Foundation, and certainly for the fragrance global community. When Leonard A. Lauder gave me a resounding YES to be our solo featured guest, it was an extraordinary opportunity to bring spectacular content to our audience of readers in the USA and around the globe.  

Our editor, April Long, and I sat down with Leonard for an astounding conversation from the preeminent beauty executive, whose relationships have enhanced all who know him. Every personal story and business insight he shares are truly life lessons that you want to capture in your mind, not only for business, but in your heart forever.

Please savor this Accords edition and share your feedback and comments with me, so this dialogue continues. Let us all look forward to when Leonard A. Lauder will be inducted into the World Retail Hall of Fame in April, and when he publishes his memoir later in 2020, reflecting on his life and career. 

Thank you Leonard for all that you have shared here and all that is yet to come!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

Dec

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This final edition of the year includes the visions from diverse perspectives! Wendy Liebmann shares exciting new dimensions of the ever-changing consumer and how the retail landscape is truly in an evolution. Ron Winnegrad is a teacher extraordinaire, and we are thrilled he shares his insights that have impacted so many of us who are lucky to know him personally, or through what he teaches us today. I know I am a better me, because of Ron on both an olfactive and personal level.

Our Perfumers, Maurice, Marie, and Olivier have provided us with a grand finale for this year with Q&As that are sure to inspire.

2019 was a huge year in the evolution of The Fragrance Foundation, and our ongoing  connection with the fragrance community. We are happy to report major results, as well as look forward to a fabulous 2020, right after these BIG fragrance sales days in the coming weeks.

A major 2019 accomplishment was the total revamp all of our communication in terms of strategy, and the debuts of Accords, our weekly newsletter Noteworthy and the new TFF website.  Look out for enhancements and newness to these communications in the new year! Our social media following continues to grow, and at 41,000 Instagram followers and still going strong. We will focus on reaching out to engage consumers in new ways in 2020.

Looking forward to 2020, there is much in the works! The Fragrance Day, Saturday, March 21st, 2020 will be bigger than ever. We have an amazing collaboration with a fabulous creative talent soon to be announced. Our TFF retailers are joining us across the country, and a new Madison Avenue Fragrance Week celebration will debut in March.  

The Fragrance Foundation is now officially expanding around the globe with new partnerships!

Welcome The Fragrance Foundation UK, which has well been established  for many years and joins hands with us. And Welcome to The Fragrance Foundation Austria, which begins their next phase in their evolution. 

Happy Holidays and New Year 2020 to all!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n


Nov

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Our November edition of Accords shares exclusive insights from our Circle of Champions 2019 honoree Carol Hamilton, on both a personal and professional level. Even if you were at the event on October 30th, there is so much more to learn about Carol. Did you know she leads the number one fundraiser on behalf of ovarian cancer research? Did you know Carol is the chair of the Women’s Leadership Board at Harvard? These are just some of the major accomplishments of this petite woman whose stilettos definitely do not slow her down. She is a true a woman of action. Congratulations again Carol!

This month’s Perfumer Q&A continues to deliver imaginative responses with exclusive content from Perfumers Daphné Bugey, Nicolas Beaulieu, and Arnaud Winter. We’re giving you an insider look into the lives of perfumers, including their scent memories, their experiences smelling someone wearing a fragrance they created, the most rewarding parts of their jobs, and much more.

And now for the big news that unites the fragrance community – Power Pedal – our premiere Give Back event in partnership with NEXT for AUTISM. We are thrilled to introduce Trey Laird to the entire fragrance planet as the creative force who co-founded AArmy, where we will be hosting the event on December 10th. Although Trey Laird has been a creative force in the fashion, jewelry, and beauty world with great success, he is now in a new lane engaging consumers in the wellness space. Join us for Power Pedal to spin for a cause, and raise awareness so those living with autism may live fulfilling and joyful lives. Click here for more information on how you can register to ride or donate.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n


Oct

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This October issue of Accords is very special as all of our content is provided by women in fragrance, each exceptional in different ways.

I am most fortunate to know all these women personally, each on a different level, so it is with tremendous pride that we share this exclusive content.

Mathilde Laurent is an extraordinary perfumer who is an exceptional creative force of nature. I was privileged to meet her in NYC when L’envol launched years ago, and attended the spectacular event in Paris when her cloud was premiered, but will sadly miss the exhibition later this month at the Louvre Abu Dhabi. However, every time when Mathilde & I intersect I feel a level of heightened awareness & inspiration, as I expect all our readers will as well.

Laura Slatkin is an inspiration in a completely different way. She is in my terms a “Woman of Action” who sets an example to all who know her with her grace, style, intelligence & generosity. She is truly a Game Changer in the fragrance industry as Nest Fragrances has set a high standard redefining home fragrances & continues to grow. However, what also makes Laura a Game Changer is what she has achieved with NEXT for Autism. Laura is inspiring all of us in the fragrance community & together we are showing what a force we are when we unite to truly Give Back in meaningful ways.

Enjoy as well our Perfumer Q&As this month including 3 great women: Celine, Gabriela & Patricia who share their personalities creative points of view. 

Be on the lookout later this month as our website relaunches in a new modern format!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

Sep

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Every year when summer draws to an end, I wish it would last forever along with la dolce vita… However, when we return to work after Labor Day, Fashion week begins, fragrances are launched, momentum builds and we are all back!

This September has begun with tremendous excitement on the runways, in the stores and touching us all on social media.

Accords brings that to all our readers with Jason Wu sharing his story of what lead up to his fabulous return to the runway. Carly Cardellino Vaccaro shares why fragrance is such an essential everyday accessory in so many ways.

The Fragrance Foundation has much going on for Fall.  Our new website will debut soon. In the next few months we will reveal our collaboration with a talented artist  and designer to bring Fragrance Day 2020 to new heights.

Autumn will debut our new Give Back partnership with NEXT for AUTISM, so we look forward to bringing new meaning to our TFF membership and beyond.

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n


Aug

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This issue of Accords features two men whose contributions to the fragrance industry are vast, from very different perspectives. Legendary fragrance author & expert Michael Edwards shares his own personal history as well as what makes him such an insightful writer about perfume history. 

Professor Stephan Kanlian shares his fragrance point of view and a look into the future as the FIT program he chairs reaches its 20-year milestone with an ever-evolving curriculum and accomplished graduates.

As we approach the end of summer, there is much excitement to look forward to for TFF members and  the Fragrance community!  

A brand new TFF website will launch in the fall, taking its cue from Accords and we will be adding new exclusive features to our weekly Note Worthy newsletter. 

Our partnership with NEXT for Autism, with Game Changer Laura Slatkin, will be integrated into all TFF events & communication. The activities will enlist participants from all of TFF and fragrance consumers as well.

Fragrance Day March 21, 2020 will rise to new heights with a new artistic collaboration and grow globally with TFF licensees. The programs & opportunities will be shared with TFF members in September!

Please join us for a fabulous Fall!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n


Jul

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Today we are happy to share this edition of Accords with a focus on the very important subject of fragrance education & a look at The Fragrance Foundation’s accomplishments and future, with insight from The Notables. For our Perfumer Q&A, we asked 3 of the 2019 TFF Awards winners about their creations and inspirations.

Although we are all taking vacations to relax and recharge, TFF is busy these summer months to work on exciting Fall events and major activations that will be shared soon. Keep up to date for these announcements in our weekly Note Worthy newsletter.

I hope all of you are enjoying a wonderfully fragrant summer!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

Jun

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On the evening of June 5th, The 2019 Fragrance Foundation Awards took place at Lincoln Center’s David H. Koch Theatre, with Jane Krakowski returning as our fabulous host. Over 900 people from the global fragrance community attended, as well as media and celebrities. We celebrated the outstanding accomplishments of the brands, perfumers and visionaries in the fragrance world.

The Fragrance Foundation celebrated 3 legends in our industry. Iconic designer, Tom Ford, received this year’s Hall of Fame award, Dominique Ropion, IFF Master Perfumer, received the Lifetime Perfumer Achievement award, and Laura Slatkin, Founder of NEST Fragrances received the Game Changer award. The Fragrance Foundation also announced its new Give Back campaign which will support NEXT for Autism, an organization founded by Laura & Harry Slatkin. The evening was a heart-felt night that was one to remember forever.

Also, as a historic first for The Fragrance Foundation Awards, the evening featured an exclusive ambient fragrance created by Dominique Ropion. The fragrance, called Fleurs d’un Soir, which translates to Flowers of the Evening, included orris root, rose, and jasmine notes.

Thank you to all of our sponsors who made the night possible — The Estée Lauder Companies, Firmenich, Givaudan, Hearst and IFF and all of our Silver and Bronze 2019 Sponsors.

A big thank you to everyone who attended to support The Fragrance Foundation’s mission – to inspire the world to discover the artistry and passion of fragrance.

We hope you enjoy this edition of Accords which features insightful and exclusive interviews with Tom Ford, Dominique Ropion and Laura Slatkin!

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

May

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We hope you find this month’s Accords articles as exciting and insightful as we do!

Our TFF 2018 Circle of Champions Honoree, Kate Oldham shares the latest about the new Saks flagship and more. Being relevant in retail is forever challenging and Kate’s take on this subject is impactful. As an ex-retailer myself, I know the challenges continue every day to make retail exciting, so I look forward to this evolution with retailers everywhere where fragrances should be experiential.

The development of ambient fragrance in diverse spaces is an important new dimension for fragrances on a global basis. So Caroline Fabrigas’ ability to pivot in the industry and work closely with fragrance houses and brands to deliver new fragrant experiences is exciting. Together with Caroline, The Fragrance Foundation looks forward to delighting you in June!

Our Q&A with talented Perfumers continues this month. Rodrigo, Anne and  Nathalie each share some personal insights which allow us to learn more about their creativity.

The countdown is on with less than a month until the June 5th TFF Awards. We are extremely proud to honor this year’s  Hall of Fame Honoree, Tom Ford, Lifetime Achievement Perfumer, Dominique Ropion, and Game Changer, Laura Slatkin. At the Awards, these three fabulous Honorees will be there to celebrate the big night. Do not miss this opportunity to be there in person….or follow along on Instagram as the event unfolds live!

Looking forward to seeing you June 5th for the BIG night,

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

Apr

The Inside Scoop With Padma and Mona

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The Inside Scoop With Padma and Mona

At The Finalists’ Luncheon on April 5th, we got the inside scoop from our hostess, Padma Lakshmi, and 2019 Instagrammer of the Year, Mona Kattan, about all things scent.


Padma Lakshmi, 2019 Fragrance Foundation Finalists’ Luncheon Hostess

Padma Lakshmi

What’s your first scent memory?
My first scent memory is from when I was just a toddler, and it’s the aroma of mustard seeds and fresh curry leaves frying in a small iron ladle that my grandmother would hold over a flame. That to me is so evocative of southern India and southern Indian cooking. Curry leaves taste and smell differently when they’re fresh versus when they’re fried. So you can literally smell how they go from that green, herbaceous spiky smell to a very nutty, oily fatty smell. That is my first scent memory of fragrance.

What’s the relationship for you between fragrance and food?
There’s an inherent relationship. Both involve alchemy, both involve mixing and measuring, top and bottom notes. You have to have a sense of artistry, and you have to know the science, but underneath all of that you have to understand that, whether it’s with a dish or with a perfume, we’re trying to evoke a feeling or an emotion. All good fragrance and all good cooking is narrative – because you’re trying to transport that person who is wearing the fragrance or eating the food to a place of joy. You want them to feel loved and beautiful, and that beauty comes from within, it comes from an emotion.

Do you remember the first fragrance that you bought?
Calvin Klein Obsession. I loved the spiciness. In India, fragrance is a big part of the beauty ritual but not necessarily with bottled perfume. When I was a young girl, we would have our hair washed and have an oil bath, and then we would have a little wok with coals on it. We’d put dried bits of a resin from the styrax tree on it. You would lay down with your head on the lap of an older woman and she would take locks of your hair and dry it with the heat from the coals so that the smoke would go through your hair and perfume it. It’s a very strong, heavy scent. Obviously incense is a big part of our culture, and also the smell of hand sewn tuberose flower garlands at the temples. All of the sensual trappings that fragrance has always come with, were a big part of the rituals I had growing up.  I always associated fragrance with femininity. All of these smells of growing up and developing as a woman, they haunt me, like imaginary emotional strings.

Do you have a signature scent?
I make my own perfume. I just mix up a tincture with organic essential oils. Right now I’m wearing a lot of neroli, geranium, and grapefruit, with just a little jasmine, black pepper and rosemary.

The Fragrance Foundation’s mission is to inspire the world to experience the artistry and passion of fragrance. What does that mean to you?
I think it’s so important, because the world is a very fast-paced place. Especially with social media, everything is revving up. The beauty of fragrance is that in order to produce it and in order to experience it, you have to slow down. I love that. It’s an experience that you have to have in the moment, every time. That, to me, is a beautiful, ephemeral, sensual pleasure that cannot be transmitted any other way than viscerally.


Mona Kattan, Fragrance Foundation 2019 Instagrammer of the Year

Mona Kattan

What’s your earliest scent memory?
My earliest memory of scent is jasmine. My father used to pick jasmine flowers all the time, and my mom used to wear a jasmine perfume. So the smell of jasmine always brings back memories of my parents, and that feeling of warmth and comfort.

What was the first fragrance you bought?
I got my first job when I was 14, and I bought myself two fragrances. One was Curve for Women, and the other was Lancome’s Oui. I bought them at Walmart! They were super special to me, and I treasured them.

Do you have a signature scent?
I’m always wearing all of the fragrances we’re working on. It’s so much fun to test the scents that are in development. And of course I wear them when they’re finished. But I do love other brands, too. I love Baccarat, Bond No. 9, and Byredo. I’m such a perfumer junkie – I think there’s something from every brand that I love.

How does fragrance make you feel when you wear it?
It gives me energy. It gives me life. Especially when I’m exhausted, or I’m having a bad day. I spray a really nice fragrance, and I feel happy. It makes me feel sexy, empowered, confident, and strong.

The Fragrance Foundation’s mission is to inspire the world to discover the passion and artistry of fragrance. What does that mean to you?
I find the Fragrance Foundation’s mission so special, because as a fragrance junkie, I feel like there’s so much room within in the industry for people to care more. Even as a resource for research and education – I think that area is so under-served, and the Fragrance Foundation is doing such a good job of becoming the voice of fragrance, getting all of the partners together in the room. The Fragrance Foundation is so important and really hope they keep growing and doing more because fragrance really is an industry that needs and deserves a lot more attention.


Thank you to our Finalists’ Luncheon Hostess, Padma Lakshmi, and 2019 Instagrammer of the Year, Mona Kattan, for making this event unforgettable. Tune in next month for the next addition of Accords.

Don’t miss a sniff,

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

Mar

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Welcome to the 2nd edition of Accords!

We are very proud to bring you new featured articles this month from two outstanding creative forces, plus our monthly Q&A with three perfumers.

This month our two main features focus on the creative perspectives of TFF 2018 Game Changer award honoree Frédéric Malle, and world renowned photographer Michael Avedon.

Frédéric shares his creative process with perfumers, and it will be clear to all why he calls himself an “editor.” Michael Avedon shares what he learned from the fifteen perfumers he photographed for our Fragrance Day celebration, and how he captured the soul and spirit of each individual with their personal object. Be sure to see these portraits as well as videos of the perfumers featured in the countdown to Fragrance Day March 21st on Instagram @fragrancefoundation. We are shining a spotlight on the perfumers, as they are the artists of the industry.

Very exciting news from The Fragrance Foundation will be announced in the next few weeks. We will be revealing a fantastic hostess for our April 5th Finalists Luncheon in NYC, as well as the Instagrammer of the Year & Face of the Year who will receive awards on April 5th. Also, we will be announcing the big three 2019 honorees for the June 5th TFF Awards: Hall of Fame Honoree, Lifetime Achievement Perfumer, and Game Changer. If you cannot attend these events, you can follow along on Instagram as they happen live.

Just in case you missed the premiere issue of Accords last month, it is still available: John Demsey’s forecast for the future of fragrances, 2018 Lifetime Achievement Perfumer Olivier Cresp’s view of addiction, and the first round of Perfumer Q&As.

As the fragrance community participates in the countdown to Fragrance Day March 21st, please be sure to follow us @fragrancefoundation.

Don’t miss a sniff,

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundatio
n

Feb

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Welcome to The Fragrance Foundation’s premiere issue of our digital monthly magazine, Accords.

It is our ambition to provide exciting, exclusive content that is entertaining and valuable. Our features each month will include insights and personal perspectives from industry icons, perfumers, fragrance creative collaborators, and more.

In addition, we will keep you up to date on all the current happenings at The Fragrance Foundation, as well as share sneak peeks into our future initiatives. The Fragrance Foundation team welcomes input to grow our community and create a direct dialogue with consumers. While this new digital magazine debuts now to an audience with a majority of readers within the fragrance industry, we look to expand our reach to engage consumers in the world of fragrance.

All of us are dedicated to our mission to inspire the world to discover the artistry and passion of fragrance.

Please join us on our journey!

Don’t miss a sniff,

President, The Fragrance Foundation

@linda_g_levy
@fragrancefoundation

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